ion interactive
ion interactive
SlideShare Presentation
  • For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel. View the slides to learn best practices, how to use eBooks effectively, tips for making content f...

ion interactive
ion interactive
YouTube Video
  • For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel. Watch to learn best practices, how to use eBooks effectively, tips for making content feel customi...

ion interactive
ion interactive
SlideShare Presentation
  • Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.

ion interactive
ion interactive
YouTube Video
  • Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know! Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success sto...

ion interactive
ion interactive
SlideShare Presentation
  • Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know! Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success st...

ion interactive
ion interactive
YouTube Video
  • Register to get the report: https://social.ioninteractive.com/study/yt/demand-metric-content-marketing Updated for 2018, Demand Metric's study "Content Experience Impact on the Buyer's Journey", sponsored by ion interactive, is perfect for marketers looking to improve content effectiveness. Register to watch this webinar to learn industry benchmarks on content strategies effectiveness on revenue...

ion interactive
ion interactive
YouTube Video
  • Why settle for the future, when you can invent it? Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24. This hour-long session highlighted three critical trends in content marketing featuring an expert panel in customer engagement, product marketing, sales, and content ...

ion interactive
ion interactive
SlideShare Presentation
  • Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24. This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you...

ion interactive
ion interactive
YouTube Video
  • As 2017 comes to an end, we took the time to reminisce on the trends we’ve seen this year in content marketing. As January kicks off, we highlight our predictions for the top trends in content marketing across every industry. And as December closes, we take a look back to see what stuck — and what didn’t. If you didn’t get a chance to check out our webinar in January, or it’s been too long of a y...

ion interactive
ion interactive
SlideShare Presentation
  • Did you know when it comes to writing copy, interactive differs from traditional copy in several ways? In this presentation, ion interactive’s Content Strategist, Stephanie Mansueto shares her process for creating strategic copy for an interactive experience. She guides you through how you can repurpose copy from an existing static piece and leverage it as assessment questions or minimize into t...

ion interactive
ion interactive
YouTube Video
  • If you’ve been reading along with us for the month of November, I’m sure you’ve seen a reoccurring topic lately: interactive landing pages. Landing pages are beginning to evolve along with the rise of interactive content, which means that your audience is no longer impressed with a static page and simple form to get them to convert. But that doesn’t always mean that what’s behind the form has to...

ion interactive
ion interactive
SlideShare Presentation
  • When it comes to lead generation, landing pages are a must-have. Find out how you can evolve your landing pages to increase lead generation and provide a meaningful user experience with the use of micro-interactions and interactivity. In this presentation, ion interactive spotlights our top 5 ways to up-level landing pages, provide more value to users and get results. LEARN HOW TO: - Utilize ...

ion interactive
ion interactive
SlideShare Presentation
  • When it comes to lead generation, landing pages are a must-have. Find out how you can evolve your landing pages to increase lead generation and provide a meaningful user experience with the use of micro-interactions and interactivity. In this presentation, ion interactive spotlights our top 5 ways to up-level landing pages, provide more value to users and get results. LEARN HOW TO: - Utilize ...

ion interactive
ion interactive
YouTube Video
  • We’ve all seen them. We click through an email or a placed ad and arrive to a page that’s less than exciting. We might get some imagery, some copy, and a less-than-appealing form to fill out, trusting that whatever is on the other side of that form is actually what we want — crossing our fingers that the information we just gave away is worth the content provided to us. However, unfortunately, mo...

ion interactive
ion interactive
YouTube Video
  • For some organizations, the struggle is real. Enterprise organizations can have some huge wins with interactive content. However, here at ion, we’ve seen some that cannot seem to get more than one or two experiences out the door and gaining insights… while others see interactive content spread across every single division of their company. This success isn’t by accident. It takes a champion, or s...

ion interactive
ion interactive
SlideShare Presentation
  • LEARN ABOUT THE ION + SCRIBBLELIVE OPPORTUNITY. ion and ScribbleLive coming together opens up new, exciting content opportunities for you and your organization. ion will remain focused on helping you deliver amazing interactive content experiences, but together we’re going to be able to do a lot more. In this presentation, we introduce you to ScribbleLive’s content experience platform, which he...

ion interactive
ion interactive
YouTube Video
  • Remember the Staples Easy Button? A button that’s supposed to signify the ease of finding a solution to a frustrating situation. You better believe as a modern day marketer, I wish I could hit that button every day. But I’m sure if you’re reading this, you can relate — content marketing just isn’t that easy. And if you’re just now diving into interactive content, it can almost feel daunting. From...

ion interactive
ion interactive
SlideShare Presentation
  • One of the common goals we overheard at Content Marketing World was increased engagement. With more content being created than ever before, it's becoming harder than ever to stand out amongst all the news. Interactive content increases engagement by placing customers in the driver's seat of the way they view your content. During this webinar ion interactive Director of Customer Engagement Audrey...

ion interactive
ion interactive
YouTube Video
  • As a content marketer, your goal is to always make sure your content is cutting through the clutter and standing out among the crowd. Along with that burden on your shoulders, you have to make sure your audience is interacting with it, and not just downloading your PDF and throwing it to the side to “read later.” So in comes interactive content. You’ve heard about it. You’re curious about it. You...

ion interactive
ion interactive
YouTube Video
  • Audrey and Asa, ion’s Director of Account Development, had the pleasure of talking to quite a few impressive marketers about how they are utilizing interactive content in their strategy this year. And while most marketers were thrilled to chat about all the possibilities of interactive content, there were a few that have come across some challenges. On this week’s Ask Audrey, listen in as Audrey ...

ion interactive
ion interactive
SlideShare Presentation
  • Anna Talerico shares the strategies and tactics driving results in 2017. Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year! ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be… - 94% more effective at conversion - 60% more effective at differentiatio...

ion interactive
ion interactive
SlideShare Presentation
  • The tactical ins and outs of actually making it happen. WHAT SHOULD YOU BUILD? WHERE SHOULD YOU LAUNCH IT? WHAT RESOURCES & TOOLS DO YOU NEED? HOW MUCH TIME SHOULD YOU INVEST? WHAT MEASUREMENT CAN YOU EXPECT? We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a b...

ion interactive
ion interactive
SlideShare Presentation
  • Buyers want more. More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control. BUT NOT MORE CONTENT. Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one. This prese...

ion interactive
ion interactive
SlideShare Presentation
  • A Look at Next-Generation Landing Pages that Convert Higher Quality Leads ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads. Moving beyond forms on pages Teasing with content Engaging with interacti...

ion interactive
ion interactive
SlideShare Presentation
  • ion co-founder Anna Talerico takes you through the latest CMI research. "The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight into what consumers are trying to achieve and how you can help them. It’s the difference between watching customers as they stroll through a store and having a conversation with them." Learn why 75% of content marketers a...

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