July Systems Inc. is a location based mobile engagement company, headquartered in Burlingame, California with a global development center in Bangalore, India. The company offers July MX, a self-authoring mobile development platform for creating and managing mobile sites and applications without coding skills or technical expertise. On October 21, 2014, the company introduced July Rapid (mobile app development services) by combining its mobility products, platforms and solutions.

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July Systems
July Systems
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  • At the heart of an effective business strategy is the use of data and analytics. Knowing answers to questions such as – what do customers want, how do customers move through the sales cycle and what prices are considered fair, offers a competitive advantage. The ability to translate data into business value, however, comes from … Continue reading "Understanding Descriptive, Predictive and Prescrip...

July Systems
July Systems
Blog Post
  • Brick-and-mortar retailers often encounter the problem of optimal pricing. They want to know when, and by how much should they increase or decrease their prices so as to maximize revenue. Companies with seasonal and perishable goods have the additional headache of selling off existing inventory without compromising on profitability. Despite intense competition and increased business … Continue rea...

July Systems
July Systems
Blog Post
  • When Chelsea Football Club set out to offer free WiFi in their stadium, they had one goal in mind: How can I offer free WiFi to fans, but also see a clear return on my investment? Chelsea F.C. is the latest to partner with Cisco CMX & July Systems to understand, analyze and optimize the … Continue reading "Chelsea Football Club To Use WiFi Analytics to Enhance Fan Engagement" The post Chelsea Foot...

July Systems
July Systems
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  • Not all organizations follow a centralized business model. Some allow local branch managers much greater latitude when it comes to taking location-specific decisions. Decentralization allows businesses to react more quickly and better serve the needs of their local markets, customers and other stakeholders. To help our clients who operate within such an environment manage their … Continue reading ...

July Systems
July Systems
Blog Post
  • Quite a few businesses who offer guest WiFi to their customers hoping to increase sales and customer loyalty end up seeing low conversion rates. The problem most likely is with their ‘captive portal’ page. For the uninitiated, a captive portal is the website-like page you see between clicking on the WiFi SSID and being able … Continue reading "Captive Portals Done Right – Learn These Best Practice...

July Systems
July Systems
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  • On this International Women’s Day, we are proud to recognize the extraordinary women of July who are driving the conversation around location technology. They come from a variety of ethnic backgrounds, nationalities and cultures but they are united by a singular genius for turning potential into success. These women provide strategic direction, develop new capabilities … Continue reading "For all ...

July Systems
July Systems
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  • Optimized Captive Portals We have overhauled our client side framework to greatly reduce the time required for your portals to load. On an average, your portals will now load approximately 43% faster; while the size of the portals themselves have been reduced by 34%. This translates into a greatly improved onboarding experience for your customers. … Continue reading "2017 Q4 Updates" The post 2017...

July Systems
July Systems
Blog Post
  • Universal Account Do different locations in your organisation operate on a mix of Cisco Aironet and Cisco Meraki solutions? Our new Universal Account feature helps you manage both wireless networks simultaneously, onboard users through smart captive portals irrespective of which type of wireless network they are connected to, create unified user engagement campaigns and view … Continue reading "20...

July Systems
July Systems
Blog Post
  • DASHBOARD The Dashboard has received several big ticket feature additions and numerous usability enhancements. Proximity Rules Profile Rules Individual Profile Rules now have their own reports, called Profile Rule Reports. Profile Rule Reports consist of the following sections: Summary Total Devices Tagged Total Users Tagged Total Tags Removed Rule Activity Tagging Trends Device Tags Added … Conti...

July Systems
July Systems
Blog Post
  • DASHBOARD The Dashboard has received several feature additions, that increase usability, and numerous performance optimizations, that enhance user experience, during the past three months. Location Hierarchy ProximityMX now allows customers to configure time zones for each location separately on the Location Hierarchy. If the time zone for any location is not explicitly configured, a default … Con...

July Systems
July Systems
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  • Different passengers may have different priorities when it comes to booking their flights but virtually every one of them regard instant, reliable internet as a given. Most airline operators are uncertain as to how exactly in-flight WiFi should be implemented. The question is not so much about whether or not in-flight WiFi is a good … Continue reading "7 Lucrative Benefits of Offering Free In-Flig...

July Systems
July Systems
Blog Post
  • Privacy, whether physical or online, is regarded as a fundamental human right throughout the European Union. In principle, individuals “own” their personal information and have to be informed when it is collected, how it will be stored and used, and when they might be affected by a data breach. Formerly, different countries had differing laws … Continue reading "New Whitepaper: EU GDPR And All The...

July Systems
July Systems
Blog Post
  • DASHBOARD The dashboard has received a plethora of feature additions and optimizations that greatly enhance performance and usability The loading and accessing process of the location hierarchy on the Locations page has been optimized to significantly reduce the time required to load or access elements in the tree; especially when the hierarchy has numerous branches. … Continue reading "2016 Q4 Up...

July Systems
July Systems
Blog Post
  • February 7, 2018 – We’re excited to announce that Proximity MX, July Systems’ location analytics and engagement cloud platform was mentioned in Forrester’s new research report, ‘Build Integrated Technology Platforms to Accelerate Growth and Agility’, by Bobby Cameron, Ted Schadler, and Laura Koetzle. This latest Forrester report asserts that in order to constantly adapt and … Continue reading "For...

July Systems
July Systems
Blog Post
  • Retailers today understand the potential of big data — ‘data-driven’ business decisions is the key to success. Analytics can help predict and influence consumer behavior. The problem lies in the intricacies of data capturing and retailers are still struggling to translate analytics into effective and actionable insights. The Challenge The quantity of data isn’t the … Continue reading "Data-driven ...

July Systems
July Systems
Blog Post
  • ‘Hello, , we have an offer just for you!’ is a passé. Traditional personalization strategies won’t cut it anymore. We live in an ‘always-on’ world where consumers now have more options, more choices and more power in the purchase process, forcing a seismic shift in the way brands approach customer engagement. Consumers are increasingly … Continue reading "Personalization 2.0: Harnessing the power ...

July Systems
July Systems
Blog Post
  • When it comes to buying a car, people have unlimited options for research. Whether it’s google, their phone, a car buying app, or word of mouth, today’s car buyers are informed. Before stepping into a dealer lot, a potential buyer likely knows what they’re leaning towards, which makes it that much more critical to provide … Continue reading "Driving Personalization: How WiFi Analytics Can Impact A...

July Systems
July Systems
Blog Post
  • In spite of the retail apocalypse with numerous U.S retail stores shutting down, 2017 ended on a high note with a massive surge in holiday sales. Keeping innovation at the forefront, the retail industry went through a significant transformation led by digitization in 2017. Retail analytics, powered by ‘big data’ played a crucial role in … Continue reading "8 Big Retail Data Analytics Trends For 20...

July Systems
July Systems
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  • Every building has a story. Every physical space has a story. In July’s quest to make buildings special and memorable, we invited July’s friends on Social Media to share stories of physical spaces. Stories from Spaces was launched for the community to share pictures and stories of a physical space that was special and close … Continue reading "Interview of a Manjappada Kerala Blasters Fan: Winner ...

July Systems
July Systems
Blog Post
  • What was once considered to be a junior cousin of cellular mobile data services has now exploded as the most promising technology. WiFi has become so much a part of people’s lives that the only time one thinks about it is when it doesn’t work. No wonder the WiFi ecosystem is constantly evolving, turbocharging businesses … Continue reading "Wi-Fi Analytics & Marketing Trends to Watch Out For in 201...

July Systems
July Systems
Blog Post
  • It’s that time of the year again when the travel industry can anticipate a healthy demand for all kinds of travel. This holiday season, consumers will spend approximately 30% of their entire holiday budget on travel alone. This statistic indicates that there are plenty of opportunities for hotels to forge new relationships with guests and … Continue reading "Four Ways to Engage Your Hotel Guests T...

July Systems
July Systems
Blog Post
  • According to PwC, 90% of consumers are likely to shop in store this holiday season. This is good news for store based retailers. However, here’s the catch: while people may eventually shop in stores, their shopping usually begins online – looking for gift ideas, comparing prices and researching product features. So, it would be a … Continue reading "How to Increase Customer Loyalty This Holiday Se...

July Systems
July Systems
Blog Post
  • 2017 was an interesting year for the tech world: Amazon made a shift to brick and mortar by acquiring Whole Foods, bitcoin finally moved from the dark web to ordinary people’s wallets, while Saudi Arabia for some weird reason granted citizenship to a robot. While there were a few curveballs, a lot of things happened … Continue reading "7 Top Location Technology Trends that Defined 2017" The post 7...

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