Jebbit
Jebbit
Blog Post
  • This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Senior Digital Marketing Manager, Linna Gao to learn more about the Jebbit + HMR partnership and their Jebbie Award-winning experience. The post Customer Spotlight: HMR + Immediate Declared Data Activation appeared first on Jebbit.

Jebbit
Jebbit
Blog Post
  • We can’t believe it’s over! Declared 2018 flew by in a flash. On May 8th, the Jebbit community took over Boston’s iconic Isabella Stewart Gardner Museum for a day of knowledge share, industry insights and (just a few) cocktails. By the end of the day, attendees had learned how top marketers are building declared data... Read More The post Our 13 Favorite Moments from Declared 2018 appeared first o...

Jebbit
Jebbit
Blog Post
  • We’ve got some big news to share! We are excited to announce some major updates to the Jebbit platform. Based on countless use cases and customer feedback, these updates were designed to provide automated building experiences and enable users to get more from attribute analytics. The new features include: A new and improved experience builder... Read More The post Announcing Big Changes to the Jeb...

Jebbit
Jebbit
Blog Post
  • Declared Data Platform Company Supports Growth with Twitter Partnership and Strategic Additions to Team BOSTON, April 25, 2018 – Jebbit, the world’s first declared data platform, today announced a strong start to 2018, with first quarter booked revenue increasing 239 percent year over year and 225 percent over the fourth quarter. The momentum is driven... Read More The post Jebbit Doubles Revenue ...

Jebbit
Jebbit
Blog Post
  • The first step to building a successful declared data strategy is capturing consumer preferences, motivations, intentions, interests, and more at scale. The next step? Storing and activating that data. This post is the first in a series on how to store and activate declared data via your existing marketing technology stack. This week, we’ll cover... Read More The post How to Store and Activate Dec...

Jebbit
Jebbit
Blog Post
  • At least 87 million consumers, largely in the United States, had their and their friends’ Facebook data used by Cambridge Analytica. Last week, Mark Zuckerberg testified before Congress to address the ramifications of the breach and how Facebook will improve moving forward. How did it come to this? And perhaps more importantly, where do we... Read More The post Marketing After Cambridge Analytica:...

Jebbit
Jebbit
Blog Post
  • We’ve all experienced the disappointment of a survey with low response rates or spent way too much time conducting focus groups. The quality is high, but the quantity is often lacking. And frankly, it’s exhausting. Needless to say, scalability is often the number one challenge when capturing first-party marketing data. But what it if I... Read More The post Mastering the Art of Conversation: The N...

Jebbit
Jebbit
Blog Post
  • Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust. For much of the population, the Cambridge Analytica leak was, if not a first introduction to the challenges around digital privacy and data (remember Farmville, anyone?), then perhaps an abrupt reminder. But if we’re being honest, for... Read More The post The Reckoning on Digital Priva...

Jebbit
Jebbit
Blog Post
  • In case you missed it, Facebook has removed third-party data from its ad targeting solutions. Some are panicking, but this is actually a step in the right direction. Why? Third-party data is, more often than not, wildly inaccurate. It’s a good thing that Facebook has cut our dependency on bad data. It’s a nudge in the... Read More The post Facebook Kicks Out Third-Party Data Vendors: How To Get Ah...

Jebbit
Jebbit
Blog Post
  • Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust. For much of the population, the Cambridge Analytica leak was, if not a first introduction to the challenges around digital privacy and data (remember Farmville, anyone?), then perhaps an abrupt reminder. But if we’re being honest, for […] The post The Reckoning on Digital Privacy & Data...

Jebbit
Jebbit
Blog Post
  • Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust. For much of the population, the Cambridge Analytica leak was, if not a first introduction to the challenges around digital privacy and data (remember Farmville, anyone?), then perhaps an abrupt reminder. But if we’re being honest, for […] The post The Reckoning on Digital Privacy & Data...

Jebbit
Jebbit
Blog Post
  • The time of easily targeting behavioral or interest-based audiences on Facebook is coming to an end. The social media giant will be cutting off access to third-party data for ad targeting – permanently. Many marketers worry that this will end their ability to reach niche audiences. The reality? This is the best thing that could happen […] The post Facebook Kicks Out Third-Party Data Vendors: How T...

Jebbit
Jebbit
Blog Post
  • The time of easily targeting behavioral or interest-based audiences on Facebook is coming to an end. The social media giant will be cutting off access to third-party data for ad targeting – permanently. Many marketers worry that this will end their ability to reach niche audiences. The reality? This is the best thing that could happen […] The post Facebook Kicks Out Third-Party Data Vendors: How T...

Jebbit
Jebbit
Blog Post
  • Jebbit is a Twitter Partner Brands turn to Twitter to connect directly with their audiences around the world. To stand out from the crowd and develop meaningful customer relationships, marketers need clear, fresh, and memorable content that performs at scale. Jebbit creates interactive content experiences built to amplify any advertiser’s message, cause, project, or brand – […] The post Expanding ...

Jebbit
Jebbit
Blog Post
  • A staggering 120.4 billion marketing emails are sent every day, but how many are even opened, let alone read or clicked? Cutting through the noise can feel impossible when you look at numbers like this. How can you increase those open, click, and conversion rates with your email marketing? Personalization. But effective email personalization requires […] The post It’s Time to Get Personal: How Usi...

Jebbit
Jebbit
Blog Post
  • As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this blog post, we’ll cover the definitions, sources, and strengths and weaknesses of third-party data, second-party data, […] The post It’s a data party: Taking a deeper look at our marketing da...