ion interactive
ion interactive
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  • What We Heard at Content Marketing World: Interactive Content Challenges
    Audrey and Asa, ion’s Director of Account Development, had the pleasure of talking to quite a few impressive marketers about how they are utilizing interactive content in their strategy this year. And while most marketers were thrilled to chat about all the possibilities of interactive content, there were a few that have come across some challenges. On this week’s Ask Audrey, listen in as Audrey ...
ion interactive
ion interactive
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  • 2017 Interactive Content Marketing Trends
    Anna Talerico shares the strategies and tactics driving results in 2017. Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year! ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be… - 94% more effective at conversion - 60% more effective at differentiatio...
ion interactive
ion interactive
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  • How to Make Your Content Interactive
    The tactical ins and outs of actually making it happen. WHAT SHOULD YOU BUILD? WHERE SHOULD YOU LAUNCH IT? WHAT RESOURCES & TOOLS DO YOU NEED? HOW MUCH TIME SHOULD YOU INVEST? WHAT MEASUREMENT CAN YOU EXPECT? We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a b...
ion interactive
ion interactive
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  • Deliver Engaging Content to Your Buyers: A Tale of Two Journeys
    Buyers want more. More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control. BUT NOT MORE CONTENT. Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one. This prese...
ion interactive
ion interactive
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  • Boost Your Results with Innovative Landing Pages
    A Look at Next-Generation Landing Pages that Convert Higher Quality Leads ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads. Moving beyond forms on pages Teasing with content Engaging with interacti...
ion interactive
ion interactive
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  • Deliver Peak Experiences with Interactive Content
    ion co-founder Anna Talerico takes you through the latest CMI research. "The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight into what consumers are trying to achieve and how you can help them. It’s the difference between watching customers as they stroll through a store and having a conversation with them." Learn why 75% of content marketers a...
ion interactive
ion interactive
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  • How a Content Marketing Company Does Content Marketing
    Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation. Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through: - Goals and Strategy - Content Marketing Cycle - Planning and Process - Execution and Evaluation Learn how...
ion interactive
ion interactive
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  • Hot Trends in Interactive Content Marketing
    ion co-founder Anna Talerico takes us for an inspiring and informative dive into engaging interactive content examples. Anna uses real-world examples from brands like Symantec, Athena Health, Dun & Bradstreet, BASF, Nielsen, Cradlepoint and more. See the modern marketing trends that are driving engagement and lead quality today: - Unique ways to gate and drive more leads - Why micro-interactions...
ion interactive
ion interactive
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  • Get to Know ion interactive
    Interactivate Your Content Marketing ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.
ion interactive
ion interactive
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  • Creating Strategic Interactive Content for B2B Marketing
    Using Interactive Content Data as a Strategic Weapon In this presentation, ion interactive co-founder Anna Talerico and SqueezeCMM co-founder Jen Evans explain how to: - Achieve the holy grail of content marketing: bottom of funnel lead generation and nurturing using strategic interactive content - Qualify leads and spark conversations using needs assessments that are created based on customer...
ion interactive
ion interactive
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  • Hacking Marketing
    Marketers can learn from software developers to harness—rather than struggle against—the dynamics of a digital world. Scott Brinker says of Hacking Marketing, “My goal was to help marketers at all levels—even those with no technical background or inclination—adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.” “When you realize that marketers are...
ion interactive
ion interactive
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  • Creating an Interactive Content Strategy that Works with Technology
    Scott Brinker's presentation from 2016 ContentTech Virtual Event: Designing Interactive Content to Power Your Marketing Data Strategy Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software program...
ion interactive
ion interactive
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  • 2016 Interactive Content Marketing Trends
    What the next wave of results-focused content marketing looks like for the coming year. This year is squarely focused on driving measurable business value from content marketing. A few of the 2016 trends you need to know: - Addressing increased content performance and ROI pressure - Breaking through content clutter for sustainable attention - Repurposing content through function rather than for...
ion interactive
ion interactive
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  • New: ion interactive empowers modern marketers to produce engaging, interactive content marketing that generates higher quality leads.
  • Old: Custom 404 page for those embarrassing times when we drop the ball and inconvenience our visitors.
ion interactive
ion interactive
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  • How to Make an Impact with Interactive Content for Sales Enablement
    A couple weeks ago, we discussed how to make a more substantial impact on how your audience views your brand even before speaking with your sales team through the use of interactive content. ion’s Director of Engagement, Audrey Ross, and Director of Account Development, Asa Hochhauser, provided insight into when during the buyer’s journey with your brand is the best time to stand out and inspire y...
ion interactive
ion interactive
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  • How to Use Interactive Content for Sales Enablement
    The way customers educate themselves on products and services has changed dramatically because of content marketing. Customers are now in the driver’s seat of self education before they engage with the sales team. During this presentation, ion interactive’s Customer of Engagement, Audrey Ross and Director of Account Development, Asa Hochhauser share real-world examples of how ion successfully br...
ion interactive
ion interactive
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New YouTube videos detected.

  • When to Make an Impact with Interactive Content for Sales Enablement
    Your content can have a very different message and effect entirely depending on when and where your audience interacts with it. And through the use of interactive content, you can make a more substantial impact on how your audience views your brand even before speaking with your sales team. With just one white paper, you can create an interactive infographic that informs them at the top of the fu...
ion interactive
ion interactive
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New YouTube videos detected.

  • Hiring for Sales? How Interactive Content Could be the Perfect Addition to Your Team
    Interactive content can be a huge aid in bridging the communication gap between sales and marketing, allowing marketing to have further insights into what content your audience is interested in and allowing sales to see what your audience needs or wants. Both sides are provided with an additional level of insight that is often missing with static content. All this month, we are focusing on intera...
ion interactive
ion interactive
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  • Back to Basics — An Introduction to Interactive Content
    The recent CMI Report has shown us that interactive content is more than a buzzword. Businesses large and small are finding success with interactive content that engages, educates, and captures their audiences attention in a more effective way than static content ever could. In this presentation, ion provides a reintroduction to interactive content basics. You’ll learn: - What interactive cont...
ion interactive
ion interactive
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  • The Underdog of Interactive Content Experiences
    We all know the underdog. You know, the one who no one really expects to win. But every now and then, the underdog comes out on top and stuns everyone. And to their surprise, the underdog is no longer so underrated, but now looked at in amazement and a new light in shed on them. And this week, we’re here to shed a new light on the underdog of interactive experiences. Infographics, ebooks, interac...
ion interactive
ion interactive
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New YouTube videos detected.

  • Visual, Lightweight & Engaging: Why Interactive Infographics are Gaining Popularity
    According to Content Marketing Institute’s recent research report, engagement is the number one reason for using interactive content and educating the audience is the second. So it’s no surprise that 79% of content marketers plan to increase their use of interactive content in the next year in order to create a more meaningful and useful relationship with their online visitors. However, many mark...
ion interactive
ion interactive
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  • ion Customer Spotlight: The Inside Story of Interactive Content Success Straight from FedEx
    Learn how FedEx is using interactive content to increase revenue, educate their audience, and drive the successful launch of a new service offering in this presentation from Drew Bailey, Manager of Content Strategy & Curation at FedEx Services, and Audrey Ross, Director of Customer Engagement at ion. Get the inside story behind their approach to successfully adopting new software like the ion in...
ion interactive
ion interactive
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  • ion Customers Gain More than just an Interactive Content Platform
    Here at ion, we want nothing more than for our customers to jump into the ion platform and run with it themselves. We absolutely LOVE seeing the content they create and how their own visitors are interacting with it. But we know that while an interactive content platform can sure make things easier, everyone can use a little help from a friend once in awhile. Which is why we’re giving our customer...
ion interactive
ion interactive
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  • How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Journey
    A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience’s attention, we must deliver the right content, to the right people at the right time in their journey. Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of incr...
ion interactive
ion interactive
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New YouTube videos detected.

  • Knowing Your End Goal: Continued Efforts with Interactive Content Leads to Success
    Recently, Content Marketing Institute released this year’s research report on interactive content (and if you’ve been following along with ion, we’re sure you’ve heard a bit about it). One takeaway we were intrigued by was that the data showed that the longer a company uses interactive content in their marketing strategy, the more successful they’ll be. You know that feeling when what you’ve been...
ion interactive
ion interactive
YouTube Video

New YouTube videos detected.

  • Why You Should be Taking a Different Approach with Your Interactive Content
    It’s no secret that, as content marketers, we are so excited utilize interactive content in our marketing strategy. Once you’re ready to begin creating, the thrill takes over, and you just can’t wait to get something out into the wild to be consumed and engaged with by your audience. But you may want to slow down and take a bit of a different approach. While we are all for the excitement of adopt...

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