July Systems Inc. is a location based mobile engagement company, headquartered in Burlingame, California with a global development center in Bangalore, India. The company offers July MX, a self-authoring mobile development platform for creating and managing mobile sites and applications without coding skills or technical expertise. On October 21, 2014, the company introduced July Rapid (mobile app development services) by combining its mobility products, platforms and solutions.

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July Systems
July Systems
Blog Post
  • Did you know that digitally connected consumers prefer WiFi over candy, water or magazines? It may come as a brutal shock to luddites but adaptive businesses are aware of how free WiFi can positively impact customer experience. Despite being aware of the upsides, some businesses are still hesitant about investing in WiFi infrastructure. They perceive … Continue reading "Turn Your WiFi Infrastructu...

July Systems
July Systems
Blog Post
  • It comes as no surprise that businesses around the world are embracing WiFi analytics. It gives them deeper insights into their customer behavior, helps them understand patterns and spurs better decision making. While each venue owner can deploy a WiFi analytics solution at their individual business premises, the problem arises when an enterprise executive wants … Continue reading "Location Hierar...

July Systems
July Systems
Blog Post
  • CIOs at enterprises who plan to invest in an at-location wifi analytics platform need to be aware of the risks and challenges involved in such a global undertaking. Multi-site deployments are by default complex projects and have known to fail time and again. Speaking of reasons for failure, there are quite a few – from … Continue reading "A CIO Checklist: 8 Questions to Ask Before Deploying WiFi A...

July Systems
July Systems
Blog Post
  • No business can grow without expanding its customer base. Though this is obvious, the challenge lies in getting people to walk into your venue and become a paying customer. So how do you drive prospects through your door? WiFi analytics platforms have emerged as a reliable tool for customer acquisition at most indoor locations. A … Continue reading "The Significance of ‘At-location’ Customer Acqui...

July Systems
July Systems
SlideShare Presentation
  • In todays’ malls, high value loyalty shoppers are not recognized until check out. What if that could be changed and members could be engaged instantaneously at the beginning of their shopping experience? Every physical building in the world has the potential to engage and build relationships with visitors walking through the door. Despite this opportunity, only a small number of physical spaces a...

July Systems
July Systems
Blog Post
  • Retailers and critics inevitably question the role and future of a physical store. While optimists expected ecommerce sales to be confined to low margin items, naysayers predicted the demise of brick-and-mortar stores. Both are wrong. Sales in retail and ecommerce have been driven by two completely different reasons. While the primary reason behind the growth … Continue reading "Value of in-store ...

July Systems
July Systems
Blog Post
  • In the era of new retail, customer experience (CX) is the new frontier of competitive advantage. Due to advances in digital mobile technologies, consumer spending has undergone a marked shift in the last few years. Much of what consumers want is driven by social media. The desire to share pictures and stories on Facebook and … Continue reading "How Predictive Analytics Can Revive the CX at Retail ...

July Systems
July Systems
Page Design Update
July Systems
July Systems
Blog Post
  • Online retailers know virtually everything about their customers. They know which individuals  have shown an interest in which products, when are they most likely to buy, which websites their traffic comes from, how long they spend on each page – every click is recorded automatically. In the world of physical retail, the only way to … Continue reading "How in store WiFi analytics can help retailer...

July Systems
July Systems
Blog Post
  • There’s a fast food restaurant down the street from where I live. They serve great burgers – good flavor, good spice and great sides. But so does the one on the next street. But the lady at the second restaurant is much more polite and does not shame me or my kids for wanting extra … Continue reading "Bespoke or Be Dead: Personalization is the New Norm in the Hospitality Industry" The post Bespoke...

July Systems
July Systems
Blog Post
  • In a previous post titled Hotel Vs Airbnb: How Data can help hotels combat new entrants, we discussed how a networked, decentralized hospitality model is perceived as one of the biggest threats by hoteliers, and how data can be used to fend off this new insurgent. But Airbnb is no weak opponent. While tracking and … Continue reading "How Enterprise Hotels Can Leverage A Shared Data Ecosystem to Co...

July Systems
July Systems
Blog Post
  • Many airports around the world want to put digital transformation at the heart of their commercial strategy. Some are even walking the talk; they have a digital roadmap in place which goes beyond mobile boarding passes and text alerts. But not many of them have a comprehensive view of how to drive this change. To … Continue reading "How Technology Helped Changi Airport Win The World’s Best Airport...

July Systems
July Systems
Blog Post
  • Companies that move fast and break things are popping in places where they are least welcome or expected. It just indicates that every industry, no matter how traditional, is subject to disruption. The hospitality industry was disrupted by an upstart startup called AirBnB. Technically illegal in many jurisdictions at the time of its founding, it … Continue reading "Hotels vs Airbnb: How Relevant D...

July Systems
July Systems
Blog Post
  • Last week, we wrote a post titled Digital Transformation: Leaders and Laggards – discussing which industries have completely embraced digital transformation and which ones are yet to realize its full potential. Continuing the trend, in this post, we will discuss the countries which are leading the digital transformation journey and the countries which are trailing … Continue reading "The World’s M...

July Systems
July Systems
Blog Post
  • Twitter recently rechristened the Etihad Stadium as ‘Emptyhad,’ following a dismal turnout at one of Manchester City’s biggest games of the season. Turns out, traffic was the reason people couldn’t make it on time. Well, this is not a one-off incident. Fans are crazy about sports. They love to see their favorite team in the … Continue reading "How Location-Based Technology Can Keep Fans Coming Bac...

July Systems
July Systems
Blog Post
  • Nokia, Blockbuster, Kodak, Blackberry — each of these is a neat little demonstration of how digital disruption spares no one. The age of these empires is over. The Frontrunners: Knowledge-Critical Sectors It’s not surprising that according to McKinsey’s Digitization Index, the technology sector itself is perhaps the most digitally transformed. Due to their business models and … Continue reading "D...

July Systems
July Systems
Blog Post
  • We’ve seen the role of hotel concierge evolve past making reservations and hailing cabs. These days, they’re also seen helping hotel guests with directions to places, with emergency doctor visits, or recommendations to some of the best local museums or malls. In other words, dedicated concierges are some of the unsung heroes of the hospitality … Continue reading "How Guest WiFi Can Enhance the Rol...

July Systems
July Systems
Blog Post
  • Footfall analytics helps to introduce methods to boost sales, improve performances, increase ROI and make instant operational changes. It all started with manual tally counters to get simple data like the number of walk-ins. Later, store sensors were introduced with RFID sensors which not just counted the number of exits, but also acted as an … Continue reading "Why WiFi is the Best Footfall Analy...

July Systems
July Systems
Blog Post
  • Until the entry of e-commerce, retailers had the luxury of sticking to conventional marketing campaigns like tv ads, flyers, and radios. Creating awareness was straightforward. The main challenge they faced was accessibility for customers, which could be addressed with opening more physical stores. With the internet and e-commerce, retailers were able to expand their reach … Continue reading "Taki...

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