ion interactive
ion interactive
SlideShare Presentation
  • When it comes to lead generation, landing pages are a must-have. Find out how you can evolve your landing pages to increase lead generation and provide a meaningful user experience with the use of micro-interactions and interactivity. In this presentation, ion interactive spotlights our top 5 ways to up-level landing pages, provide more value to users and get results. LEARN HOW TO: - Utilize ...

ion interactive
ion interactive
SlideShare Presentation
  • When it comes to lead generation, landing pages are a must-have. Find out how you can evolve your landing pages to increase lead generation and provide a meaningful user experience with the use of micro-interactions and interactivity. In this presentation, ion interactive spotlights our top 5 ways to up-level landing pages, provide more value to users and get results. LEARN HOW TO: - Utilize ...

ion interactive
ion interactive
YouTube Video
  • We’ve all seen them. We click through an email or a placed ad and arrive to a page that’s less than exciting. We might get some imagery, some copy, and a less-than-appealing form to fill out, trusting that whatever is on the other side of that form is actually what we want — crossing our fingers that the information we just gave away is worth the content provided to us. However, unfortunately, mo...

ion interactive
ion interactive
YouTube Video
  • For some organizations, the struggle is real. Enterprise organizations can have some huge wins with interactive content. However, here at ion, we’ve seen some that cannot seem to get more than one or two experiences out the door and gaining insights… while others see interactive content spread across every single division of their company. This success isn’t by accident. It takes a champion, or s...

ion interactive
ion interactive
SlideShare Presentation
  • LEARN ABOUT THE ION + SCRIBBLELIVE OPPORTUNITY. ion and ScribbleLive coming together opens up new, exciting content opportunities for you and your organization. ion will remain focused on helping you deliver amazing interactive content experiences, but together we’re going to be able to do a lot more. In this presentation, we introduce you to ScribbleLive’s content experience platform, which he...

ion interactive
ion interactive
YouTube Video
  • Remember the Staples Easy Button? A button that’s supposed to signify the ease of finding a solution to a frustrating situation. You better believe as a modern day marketer, I wish I could hit that button every day. But I’m sure if you’re reading this, you can relate — content marketing just isn’t that easy. And if you’re just now diving into interactive content, it can almost feel daunting. From...

ion interactive
ion interactive
SlideShare Presentation
  • One of the common goals we overheard at Content Marketing World was increased engagement. With more content being created than ever before, it's becoming harder than ever to stand out amongst all the news. Interactive content increases engagement by placing customers in the driver's seat of the way they view your content. During this webinar ion interactive Director of Customer Engagement Audrey...

ion interactive
ion interactive
YouTube Video
  • As a content marketer, your goal is to always make sure your content is cutting through the clutter and standing out among the crowd. Along with that burden on your shoulders, you have to make sure your audience is interacting with it, and not just downloading your PDF and throwing it to the side to “read later.” So in comes interactive content. You’ve heard about it. You’re curious about it. You...

ion interactive
ion interactive
YouTube Video
  • Audrey and Asa, ion’s Director of Account Development, had the pleasure of talking to quite a few impressive marketers about how they are utilizing interactive content in their strategy this year. And while most marketers were thrilled to chat about all the possibilities of interactive content, there were a few that have come across some challenges. On this week’s Ask Audrey, listen in as Audrey ...

ion interactive
ion interactive
SlideShare Presentation
  • Anna Talerico shares the strategies and tactics driving results in 2017. Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year! ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be… - 94% more effective at conversion - 60% more effective at differentiatio...

ion interactive
ion interactive
SlideShare Presentation
  • The tactical ins and outs of actually making it happen. WHAT SHOULD YOU BUILD? WHERE SHOULD YOU LAUNCH IT? WHAT RESOURCES & TOOLS DO YOU NEED? HOW MUCH TIME SHOULD YOU INVEST? WHAT MEASUREMENT CAN YOU EXPECT? We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a b...

ion interactive
ion interactive
SlideShare Presentation
  • Buyers want more. More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control. BUT NOT MORE CONTENT. Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one. This prese...

ion interactive
ion interactive
SlideShare Presentation
  • A Look at Next-Generation Landing Pages that Convert Higher Quality Leads ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads. Moving beyond forms on pages Teasing with content Engaging with interacti...

ion interactive
ion interactive
SlideShare Presentation
  • ion co-founder Anna Talerico takes you through the latest CMI research. "The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight into what consumers are trying to achieve and how you can help them. It’s the difference between watching customers as they stroll through a store and having a conversation with them." Learn why 75% of content marketers a...

ion interactive
ion interactive
SlideShare Presentation
  • Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation. Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through: - Goals and Strategy - Content Marketing Cycle - Planning and Process - Execution and Evaluation Learn how...

ion interactive
ion interactive
SlideShare Presentation
  • ion co-founder Anna Talerico takes us for an inspiring and informative dive into engaging interactive content examples. Anna uses real-world examples from brands like Symantec, Athena Health, Dun & Bradstreet, BASF, Nielsen, Cradlepoint and more. See the modern marketing trends that are driving engagement and lead quality today: - Unique ways to gate and drive more leads - Why micro-interactions...

ion interactive
ion interactive
SlideShare Presentation
  • Using Interactive Content Data as a Strategic Weapon In this presentation, ion interactive co-founder Anna Talerico and SqueezeCMM co-founder Jen Evans explain how to: - Achieve the holy grail of content marketing: bottom of funnel lead generation and nurturing using strategic interactive content - Qualify leads and spark conversations using needs assessments that are created based on customer...

ion interactive
ion interactive
SlideShare Presentation
  • Marketers can learn from software developers to harness—rather than struggle against—the dynamics of a digital world. Scott Brinker says of Hacking Marketing, “My goal was to help marketers at all levels—even those with no technical background or inclination—adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.” “When you realize that marketers are...

ion interactive
ion interactive
SlideShare Presentation
  • Scott Brinker's presentation from 2016 ContentTech Virtual Event: Designing Interactive Content to Power Your Marketing Data Strategy Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software program...

ion interactive
ion interactive
SlideShare Presentation
  • What the next wave of results-focused content marketing looks like for the coming year. This year is squarely focused on driving measurable business value from content marketing. A few of the 2016 trends you need to know: - Addressing increased content performance and ROI pressure - Breaking through content clutter for sustainable attention - Repurposing content through function rather than for...

ion interactive
ion interactive
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  • New: ion interactive empowers modern marketers to produce engaging, interactive content marketing that generates higher quality leads.
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ion interactive
ion interactive
YouTube Video
  • A couple weeks ago, we discussed how to make a more substantial impact on how your audience views your brand even before speaking with your sales team through the use of interactive content. ion’s Director of Engagement, Audrey Ross, and Director of Account Development, Asa Hochhauser, provided insight into when during the buyer’s journey with your brand is the best time to stand out and inspire y...

ion interactive
ion interactive
SlideShare Presentation
  • The way customers educate themselves on products and services has changed dramatically because of content marketing. Customers are now in the driver’s seat of self education before they engage with the sales team. During this presentation, ion interactive’s Customer of Engagement, Audrey Ross and Director of Account Development, Asa Hochhauser share real-world examples of how ion successfully br...

ion interactive
ion interactive
YouTube Video
  • Your content can have a very different message and effect entirely depending on when and where your audience interacts with it. And through the use of interactive content, you can make a more substantial impact on how your audience views your brand even before speaking with your sales team. With just one white paper, you can create an interactive infographic that informs them at the top of the fu...

ion interactive
ion interactive
YouTube Video
  • Interactive content can be a huge aid in bridging the communication gap between sales and marketing, allowing marketing to have further insights into what content your audience is interested in and allowing sales to see what your audience needs or wants. Both sides are provided with an additional level of insight that is often missing with static content. All this month, we are focusing on intera...

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