Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • Why 4 MarTech CEOs Bet on Integrate’s Success
    Today, Integrate announced its fourth round of venture funding. I know what you’re thinking: “So what? …Marketing tech companies get new rounds of funding all the time.” That’s very true. And for that reason, I’m not going to wax poetic about “our incredible journey” as if it’s over. However, there is something different and more exciting than usual about this round – it includes fu...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • 5 Indispensable B2B Marketing Hacks You Can Learn from Publishers
    Over dinner a couple months ago in Austin, a few of my B2B marketing peers pointed out how much influence my days as a publisher have had on the way I approach demand marketing. I hadn’t given it too much thought before then. However, after hearing the observations of my fellow marketers, I reflected on some of the “go to” strategies and tactics in my current marketing playbook. Indee...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • How I Stay Agile In Demand Marketing: Perspectives, Tools & Tips
    A version of this post was first published on CMSWire.com. Like many tech startups, Integrate operates with a lean marketing team. And it’s crucial that each one of us wears multiple hats. Take my title for example: “Thought Leadership and Marketing Tech Strategy”…it’s a mouthful of garbled nonsense, but it covers a broad spectrum allowing a great deal of flexibility, which lends wel...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • Attributes of Valuable B2B Marketing Partnerships
    Marketing departments today rarely have the resources, time or expertise to deliver on every marketing strategy. To advance their effort and get stuff done, they turn to partners to execute initiatives, fill team gaps and deliver new capabilities. It’s no different for software companies like Integrate. We rely on numerous partnerships to provide a holistic solution for B2B marketing ...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • Make it Matter: Strategically Tackling Marketing Ops
    Most marketers work in a world with too little time and too much to do – moving from task to task, rushing to accomplish as much as possible. For instance, right now I’m updating our go-to-market communications, making numerous additions to our website, developing a new preview of Integrate’s demand orchestration software, supporting a half-dozen field events, increasing our website tr...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • Content Syndication Isn’t Lead Generation, It’s An Introduction [Interview]
    A few weeks back, Dawn Colossi, Senior Director of WW Digital Marketing at Commvault, wrote a guest post for the Integrate blog. To date, the post holds the Integrate blog record for most views, engagement, shares and general complements within a single week. …Dawn is clearly better at this B2B marketing stuff than us. After my initial feelings of jealously subsided, I swallowed my ...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • A Template for Measuring Demand Marketing Orchestration
    At what point in your demand generation process do you start with attribution reporting? Are you able to pinpoint marketing’s influence through the duration of the funnel? For most of us, we get started at the point of inquiry, because that’s where our marketing automation platform starts providing us with detailed metrics. But the customer lifecycle doesn’t start with an inquiry. It ...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • 3 Big Implications of New SiriusDecisions Demand Unit Waterfall
    I’ve been excited about the coming of SiriusDecisions’ revised waterfall since February when Kerry Cunningham first told me he was working on it. Like a movie trailer, Kerry implied significant changes, without actually giving anything away. I was intrigued – and the unveiling last week didn’t disappoint.
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • How One B2B Agency Made Demand Generation as Efficient as Programmatic
    Agencies are a vital extension of B2B marketing teams, tasked with creating compelling customer experiences that drive growth for clients. This means designing and executing demand generation programs to engage target audiences and convert them into new prospects. As strategic as that sounds, in reality agency media teams often spend the bulk of their time processing spreadsheets and ...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • Marketers: It’s Time to Abolish “Campaigns” and Stop Promising “Leads”
    Dawn Colossi is Senior Director of WW Digital Marketing at Commvault and SiriusDecisions ROI Award Winner for Digital Content Marketing Strategy.  A few years ago, I was your typical B2B marketer: I had a “lead goal” (144K to be precise); was churning out “campaigns” (read: three emails and a landing page); and I was completely frustrated that all of my “BANT-qualified” MQLs weren’t t...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • SiriusDecisions Analyst Completes Interrupted MarTech Interview Unscathed
    SiriusDecisions Summit is just around the corner, and as a warmup, I thought interviewing SD’s Sr. Research Director of Demand Creation Strategies, Kerry Cunningham, would be a timely endeavor. …of course, I was wrong. As soon as we started filming in what seemed like a quiet corner of an office lobby, everyone and their cubicle mate decided to pour out from elevators and loudly trek ...
Integrate Inc.
Integrate Inc.
Page Design Update
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • A Useful Template to Develop (or Improve) Your B2B Buyer Personas
    B2B marketing is abuzz with the importance of customer-centricity and the “engagement economy,” yet according to SiriusDecisions more than half of B2B marketing organizations admit that they don’t truly understand their customers. This isn’t surprising when you consider that a notable percentage of companies have yet to execute the fundamental task of identifying their buyer personas. ...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • Commvault’s Content Marketing Strategy Delivers 3.5x More Deals
    “It’s obvious that people coming to your site are interested, but there’s a ton of people that don’t make it there. It’s critical to engage larger audiences on trusted third-party sites. But that requires a lot of resources.” - Dawn Colossi, Sr. Director of Worldwide Digital Marketing, Commvault It surprises me how many B2B businesses take the principles of inbound marketing – develop...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • 7 Surefire Ways to Limit Your B2B Marketing Career Advancement
    I read a post on the surfing blog The Inertia the other day titled “9 Surefire Ways to Get Punched in the Mouth While Surfing.” And while this has absolutely nothing to do with B2B marketing, demand generation, MarTech or content marketing, it did cause me to reflect on some of the things I’ve seen marketers do on the job that can only be described as career-limiting. Just to be clea...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • Demand Marketing Template: Getting Started with Funnel Measurement
    The ultimate goal of funnel measurement within a demand marketing team is predictability: How can I take what I see and translate that into future expectations? And then, how can I take those expectations, pull a few levers, make some adjustments and beat those expectations? For example, if you know you’ll need 3000 leads next month to hit your pipeline goals next quarter, and current...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • 4 B2B Marketing Functions Automated By Demand Orchestration Software
    As regular readers have likely noticed, the Integrate Blog primarily explores the ways in which B2B demand marketing is evolving – and becoming quite complicated in the process. A proliferation of data sources, customer engagement channels, targeting strategies and marketing technologies are continuously developed to support marketing success, but often bog down demand generation and ...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • Demand Marketing Planning Template: Sales-Marketing Revenue Goals
    I’ve been lucky enough to have had both sales and marketing roles. While it is invaluable experience, especially in my current CMO role, I know one thing for sure – sales and marketing pros have different mindsets. This makes it extremely difficult to achieve much-needed alignment. The problem is often exacerbated by the fact that sales and marketing often have different (or wishy-was...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • SiriusDecisions and Lookout Discuss Demand Orchestration [Webinar]
    B2B marketers face a common challenge...  C-level execs expect marketing teams to have full-funnel command, from building brand awareness to driving pipeline opportunities and revenue – not just inquiries and MQLs. Yet, the labyrinths of disparate data, systems and processes that comprise today’s marketing infrastructures stand in the way of achieving these goals. Marketing organiza...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • [eBook] Secrets & Strategies from Top Marketing Ops Game Changers
    From my view, it’s safe to say that Marketing Operations is the most challenging discipline within marketing today. Not only are the pros in these roles expected to leverage tech, processes and data to create efficiencies and drive results – but they’re being increasingly relied upon to develop a strategy that will help reach the company vision AND be masters of change management to en...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • [Video] Demand Orchestration Insights: 3 Questions with Leslie Alore
    We're starting a new video interview series!  The plan is to hound top B2B marketing professionals (aka demand orchestrators) into sharing some of their words of wisdom whenever we cross paths. This may occur at Marketo Marketing Nation or SiriusDecisions Summit or at numerous other events. If you were recently recognized as one of the 33 Marketing Ops Game Changers, I'd especially b...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • The Modern Marketer’s Workshop – ABM: From Strategy to Action and Results
    The value of well-executed account-based marketing (ABM) is clear: Greater efficiency and revenue impact – Companies generate 208% more revenue for their marketing efforts when using ABM strategies (MarketingProfs). Increased customer lifetime value – 84% of marketers believe that ABM provides significant benefits for retaining and expanding current client relationships (SiriusDecisi...
Integrate Inc.
Integrate Inc.
Blog Article

New blog articles detected.

  • Webinar: Winning Marketing Ops Strategies for Your Playbook
    Integrate and Heinz Marketing recently recognized 33 Marketing Ops Game Changers. The purpose was to identify the folks who are driving their organizations forward and to surface insights that will help other ops practitioners while advancing the industry. Over the last several weeks, we’ve been working closely with this group of pros to understand the challenges they’re facing, the so...

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