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Mobile App Engagement, Retargeting & User Acquisition — Jampp

Before Mobile App Marketing: App Installs and Re-targeting via RTB - Jampp
After Mobile App Engagement, Retargeting & User Acquisition — Jampp
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Blog Post

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  • From Black Friday to App Friday - how to drive holiday in-app sales

    It takes time to do your holiday shopping, so as the experience of purchasing via mobile e-commerce apps gets better, people are increasingly using apps while on a bus, train, subway (or toilet?) to fill up those stockings. But don’t just take our word for it, Comscore reported that, between 2014 and 2015, mobile commerce holiday spending more than doubled. ThinkWithGoogle reported $1 trillion (28...

  • Predictive Segments, you can now let your data tell you which users are most likely to convert

    Finding ways to engage mobile app users remains a top challenge for mobile app performance advertisers and engaging with users that already have the app is a great way of driving retention. The problem is that when creating different user segments to target for engagement campaigns, marketers have mostly relied on intuition… “users that haven’t made a purchase in the last 30 days”, “iPhone 6s use...

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