JBH Marketing

JBH Marketing

Category: Content
Type: Blog Article

Generated 3 hours ago

New blog articles detected

  • Personalisation – What Next?

    Personalisation in 2017 requires a little more sophistication than addressing your email subscribers by name. Spoiler alert: they’re onto you. At this point users are switched on enough to know when they’re being emailed by robots – and it’s probably getting on their nerves.   With most of us owning two or more devices and […] The post Personalisation – What Next? appeared first on .

JBH Marketing

Category: Content
Type: Blog Article

Generated 3 hours ago

New blog articles detected

  • Disruptive Marketing: Putting Young Brands Centre Stage

    In an age where traditional forms of promotion and publicity are failing to get digital audiences excited, marketers must be prepared to take risks. Handled with care, disruptive marketing is a total winner – for startups and established brands alike.   Over the course of digital marketing history, the disruptive approach has allowed companies like […] The post Disruptive Marketing: Putting Young ...

JBH Marketing

Category: Content
Type: Blog Article

Generated 3 hours ago

New blog articles detected

  • Middleweight Graphic & Infographic Designer Job (Digital and Print)

    Northampton £22,000 – £27,000 according to experience & skillset Do you have a degree in design, a passion for all things print and digital and proven studio/agency experience under your belt? Are you looking to work in a creative setting where you can make your mark, have your opinions listened to, and learn from talented […] The post Middleweight Graphic & Infographic Designer Job (Digital and P...

JBH Marketing

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Mobile Marketing: Is it a Myth?

    Mobile marketing is everything right now; seemingly unparalleled in influence and importance. We’re now at a point where a majority of brands clearly recognise the power and potential of mobile and have developed their strategies accordingly. All things considered, asking if it is a myth might seem a bit strange.   So is mobile marketing […] The post Mobile Marketing: Is it a Myth? appeared first ...

JBH Marketing

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What We Learned at WordCamp 2017

    The burning issues we’ve been mulling over since last weekend’s WordCamp …   WordCamp was fun! Because we spend every day staring at pages of code – glazed expressions, tongues sticking out in concentration, this year we naturally gravitated towards some of the less technical sessions. These were great because they opened our eyes to […] The post What We Learned at WordCamp 2017 appeared first on ...

JBH Marketing

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Hot Content Trend: Shoppable Video

    What can Ted Baker teach us about incorporating shoppable video into exciting holistic campaigns?   Whether you are a brand or a marketer, it’s no secret. The state of the industry being what it is, making an impact with your campaigns is hard. Do you try something new and disruptive, grabbing audience attention like the […] The post Hot Content Trend: Shoppable Video appeared first on .

JBH Marketing

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 8 Tips to Help You Ace SXSW 2017 (From Someone Who’s Never Been)

    Advice. People are usually more than happy to dish out generous portions of the stuff – often to those who haven’t asked for it. And here we are. This time we’re talking South by Southwest (SXSW 2017); the Texas tech and culture juggernaut. Now in its 31st year, SXSW celebrates the convergence of the interactive, […] The post 8 Tips to Help You Ace SXSW 2017 (From Someone Who’s Never Been) appeare...

JBH Marketing

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Search Trends 2017

    Do you want the good news or the bad news?   For a couple of years now, key industry commentators have been trying to convince us that SEO is dead and, by and large, we’ve ignored them. Our faith in search isn’t entirely insane – recent research has found that: 33% of clicks from organic […] The post Search Trends 2017 appeared first on .

  • It’s Time – Let Long Tail Keywords Back In Your Content

    Long tails are making a comeback. Had you all but written off long tail keywords as a content marketing strategy? In the past, the ‘exact match’ nature of SERPs have limited the reach of long tails to a small pool of users, keeping them firmly in the sphere of transactions and targeted product pages. That […] The post It’s Time – Let Long Tail Keywords Back In Your Content appeared first on .

JBH Marketing

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • A Guide to Artful Influencer Marketing

    There’s the right way to approach influencer marketing and then there’s the wrong way. While clever advertising and valuable content remain key, nothing says “brand you can trust” like people of influence telling others that they love your product or service. Third-party credibility is nothing new – word of mouth, press coverage and endorsements have […] The post A Guide to Artful Influencer Marke...

JBH Marketing

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Valentine’s Online

    Digital marketing has more in common with dating than you might think. You start by trying to get their attention with a pick-up line (or headline). Get it right and you’ll strike up a conversation. After that it’s all about showing you care while taking things at the right pace (don’t blurt out “I love […] The post Valentine’s Online appeared first on .

JBH Marketing

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The Social Media Bowl

    Year upon year, our favourite sites and apps battle it out to be crowned social media champions. Grab your chicken wings, crack open a tall, frosty one and get ready to weep like a little girl – it’s time for the Social Bowl. Winner: Facebook People spend 3x longer watching live video than they do […] The post The Social Media Bowl appeared first on .

  • Super Bowl Ad Spending: Is it Worth it?

    One of the greatest sporting events on the planet, the Super Bowl brings in 110 million viewers every year – as well as billions in consumer spending. Back in 1967, the total ad spending for Super Bowl I was around $7 million. 51 years later, total investment stands at a record-breaking $2.042 billion. The Big […] The post Super Bowl Ad Spending: Is it Worth it? appeared first on .

  • Build Your Own Brand Community

    Help your people find their people. Send a James Bay fan into a mosh pit and you’ll probably kill him (or at least give him a fat dose of PTSD). Send in a metalhead and he’ll be overcome with a warm, fuzzy sense of belonging. We all belong in different places, with different people. Consumers […] The post Build Your Own Brand Community appeared first on .

  • Goodbye, Vine!

      The last days of the six-second video sharing app.   Today marks the end of Vine as we know it. Last October, parent company Twitter announced the decision to strip back our favourite six-second video sharing app to a similar version called Vine Camera – a move that comes into effect today. While Vine […] The post Goodbye, Vine! appeared first on .

  • The Big Fat Digital Marketing Round Up 2016

    2016 is finally out the door – you can practically hear the collective sigh of relief. From political pandemonium to Prince, there’s no denying it has been an eventful 12 months. It hasn’t been all bad. For those of us who care, digital marketing, as always, has experienced significant progress – including several key trends which […] The post The Big Fat Digital Marketing Round Up 2016 appeared f...

  • Digital Marketing Horoscope 2017

    What does 2017 have in store for marketers? Follow your destiny for the latest and greatest trends in our Digital Marketing Horoscope 2017. The post Digital Marketing Horoscope 2017 appeared first on .

  • The State of Travel Marketing 2016

    In 2015 over 1.1 billion tourists travelled abroad – a number that is expected to have increased by another 3-4% in 2016. On the face of it, the travel industry is looking great. But with an intensely competitive market, travel marketers still face a variety of obstacles when promoting destinations and package deals. Created in […] The post The State of Travel Marketing 2016 appeared first on .

  • 5 of the Best B2B Content Marketing Platforms

    We talk a lot about how brands can reach consumers but what about when you’re working B2B? According to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends— North America report 2016, less than half (44%) of B2B marketers are clear on what content marketing success would look like in their organisation. What’s more, […] The post 5 of the Best B2B Content Marketing Platforms appe...

  • Three Kings of Christmas Content

    With little under two weeks until Christmas Day, ‘tis officially the season to be jolly. While most of us are still running around like headless turkeys, the world of marketing was prepared months ago, with some Christmas content appearing in early November. We all know who the usual suspects are, but who else got festive marketing […] The post Three Kings of Christmas Content appeared first on .

  • This Month’s Hottest Content Marketing News: November

    As a weird autumn turns into winter, we look back at November’s Hottest Content Marketing News. November certainly didn’t disappoint when it picked up the baton for 2016, with another month of extraordinary news stories coming to the fore. The world of content marketing also witnessed several goings on, as several brands reacted to the […] The post This Month’s Hottest Content Marketing News: Nove...

JBH Marketing

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • Musings of a Content Marketing Agency: How to Master the Art of Conversation Marketing

    Whether on social media, in presentations and talks, on content marketing agency blogs and in conversation itself, the term “conversation marketing” has started to pop up more and more. It seems like as an industry, we’re being asked to jump on board with the concept without being given any real background. So first things first […]The post <a rel="nofollow" href="http://jbh.co.uk/musings-of-a-con...

JBH Marketing

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • 3 Interactive Content Trends We’re Loving Right Now

      Great content marketing is a strange beast – hard to pin down or define and just as difficult to master. Staying on trend is essential for brands wishing to get their content seen and heard. As far as content is concerned it doesn’t get much more current than interactive. Here are just three interactive […]The post <a rel="nofollow" href="http://jbh.co.uk/3-interactive-content-trends-were-loving...

  • Musings of a Content Marketing Agency: What’s With “Manly” Rebrands?

    Green may be the new black, but all the evidence points to one puzzling truth; men are simply not interested in eco-friendly products in the same way women are. As a content marketing agency, we were interested to find out why. A recent study from the University of Notre Dame found that an interest in saving […]The post <a rel="nofollow" href="http://jbh.co.uk/musings-of-a-content-marketing-agency...

JBH Marketing

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • Helping Your Content Marketing Survive in the Real World

    27 million separate pieces of information are shared online every day. You’d be forgiven for thinking the odds are stacked against you and your content. The key to winning hearts is the ability to keep your content marketing fresh, relatable and reality-proof. As with any experience in life, if you’re feeling lost it can be […]The post <a rel="nofollow" href="http://jbh.co.uk/helping-your-content-...

  • Musings of a Content Marketing Agency: Why Do People Share?

    How do you get more people to share your content? As a content marketing agency, we are used to thinking about the share factor on a daily basis. It doesn’t matter if you have the sexiest, most explosive piece of content on the face of the earth – if no one looks at it, it’s […]The post <a rel="nofollow" href="http://jbh.co.uk/musings-of-a-content-marketing-agency-why-do-people-share/">Musings of ...

JBH Marketing

Category: Content
Type: Blog Article

Generated 7 months ago

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