Jack Morton Worldwide is an American multinational brand experience agency. It is a subsidiary of the Interpublic Group of Companies, Inc. (IPG) (NYSE: IPG). The company’s current chairman and CEO is Josh McCall.

Wikipedia
Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • Thanks to the planet’s billions of digital devices, people today are in a constant state of connection. They move seamlessly across different moments in their day, caring little about whether they’re interacting digitally or physically – with each other, with … Continued The post Experience in the age of digital everywhere appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • New event technologies transform environments into storybooks In my new role as strategist and practice area lead for the Experiential Studio at Jack Morton, I’ve been thinking a lot about Gumby. Just in case you don’t remember Gumby – he … Continued The post The Gumbification of Experience appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave. It’s no surprise then our senses have the power to shape our perception of bra...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • The SVP and Managing Director of Jack’s Chicago office, Matt Pensinger, presented at Lions Health 2015 with Katie Bang from Eli Lilly and Company about improving the customer experience for patients: There is growing recognition amongst healthcare brands that understanding the full patient journey is essential for success in today’s healthcare environment. The sheer extent of this both physical a...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • Don’t get us wrong—we're not saying that editorial calendars are all bad. But using one poorly can lead to obscure social media posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI. 89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. ...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market. Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and ...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • “Millennials.” You’ve heard the term thrown around for years, but who are they really? And why should we care about them? Making up one third of the global population, millennials are the future of your customer base. They like to spend money, and predictions place their expenditure surpassing Baby Boomers by 2018! In our latest Jack POV, Leading the Millennial Generation, we uncover who millen...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • From gold lamé to vin rosé, Cannes is a special place indeed. It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more. The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry. We learned of brand experienc...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • What’s missing from your experience tech strategy? The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences. But we risk using it for its own sake...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe. And now, algorithms and big data means brands know more about us than ever before, and wi...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • At Cannes Lions Health this year, Ryan Quigley of AbbVie and Jack’s Chief Creative Officer, Bruce Henderson, presented our vision for the future of healthcare brands. It’s not enough for pharmaceutical companies, health insurance companies, and other organizations dedicated to healthcare to merely provide medical or financial solutions. Rather--through content marketing, digital, social & mobile ...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • For those of you who missed out on the Cannes International Festival Creativity, don’t worry. Now that we’re back from France, we’re sharing our top brand experience insights from the festival. From content marketing to digital, social and mobile to promotional marketing to immersive & inventive technology, in our latest white paper we’re recounting some of the best ideas of the festival (as well...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value. For brands to stand out, big data isn’t enough. That’s...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • Employee engagement meetings are powerful experiences. Done well, corporate meetings can have a transformative effect on an organization, unifying employees and elevating the company’s goals and objectives. However, meetings that don’t live up to their potential can be damaging, with a negative effect on morale, a failure to deliver key messages, and provide little in the way of ROI. At Jack M...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • Viral marketing can generate a lot of buzz—but that doesn’t always translate into conversions, return on your investment, or real value to your loyal customers and clients. We’ve taken a look at the factors driving the most effective viral marketing campaigns, and distilled them into our latest Jack POV, The New Viral: effective, not just infective. Using New Viral techniques, your marketing ca...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015. How do you challenge and break the way something has always been done?    As an industry, we have to evolve our methods of engagement to survive.  A little more conversation and a lot less one-way show and tell.   Yet much of our creative still isn’t focused in this way.  In fa...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • Jack's team on the ground at the Cannes Lions festival gave two presentations, and spent the week soaking up, not just sun and rosé, but trends and ideas from some of the world's leaders in marketing and creativity. And buzzwords…lots of buzzwords. Didn't make it to Cannes? No problem! Now that we're back, we've looked behind these trends and buzzwords and analyzed what they actually mean for m...

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • “Alexa. Jeopardy!” Mary and I play the New York Times Mini Crossword every morning. Jeopardy every night. We don’t play for fun. We play to win, and therein lies DNA for future brand experiences. I remember walking on the Boston … Continued The post Connect the dots appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • Event Marketer’s Experiential Marketing Summit (EMS) in Chicago is one of the biggest gatherings in the brand experience space. This week, at EMS 2017, Steve Boyce and I led a workshop called Event Measurement and Data University. During this session, we … Continued The post Mastering measurement, reporting and ROI appeared first on Jack Morton.

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