Integrate Inc.
Integrate Inc.
Blog Post
Integrate Inc.
Integrate Inc.
Blog Post
  • "Last quarters results were excellent, but can we get better results from the same budget this quarter?" Sound familiar? B2B marketers are experiencing increasing pressure to squeeze more performance from their marketing budgets. But, trying to get more and more mileage from the same spend can feel like a practice in futility. At some point, you have to turn to efficiencies as a source of sav...

Integrate Inc.
Integrate Inc.
Blog Post
Integrate Inc.
Integrate Inc.
Blog Post
  • A version of this post was originally published on CMSWire. I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big way if you approach them correctly. While some might see th...

Integrate Inc.
Integrate Inc.
Blog Post
Integrate Inc.
Integrate Inc.
Blog Post
  • A version of this article was originally published on MarTech Today. B2B marketers must measure to understand what’s working and what’s not, where and how to improve, and, most importantly, how to run marketing like a business. Without this capability woven into the fabric of the team, B2B marketing organizations will languish. But, somehow, we’re being sidetracked from strong measurement and...

Integrate Inc.
Integrate Inc.
Blog Post
  • Lead nurturing should be one of the most effective aspects of your demand generation strategies. In fact, 81% of B2B marketing executives ranked email as the most effective tactic for engagement with later-stage prospects, according to the 2018 Benchmark Survey Report.  This is likely because email heavily supports lead nurturing – a critical component of the demand generation engine. Without ...

Integrate Inc.
Integrate Inc.
Blog Post
  • If you’re not growing, you’re dying. There is a demand right now for skilled B2B marketers who can orchestrate complex campaigns involving both traditional and digital channels. According to McKinley’s 2018 Marketing Hiring Trends Report, 69% of marketing leaders anticipate growing their teams and hiring new marketers this year – a 25% increase over 2017. As Gary Vaynerchuk says, marketers ru...

Integrate Inc.
Integrate Inc.
Blog Post
  • Social media has become an unavoidable presence in our technology-driven, hyper-connected world. And, with the advent of social networking sites came drastic changes to the way marketers do their job. For the first time ever, both industry experts and regular people were given a new and easy way to connect with millions of like-minded users. Thus, influencer marketing was born. If you’ve worke...

Integrate Inc.
Integrate Inc.
Blog Post
  • Lots of B2B marketers are talking about it – getting revenue focused. In fact, according to the 2018 Demand Generation Benchmark Survey Report, 28% of marketing orgs report having specific revenue-based quotas, with nearly half stating that their marketing teams are expected to source more than 25% of closed-won revenue. But for many marketers, this idea of generating revenue feels like a lofty...

Integrate Inc.
Integrate Inc.
Blog Post
  • If your marketing charter is anything like ours, you've got some massive goals ahead of you. Your team is likely tasked with engaging the right decision-makers at target accounts, generating a specific number of opportunities and impacting a defined revenue goal. But what do you do when you face challenges hitting your mile marker targets for marketing-qualified and sales-qualified leads (MQLs ...

Integrate Inc.
Integrate Inc.
Blog Post
  • Today is the day; May 25 and GDPR goes into effect. Now what? The EU’s General Data Protection Regulation (GDPR) goes into effect today. And the smart marketing teams have been preparing for a while – not simply to avoid fines of this particular regulation, but to prepare their organizations for the inevitable industry-wide transformation from old batch-and-blast practices to complete trust-ba...

Integrate Inc.
Integrate Inc.
Blog Post
  • Increasingly, demand generation program success is determined by sales-pipeline or revenue contribution. In fact, according to DemandGen Report’s 2018 Benchmark Survey Report, 28% of B2B marketing organizations have specific revenue-based quotas, a 5% year-over-year increase. Dialing up success was much easier just five years ago when B2B marketing programs were largely measured against lead v...

Integrate Inc.
Integrate Inc.
Blog Post
  • 70% of demand generation marketers say their budgets will grow this year, according to DemandGen Report’s 2018 Benchmark Survey Report. Simultaneously, 63% of respondents to the same survey said their company’s revenue would grow by more than 20% in 2018. The idea of the “right” B2B marketing strategies has evolved significantly over the past decade. 68% of B2B marketers rank in-person events ...

Integrate Inc.
Integrate Inc.
Blog Post
  • Let's be honest, the B2B marketing industry (and we marketers in general) are pretty bad at defining our terms and sticking to that terminology. Rather than being driven by clarity, our messaging, content and general communications is far more often a haphazard mix of trending buzzwords. This helps neither our marketing teams nor our prospects and customers. This post is far too small in scope...

Integrate Inc.
Integrate Inc.
Blog Post
  • B2B marketers face increasing pressure to scale sales pipeline and grow marketing-influenced revenue. According to DemandGen Report's 2018 Benchmark Survey Report, the largest percentage of respondents (28%) say 26-to-50% of their organizations' revenue will be attributed to marketing-sourced leads. And, 63% of marketers predict their B2B organizations' revenue will grow by 20% or more in 2018.

Integrate Inc.
Integrate Inc.
Blog Post
  • The number of channels you use is not as important as a cohesive message. Your customers don’t care if you're using twelve different channels for generating B2B demand last year. According to Harvard Business Review, B2B buyers are surrounded by information. In fact, the Review reports that buyers are:  “increasingly overwhelmed and often more paralyzed than empowered.” To stand out among ...

Integrate Inc.
Integrate Inc.
Blog Post
  • Publishing B2B thought leadership content can have a significant impact on your demand generation strategy. It's a powerful tool for generating awareness, credibility, brand value and quality traffic. Over 80% of business decision-makers say thought leadership increased their trust in a vendor organization, according to an Edelman & LinkedIn survey. In contrast, the same survey revealed more t...

Integrate Inc.
Integrate Inc.
Blog Post
  • A lot of marketing terms are important concepts for demand generation marketers to understand and adopt. Others are just jargon– trending language that only matters to a select few. While not every marketing term has lasting value, it’s important to understand the terms with relevance. Understanding the language of thought-leaders and forward-thinking marketing pros can be beneficial to adopti...

Integrate Inc.
Integrate Inc.
Blog Post
  • Content marketing is getting harder. A massive amount of branded content is being published to the web every day. Every piece makes it more difficult to capture and keep the attention of your target audience. Joe Pulizzi, Content Marketing Institute Founder, attributes this to the increasing difficulty of “content tilt.” Tilt, according to Pulizzi, is the differentiating factor that makes you...

Integrate Inc.
Integrate Inc.
Blog Post
Integrate Inc.
Integrate Inc.
Blog Post
  • B2B marketing isn’t easy. It’s also rarely glamorous. Few would argue that it’s simpler than B2C marketing. Generating full-funnel demand requires understanding complex B2B buyer personas, navigating lengthy sales funnels and often creating compelling content around products and industries that are, by many accounts, “boring.” Despite these challenges, there are game-changing B2B marketers ...

Integrate Inc.
Integrate Inc.
Blog Post
  • Plex, a cloud-based ERP provider that powers modern manufacturing businesses, has a very specific ideal customer profile (ICP) and operates with a limited salesforce. This means Plex was ideally suited to develop and execute an account-based revenue (ABR) strategy. Plex began its ABR journey over four years ago in January 2014. Lead by Jennifer Dimas, former VP of Integrated Marketing and Oper...

Integrate Inc.
Integrate Inc.
Blog Post
  • If there are areas of your demand generation programs draining your resources, it’s wise to consider the best ways to take the weight off your team. Many manual, time-consuming marketing problems can be solved with technology; the right marketing tech will simplify complex tasks and improve results, such as by helping you meet new data-privacy compliance requirements or automating time-consumi...

Integrate Inc.
Integrate Inc.
Blog Post
  • Research clearly shows that a well-executed ABM strategy can generate significant lift for B2B marketing efforts. A study from the Altera Group found that 97% of B2B marketers report that ABM drives higher ROI than other marketing activities. By adopting a mindset of “account awareness,” where you target customer accounts as markets of one, your organization will make better use of resources, l...

Integrate Inc.
Integrate Inc.
Blog Post
  • 63% of B2B marketers have been asked to contribute to 20% or greater increases in company revenue this year, according to recent findings from Demand Gen Report’s 2018 Demand Generation Benchmark Survey Report. That’s some serious pressure to deliver. To inform your professional improvement strategy, we’ve curated a list of books most helpful to demand generation marketers. Many are recent, s...

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