Jana
Jana
Youtube Video

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  • Welcome to mCent
    The #1 free recharge app in the world! Learn how to use mCent to get free recharge to top-up talktime and data.
Jana
Jana
Blog Article

New blog articles detected.

  • Three Ways Advertisers Get Creative on WeChat
    The most populated nation in the world is also home to the most connected. China’s internet market gained 43M new users last year— equivalent to the entire population of Argentina. Mobile internet usage is also ubiquitous. 95% of internet users there use mobile devices to get online.
Jana
Jana
Blog Article

New blog articles detected.

  • Ola vs. Uber vs. 99Taxis: Ride-Sharing Apps in Emerging Markets
    Between Uber, Lyft, Didi Chuxing, Gab, GO-JEK, or Ola, the ride-sharing app economy is booming and investors are all-in. Just last month, China’s largest ride-sharing company Didi Chuxing raised $5.5B in funding to compete with Uber and other local apps around the world. We wanted to know how these apps have developed over time in three of our key emerging market countries—Brazil, Indi...
Jana
Jana
Blog Article

New blog articles detected.

  • Three Reasons Why Data Scientists Should Work for a Startup
    As Data Scientists at Jana, it’s our job to explore ways that data can guide our company’s overall strategy, as well as create better experiences for our users. Through designing and implementing models that mine our massive datasets, we learn more about our users and improve their experience. These improvements include serving relevant and targeted recommendations, to detecting and bl...
Jana
Jana
Blog Article

New blog articles detected.

  • The Recipe for Performance Advertising Success
    Digital advertising, which reached $178B worldwide this year, is king of the advertising world. By 2020,  Magna predicts digital ad sales will represent 50% of the market, reaching $299B globally. A large portion of these digital ad sales will come from mobile. This rapid shift means marketers will have to choose from hundreds of different mobile advertising partners for performance ca...
Jana
Jana
Blog Article

New blog articles detected.

  • Focus on Brazil's Mobile Economy: Jana Insights
    Last month, we hosted our second Jana Insights webinar, “Latin America: The Rising Hub of Mobile Growth & Innovation.” In this interactive webinar, host Christina Zhou presented a close look at smartphone trends, user behavior, and advertising trends in Latin America—the fastest growing smartphone market in the world. During the session, Christina focused on three countries—Brazil, Mex...
Jana
Jana
Blog Article

New blog articles detected.

  • The Data Trap, Revisited
    Two years ago, we published a blog post focused on the data trap—the concept that while millions of new users in emerging markets were getting online for the first time with affordable smartphones, the price of the mobile data needed to stay online was relatively expensive. Two years later, just as the markets have evolved so has the data trap, especially for mobile users in India. Doe...
Jana
Jana
Blog Article

New blog articles detected.

  • Using Data Science to Measure Offline Marketing Initiatives
    At Jana, we have four core values: Get Stuff Done, Own It, Measure It, and Have Fun. On the Data Science team, we take a special interest in helping the rest of the organization “measure it.” Whether it’s designing experiments, selecting measurable OKRs, or building dashboards, our team finds ways to nudge the company towards data-backed decision making. Recently, I spearheaded an init...
Jana
Jana
Blog Article

New blog articles detected.

  • LATAM Webinar Slides and the New Jana Index
    On March 7 and 8, Data and Insights Lead Christina Zhou, hosted our second Jana Insights interactive webinar. This quarter, the webinar focused on Latin America as a region, the area's smartphone boom, mobile user behavior, and advertising trends specific to LATAM. The webinar also coordinated with our latest update to the Jana Index, a curated collection of data and insights highlight...
Jana
Jana
Blog Article

New blog articles detected.

  • mCent Browser: Providing Internet Access for the Next Billion
    When we launched mCent in July 2014, we made it our mission to make the internet free for the next billion. Since then, we have provided 30 million users in emerging markets with 4 billion megabytes of free mobile data. That’s equivalent to one billion app downloads, 16 billion social media posts, and one billion songs streamed.   Today, we are taking the n...
Jana
Jana
Blog Article

New blog articles detected.

  • How Incentivized Advertising Fits Into a Mobile Marketing Strategy
    This blog post was co-written by Account Manager Caroline Suttlehan and Sales Development Representative Sydney Banks   In the rapidly shifting world of mobile advertising, there is debate around the usage of incentivized advertising as part of a mobile marketer’s user acquisition ‘toolbox.’ As marketers become more data-driven, they are increasingly prioritizing post-install metrics...
Jana
Jana
Blog Article

New blog articles detected.

  • Xiaomi Is the Number Three Smartphone Brand in India
    India is home to some of the most active Android users in the world. 97% of India’s 220M smartphone users are on Android. According to App Annie, Indian users downloaded 6.2B mobile apps through Google Play in 2016—almost double the amount of apps downloaded the year before. Their hunger for devices and apps has created a marketplace in India where local and international brands compet...
Jana
Jana
Blog Article

New blog articles detected.

  • Lessons From Bill Russell: How to Be a Star Player-Coach at Any Organization
    Being a top-notch individual contributor is hard. It takes a lot of hard work, organization, resilience, dedication, and patience. Being a good manager is just as hard, and requires the same things, and more. What happens when you’re both—an individual contributor and a manager? When I think about great player-coaches, I immediately think of Boston Celtics great and Hall of Famer Bill ...
Jana
Jana
Blog Article

New blog articles detected.

  • [Webinar] Latin America: The Rising Hub of Mobile Growth & Innovation
      Latin America is said to be the fastest growing mobile advertising market globally. Specifically, Argentina, Brazil, and Mexico are now among the top 10 list of countries by mobile ad traffic. However, these Latin American countries vary widely in mobile development, user behaviors, and advertising trends.
Jana
Jana
Blog Article

New blog articles detected.

  • Top 10 Mobile Trends for 2017
    Another year has come and gone. 2016 was filled with many changes in the mobile industry. Pokémon Go brought augmented reality (AR) to the masses. India became the second-largest smartphone market in the world. Facebook encountered questions around how their platform measures ads. As we begin 2017, here are our 10 predictions for the mobile ecosystem in the next 12 months.
Jana
Jana
Blog Article

New blog articles detected.

  • [White Paper] Emerging Markets: Changing the Game of Mobile Advertising
    The future of advertising is mobile, and the future of mobile is in emerging markets. By 2050, India will overtake the United States and become the second largest world economy, right behind China. The number of smartphones sold in India—the world’s second-largest smartphone market—increased by 30% between 2015 and 2016.    There is a unique opportunity for advertisers to reach a n...
Jana
Jana
Blog Article

New blog articles detected.

  • Three Business Culture Differences That Affect Communication
    Communication is not just an important part of business; communication is business. At Jana, a large number of our customers are headquartered in other markets, ranging from Brazil to Malaysia. Similar to our customers, myself and the Account Management team must analyze the best ways to access, appeal, and communicate in foreign markets for business purposes. Due to time-zone differe...
Jana
Jana
Blog Article

New blog articles detected.

  • Top 10 Blog Posts of 2016
    As the Content Marketing Manager at Jana, I have the pleasure of using our wealth of data to tell interesting stories, and help our employees tell interesting stories of their own about their experience in our markets or at Jana. It’s been a fun year and I wanted to look back and share my editor’s picks for the top blog posts of 2016.
Jana
Jana
Blog Article

New blog articles detected.

  • Why Advertising Diversity Matters in Emerging Markets
    It is no coincidence that the biggest players in ad-tech all have their eyes on emerging markets—countries that have a combination of high GDP growth rate, low GDP per capita, and large total GDP. These companies are in a race to meet the increasing demand from app developers looking to grow their user base in countries outside the highly saturated app economies of the United States an...
Jana
Jana
Blog Article

New blog articles detected.

  • Observations on the Mobile Ecosystem in Mexico
    At Jana, we regularly travel to the countries where our mCent users live. These trips not only help us better understand how we can make mCent better for our users and customers, but they also help us understand the market itself. I recently returned from a trip to Mexico City in Mexico, one of our 15 emerging market countries. While there, I discovered a few new things about mobile co...

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