It Cosmetics
It Cosmetics
YouTube Video
  • IT’s your vacation in a compact! Experience all the benefits of your best-selling, award-winning Bye Bye Pores innovation — now in a bronzer! Bye Bye Pores Bronzer, Poreless Finish Airbrush Bronzer, is your revolutionary bronzing finishing veil that airbrushes the look of your pores while adding instant sun-kissed warmth to your skin. Infused with Bye Bye Pores Optical Blurring Technology™ and ...

It Cosmetics
It Cosmetics
YouTube Video
  • NEVER WEAR FOUNDATION AGAIN! We invited 5 real women to try out Bye Bye Foundation for the very first time. Watch the real results with IT's first ever full-coverage moisturizer. ____ Bye Bye Foundation is IT’s first-ever full-coverage moisturizer designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles—all while protecting...

It Cosmetics
It Cosmetics
YouTube Video
  • NEVER WEAR FOUNDATION AGAIN! Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex™ Bye Bye Foundation is IT’s first-ever full-coverage moisturizer designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles—all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Ideal for all skin types, it also fe...

It Cosmetics
It Cosmetics
YouTube Video
  • IT’s All About You! Customer Favorites Collection brings your most beautiful self forward with the look of light and color! This Today’s Special Value is scheduled to debut on QVC Saturday, March 10th, 2018 at midnight (ET) and will be offered for one day only, but you can shop early! Shop IT now: http://qvc.co/ITs-All-About-You-Collection This exclusive four-piece collection features two of you...

It Cosmetics
It Cosmetics
YouTube Video
  • One eyeshadow palette – endless possibilities. Creating a smokey eye makeup look is easy with your Superhero Eyeshadow Palette, Superhero Eyeshadow Brush, Superhero Liner, and Supehero Mascara! Discover more eye looks you can create with your Superhero products! Natural Eye Makeup: https://youtu.be/zK0CQ4b428U Classic Eye Makeup: https://youtu.be/y3Kt4sr1G9I Shop IT: http://bit.ly/2j0QnnV Jo...

It Cosmetics
It Cosmetics
YouTube Video
  • One eyeshadow palette – endless possibilities. Creating a classic eye makeup look is easy with your Superhero Eyeshadow Palette, Superhero Eyeshadow Brush, Superhero Liner, and Supehero Mascara! Discover more eye looks you can create with your Superhero products! Natural Eye Makeup: https://youtu.be/zK0CQ4b428U Smokey Eye Makeup: https://youtu.be/NFTcGnsjvWk Shop IT: http://bit.ly/2j0QnnV Jo...

It Cosmetics
It Cosmetics
YouTube Video
  • One eyeshadow palette – endless possibilities. Creating a natural eye makeup look is easy with your Superhero Eyeshadow Palette, Superhero Eyeshadow Brush, Superhero Liner, and Supehero Mascara! Discover more eye looks you can create with your Superhero products! Classic Eye Makeup: https://youtu.be/y3Kt4sr1G9I Smokey Eye Makeup: https://youtu.be/NFTcGnsjvWk Shop IT: http://bit.ly/2j0QnnV Jo...

It Cosmetics
It Cosmetics
YouTube Video
  • IT MAKES YOUR MAKEUP DISAPPEAR WITH JUST ONE WIPE! Bye Bye Makeup Micellar Wipes feature the benefits of your best-selling Bye Bye Makeup Cleansing Balm—packed into perfectly portable, disposable wipes! With just one wipe, you can treat your skin to a hydrating, sulfate-free micellar cleanser, purifying instant makeup remover and anti-aging serum. Infused with proprietary Skin-Softening Serum Con...

It Cosmetics
It Cosmetics
YouTube Video
  • Say “bye bye” to traditional foundation – and hello to your most beautiful skin! Bye Bye Foundation is IT’s first-ever full-coverage moisturizer designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles—all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Ideal for all skin types, it also features ...

It Cosmetics
It Cosmetics
YouTube Video
  • Great skin starts with Confidence! New Year, New Confidence in Your Skin! 5-Piece Collection gives you the power to reveal your most beautiful skin! This Today’s Special Value® is scheduled to debut on QVC® Saturday, January 13, 2018 at midnight (ET) but you can shop early! Shop IT now: http://qvc.co/IT-New-Confidence In this collection: - Confidence in an Eye Cream: helps color correct and br...

It Cosmetics
It Cosmetics
YouTube Video
  • The no-makeup makeup look has never been easier! Enjoy your most natural yet flawless looking skin, brows, eyes, and lips with your IT Cosmetics best sellers! Products Used: CC+ Cream SPF 50+ http://bit.ly/2ifD5T7 Bye Bye Under Eye http://bit.ly/2onQgke Bye Bye Pores http://bit.ly/2uenIiR Heavenly Luxe Complexion Perfection Brush #7 http://bit.ly/2EEbPWg Brow Power Universal Brow Pencil http://...

It Cosmetics
It Cosmetics
YouTube Video
  • Look beautiful in blue for the holiday party! Add a pop of blue to your eyes with this easy makeup tutorial. Shop the look: http://bit.ly/2AVHbZB Products Used: Bye Bye Under Eye (Used as all over coverage) Bye Bye Pores Pressed Heavenly Luxe Complexion Perfection Brush #7 Brow Power Super Skinny Brow Power Pomade Superhero Eyeshadow Palette Superhero Eyeshadow Brush Liner Love in Midnight Navy...

It Cosmetics
It Cosmetics
YouTube Video
  • Picture Perfect in Plum! Watch the tutorial and see how easy IT is to create this holiday makeup look with a pop of plum! Shop the look: http://bit.ly/2AVHbZB Products Used: CC+ Cream Illumination SPF 50+ Bye Bye Under Eye Bye Bye Pores Illumination Heavenly Luxe Complexion Perfection Brush #7 Brow Power Brow Power Pomade Naturally Pretty Romantics Palette Vol.2 Heavenly Luxe Dual Eyeshadow Br...

It Cosmetics
It Cosmetics
YouTube Video
  • Look pretty in pink for the holidays! Watch the tutorial and see how easy IT is to create this glowing, classic look yourself. Shop the look: http://bit.ly/2AVHbZB Products Used: CC+ Cream Illumination SPF 50+ Bye Bye Under Eye Bye Bye Pores Illumination Heavenly Luxe Complexion Perfection Brush #7 Brow Power Super Skinny Brow Power Pomade Naturally Pretty Eyeshadow Palette Vol. 1 Heavenly Lu...

It Cosmetics
It Cosmetics
YouTube Video
  • Look gorgeous in gold for the holidays! Watch the tutorial and see how easy IT is to create this eye-opening, statement lip look yourself. Shop the look: http://bit.ly/2AVHbZB Products Used: CC+ Cream SPF 50+ Bye Bye Under Eye Heavenly Luxe Complexion Perfection Brush #7 Brow Power Powder Heavenly Luxe Brow Power Brush Brow Power Pomade Superhero Eyeshadow Palette Superhero Eyeshadow Brush N...

It Cosmetics
It Cosmetics
YouTube Video
  • This exclusive 6-piece collection features the products you’ve told us are most life-changing for you, plus a groundbreaking new brush! Inside the Collection: CC+ Cream with SPF 50+: Your bestseller is your one step for color-correcting full coverage, anti-aging skincare and SPF 50+ broad-spectrum sunscreen! This multitasking beauty miracle helps to cover the appearance of imperfections for yo...

It Cosmetics
It Cosmetics
YouTube Video
  • All new colors, limited edition, and perfect for every IT Girl from beauty junkie to beauty newbee. IT's the perfect holiday gift for every IT Girl on your list, including you! Celebrate being an IT Girl every day with this limited-edition, life-changing palette for eyes and cheeks! Your IT Girl Palette contains 10 universally flattering, long-wearing matte and radiant eyeshadows, plus a one-of-...

It Cosmetics
It Cosmetics
YouTube Video
  • The holiday is season upon us! We're showing you how to create a classic yet easy holiday makeup look with this season's limited-edition items! Shop products used: http://bit.ly/2j0Hh7d Products used: Limited-Edition Confidence In a Cream Ornament Limited-Edition CC+ Cream Ornament Bye Bye Under Eye Bye Bye Pores Pressed Brow Power Super Skinny Brow Power Pomade Limited-Edition IT Girl Palet...

It Cosmetics
It Cosmetics
YouTube Video
  • This exclusive 6-piece collection features the products you’ve told us are most life-changing for you, plus a groundbreaking new brush! Watch it LIVE on QVC, November 11th, 2017 only! Available for pre-sale now: http://qvc.co/ITsuperstars-TSV Inside the Collection: CC+ Cream with SPF 50+: Your bestseller is your one step for color-correcting full coverage, anti-aging skincare and SPF 50+ broa...

It Cosmetics
It Cosmetics
YouTube Video
  • One eyeshadow palette – endless possibilities. Creating a smokey eye makeup look is easy with your Superhero Eyeshadow Palette, Superhero Eyeshadow Brush, Superhero Liner, and Supehero Mascara! Discover more eye looks you can create with your Superhero products! Natural Eye Makeup: https://youtu.be/zK0CQ4b428U Classic Eye Makeup: https://youtu.be/y3Kt4sr1G9I Shop IT: http://bit.ly/2j0QnnV ...

It Cosmetics
It Cosmetics
YouTube Video
  • One eyeshadow palette – endless possibilities. Creating a classic eye makeup look is easy with your Superhero Eyeshadow Palette, Superhero Eyeshadow Brush, Superhero Liner, and Supehero Mascara! Discover more eye looks you can create with your Superhero products! Natural Eye Makeup: https://youtu.be/zK0CQ4b428U Smokey Eye Makeup: https://youtu.be/NFTcGnsjvWk Shop IT: http://bit.ly/2j0QnnV ...

It Cosmetics
It Cosmetics
YouTube Video
  • One eyeshadow palette – endless possibilities. Creating a natural eye makeup look is easy with your Superhero Eyeshadow Palette, Superhero Eyeshadow Brush, Superhero Liner, and Supehero Mascara! Discover more eye looks you can create with your Superhero products! Classic Eye Makeup: https://youtu.be/y3Kt4sr1G9I Smokey Eye Makeup: https://youtu.be/NFTcGnsjvWk Shop IT: http://bit.ly/2j0QnnV ...

It Cosmetics
It Cosmetics
YouTube Video
  • IT makes your blemishes disappear! Minimize the appearance of blemishes and combat shine in just one step with Bye Bye Breakout Powder™ Blemish-Minimizing Weightless Finishing Veil, your airbrushed complexion perfection in a jar! The skin-perfecting formula utilizes real silk to make blemishes and shine disappear from view, while anti-aging hydrolyzed collagen and peptides smooth the look of fine...

It Cosmetics
It Cosmetics
YouTube Video
  • IT’s your complexion perfection! Developed with plastic surgeons, CC+ Airbrush Perfecting Powder Illumination Sheer to Full Coverage Illuminating Finishing Veil with SPF 50+ is your original, best-selling CC+ Airbrush Perfecting Powder with SPF 50+—infused with micronized pigments of light for a lit-from-within finish without glitter or shimmer! In addition to subtle radiance, this revolutionary ...

It Cosmetics
It Cosmetics
YouTube Video
  • IT's back in a BIG way! IT Cosmetics is partnering with Look Good Feel Better​ to kick off the #ITCCchallenge! With every post you make, we're donating $1 to help women face the side effects of cancer treatment with confidence! Learn more: http://bit.ly/2xPk3d6 Join the IT Girl Community! Instagram: https://www.instagram.com/itcosmetics Facebook: https://www.facebook.com/itcosmetics Twitter: h...

It Cosmetics
It Cosmetics
YouTube Video
  • IT BRINGS YOUR SKIN TO LIFE! Skin-Brightening Radiance Booster + Anti-Aging Treatment Essence + Skin-Softening Micellar Cleanser Miracle Water 3-in-1 Glow Tonic’s lightweight no-rinse product combines your Skin-Brightening Radiance Booster to help purify, balance and brighten the look of your skin, your potent Anti-Aging Treatment Essence to diffuse the look of lines and wrinkles, and your Skin-S...

It Cosmetics
It Cosmetics
YouTube Video
  • Co-Founder and CEO of IT Cosmetics, Jamie Kern Lima, shares an important message to challenge the beauty industry. Share this video and help spread the word if you agree! When you look at the images of models that the beauty industry uses, have they ever made you feel insecure or less than? Have the images put out to the world empowered you? Or have they made you feel disempowered? Jamie, and IT...

It Cosmetics
It Cosmetics
YouTube Video
  • IT rescues your skin! Developed with plastic surgeons, Bye Bye Redness Skin Relief Treatment Moisturizer truly transforms the look of your skin. Perfect for even the most sensitive and dry skin, this ultra-gentle moisturizer helps calm and soothe your skin while neutralizing and transforming the appearance of redness. Proprietary redness-erasing, optical-blurring technology infuses your skin with...

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