There is nothing I love better than shaking up the work week and doing things differently. So, last week I was so thrilled for our office to be a part of a new campaign for our client, L.L. Bean. The … Continued The post Be An Outsider. It’s good for you. appeared first on Jack Morton.
I’ve been in this industry for almost three years, and my ethnicity comes into play more often than I thought. In experiential marketing, having exposure to many cultures makes me reflect on how my ethnicity is perceived by an audience. … Continued The post 4A’s Conference – “Why Diversity & Inclusion can’t just be a talking point” appeared first on Jack Morton.
When Gloria Steinem has something to say, you listen. That was the first takeaway of many during the first Time’s Up Advertising kick-off event. Sixteen locations around North America gathered sisters of advertising agencies to simultaneously share experiences and discuss … Continued The post It’s About Time! Views from Time’s Up Advertising’s first community kick-off by, the Time’s Up Advertising...
Born to two immigrants from El Salvador and Turkey, when you’re a first generation child like myself, you live in two worlds. The outside world is American – you speak English, you talk about American culture – you assimilate. But … Continued The post Jack Morton West Coast Creates Opportunity for First Generation Students appeared first on Jack Morton.
Don’t mind us. We’re just rocking it in the awards category this year…and the season isn’t even over! Last week, at the ANA’s 35th Reggie Awards, we scooped up a total of FIVE wins. Congrats to all of our teams that … Continued The post Oops, Jack did it again! appeared first on Jack Morton.
My takeaways from a 3 hour class @ BC I stand in front of the class, place an apple, some hand-written notes, and my Adidas shoulder pack on the table. “Given that you are all working on your personal … Continued The post First impressions and the connected experience appeared first on Jack Morton.
Cartier wanted to increase awareness during Valentine’s Day and connect with local Hong Kongers. Jack Morton created a dynamic series of mobile musical theatre performances around peak footfall areas in Hong Kong to spread the love from Cartier. The dancers encouraged people to post online using the #daretodeclare and we saw a huge increase in social awareness during the five days the performances...
COVERGIRL believes “Girls Can” and aims to inspire women and young girls to succeed in areas where they are under-represented, including sports. We saw a unique opportunity using the brand’s partnership with professional American football to help women and young girls break into a male-dominated field. More information about Jack Morton can be found here: http://www.jackmorton.com/
Konica Minolta asked us to develop a global 360° marketing communications campaign to support the launch of its latest innovation, Workplace Hub. Workplace Hub is a revolutionary new IT services offering for enterprises. Our challenge was to reposition the brand from a printing company to an IT solutions company whilst developing their thought leadership credentials and raising awareness of Workpl...
We hit the streets of New York City to bring clean, comfortable mobile bathrooms to those in need. Equipped with a clock that ticks between number 1 and 2, ‘Pooblications,’ and a phone that calls with sounds of nature, we surprised and delighted people along the way with Charmin’s playful brand humor. Find out more about the Charmin Van-Go, or any of our projects at: http://www.jackmorton.com/wor...
This article originally appeared in Chief Marketer. I shared my thoughts on a recent speaking engagement on “The Evolution of LGBT+ Consumerism” at OPEN Finance and talked about our work with Love Has No Labels.” Femvertising. Purpose-driven branding. Micro-niche marketing. No matter … Continued The post Three ways brands finding purpose are also finding profit appeared first on Jack Morton.
Recently, I had the pleasure of speaking at SXSW with The Female Quotient Girls’ Lounge alongside our Subway® restaurants client, Meaghan Morelli, Director of Digital Content. Together, we led a discussion about women in leadership – a topic we’re both … Continued The post Four steps to fostering female success at work | Jack @ SXSW appeared first on Jack Morton.
Audible’s Project Listen Up is a charitable effort to celebrate Audible’s 20th Anniversary and the Newark, NJ community where the company is headquartered. Over the course of the last month, the company gave free Audible memberships, more than 160 pre-downloaded audiobooks, … Continued The post Jack Morton and Audible bring audio content to Newark community appeared first on Jack Morton.
Today is an exciting day. I’m proud to announce, with the support of Jack Morton’s Global Executive Team and our employees around the world, that Jack Morton is joining forces with a coalition of leading agencies to launch TIME’S UP/ADVERTISING. … Continued The post What is TIME’S UP/ADVERTISING (and why we should all care) appeared first on Jack Morton.
Does the world really need a “hot tub of sprinkles”? Apparently. Because seemingly every social channel has been filled lately with consumer-generated content from the Color Factory and the Museum of Ice Cream—the latest crazes in immersive experience. At the … Continued The post Brands can learn by diving into a hot tub of sprinkles appeared first on Jack Morton.
Growing up, Lunar New Year was a huge deal for my family. We would prepare weeks in advance, decorating the house in red and gold and making daily trips to the Vietnamese market to be sure we had all our … Continued The post Celebrating Lunar New Year & Year of the Dog appeared first on Jack Morton.
It’s Chinese New Year, and this year we asked our Jack Morton Greater China team to show us what these festivities mean to them. We are happy to see so many creative and talented individuals get involved and we just … Continued The post Kung Hei Fat Choi! Download our Chinese New Year Wallpapers appeared first on Jack Morton.
“Winning isn’t everything, it’s the only thing.” I grew up thinking that this was true – particularly when battling two brothers, no, the entire neighborhood. It’s taken the better part of a lifetime to learn that there’s more to life … Continued The post When Gold Gets Old appeared first on Jack Morton.
After 2.5 years establishing the strategy practice at Genuine in Boston, I’m happy to be coming back to Jack Morton NYP. Taking a digital-first approach to dozens of projects over the last few years has not only given me some … Continued The post I am Jack (again) appeared first on Jack Morton.
With all that’s transpired in the past few weeks and months—from Harvey Weinstein, to Kevin Spacey, to Matt Lauer and beyond, it’s pretty incredible that the best thing to happen in our industry this year was a 50-inch tall girl … Continued The post Are you afraid of the Fearless Girl? appeared first on Jack Morton.
Thanks to the planet’s billions of digital devices, people today are in a constant state of connection. They move seamlessly across different moments in their day, caring little about whether they’re interacting digitally or physically – with each other, with … Continued The post Experience in the age of digital everywhere appeared first on Jack Morton.