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  • Cut Once, Measure Twice
    The key to innovation is measurement. But wait, isn't innovation really about drinking a lot of Redbull and scribbling on whiteboards? Isn't innovation flashy and fast-paced and cool, while measurement is careful and boring? Despite what you see in the movies, innovation rarely happens with a single lightning bolt of an idea from the heavens. It happens when you iterate continuously — by testing, ...
Interana
Interana
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  • How Behavioral Analytics is Changing Cities
    Cities are fertile ground for data collection and analysis. High population density means there's a wealth of data available and digital technology makes it easier than ever for trends to be tracked. So it's no surprise that across the country — and the world — governments, citizens and businesspeople alike are turning to behavioral data to better urban life. The post How Behavioral Analytics is C...
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Interana
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  • The Biggest IoT Successes So Far
    If you're looking for an injection of excitement about the future, look no further than the Internet of Things (IoT). Comprised of an ever-growing network of “connected” or “smart” devices, the Internet of Things has garnered more and more attention. Industrial applications are soaring, and the public's imagination has been captured by devices like Snapchat Spectacles and Amazon's Alexa. The post ...
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Interana
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  • Metrics for Measuring Content Marketing Success
    The marketing funnel walks through every stage of acquiring customers, from introducing your brand to closing a deal. It usually starts with a lot of people in the initial awareness stage, and few people at the bottom becoming customers. Typically, you want to make the funnel as cylindrical as possible, meaning that a lot of people move from start to finish. Content marketing helps people not just...
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Interana
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  • Why Ethereum Matters
    Even if you're not a cryptocurrency nerd, you've probably heard of Bitcoin, the digital currency whose price has soared in 2017. But if you're outside of the cryptocurrency crowd, you probably haven't heard of Ethereum. It's another cryptocurrency that has been secretly growing rapidly in 2017. In fact, its price has increased at a much faster rate than Bitcoin this year — roughly 4000% VS 300%. T...
Interana
Interana
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  • How Behavioral Analytics is Changing Manufacturing, Transportation, and the Home
    Traditionally, data streams in from just a few places. Maybe it's user activity on your website. Maybe it's an internal log of orders. The point is, to get a full picture of your company's data you used to only have to link up a couple of databases. But that's all changing now. Valuable data is being generated not just on the web and mobile but on IoT devices, bots, and more. The post How Behavior...
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Interana
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  • How Procore Stays Data-Informed Through Qualitative and Quantitative Insights
    A couple weeks ago, Procore Product Manager Chris Karcher and UX Researcher Zaira Tomayeva shared how their product and engineering squads work with their data teams to discover useful insights that inform how they build their web-based application. This week, we’ll take a look at how project management software company Procore strives to maintain a […] The post How Procore Stays Data-Informed Thr...
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Interana
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  • Why Speed Matters When It Comes to Querying Your Data
    When evaluating new tools, how fast it works can sometimes be at odds with how many bells and whistles it comes with or how much information it can handle. You can get a CRM platform with a ton of features, but it’ll take a while for your team to understand how to use them. You […] The post Why Speed Matters When It Comes to Querying Your Data appeared first on Interana.
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Interana
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New blog articles detected.

  • 10 Stories of Companies Changed By Their Users’ Behavior
    Most companies or services on the web start with wrong assumptions about what they are and what they’re for. Evan Williams, Twitter Co-founder Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely, or just altering company practices, looking at customer behavior is the best way to […] The post 10 Stories of Companies Changed By Their Us...
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Interana
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  • Asana Turns Raw Event Data Into Business Insights With Interana
    Asana is a productivity tool that enables teamwork without email. When critical communication and task management move out of email and into Asana, teams can get more done with less effort. Asana has built up their data infrastructure over time. They have multiple systems in place for different needs; Redshift and Hadoop, for example, handle […] The post Asana Turns Raw Event Data Into Business In...
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Interana
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  • Why All Your Data Should Be Raw
    Your company generates a ton of data—so much that it’s essential to pare it down and only store the most relevant stats, right? Well, it was 1975 when data warehouses developed. At that time a gigabyte of storage cost $200,000. But today? About 2 cents. With this low storage cost, companies can stop worrying about […] The post Why All Your Data Should Be Raw appeared first on Interana.
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Interana
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  • How Procore Intertwines Data and Product
    Procore Technologies, Inc., provides cloud-based construction management software. The company aims to help construction projects run efficiently by streamlining communication and documentation. Founder and CEO Craig “Tooey” Courtemanche started the company in 2002 after working with contractors to build his own house. He wanted to make communicating with contractors easier, so he created a web-ba...
Interana
Interana
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New blog articles detected.

  • How to Build A Curious Team That Drives Growth
    In 1973, Steve Jobs got curious. He was a dropout still hanging around Reed College in Portland, and he began noticing that every poster on campus was beautifully hand-calligraphed. He wanted to learn how to do this, too, so he audited a calligraphy class. In that class he became fascinated with the art of great […] The post How to Build A Curious Team That Drives Growth appeared first on Interana...
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Interana
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  • The Modern Analytics Stack: How Today’s Fastest Growing Companies Build Their Data Pipelines
    The data pipeline you need for proper event analytics has undergone a huge shift in the last few years. Gone are the messy logfiles and “high priests of data” needed to interpret them. Gone are the slow dashboard widgets and their slow search queries. Gone, too, are the inefficient tools behind them—well, if not gone, […] The post The Modern Analytics Stack: How Today’s Fastest Growing Companies B...
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  • 30 Amazing Tech and Product Blogs: Theory, Tactics, Frameworks
    Working in tech, especially in product and product analytics, is an exciting place to be. People are always learning, sharing and developing better perspectives on how to build and analyze products. It’s no surprise, then, that the web is absolutely stuffed with blogs and websites that offer insight into the world of product. Whether you’re […] The post 30 Amazing Tech and Product Blogs: Theory, T...
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Interana
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New blog articles detected.

  • Wikipedia Uncovered: What Analytics Told Us About One of the World’s Most Popular Sites
    In order to make it more useful to our prospective users, we stocked the Interana demo with more than a year’s worth of data from one of the Internet’s most popular websites: Wikipedia. And that got us thinking — what can we learn about Wikipedia from this data? How many insights can we uncover about […] The post Wikipedia Uncovered: What Analytics Told Us About One of the World’s Most Popular Sit...
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Interana
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  • Why You Need a Full-Stack Analytics Solution
    Conventional out-of-the-box analytics solutions — like Google Analytics — are mainstays for the early stages of many companies. They’re a cheap, quick way to get some analytics capability into your company. And when you’re only just starting to figure out what your product even is, they seem like a reasonable way to peek under the […] The post Why You Need a Full-Stack Analytics Solution appeared ...
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Interana
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New blog articles detected.

  • Flowroute Analyzes 2 Billion Call Records for Rapid Growth
    Fast-growing companies have some of the biggest analytics challenges. Any problem with scaling, speed, or flexibility within an analytics solution will be magnified by the demands of rapid growth. Flowroute, a fast-growing company that provides voice and messaging services, was stuck in the thick of this problem — their expanding business was being hampered by […] The post Flowroute Analyzes 2 Bil...
Interana
Interana
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New blog articles detected.

  • Imgur Drives Growth Through Scalable Behavioral Analytics
    Imgur is an online image-sharing community and mobile app where users share images, gifs, memes, and stories. Users can upload and vote on content, or simply lean back and browse the best images on the internet. In order to make better data-informed product decisions, Imgur needed  real-time, 360-degree view of its users: who they are, […] The post Imgur Drives Growth Through Scalable Behavioral A...
Interana
Interana
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New blog articles detected.

  • State of Data Insights: How You Can Solve 2017’s Biggest Data Problems
    Interana’s 2017 State of Data Insights report is a deep look into how 170 people across different positions, companies, and industries handle data in their workplace. But despite the differences in our broad pool of respondents, one problem stood out: 88% of companies overwhelmingly value data, but only 25% said everyone was able to adequately […] The post State of Data Insights: How You Can Solve...
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Interana
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New blog articles detected.

  • OpenWager boosts conversion rate by 2X by betting on behavioral analytics
    What happens in Vegas doesn’t have to stay in Vegas. OpenWager, the San Francisco-based premier casino-style gaming company, brings the excitement of hitting the jackpot right to mobile devices with games like Hollywood Slots, LuckyLand and Spintopia. Derek Brinkman, VP of Product, joined OpenWager four years ago when the company was just getting started to […] The post OpenWager boosts conversion...
Interana
Interana
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New blog articles detected.

  • How to Build a Great Data Dashboard
    Building a data dashboard is an important part of utilizing your data and making it accessible to everyone, but it can present some very real challenges. You want to build dashboards in a way that will help you pull out insights, cut down processing time for the whole team, and encourage people to actually use the […] The post How to Build a Great Data Dashboard appeared first on Interana.
Interana
Interana
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New blog articles detected.

  • Understanding the Value of Your Data
    When a company like LinkedIn or Tumblr gets purchased, or when Snapchat or Twitter go public, it’s no secret that it’s not just the snaps and tweets that make them so lucrative. It’s their data that can boost their perceived worth. Data is rapidly becoming a strategic asset with just as much value as a […] The post Understanding the Value of Your Data appeared first on Interana.
Interana
Interana
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New blog articles detected.

  • Behavioral Remarketing: Bring The Right Ones Back In
    The long-term vision of big data analytics is not a massive warehouse filled with all the world’s data. It’s a world where you can use data to continuously set up new experiments, learn from your customers, and iterate through answers to your most pressing questions. One of the most important, pressing questions that entrepreneurs ask […] The post Behavioral Remarketing: Bring The Right Ones Back ...
Interana
Interana
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New blog articles detected.

  • Hard Problems We Like
    You can’t throw a stone these days without hitting an article about “big data.” There’s endless advice on how you can be more “data-driven” (we prefer “data-informed”); how data can drive you and your business to infinite success; how X or Y analytics product will make your data dreams reality. People talk a lot about how […] The post Hard Problems We Like appeared first on Interana.
Interana
Interana
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New blog articles detected.

  • How to Create an Analytics Report for Your Boss
    The first time you’re asked to create an analytics report for one of your bosses can be an intimidating moment, especially when you’re not a self-proclaimed “data person.” And even if you are comfortable with data, it can still be a challenge to figure out what you need to include and how you should format […] The post How to Create an Analytics Report for Your Boss appeared first on Interana.
Interana
Interana
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New blog articles detected.

  • Should You Pay for Analytics Training?
    When you feel like it’s time to finally make the push to step up your analytics game, you’re faced with a pretty big tangle of options. Should you look to apply to a higher ed program in a relevant field? Are sites like Udemy or Coursera that offer classes and certifications enough? What about a […] The post Should You Pay for Analytics Training? appeared first on Interana.

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