Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • Near the end of last quarter, Google announced its changes to provide longer snippets in the SERPs. It changed the snippet display length and meta descriptions for both mobile and desktop. The below search result examples show where the original 165 … The post SEO Industry Updates appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • The Update On January 12, 2018, Facebook announced a big change in its approach to the ever-changing News Feed algorithm. Consumers, be happy. Marketers, time to get creative and strategic! Mark Zuckerberg posted an update stating that Facebook will shift … The post Facebook News Feed Update – January 2018 appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • For this month’s Ask the Experts interview, we check in with IMI’s Marketing Manager, Dyan Crace, and ask her about what gets her excited about digital marketing and how she’s seen the industry and company evolve over the past four … The post Ask the Experts: Q&A with Dyan Crace, Marketing Manager appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • Landing page optimization has moved up on the to-do list for marketers, e-commerce retailers, and business owners who wish to remain competitive and in-line for best practices. Research has revealed 8 in 10 Americans or 79 percent of U.S. consumers … The post 10 Best Practices for Landing Page Optimization appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • One of the main goals for any e-commerce business is to get visitors to make a purchase or a conversion. Many businesses think driving traffic to their website is all they need to increase conversions and revenue. While that’s a … The post Defining the CRO Process appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • All decision makers appreciate measurable data. And case studies are a direct way to show measurable value of your marketing efforts. Monthly and quarterly reporting is typically made up of tracked KPIs and ROI information. However, case studies tie that … The post The Value of Case Studies for Your Business appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • IMI’s Visual Designer, Donovan Olson joins this week’s Ask the Experts series. He talks about the evolution of web design, design pet peeves, and a few lessons learned along the way. Question: What do you like most about your role … The post Ask the Experts: Q&A with Donovan Olson, Visual Designer appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post

SEO Industry Updates

  • Native Scroll Depth Tracking Plugin Added to GTM Google is making it easier for webmasters to more easily track how users are consuming content on websites. Google Tag Manager now natively includes a scroll depth trigger tool plugin to report … The post SEO Industry Updates appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • The holiday season is the busiest time for most e-commerce businesses and between holiday shopping, Cyber Monday, and end-of-the-year deals, it can be easy to spend all your marketing dollars on this big push. But what happens when the holidays … The post How to Amplify E-Commerce Efforts Following the Holiday Rush appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • What’s the buzz? We now live life one micro moment at a time – whether we know it or not. The world might just be moving to snippets – fleeting moments in time that are here and gone. Welcome to … The post [IMI POV] The Rise & Power of Micro Moments: Consumer Behavior’s New Normal appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • This time of year, we start to feel warm and fuzzy, as we think about how much we have to be thankful for, whether it’s a turkey dinner with all the trimmings or time spent with friends and family. As … The post IMI Inside Look: We Are Thankful appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • Much like “content is king” has been the mantra for several years, “e-commerce is on the rise” may be the next phrase repeated to our internal and marketing teams through the end of the year and into 2018. You cannot … The post 4 Ways Brands Can Benefit from Making Their Stores Available Via Pop-Up Shops appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • The Shopify Plus platform is designed to help promote and scale growth for fast-growing, e-commerce brands. With this multi-functional platform comes free apps that automate tasks, notifications, and campaigns, which gives retailers more time to focus on product development, marketing … The post Shopify Plus Launchpad Is a Holiday Gift to E-Commerce appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • According to e-commerce statistics, e-commerce sales have risen year after year, over the past decade, with e-commerce sales reaching over $111.5 billion in Q2 of 2017. Mobile shopping is having an impact on these numbers and by 2021, it’s predicted … The post How to Unify Your E-Commerce Site with Other Online Channels appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • The total U.S. hotel industry revenue has risen from $115.6 billion in 2001 to a cool $199.3 billion in 2016. [source: statista.com] With the exception of a dip from 2008-2011, the hospitality industry has experienced a strong upswing in revenue … The post Hotel Marketing Blog Roundup appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • Shopify has introduced a new application, Shopify Flow, exclusive for Shopify Plus users. Shopify Flow was released in beta in June 2017 and launched to a selected group of Shopify Plus users in September 2017. As a Shopify Plus partner, … The post Introducing Shopify Flow: How the New App Helps Automate Tasks, Improve Workflow appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • Ready for another round of Ask the Experts? This time, we sit down with Sr. SEO Specialist, Daniel Lewallen to discuss SEO challenges, recommendations, and predictions of where the world of search is taking us and what we can expect … The post Ask the Experts: Q&A with Daniel Lewallen, Sr. SEO Specialist appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • Google My Business (GBM) Listing Updates Released September 6, 2017 Google gives local businesses the ability to edit their GMB listing directly in a Google search result. Testing for this feature began in July 2017, and has now officially gone … The post [IMI POV] Google Industry Updates October 2017 appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • What Is a Mobile-First Index? And how will it differ from Google’s current indexing practices? In its current setup, Googlebot crawls the desktop version of a page’s content in order to categorize and determine its relevance to the user. This … The post [IMI POV] Mobile First Index: How Will Google’s Algorithm Shift Impact Search? appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • As we wave so long to summer 2017, it’s a good time to review how booking travel has evolved thanks to advances in travel tech. Whether it’s a weekend trip to see distant friends or a 3-week long backpacking trip … The post E-Tourism: How Travel Tech Has Changed Our Trips appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • The Chrome security team announced they are marking HTTP pages as “Not Secure” beginning October 2017, for all input fields. This warning will show for users entering data on an HTTP page, and on all HTTP pages visited in Incognito … The post [IMI POV] Chrome Extension Security Upgrade appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • The US Search Awards celebrate the very best in SEO, PPC, Digital, and Content Marketing across the U.S. The award entries are submitted by leading search and digital agencies and individuals in different industry and service-related categories. IMI has been … The post IMI Named Finalist at the 2017 US Search Awards for Best SEO Campaign appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • In preparation for the holiday season, Facebook is launching a feature that will allow marketers to target members of the same household. Because some members of the household may hold more purchasing power than others, Facebook recognizes the importance of … The post [IMI POV] Facebook: Household Targeting appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • A quick Google search of “who runs the world” would make you believe girls do as per Beyonce but when it comes to marketing, we might have to give that credit to influencers. Even if they don’t “run” things, they … The post Influencer Marketing Blog Roundup to Help with Your Year-Round Campaigns appeared first on Internet Marketing Inc.

Internet Marketing Inc.
Internet Marketing Inc.
Blog Post
  • Google released a Q&A feature to Search and Maps. The feature allows businesses to add FAQs that will display directly from organic SERPs to provide users with more information. Searchers can also submit questions directly in the SERP and receive … The post [IMI POV] Google Introduces Q&A Feature to Search and Maps appeared first on Internet Marketing Inc.

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