Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • Things to Try When Your Revenue Goals Go Up, with Heidi & Scott
    This just in – B2B Marketing is hard and getting more complex. Our revenue targets are climbing, account-activity expectations are escalating and “Where’s the damn pipeline?” is being shouted from every corner office. Most of us have been working at warp speed trying to do more, do better and keep pace. After much banter, Heidi Bullock (CMO of Engagio and revenue marketer extradionna...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • It’s Time B2B Marketers Sweat The Small Stuff to Drive Bigger Results
    In a recent Reachforce interview, Kate Athmer answered a question about common demand generation marketing challenges: Traditional demand gen campaigns and channels are managed individually, and are almost never integrated with marketing automation or CRM systems. So marketers spend all their time managing media partners, testing lead sources, formatting and scrubbing spreadsheets,...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • 3 B2B Marketing Experts Answer Questions On Conferences, Tradeshows & Field Events
    On August 23rd I was fortunate enough to host a webinar with two event marketing game changers: Emily Wingrove from Synthio and Frances McCutchon from PFL. While the concept for the webinar initially seemed straightforward, once we started planning the content, I realized we had stumbled on a pretty meaty, and sometimes controversial, topic. Between the three of us, we had so many exa...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • 6 Most Common Account-Based Marketing Pitfalls to Avoid
    While interviewing the Inverta team a few months back, I asked Kathy Macchi and Patrice Greene what I thought was a fairly straightforward question: In what ways do B2B marketers consistently miss the mark on their account-based strategies? I was expecting a brief answer. Maybe they’d pick one or two errors they commonly see and give a quick explanation. But, no. This question ...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • How Marketing Ops Pros MacGyver MarTech to Get More Done
    As B2B marketers, we often buy technology to do one thing, and end up needing it to do something else. Or more realistically: we constantly uncover new tasks and challenges to solve with marketing technology. But while more technology or newer technology can sometimes be the answer, just as often we can find a workaround or other path to get the result we need. Which is good, because ...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • What To Do Before, During & After Events to Increase B2B Marketing ROI
    According to Forrester, on average B2B marketing organizations spend 18% of their budget on in-person events (conferences, trade shows, summits, field events, etc.). And Certain’s Event Marketing Benchmark Report put this percentage even higher at 25%. Even if we go with Forrester’s more conservative estimate of 18%, this still indicates B2B marketing teams spend more on events than o...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • Is ABM Right For Your B2B Marketing Team? New ABM Readiness Scorecard
    I don’t think it’d be a stretch to say that by now most B2B marketing teams have at least discussed implementing an account-based market strategy. ABM’s benefits of efficacy and efficiency have been touted by B2B marketing analysts, influencers and practitioners for several years.   However, as with everything in marketing, just because a specific marketing technology, strategy or “be...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • Bigger, Better, More Templates: New ABM Program Development Workbook
    Nearly two years ago, Matt Heinz of Heinz Marketing and the marketing team at Integrate collaborated on workbook to help B2B marketers get started with account-based marketing, titled, “Developing An Account-Based Marketing Program.” Since then, ABM strategy adoption has grown rapidly, new tactics and “best practices” have surfaced and various ABM MarTech solutions have emerged. Base...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • B2B Marketing Tricks for Maximizing Event ROI
    According to Certain’s Event Marketing Benchmark Report, over half of B2B marketers spend 25% or more of their budget on in-person events. Whether a large conference, regional seminar, or intimate dinner, events take a lot of resources from both the marketing and sales teams to pull off. With that much invested, it’s critical that event leads convert to measurable sales pipeline. Howe...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • 5 Demand Generation Problems B2B Marketers Should Be Prepared For
    The larger and more established an organization becomes, the more complex the demand creation function. This is true for many things, but for B2B marketers, the effect is especially compounded. As businesses grow, sales pipeline requirements do as well – and more rapidly than the total available market. This means that we marketers must continuously develop and refine new engagement s...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • Why 4 MarTech CEOs Bet on Integrate’s Success
    Today, Integrate announced its fourth round of venture funding. I know what you’re thinking: “So what? …Marketing tech companies get new rounds of funding all the time.” That’s very true. And for that reason, I’m not going to wax poetic about “our incredible journey” as if it’s over. However, there is something different and more exciting than usual about this round – it includes fu...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • 5 Indispensable B2B Marketing Hacks You Can Learn from Publishers
    Over dinner a couple months ago in Austin, a few of my B2B marketing peers pointed out how much influence my days as a publisher have had on the way I approach demand marketing. I hadn’t given it too much thought before then. However, after hearing the observations of my fellow marketers, I reflected on some of the “go to” strategies and tactics in my current marketing playbook. Indee...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • How I Stay Agile In Demand Marketing: Perspectives, Tools & Tips
    A version of this post was first published on CMSWire.com. Like many tech startups, Integrate operates with a lean marketing team. And it’s crucial that each one of us wears multiple hats. Take my title for example: “Thought Leadership and Marketing Tech Strategy”…it’s a mouthful of garbled nonsense, but it covers a broad spectrum allowing a great deal of flexibility, which lends wel...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • Attributes of Valuable B2B Marketing Partnerships
    Marketing departments today rarely have the resources, time or expertise to deliver on every marketing strategy. To advance their effort and get stuff done, they turn to partners to execute initiatives, fill team gaps and deliver new capabilities. It’s no different for software companies like Integrate. We rely on numerous partnerships to provide a holistic solution for B2B marketing ...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • Make it Matter: Strategically Tackling Marketing Ops
    Most marketers work in a world with too little time and too much to do – moving from task to task, rushing to accomplish as much as possible. For instance, right now I’m updating our go-to-market communications, making numerous additions to our website, developing a new preview of Integrate’s demand orchestration software, supporting a half-dozen field events, increasing our website tr...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • Content Syndication Isn’t Lead Generation, It’s An Introduction [Interview]
    A few weeks back, Dawn Colossi, Senior Director of WW Digital Marketing at Commvault, wrote a guest post for the Integrate blog. To date, the post holds the Integrate blog record for most views, engagement, shares and general complements within a single week. …Dawn is clearly better at this B2B marketing stuff than us. After my initial feelings of jealously subsided, I swallowed my ...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • A Template for Measuring Demand Marketing Orchestration
    At what point in your demand generation process do you start with attribution reporting? Are you able to pinpoint marketing’s influence through the duration of the funnel? For most of us, we get started at the point of inquiry, because that’s where our marketing automation platform starts providing us with detailed metrics. But the customer lifecycle doesn’t start with an inquiry. It ...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • 3 Big Implications of New SiriusDecisions Demand Unit Waterfall
    I’ve been excited about the coming of SiriusDecisions’ revised waterfall since February when Kerry Cunningham first told me he was working on it. Like a movie trailer, Kerry implied significant changes, without actually giving anything away. I was intrigued – and the unveiling last week didn’t disappoint.
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • How One B2B Agency Made Demand Generation as Efficient as Programmatic
    Agencies are a vital extension of B2B marketing teams, tasked with creating compelling customer experiences that drive growth for clients. This means designing and executing demand generation programs to engage target audiences and convert them into new prospects. As strategic as that sounds, in reality agency media teams often spend the bulk of their time processing spreadsheets and ...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • Marketers: It’s Time to Abolish “Campaigns” and Stop Promising “Leads”
    Dawn Colossi is Senior Director of WW Digital Marketing at Commvault and SiriusDecisions ROI Award Winner for Digital Content Marketing Strategy.  A few years ago, I was your typical B2B marketer: I had a “lead goal” (144K to be precise); was churning out “campaigns” (read: three emails and a landing page); and I was completely frustrated that all of my “BANT-qualified” MQLs weren’t t...
Integrate Inc.
Integrate Inc.
Blog Post

New blog articles detected.

  • SiriusDecisions Analyst Completes Interrupted MarTech Interview Unscathed
    SiriusDecisions Summit is just around the corner, and as a warmup, I thought interviewing SD’s Sr. Research Director of Demand Creation Strategies, Kerry Cunningham, would be a timely endeavor. …of course, I was wrong. As soon as we started filming in what seemed like a quiet corner of an office lobby, everyone and their cubicle mate decided to pour out from elevators and loudly trek ...

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