It Cosmetics
It Cosmetics
YouTube Video
  • All new colors, limited edition, and perfect for every IT Girl from beauty junkie to beauty newbee. IT's the perfect holiday gift for every IT Girl on your list, including you! Celebrate being an IT Girl every day with this limited-edition, life-changing palette for eyes and cheeks! Your IT Girl Palette contains 10 universally flattering, long-wearing matte and radiant eyeshadows, plus a one-of-...

It Cosmetics
It Cosmetics
YouTube Video
  • The holiday is season upon us! We're showing you how to create a classic yet easy holiday makeup look with this season's limited-edition items! Shop products used: http://bit.ly/2j0Hh7d Products used: Limited-Edition Confidence In a Cream Ornament Limited-Edition CC+ Cream Ornament Bye Bye Under Eye Bye Bye Pores Pressed Brow Power Super Skinny Brow Power Pomade Limited-Edition IT Girl Palet...

It Cosmetics
It Cosmetics
YouTube Video
  • This exclusive 6-piece collection features the products you’ve told us are most life-changing for you, plus a groundbreaking new brush! Watch it LIVE on QVC, November 11th, 2017 only! Available for pre-sale now: http://qvc.co/ITsuperstars-TSV Inside the Collection: CC+ Cream with SPF 50+: Your bestseller is your one step for color-correcting full coverage, anti-aging skincare and SPF 50+ broa...

It Cosmetics
It Cosmetics
YouTube Video
  • One eyeshadow palette – endless possibilities. Creating a smokey eye makeup look is easy with your Superhero Eyeshadow Palette, Superhero Eyeshadow Brush, Superhero Liner, and Supehero Mascara! Discover more eye looks you can create with your Superhero products! Natural Eye Makeup: https://youtu.be/zK0CQ4b428U Classic Eye Makeup: https://youtu.be/y3Kt4sr1G9I Shop IT: http://bit.ly/2j0QnnV ...

It Cosmetics
It Cosmetics
YouTube Video
  • One eyeshadow palette – endless possibilities. Creating a classic eye makeup look is easy with your Superhero Eyeshadow Palette, Superhero Eyeshadow Brush, Superhero Liner, and Supehero Mascara! Discover more eye looks you can create with your Superhero products! Natural Eye Makeup: https://youtu.be/zK0CQ4b428U Smokey Eye Makeup: https://youtu.be/NFTcGnsjvWk Shop IT: http://bit.ly/2j0QnnV ...

It Cosmetics
It Cosmetics
YouTube Video
  • One eyeshadow palette – endless possibilities. Creating a natural eye makeup look is easy with your Superhero Eyeshadow Palette, Superhero Eyeshadow Brush, Superhero Liner, and Supehero Mascara! Discover more eye looks you can create with your Superhero products! Classic Eye Makeup: https://youtu.be/y3Kt4sr1G9I Smokey Eye Makeup: https://youtu.be/NFTcGnsjvWk Shop IT: http://bit.ly/2j0QnnV ...

It Cosmetics
It Cosmetics
YouTube Video
  • IT makes your blemishes disappear! Minimize the appearance of blemishes and combat shine in just one step with Bye Bye Breakout Powder™ Blemish-Minimizing Weightless Finishing Veil, your airbrushed complexion perfection in a jar! The skin-perfecting formula utilizes real silk to make blemishes and shine disappear from view, while anti-aging hydrolyzed collagen and peptides smooth the look of fine...

It Cosmetics
It Cosmetics
YouTube Video
  • IT’s your complexion perfection! Developed with plastic surgeons, CC+ Airbrush Perfecting Powder Illumination Sheer to Full Coverage Illuminating Finishing Veil with SPF 50+ is your original, best-selling CC+ Airbrush Perfecting Powder with SPF 50+—infused with micronized pigments of light for a lit-from-within finish without glitter or shimmer! In addition to subtle radiance, this revolutionary ...

It Cosmetics
It Cosmetics
YouTube Video
  • IT's back in a BIG way! IT Cosmetics is partnering with Look Good Feel Better​ to kick off the #ITCCchallenge! With every post you make, we're donating $1 to help women face the side effects of cancer treatment with confidence! Learn more: http://bit.ly/2xPk3d6 Join the IT Girl Community! Instagram: https://www.instagram.com/itcosmetics Facebook: https://www.facebook.com/itcosmetics Twitter: h...

It Cosmetics
It Cosmetics
YouTube Video
  • IT BRINGS YOUR SKIN TO LIFE! Skin-Brightening Radiance Booster + Anti-Aging Treatment Essence + Skin-Softening Micellar Cleanser Miracle Water 3-in-1 Glow Tonic’s lightweight no-rinse product combines your Skin-Brightening Radiance Booster to help purify, balance and brighten the look of your skin, your potent Anti-Aging Treatment Essence to diffuse the look of lines and wrinkles, and your Skin-S...

It Cosmetics
It Cosmetics
YouTube Video
  • Co-Founder and CEO of IT Cosmetics, Jamie Kern Lima, shares an important message to challenge the beauty industry. Share this video and help spread the word if you agree! When you look at the images of models that the beauty industry uses, have they ever made you feel insecure or less than? Have the images put out to the world empowered you? Or have they made you feel disempowered? Jamie, and IT...

It Cosmetics
It Cosmetics
YouTube Video
  • IT rescues your skin! Developed with plastic surgeons, Bye Bye Redness Skin Relief Treatment Moisturizer truly transforms the look of your skin. Perfect for even the most sensitive and dry skin, this ultra-gentle moisturizer helps calm and soothe your skin while neutralizing and transforming the appearance of redness. Proprietary redness-erasing, optical-blurring technology infuses your skin with...

It Cosmetics
It Cosmetics
YouTube Video
  • IT airbrushes your redness away! Say “bye bye” to the look of redness and hello to the appearance of your most even-toned complexion perfection and flawless finish! Bye Bye Redness Redness Erasing Correcting Powder instantly erases the look of redness, rosacea, broken capillaries and any imperfections—and lets you achieve buildable, sheer-to-full coverage and an airbrushed finish in seconds! Deve...

It Cosmetics
It Cosmetics
YouTube Video
  • IT’s your magic eraser! Say “bye bye” to the look of dark circles and anything you want to hide—and hello to the appearance of radiant, wide-awake eyes and your most beautiful skin instantly! Just one simple swipe of Bye Bye Under Eye Concealing Pot Weightless Smoothing Complete Coverage Concealer is all you need for your most flawlessly smooth and bright under-eye area and complexion. Developed...

It Cosmetics
It Cosmetics
YouTube Video
  • IT makes the look of your pores disappear! It’s your best-selling, award-winning Bye Bye Pores formula, now infused with subtle radiance for the look of instant airbrushing and a lit-from-within glow—all in one compact! Bye Bye Pores Illumination Poreless Finish Airbrush Pressed Powder visually blurs the appearance of pores and imperfections utilizing Bye Bye Pores Optical Blurring Technology and...

It Cosmetics
It Cosmetics
YouTube Video
  • IT turns back time! Say “bye bye” to the appearance of lines, wrinkles, and imperfections and hello to your most beautiful and most youthful-looking skin with Bye Bye Lines Foundation Anti-Aging, Skin-Smoothing, Invisible Coverage—your revolutionary breakthrough in anti-aging technology! Developed with plastic surgeons, this unique foundation starts its life as your hydrating anti-aging serum and...

It Cosmetics
It Cosmetics
YouTube Video
  • IT makes your blemishes disappear! Say “bye bye” to the look of blemishes and hello to the appearance of your most flawless, blemish-free complexion in seconds with Bye Bye Breakout Full-Coverage Treatment Concealer, your drying lotion and concealer in one! This color-infused skincare innovation is specially formulated for acne-prone skin, with full-coverage pigments added to completely cover an...

It Cosmetics
It Cosmetics
YouTube Video
  • IT lifts, tames and sculpts in one step! Developed with plastic surgeons, innovative Brow Power Pomade Instant Lift, Tame and Sculpt Waterproof Brow Gel delivers 4 products in one super easy-to-use wand. Finally, you can experience your perfecting and defining budge-proof brow gel, brow-building and lifting mousse, sculpting and brow-boosting pomade, plus your brow-taming and grooming precision b...

It Cosmetics
It Cosmetics
YouTube Video
  • IT’s your brows, made easy! Brow Power Powder Instant Universal Brow-Perfecting Powder is your breakthrough brow powder that is clinically tested to be waterproof—and effortlessly creates your most beautiful brows every time! Featuring award-winning Brow Power Technology, your revolutionary brow innovation comes in one universal shade that transforms to all hair colors based on pressure and comp...

It Cosmetics
It Cosmetics
YouTube Video
  • IT transforms your eyes! Developed with plastic surgeons, Superhero 24HR. Waterproof Easy Glide Liquid-Gel Super Liner gives your eyes SUPERHERO™ powers and instant definition in one simple stroke. Whether you want to create thin, thick or cat-eye strokes, this innovative liner pen makes it easier than ever—and features a unique IT Cosmetics Heavenly Skin brush hair tip that literally does the wo...

It Cosmetics
It Cosmetics
YouTube Video
  • You may have seen some sneak peeks at our NEW Confidence in a Cleanser and Superhero Liner…now Drew is walking you through them! Do you have questions about the new products? ASK IT! Join us every Tuesday at 4pm ET on Facebook Live! Shop Confidence in a Cleanser: http://bit.ly/2fqgenn Shop Superhero Liner: http://bit.ly/2wF7k96 Join the IT Girl Community! Instagram: https://www.instagram.com...

It Cosmetics
It Cosmetics
YouTube Video
  • Experience the clinically advanced miraculous anti-aging moisturizer! Secret Sauce instantly hydrates and transforms your skin. Formulated to deliver powerful anti-aging results, visible radiance and immediate skin-smoothing hydration, this revolutionary moisturizer helps you instantly reveal younger-looking skin and experience more miraculous results over time! The skin-loving, powerfully pot...

It Cosmetics
It Cosmetics
YouTube Video
  • Experience the clinically advanced miraculous anti-aging moisturizer! Secret Sauce instantly hydrates and transforms your skin. Formulated to deliver powerful anti-aging results, visible radiance and immediate skin-smoothing hydration, this revolutionary moisturizer helps you instantly reveal younger-looking skin and experience more miraculous results over time! The skin-loving, powerfully pot...

It Cosmetics
It Cosmetics
YouTube Video
  • Great skin starts with confidence! Confidence in a Cleanser Skin-Transforming Hydrating Cleansing Serum is your revolutionary one-step skincare solution that cleanses and moisturizes while leaving your skin feeling soft, refreshed and perfectly balanced. Formulated for all skin types and ophthalmologist-tested to be gentle enough for your sensitive eye area, this sulfate-free and soap-free facial...

It Cosmetics
It Cosmetics
YouTube Video
  • Supersize Celebration Foundation SPF 50+ with Heavenly Luxe Angled Buffing Foundation Brush gives you the power to experience instant complexion perfection! Watch it LIVE on QVC, July 28th, 2017 only! Shop IT early: http://qvc.co/ss-celebration-foundation Achieve your most flawless skin in just 30 seconds with this exclusive duo that features your best-selling, anti-aging SPF 50+ powder foundati...

It Cosmetics
It Cosmetics
YouTube Video
  • What's the difference between these brushes? What brush should I use for this product? What's the best brush for me? How do I care for my brushes? All of your makeup brush questions, answered! Drew walks you through the basic properties of a makeup brush, and how you can choose one that's right for you. Join us every Tuesday on Facebook for the live broadcast! Join the IT Girl Community! Ins...

It Cosmetics
It Cosmetics
YouTube Video
  • Wedding beauty problems, solved! We're talking about everything you need to know about wedding day makeup from your camera-ready, naturally pretty, smokey makeup look to tips and tricks for looking flawless all day (even through sweat and tears). Whether you're a bride, bridesmaid or guest, let's talk about IT! Shop everything mentioned: CC+ Cream SPF 50+ http://bit.ly/2ifD5T7 Bye Bye Under Eye...

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