Interana
Interana
Blog Post
  • I am deeply honored and excited to be joining the board of the Computer History Museum. I believe this is an enormously important institution in today's world, and I'll try to explain why. The post Why I care about preserving computer history appeared first on Interana.

Interana
Interana
SlideShare Presentation
  • Whether it’s a click, swipe or scan, your digital customers are always talking to you, and actions speak louder than words. This presentation explains how user behavior can be can be analyzed to improve a business’s product or service. We’ll take a closer look at Tinder, which employed Interana to discover new insights among its massive quantity of event data.

Interana
Interana
Blog Post
  • A few years ago, Disney World introduced the MagicBand. The wristband unlocks all sorts of goodies at the resort. Compared to a few years ago, guests can now experience a remarkably friction-free visit. This includes customized itineraries, no need for stuffed backpacks and zero lineups. Let's take a closer look at how Disney World uses behavioral analytics to create magical experiences. The post ...

Interana
Interana
Blog Post
  • Analytics and business intelligence technologies are advancing quickly, but the data challenge that most organizations face is not technical one, it’s a lack of access to the right data. While every company believes data is important, not every company has been able to build a data culture that gives access to every employee to help them make data-informed decisions. The post Who Owns Data At You...

Interana
Interana
Blog Post
  • The key to innovation is measurement. But wait, isn't innovation really about drinking a lot of Redbull and scribbling on whiteboards? Isn't innovation flashy and fast-paced and cool, while measurement is careful and boring? Despite what you see in the movies, innovation rarely happens with a single lightning bolt of an idea from the heavens. It happens when you iterate continuously — by testing, ...

Interana
Interana
Blog Post
  • Cities are fertile ground for data collection and analysis. High population density means there's a wealth of data available and digital technology makes it easier than ever for trends to be tracked. So it's no surprise that across the country — and the world — governments, citizens and businesspeople alike are turning to behavioral data to better urban life. The post How Behavioral Analytics is C...

Interana
Interana
Blog Post
  • If you're looking for an injection of excitement about the future, look no further than the Internet of Things (IoT). Comprised of an ever-growing network of “connected” or “smart” devices, the Internet of Things has garnered more and more attention. Industrial applications are soaring, and the public's imagination has been captured by devices like Snapchat Spectacles and Amazon's Alexa. The post ...

Interana
Interana
Blog Post
  • The marketing funnel walks through every stage of acquiring customers, from introducing your brand to closing a deal. It usually starts with a lot of people in the initial awareness stage, and few people at the bottom becoming customers. Typically, you want to make the funnel as cylindrical as possible, meaning that a lot of people move from start to finish. Content marketing helps people not just...

Interana
Interana
Blog Post
  • Even if you're not a cryptocurrency nerd, you've probably heard of Bitcoin, the digital currency whose price has soared in 2017. But if you're outside of the cryptocurrency crowd, you probably haven't heard of Ethereum. It's another cryptocurrency that has been secretly growing rapidly in 2017. In fact, its price has increased at a much faster rate than Bitcoin this year — roughly 4000% VS 300%. T...

Interana
Interana
Blog Post
  • Traditionally, data streams in from just a few places. Maybe it's user activity on your website. Maybe it's an internal log of orders. The point is, to get a full picture of your company's data you used to only have to link up a couple of databases. But that's all changing now. Valuable data is being generated not just on the web and mobile but on IoT devices, bots, and more. The post How Behavior...

Interana
Interana
Blog Post
  • A couple weeks ago, Procore Product Manager Chris Karcher and UX Researcher Zaira Tomayeva shared how their product and engineering squads work with their data teams to discover useful insights that inform how they build their web-based application. This week, we’ll take a look at how project management software company Procore strives to maintain a […] The post How Procore Stays Data-Informed Thr...

Interana
Interana
Blog Post
  • When evaluating new tools, how fast it works can sometimes be at odds with how many bells and whistles it comes with or how much information it can handle. You can get a CRM platform with a ton of features, but it’ll take a while for your team to understand how to use them. You […] The post Why Speed Matters When It Comes to Querying Your Data appeared first on Interana.

Interana
Interana
Blog Post
  • Most companies or services on the web start with wrong assumptions about what they are and what they’re for. Evan Williams, Twitter Co-founder Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely, or just altering company practices, looking at customer behavior is the best way to […] The post 10 Stories of Companies Changed By Their Us...

Interana
Interana
Blog Post
  • Asana is a productivity tool that enables teamwork without email. When critical communication and task management move out of email and into Asana, teams can get more done with less effort. Asana has built up their data infrastructure over time. They have multiple systems in place for different needs; Redshift and Hadoop, for example, handle […] The post Asana Turns Raw Event Data Into Business In...

Interana
Interana
Blog Post
  • Your company generates a ton of data—so much that it’s essential to pare it down and only store the most relevant stats, right? Well, it was 1975 when data warehouses developed. At that time a gigabyte of storage cost $200,000. But today? About 2 cents. With this low storage cost, companies can stop worrying about […] The post Why All Your Data Should Be Raw appeared first on Interana.

Interana
Interana
Blog Post
  • Procore Technologies, Inc., provides cloud-based construction management software. The company aims to help construction projects run efficiently by streamlining communication and documentation. Founder and CEO Craig “Tooey” Courtemanche started the company in 2002 after working with contractors to build his own house. He wanted to make communicating with contractors easier, so he created a web-ba...

Interana
Interana
Blog Post
  • In 1973, Steve Jobs got curious. He was a dropout still hanging around Reed College in Portland, and he began noticing that every poster on campus was beautifully hand-calligraphed. He wanted to learn how to do this, too, so he audited a calligraphy class. In that class he became fascinated with the art of great […] The post How to Build A Curious Team That Drives Growth appeared first on Interana...

Interana
Interana
Blog Post
  • The data pipeline you need for proper event analytics has undergone a huge shift in the last few years. Gone are the messy logfiles and “high priests of data” needed to interpret them. Gone are the slow dashboard widgets and their slow search queries. Gone, too, are the inefficient tools behind them—well, if not gone, […] The post The Modern Analytics Stack: How Today’s Fastest Growing Companies B...

Interana
Interana
Blog Post
  • Working in tech, especially in product and product analytics, is an exciting place to be. People are always learning, sharing and developing better perspectives on how to build and analyze products. It’s no surprise, then, that the web is absolutely stuffed with blogs and websites that offer insight into the world of product. Whether you’re […] The post 30 Amazing Tech and Product Blogs: Theory, T...

Interana
Interana
Blog Post
  • In order to make it more useful to our prospective users, we stocked the Interana demo with more than a year’s worth of data from one of the Internet’s most popular websites: Wikipedia. And that got us thinking — what can we learn about Wikipedia from this data? How many insights can we uncover about […] The post Wikipedia Uncovered: What Analytics Told Us About One of the World’s Most Popular Sit...

Interana
Interana
Blog Post
  • Conventional out-of-the-box analytics solutions — like Google Analytics — are mainstays for the early stages of many companies. They’re a cheap, quick way to get some analytics capability into your company. And when you’re only just starting to figure out what your product even is, they seem like a reasonable way to peek under the […] The post Why You Need a Full-Stack Analytics Solution appeared ...

Interana
Interana
Blog Post
  • Fast-growing companies have some of the biggest analytics challenges. Any problem with scaling, speed, or flexibility within an analytics solution will be magnified by the demands of rapid growth. Flowroute, a fast-growing company that provides voice and messaging services, was stuck in the thick of this problem — their expanding business was being hampered by […] The post Flowroute Analyzes 2 Bil...

Interana
Interana
Blog Post
  • Imgur is an online image-sharing community and mobile app where users share images, gifs, memes, and stories. Users can upload and vote on content, or simply lean back and browse the best images on the internet. In order to make better data-informed product decisions, Imgur needed  real-time, 360-degree view of its users: who they are, […] The post Imgur Drives Growth Through Scalable Behavioral A...

Interana
Interana
Blog Post
  • Interana’s 2017 State of Data Insights report is a deep look into how 170 people across different positions, companies, and industries handle data in their workplace. But despite the differences in our broad pool of respondents, one problem stood out: 88% of companies overwhelmingly value data, but only 25% said everyone was able to adequately […] The post State of Data Insights: How You Can Solve...

Interana
Interana
Blog Post
  • What happens in Vegas doesn’t have to stay in Vegas. OpenWager, the San Francisco-based premier casino-style gaming company, brings the excitement of hitting the jackpot right to mobile devices with games like Hollywood Slots, LuckyLand and Spintopia. Derek Brinkman, VP of Product, joined OpenWager four years ago when the company was just getting started to […] The post OpenWager boosts conversion...

Interana
Interana
Blog Post
  • Building a data dashboard is an important part of utilizing your data and making it accessible to everyone, but it can present some very real challenges. You want to build dashboards in a way that will help you pull out insights, cut down processing time for the whole team, and encourage people to actually use the […] The post How to Build a Great Data Dashboard appeared first on Interana.

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