July Systems Inc. is a location based mobile engagement company, headquartered in Burlingame, California with a global development center in Bangalore, India. The company offers July MX, a self-authoring mobile development platform for creating and managing mobile sites and applications without coding skills or technical expertise. On October 21, 2014, the company introduced July Rapid (mobile app development services) by combining its mobility products, platforms and solutions.

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July Systems
July Systems
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  • Bespoke or Be Dead: Personalization is the New Norm in the Hospitality Industry
    There’s a fast food restaurant down the street from where I live. They serve great burgers – good flavor, good spice and great sides. But so does the one on the next street. But the lady at the second restaurant is much more polite and does not shame me or my kids for wanting extra … Continue reading "Bespoke or Be Dead: Personalization is the New Norm in the Hospitality Industry" The post Bespoke...
July Systems
July Systems
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  • How Enterprise Hotels Can Leverage A Shared Data Ecosystem to Compete with Airbnb
    In a previous post titled Hotel Vs Airbnb: How Data can help hotels combat new entrants, we discussed how a networked, decentralized hospitality model is perceived as one of the biggest threats by hoteliers, and how data can be used to fend off this new insurgent. But Airbnb is no weak opponent. While tracking and … Continue reading "How Enterprise Hotels Can Leverage A Shared Data Ecosystem to Co...
July Systems
July Systems
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  • How Technology Helped Changi Airport Win The World’s Best Airport Award for 5 Consecutive Years
    Many airports around the world want to put digital transformation at the heart of their commercial strategy. Some are even walking the talk; they have a digital roadmap in place which goes beyond mobile boarding passes and text alerts. But not many of them have a comprehensive view of how to drive this change. To … Continue reading "How Technology Helped Changi Airport Win The World’s Best Airport...
July Systems
July Systems
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  • Hotels vs Airbnb: How Relevant Data Can Help Hotels Combat New Entrants
    Companies that move fast and break things are popping in places where they are least welcome or expected. It just indicates that every industry, no matter how traditional, is subject to disruption. The hospitality industry was disrupted by an upstart startup called AirBnB. Technically illegal in many jurisdictions at the time of its founding, it … Continue reading "Hotels vs Airbnb: How Relevant D...
July Systems
July Systems
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  • The World’s Most and Least Digital Countries
    Last week, we wrote a post titled Digital Transformation: Leaders and Laggards – discussing which industries have completely embraced digital transformation and which ones are yet to realize its full potential. Continuing the trend, in this post, we will discuss the countries which are leading the digital transformation journey and the countries which are trailing … Continue reading "The World’s M...
July Systems
July Systems
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  • How Location-Based Technology Can Keep Fans Coming Back to the Stadium
    Twitter recently rechristened the Etihad Stadium as ‘Emptyhad,’ following a dismal turnout at one of Manchester City’s biggest games of the season. Turns out, traffic was the reason people couldn’t make it on time. Well, this is not a one-off incident. Fans are crazy about sports. They love to see their favorite team in the … Continue reading "How Location-Based Technology Can Keep Fans Coming Bac...
July Systems
July Systems
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  • Digital Transformation: Leaders and Laggards
    Nokia, Blockbuster, Kodak, Blackberry — each of these is a neat little demonstration of how digital disruption spares no one. The age of these empires is over. The Frontrunners: Knowledge-Critical Sectors It’s not surprising that according to McKinsey’s Digitization Index, the technology sector itself is perhaps the most digitally transformed. Due to their business models and … Continue reading "D...
July Systems
July Systems
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  • How Guest WiFi Can Enhance the Role of a Concierge to Improve Guest Experience
    We’ve seen the role of hotel concierge evolve past making reservations and hailing cabs. These days, they’re also seen helping hotel guests with directions to places, with emergency doctor visits, or recommendations to some of the best local museums or malls. In other words, dedicated concierges are some of the unsung heroes of the hospitality … Continue reading "How Guest WiFi Can Enhance the Rol...
July Systems
July Systems
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  • Why WiFi is the Best Footfall Analytics Platform for Shopping Malls
    Footfall analytics helps to introduce methods to boost sales, improve performances, increase ROI and make instant operational changes. It all started with manual tally counters to get simple data like the number of walk-ins. Later, store sensors were introduced with RFID sensors which not just counted the number of exits, but also acted as an … Continue reading "Why WiFi is the Best Footfall Analy...
July Systems
July Systems
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  • Taking Omni-Channel Retailing to Next Level With Presence Analytics
    Until the entry of e-commerce, retailers had the luxury of sticking to conventional marketing campaigns like tv ads, flyers, and radios. Creating awareness was straightforward. The main challenge they faced was accessibility for customers, which could be addressed with opening more physical stores. With the internet and e-commerce, retailers were able to expand their reach … Continue reading "Taki...
July Systems
July Systems
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  • How to Discover Shopper Profiles Using Proximity MX
    It’s not exactly a secret, but it is one principle that is overlooked too often: it’s generally a waste of time trying to sell something to “the market”. The market has no desires and no money to spend; only individual consumers possess these qualities. These individuals are usually grouped together based on easily measurable factors, … Continue reading "How to Discover Shopper Profiles Using Prox...
July Systems
July Systems
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  • How In-Store Consumer Insights Can Reinvent Retail Marketing Funnel
    Retailers traditionally followed a linear approach to convert a prospect into a customer. First by creating awareness, followed by interest, consideration, intent, evaluation all leading to purchase. Internet penetration, e-commerce and mobile phones created a huge impact in this model. Customers’ access to information makes them research on the product before they reached the store. … Continue re...
July Systems
July Systems
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July Systems
July Systems
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  • 4 Pillars of a Successful LBS Strategy
    Here’s how Proximity MX can transform the way you engage with customers at your premises: - Connect with customers at your physical locations - Know them better and unlock actionable insights - Engage and delight them with contextual experiences - Integrate with existing knowledge and create a holistic customer experience! About Proximity MX: Proximity MX is a location-based, digital custom...
July Systems
July Systems
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July Systems
July Systems
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July Systems
July Systems
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July Systems
July Systems
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  • 7 things to tell your app partner before asking for a quote
    Here are 7 tips that will help you get reasonably accurate time and cost estimate from app development vendors. If you even adhere to 50% of the advice given in this article, you will ensure this complex process of requirement briefing is made simpler.
July Systems
July Systems
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  • Mobile App Marketing: A guide to Success
    If you don’t market your App, the chances of it failing are obviously very high – Why? There are over 1.4M apps on the Appstore and over 1.4M in the Google play store. Here is a quick Marketing Guide to Success for your Mobile App!
July Systems
July Systems
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July Systems
July Systems
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July Systems
July Systems
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  • Custom Vs Platform Based Mobile App Development
    In this presentation, we will examine the key characteristics of both custom (build from scratch) and platform based app development using platform based app development (using predefined modules/ Do It Yourself) approach and their pros and cons to help you take a decision.
July Systems
July Systems
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July Systems
July Systems
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  • How Hotel Technology Is Delivering on Millennials Guest Expectations
    In the digital world, Millennials are taken care of, like a friend or family. They’re given assistance, personal recommendations, and easy access to information at the click of a button. When Millennials step out from the digital world into the real world, their experiences are disconnected. In retail stores, nobody recognizes them while Amazon would have … Continue reading "How Hotel Technology I...
July Systems
July Systems
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New blog articles detected.

  • 3 Benefits of Location Data Driven Loyalty Marketing
    Customer loyalty programs are nothing new. But the strategy behind them needs to be. Most loyalty programs are designed to primarily offer financial benefits to customers. But if you think of it, loyalty among customers is not created by price discounts. Customers who buy from you because of price will stop doing so if they … Continue reading "3 Benefits of Location Data Driven Loyalty Marketing" ...

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