Integrate Inc.
Integrate Inc.
Blog Post
  • Every B2B marketer faces challenges. However, the individual struggles of one B2B demand generation marketer can look very different from another – even if they’re on the same team. Demand marketers come from a diverse variety of backgrounds, which can range from marketing to journalism; technology to public relations; web design to sales and much more. While some excel at writing, others woul...

Integrate Inc.
Integrate Inc.
Blog Post
  • So, you didn’t meet your key performance indicators (KPIs) for Demand Generation success last quarter. Or maybe you did, but your revenue targets for next quarter are much steeper. It’s no secret that demand marketers at B2B organizations are facing significant challenges in 2018. A B2B International survey of North American and European marketing professionals revealed communicating the value...

Integrate Inc.
Integrate Inc.
Blog Post
  • If you’re a B2B marketer, you’ve almost certainly noticed the onslaught of GDPR content over the last few months. This is for good reason. Coming into effect this May, the EU’s General Data Protection Regulation (GDPR) will require the most wide-sweeping changes to B2B lead generation tactics to date. Considering the drastic consequences of non-compliance (up to €20M/$24M or 4% worldwide annua...

Integrate Inc.
Integrate Inc.
Blog Post
  • Leading B2B marketers aren’t afraid to test new ideas, fail fast and treat everything like an experiment. However, they also employ a trustworthy arsenal of tried-and-true tactics that continue to drive results, quarter after quarter. While you should definitely test new tactics and activities to drive demand, you shouldn’t gamble your goals by going "all in" on any one, trending strategy. Ins...

Integrate Inc.
Integrate Inc.
Blog Post
  • In 2017, CEB Insights reported that B2B brands that created a strong connection with their prospects experienced higher rates of consideration, purchase and willingness to pay a premium.  This statement seems rather obvious. Yet, I’ve often witnessed firsthand how B2B marketers get so tied up in lead volume that they often neglect the importance of building trust and credibility – both before ...

Integrate Inc.
Integrate Inc.
Blog Post
  • The most effective demand generation marketers have one thing in common: they're seriously committed to self-improvement. Subscribing to blogs from the best thought-leaders in the industry can help you up your game by providing direct access to some of the latest insights, research and best practices. These seven blogs come highly recommended by us at Integrate as well as by the many B2B marke...

Integrate Inc.
Integrate Inc.
Blog Post
  • 68% of companies report a struggle to generate leads, according to a Lattice Engine/CSO Insight study. It's hard to shift your thinking from quantity to quality when there's simply not enough volume in your pipeline. If demand generation were easy, every B2B marketing organization would be hitting home runs on demand. While it's much easier to scale multi-channel demand thanks to innovative ma...

Integrate Inc.
Integrate Inc.
Blog Post
  • According to HubSpot research, businesses whose sales and marketing teams are aligned achieve 208% higher marketing revenue when compared to misaligned teams. Synergy always seems to drive better results than disparate teams working in silos.  When marketing, sales and customer support all work towards shared success metrics, the resulting synergy of efforts can yield big returns. And the bene...

Integrate Inc.
Integrate Inc.
Blog Post
  • If you’ve ever felt you walked away from a webinar with more insights than you gleaned from an eBook, you may be right. Recent data from the Savo Group reveals that adult learners who view video retain 83% more information in short-term memory over reading the same information in text. On-demand video delivery through webinars is both popular and effective; Content Marketing Institute’s 2017 B...

Integrate Inc.
Integrate Inc.
Blog Post
  • Despite a lot of recent, exciting innovations in MarTech, 65% of brands have no plans to invest in emerging technologies in the year to come. According to Matt McGee, former editor-in-chief at MarTech Today, brands are instead dedicating their budgets to more tried-and-true initiatives, such as analytics and content marketing, in an effort to get the most return on their investments. Smart bra...

Integrate Inc.
Integrate Inc.
Blog Post
  • Marketing has evolved significantly over the last decade. Technology has changed the way customers discover, research and communicate with brands. Organizations are navigating a rapidly shifting landscape of consumer behavior, research channels and marketing best practices. The ideal marketing mix in 1998 was a lot simpler than demand generation strategies in 2018. Today’s demand marketers are...

Integrate Inc.
Integrate Inc.
Blog Post
  • By this stage in the B2B marketing game, you’ve likely at least thought about adopting an account-based marketing (ABM) pilot program to complement your overall demand generation strategy. 2017 was the year of ABM, and we saw all versions of account-based marketing examples come through our inboxes – some good, some not so good. There are so many different approaches one can take to ta...

Integrate Inc.
Integrate Inc.
Blog Post
  • In May, 2018, the EU’s General Data Protection Regulation (GDPR) will require wide-sweeping changes to B2B lead generation tactics. Failure to comply with GDPR’s mandates will results in substantial, even crippling, fines: Level 1 – €10M or 2% worldwide annual revenue (whichever is higher) Level 2 – €20M or 4% worldwide annual revenue (whichever is higher) At the same time, B2...

Integrate Inc.
Integrate Inc.
Blog Post
  • 79% of marketing leads never convert into customers, according to HubSpot. The most commonly reported reason? A lack of lead nurturing. Even the highest-quality content won't lead to sales revenue if there's no plan to move qualified new leads through the sales funnel. B2B marketers are increasingly called upon to switch their thinking and success metrics away from generating a high v...

Integrate Inc.
Integrate Inc.
Blog Post
  • Demand generation is a discipline that is constantly evolving. Buyer behavior, technological advances, and the emergence of new platforms and avenues for meaningful customer connections keep the demand marketer in an everlasting state of strategical flux. One of the best ways to get a view of the current state of demand generation is to pay close attention to data regarding trends and...

Integrate Inc.
Integrate Inc.
Blog Post
  • Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand generation strategy will also result in happier customers and better sales-marketing alignment. B2B demand generation is experiencing a shift away from lead quantity being considered a k...

Integrate Inc.
Integrate Inc.
Blog Post
  • I was recently asked by another B2B marketer what I thought about a particular demand generation tactic. Specifically, they were asking whether I thought its potential impact outweighed any possible harm to their brand. This got me thinking: There are many B2B marketing tactics that could go either way, supporting your team’s efforts to scale sales pipeline or hurting your brand reput...

Integrate Inc.
Integrate Inc.
Blog Post
  • Every B2B marketer knows that bad leads waste budget, time and resources. We even know that they hurt our relationship with our sales counterparts. But during a discussion a few months back, it occurred to Integrate’s CMO and me that we really didn’t have a clear grasp over the extent to which bad leads are undermining our demand generation efforts, let alone how much they’re costing t...

Integrate Inc.
Integrate Inc.
Blog Post
  • A recent survey from the Altera Group found that 97% of B2B marketers report that account-based marketing (ABM) drives higher ROI than other marketing activities. Marketers across the industry are asking what they need to successfully execute an account-based marketing (ABM) strategy. There are numerous components of a successful ABM strategy and the right tech stack can help drive ke...

Integrate Inc.
Integrate Inc.
Blog Post
  • The Integrate marketing team is neck deep in 2018 planning. We’re building a demand marketing strategy that will contribute to the company’s revenue goals for the year ahead. If you’re a B2B marketer, you likely understand the magnitude of this work. It’s an extensive process that requires you to step back and look at the big picture – document your lead, demand, pipeline and revenue g...

Integrate Inc.
Integrate Inc.
Blog Post
  • As a sales operations professional, I work very closely with Integrate’s marketing, sales and executive teams. Further, on numerous occasions, the executive team and sales leadership have used the terms demand gen and lead gen interchangeably. This common and seemingly minor mistake is one that should be avoided, as there are significant differences between demand generation and lead g...

Integrate Inc.
Integrate Inc.
Blog Post
  • It’s event planning season here at Integrate.  As event marketing extraordinaire, I’ve been up to my eyeballs researching B2B marketing and demand generation conferences for our 2018 event marketing initiatives. At the same time, I’m trying to map out which demand generation conferences I want (and need) to attend. I get it – conference planning seems like a daunting task, and sometim...

Integrate Inc.
Integrate Inc.
Blog Post
  • So, you think your marketing is working great? What does that mean, exactly? From the perspective of your boss’s boss, it means that your organization is meeting or exceeding your key performance indicators (KPIs), such as marketing qualified leads generated, sales pipeline created and possibly new accounts closed. However, marketers in charge of demand generation are tasked with the ...

Integrate Inc.
Integrate Inc.
Blog Post
  • As enterprise adoption of demand generation marketing soars, marketing teams are starting to realize that choosing the right marketing technology (MarTech) is imperative to reach qualified audiences and implement a data-driven marketing strategy. Technology can enable marketers to more efficiently identify qualified leads and fill the sales pipeline with the right opportunities. 74 pe...

Integrate Inc.
Integrate Inc.
Blog Post
  • B2B marketing database quality has been a major concern among businesses for years. Yet, the problem only seems to be getting worse as marketing teams identify new types and sources of prospect data, and the martech vendors that serve them find new ways of generating it. In fact, a 2017 Ascend2 and Informatica report states: “A clear majority of marketing decision-makers (62 percent)...

Integrate Inc.
Integrate Inc.
Blog Post
  • I’m in the planning cycle for my fifth year of a 100% account-based marketing program at Plex.  Since 2014, we’ve realized tremendous value by focusing our collective efforts on a discrete list of prospect accounts that we all agree are most likely to become Plex customers. Our company's account-based revenue (ABR) approach has been wildly successful, and as a team we’ve created aware...

Integrate Inc.
Integrate Inc.
Blog Post
  • If you’re a B2B marketer, you’re likely hearing the term Account-Based Marketing everywhere you turn. A quick search of your inbox might reveal a couple hundred emails in the last 90 days touting the latest and greatest in ABM content. And for good reason… In an era where marketing is on the hook to create customers and drive revenue, it makes sense to aim marketing efforts at companie...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.