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  • Think You Need SaaS Marketing? Think Again
    Any online business is only as good as its marketing. After all, if prospective customers cannot find you online, it doesn’t matter how outstanding your product or service is, right? SaaS businesses are no exception, but just because marketing is key to the business model, that fact alone doesn’t mean that you can launch a successful campaign at any point and expect results. In order t...
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  • What Is The Golden Ratio In Design?
    Over time, we’ve developed a more comprehensive understanding of what works and what doesn’t work in design. Whether in reference to interior design or web design, the way a visual element is structured and organized can itself have a tremendous effect on how individuals respond to it. Oftentimes, people aren’t even completely aware of why they react a certain way to something. Rather,...
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  • Customer Success vs. Customer Service: What's The Difference?
    The long-term success of any business boils down to its relationship with customers. How your target audience sees your company and the value they prescribe to your product can greatly affect whether you can outshine your competition and gain market share. However, so much focus is placed on customer service that many businesses are missing out on perhaps an even more pivotal concept, ...
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  • Customer Success Content Will Save Your SaaS
    All successful business owners know that the key to their success is due to the customer’s satisfaction. The customer always comes first. Being proactive about the customer’s needs by going out of your way to anticipate them will undoubtedly provide you with a satisfied and consistent customer base.
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  • Why Is It Crucial To Establish Your Ideal Customer Profile?
    One of the most critical decisions you can make for your business is your target audience. Before you even start to develop the concept behind your venture -- and this is especially true for the subscription-based model used by SaaS businesses -- it is an absolute necessity to know who your customers are. Such an understanding early on in your business will guide the many decisions ahe...
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  • SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue)
    After commenting on a post by SaaSMetrics, I realized how much confusion and mixed definitions there are on the difference between ACV (Annual Contract Value) and ARR (Annual Recurring Revenue), which prompted me to think -- "I need to research this a bit more". I want to breakdown my explanation and findings, and define where confusion currently exits.
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  • Mapping The SaaS Buyer’s Journey & SaaS Customer Journey [Template]
    The buyer’s journey has been around quite some time and comes in many forms. The purpose, however, remains the same. The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service. By mapping out this journey one can create clear messaging and content more specifically to the discovery stage that potential customers are searchin...
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  • What Is a Marketing KPI Dashboard and Why You Should Have One
    In the perpetual quest to effectively market your product, it’s easy to get stuck in a rut. But if you just keep doing the same thing, you’re not going to get different results. Too many marketing professionals think the solution to every marketing dilemma is to continually throw money at a problem.
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  • 2017 SaaS Marketing Predictions
    As the owner or marketer of a SaaS product, you have to stay on top of the latest marketing trends to make sure you are prepared to beat competitors and get a decent sliver of that B2B exposure. So let’s discuss what SaaS companies need for marketing in 2017.
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  • Why Your SaaS Marketing Strategy Should Include Great Design
    It’s hard to ignore the fact that Apple products look great, whether you are a fan of them or not. Their prices are much higher than the competition, but their design, and simplistic perfection, is something that is hard to ignore. On top of that, their packaging and presentation is keen on detail just the same. When you open a new Macbook or iPhone, feelings of excitement like those ...
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  • The Necessary Steps Towards Creating a Valuable Value Prop
    Regardless of what business you may be in, the increasingly crowded marketplace means that it’s more invaluable than ever before to find ways to distinguish your company from your competition. Thanks to modern technology, consumers are savvier than in the past and are prone to conducting detailed research regarding their purchase options.
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  • Increasing Lead Quality: The What, How, and Why of Progressive Profiling
    When a person initially visits a website, they're not sure whether or not they are going to find what they’re looking for. Obviously, you want to provide it for them. So how are you to know exactly what it is they desire? The easy thing to do is throw a bunch of options at them and hope they choose one, but this will only overwhelm them.
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  • The Steps to Follow for Proper SaaS Marketing Distribution
     It doesn’t matter how great your product is, or how much effort you put into marketing it with excellent content. Proper SaaS marketing content distribution is a non-negotiable component of every successful campaign. If your marketing efforts aren’t in front of the right audience, you might as well be lighting money on fire. Don’t spend your time curating excellent content only to let...
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  • SaaS Tips: Optimizing the Customer Lifecycle
    The subscription environment requires measurements of SaaS-favs like monetization, churn, retention, and expansion to ensure a successful business. This holds true whether your business is solving security issues or facilitating movie rentals. In this regard, many SaaS businesses have strong similarities.
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  • 10 Psychological Mind Games That Will Increase Your Conversions
    Companies developing content marketing strategies are understandably eager to unlock the psychological tricks and secrets of successful content marketing. Content marketing is not magic: give your readers excellent content on a channel they're able to find and access, then tailor your content to their needs. Voila! A successful content marketing strategy. Psychological tricks ar...
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  • Top 7 Biggest Content Marketing Mistakes
    You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business. Simply devising ...
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  • How to Get Personal with Content Marketing without Being Creepy
    Imagine if you could give every visitor to your site an experience targeted particularly to their interests. Doing so might be easier than you think. You don't need to write special content catering to various demographics and interests. And you certainly don't have to write personally tailored posts. All you need is a bit of information about your readers. From there, you can start t...
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  • 4 Companies Using Artificial Intelligence To Push Marketing Into The Future
    With machines becoming more and more sophisticated, people are often worried that robots and AI are going to take over their jobs. Siri has now taken the form of a personal assistant and fast food restaurants are putting in ordering kiosks to avoid the lines. So, even professionals like marketers are understandably concerned about the looming threat of AI. However, the AI we are seeing...
  • Inturact Named Finalist for the US Search Awards
    We are over the moon to share with you that Inturact has been included on the short list of potential recipients for the “Best Use of Content Marketing” from the 2016 U.S. Search Awards for our work with SpinalCord.com! The prestigious award ceremony, which is in its 4th year, is being held in Las Vegas on October 12 in conjunction with Pubcon’s Annual Marketing Conference.
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  • How to Leverage a Community to Boost Your Product
    If you walked by a group of people holding up signs that said “We Love Your Web Tools” would you stop and talk to them, or just keep walking? In essence, when you are selling a web tool, or SaaS product, but browse past digital marketing communities, you are doing exactly this. It can’t make that much of a difference, can it? In short, YES, hell yes!
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  • How to Increase SaaS ROI with Marketing KPIs
    Efficiency is a natural prerequisite for doing business. Otherwise, you run the risk of squandering your company’s precious resources, and your sales and marketing teams’ hard work may go to waste. And on top of all that, you run the risk of continuing methods of attracting customers that simply aren’t working. For a SaaS business in particular, that can be a death sentence. Having the...
  • 5 Must-See Marketing Conferences in Texas
    There are a lot of things that probably come to your mind when you think of Texas -- cowboys, horse ranches, giant hunks of meat, and maybe even tumbleweeds. But though Texas has a lot more to offer beyond that list, tech leadership would probably not make the top of most people’s guess list.
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  • 5 Tips for Creating Effective Lead Nurturing Campaigns for SaaS
    So your business is raring to go, and your marketing plan is all set. You’re ready to capture those all-important leads and dazzle them with everything your product has to offer. However, once you have finally gotten the attention of your ideal customers, what then? As strange as it may seem, some businesses never fully develop that critical next step. Getting a prospect’s attention i...

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