July Systems Inc. is a location based mobile engagement company, headquartered in Burlingame, California with a global development center in Bangalore, India. The company offers July MX, a self-authoring mobile development platform for creating and managing mobile sites and applications without coding skills or technical expertise. On October 21, 2014, the company introduced July Rapid (mobile app development services) by combining its mobility products, platforms and solutions.

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July Systems
July Systems
Blog Post
  • After devoting dozens of man-hours to the project, we are proud to announce that our whitepaper called The Physical Store of the Future is now available to you. It consists of an in-depth analysis of where the retail sector finds itself today and where it is most likely headed, and constitutes one of the most … Continue reading "New Whitepaper Released: The Physical Store of the Future" The post N...

July Systems
July Systems
Blog Post
  • The Wi-Fi Analytics Market is expected to grow from USD 2.94 Billion in 2017 to USD 10.72 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period. Though we never had any doubt that the Wifi Analytics market was on the cusp of substantial growth, the latest market research … Continue reading "July Systems Recognized as a Key Vendor in the WiFi Analytics Market...

July Systems
July Systems
Blog Post
  • There’s a wealth of valuable consumer information readily available for businesses that use WiFi as an analytics platform. Using this platform intelligently helps companies understand their customers’ behavior and preferences, as well as enable personalized, real-time communication. However, what’s important to note, is that even though guest WiFi has become an integral component of a company’s cu...

July Systems
July Systems
Blog Post
  • A data leak was reported on November 27, 2017 where some repositories were accessible by third parties. These repositories mostly contained public facing data as well as some internal July Systems files.  The breach was closed as soon as it was reported and we are conducting a full audit to verify that no other systems … Continue reading "Security Incident Update" The post Security Incident Update...

July Systems
July Systems
Blog Post
  • There’s a wealth of valuable consumer information readily available for businesses that use WiFi as an analytics platform. Using this platform intelligently helps companies understand their customers’ behavior and preferences, as well as enable personalized, real-time communication. However, what’s important to note, is that even though guest WiFi has become an integral component of a … Continue r...

July Systems
July Systems
Blog Post
  • Customer churn is the clearest sign of a brand’s diminishing value. But it is extremely hard to find out the root cause of customer churn. For a long time now, retailers have been trying to improve customer retention by trying to identify the most profitable sales channel. They have been embroiled in the online vs … Continue reading "How Predictive Location Analytics Can Improve Customer Retention...

July Systems
July Systems
Blog Post
  • Facebook ‘likes’ are often often touted as a gold standard for measuring brand engagement. Global brands are known to spend millions of dollars annually on social media marketing, with a large portion of this going towards boosting the simplest social media metric: their number of Facebook likes. Surprisingly, even the U.S. State Department is known … Continue reading "The Irony of Spending Money ...

July Systems
July Systems
Blog Post
  • Data – big or small – is necessary to become successful in a connected world. IDC predicts there will be a tenfold increase in the amount of data that exists in the world between 2014 and 2020. However, a great deal of data is still not being tracked, never mind analyzed. To understand how this … Continue reading "Location Insights: If you don’t own your customer data, your competitors will" The p...

July Systems
July Systems
Blog Post
  • Black Friday is coming up in just less than a month. Research shows that fewer people are attending Black Friday year after year. According to PwC, only 35% of people who plan to shop during Thanksgiving week will do so on Black Friday, whereas 2016 saw 51% and 2015 saw 59%. People aren’t incentivized by … Continue reading "Go Beyond Bargains, Reinvent the Black Friday Experience With WiFi Analyti...

July Systems
July Systems
Blog Post
  • Did you know that digitally connected consumers prefer WiFi over candy, water or magazines? It may come as a brutal shock to luddites but adaptive businesses are aware of how free WiFi can positively impact customer experience. Despite being aware of the upsides, some businesses are still hesitant about investing in WiFi infrastructure. They perceive … Continue reading "Turn Your WiFi Infrastructu...

July Systems
July Systems
Blog Post
  • It comes as no surprise that businesses around the world are embracing WiFi analytics. It gives them deeper insights into their customer behavior, helps them understand patterns and spurs better decision making. While each venue owner can deploy a WiFi analytics solution at their individual business premises, the problem arises when an enterprise executive wants … Continue reading "Location Hierar...

July Systems
July Systems
Blog Post
  • CIOs at enterprises who plan to invest in an at-location wifi analytics platform need to be aware of the risks and challenges involved in such a global undertaking. Multi-site deployments are by default complex projects and have known to fail time and again. Speaking of reasons for failure, there are quite a few – from … Continue reading "A CIO Checklist: 8 Questions to Ask Before Deploying WiFi A...

July Systems
July Systems
Blog Post
  • No business can grow without expanding its customer base. Though this is obvious, the challenge lies in getting people to walk into your venue and become a paying customer. So how do you drive prospects through your door? WiFi analytics platforms have emerged as a reliable tool for customer acquisition at most indoor locations. A … Continue reading "The Significance of ‘At-location’ Customer Acqui...

July Systems
July Systems
SlideShare Presentation
  • In todays’ malls, high value loyalty shoppers are not recognized until check out. What if that could be changed and members could be engaged instantaneously at the beginning of their shopping experience? Every physical building in the world has the potential to engage and build relationships with visitors walking through the door. Despite this opportunity, only a small number of physical spaces a...

July Systems
July Systems
Blog Post
  • Retailers and critics inevitably question the role and future of a physical store. While optimists expected ecommerce sales to be confined to low margin items, naysayers predicted the demise of brick-and-mortar stores. Both are wrong. Sales in retail and ecommerce have been driven by two completely different reasons. While the primary reason behind the growth … Continue reading "Value of in-store ...

July Systems
July Systems
Blog Post
  • In the era of new retail, customer experience (CX) is the new frontier of competitive advantage. Due to advances in digital mobile technologies, consumer spending has undergone a marked shift in the last few years. Much of what consumers want is driven by social media. The desire to share pictures and stories on Facebook and … Continue reading "How Predictive Analytics Can Revive the CX at Retail ...

July Systems
July Systems
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