Jack Morton Worldwide is an American multinational brand experience agency. It is a subsidiary of the Interpublic Group of Companies, Inc. (IPG). The company’s current chairman and CEO is Josh McCall.

Wikipedia
Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • Don’t mind us. We’re just rocking it in the awards category this year…and the season isn’t even over! Last week, at the ANA’s 35th Reggie Awards, we scooped up a total of FIVE wins. Congrats to all of our teams that … Continued The post Oops, Jack did it again! appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • My takeaways from a 3 hour class @ BC   I stand in front of the class, place an apple, some hand-written notes, and my Adidas shoulder pack on the table. “Given that you are all working on your personal … Continued The post First impressions and the connected experience appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
YouTube Video
  • Introducing Eaton’s Desk Toy Decision. A tongue-in-cheek election that took place concurrently with the US Presidential Election. IT professionals voted for the desk toy candidate that most closely represented their (business) challenges, (vendor) values and hot button (IT) issues.

Jack Morton Worldwide
Jack Morton Worldwide
YouTube Video
  • Cartier wanted to increase awareness during Valentine’s Day and connect with local Hong Kongers. Jack Morton created a dynamic series of mobile musical theatre performances around peak footfall areas in Hong Kong to spread the love from Cartier. The dancers encouraged people to post online using the #daretodeclare and we saw a huge increase in social awareness during the five days the performances...

Jack Morton Worldwide
Jack Morton Worldwide
YouTube Video
  • COVERGIRL believes “Girls Can” and aims to inspire women and young girls to succeed in areas where they are under-represented, including sports. We saw a unique opportunity using the brand’s partnership with professional American football to help women and young girls break into a male-dominated field. More information about Jack Morton can be found here: http://www.jackmorton.com/

Jack Morton Worldwide
Jack Morton Worldwide
YouTube Video
  • Konica Minolta asked us to develop a global 360° marketing communications campaign to support the launch of its latest innovation, Workplace Hub. Workplace Hub is a revolutionary new IT services offering for enterprises. Our challenge was to reposition the brand from a printing company to an IT solutions company whilst developing their thought leadership credentials and raising awareness of Workpl...

Jack Morton Worldwide
Jack Morton Worldwide
YouTube Video
  • We hit the streets of New York City to bring clean, comfortable mobile bathrooms to those in need. Equipped with a clock that ticks between number 1 and 2, ‘Pooblications,’ and a phone that calls with sounds of nature, we surprised and delighted people along the way with Charmin’s playful brand humor. Find out more about the Charmin Van-Go, or any of our projects at: http://www.jackmorton.com/wor...

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • This article originally appeared in Chief Marketer. I shared my thoughts on a recent speaking engagement on “The Evolution of LGBT+ Consumerism” at OPEN Finance and talked about our work with Love Has No Labels.” Femvertising. Purpose-driven branding. Micro-niche marketing. No matter … Continued The post Three ways brands finding purpose are also finding profit appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • Recently, I had the pleasure of speaking at SXSW with The Female Quotient Girls’ Lounge alongside our Subway® restaurants client, Meaghan Morelli, Director of Digital Content. Together, we led a discussion about women in leadership – a topic we’re both … Continued The post Four steps to fostering female success at work | Jack @ SXSW appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • Audible’s Project Listen Up is a charitable effort to celebrate Audible’s 20th Anniversary and the Newark, NJ community where the company is headquartered. Over the course of the last month, the company gave free Audible memberships, more than 160 pre-downloaded audiobooks, … Continued The post Jack Morton and Audible bring audio content to Newark community appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • Today is an exciting day. I’m proud to announce, with the support of Jack Morton’s Global Executive Team and our employees around the world, that Jack Morton is joining forces with a coalition of leading agencies to launch TIME’S UP/ADVERTISING. … Continued The post What is TIME’S UP/ADVERTISING (and why we should all care) appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • Does the world really need a “hot tub of sprinkles”? Apparently. Because seemingly every social channel has been filled lately with consumer-generated content from the Color Factory and the Museum of Ice Cream—the latest crazes in immersive experience. At the … Continued The post Brands can learn by diving into a hot tub of sprinkles appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • Growing up, Lunar New Year was a huge deal for my family. We would prepare weeks in advance, decorating the house in red and gold and making daily trips to the Vietnamese market to be sure we had all our … Continued The post Celebrating Lunar New Year & Year of the Dog appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • “Winning isn’t everything, it’s the only thing.” I grew up thinking that this was true – particularly when battling two brothers, no, the entire neighborhood. It’s taken the better part of a lifetime to learn that there’s more to life … Continued The post When Gold Gets Old appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • After 2.5 years establishing the strategy practice at Genuine in Boston, I’m happy to be coming back to Jack Morton NYP. Taking a digital-first approach to dozens of projects over the last few years has not only given me some … Continued The post I am Jack (again) appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • With all that’s transpired in the past few weeks and months—from Harvey Weinstein, to Kevin Spacey, to Matt Lauer and beyond, it’s pretty incredible that the best thing to happen in our industry this year was a 50-inch tall girl … Continued The post Are you afraid of the Fearless Girl? appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • Thanks to the planet’s billions of digital devices, people today are in a constant state of connection. They move seamlessly across different moments in their day, caring little about whether they’re interacting digitally or physically – with each other, with … Continued The post Experience in the age of digital everywhere appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
Blog Post
  • New event technologies transform environments into storybooks In my new role as strategist and practice area lead for the Experiential Studio at Jack Morton, I’ve been thinking a lot about Gumby. Just in case you don’t remember Gumby – he … Continued The post The Gumbification of Experience appeared first on Jack Morton.

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave. It’s no surprise then our senses have the power to shape our perception of bra...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • The SVP and Managing Director of Jack’s Chicago office, Matt Pensinger, presented at Lions Health 2015 with Katie Bang from Eli Lilly and Company about improving the customer experience for patients: There is growing recognition amongst healthcare brands that understanding the full patient journey is essential for success in today’s healthcare environment. The sheer extent of this both physical a...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • Don’t get us wrong—we're not saying that editorial calendars are all bad. But using one poorly can lead to obscure social media posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI. 89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. ...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market. Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and ...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • “Millennials.” You’ve heard the term thrown around for years, but who are they really? And why should we care about them? Making up one third of the global population, millennials are the future of your customer base. They like to spend money, and predictions place their expenditure surpassing Baby Boomers by 2018! In our latest Jack POV, Leading the Millennial Generation, we uncover who millen...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • From gold lamé to vin rosé, Cannes is a special place indeed. It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more. The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry. We learned of brand experienc...

Jack Morton Worldwide
Jack Morton Worldwide
SlideShare Presentation
  • What’s missing from your experience tech strategy? The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences. But we risk using it for its own sake...

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