July Systems Inc. is a location based mobile engagement company, headquartered in Burlingame, California with a global development center in Bangalore, India. The company offers July MX, a self-authoring mobile development platform for creating and managing mobile sites and applications without coding skills or technical expertise. On October 21, 2014, the company introduced July Rapid (mobile app development services) by combining its mobility products, platforms and solutions.

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July Systems
July Systems
Blog Post
  • February 7, 2018 – We’re excited to announce that Proximity MX, July Systems’ location analytics and engagement cloud platform was mentioned in Forrester’s new research report, ‘Build Integrated Technology Platforms to Accelerate Growth and Agility’, by Bobby Cameron, Ted Schadler, and Laura Koetzle. This latest Forrester report asserts that in order to constantly adapt and … Continue reading "For...

July Systems
July Systems
Blog Post
  • Retailers today understand the potential of big data — ‘data-driven’ business decisions is the key to success. Analytics can help predict and influence consumer behavior. The problem lies in the intricacies of data capturing and retailers are still struggling to translate analytics into effective and actionable insights. The Challenge The quantity of data isn’t the … Continue reading "Data-driven ...

July Systems
July Systems
Blog Post
  • ‘Hello, , we have an offer just for you!’ is a passé. Traditional personalization strategies won’t cut it anymore. We live in an ‘always-on’ world where consumers now have more options, more choices and more power in the purchase process, forcing a seismic shift in the way brands approach customer engagement. Consumers are increasingly … Continue reading "Personalization 2.0: Harnessing the power ...

July Systems
July Systems
Blog Post
  • When it comes to buying a car, people have unlimited options for research. Whether it’s google, their phone, a car buying app, or word of mouth, today’s car buyers are informed. Before stepping into a dealer lot, a potential buyer likely knows what they’re leaning towards, which makes it that much more critical to provide … Continue reading "Driving Personalization: How WiFi Analytics Can Impact A...

July Systems
July Systems
Blog Post
  • In spite of the retail apocalypse with numerous U.S retail stores shutting down, 2017 ended on a high note with a massive surge in holiday sales. Keeping innovation at the forefront, the retail industry went through a significant transformation led by digitization in 2017. Retail analytics, powered by ‘big data’ played a crucial role in … Continue reading "8 Big Retail Data Analytics Trends For 20...

July Systems
July Systems
Blog Post
  • Every building has a story. Every physical space has a story. In July’s quest to make buildings special and memorable, we invited July’s friends on Social Media to share stories of physical spaces. Stories from Spaces was launched for the community to share pictures and stories of a physical space that was special and close … Continue reading "Interview of a Manjappada Kerala Blasters Fan: Winner ...

July Systems
July Systems
Blog Post
  • What was once considered to be a junior cousin of cellular mobile data services has now exploded as the most promising technology. WiFi has become so much a part of people’s lives that the only time one thinks about it is when it doesn’t work. No wonder the WiFi ecosystem is constantly evolving, turbocharging businesses … Continue reading "Wi-Fi Analytics & Marketing Trends to Watch Out For in 201...

July Systems
July Systems
Blog Post
  • It’s that time of the year again when the travel industry can anticipate a healthy demand for all kinds of travel. This holiday season, consumers will spend approximately 30% of their entire holiday budget on travel alone. This statistic indicates that there are plenty of opportunities for hotels to forge new relationships with guests and … Continue reading "Four Ways to Engage Your Hotel Guests T...

July Systems
July Systems
Blog Post
  • According to PwC, 90% of consumers are likely to shop in store this holiday season. This is good news for store based retailers. However, here’s the catch: while people may eventually shop in stores, their shopping usually begins online – looking for gift ideas, comparing prices and researching product features. So, it would be a … Continue reading "How to Increase Customer Loyalty This Holiday Se...

July Systems
July Systems
Blog Post
  • 2017 was an interesting year for the tech world: Amazon made a shift to brick and mortar by acquiring Whole Foods, bitcoin finally moved from the dark web to ordinary people’s wallets, while Saudi Arabia for some weird reason granted citizenship to a robot. While there were a few curveballs, a lot of things happened … Continue reading "7 Top Location Technology Trends that Defined 2017" The post 7...

July Systems
July Systems
Blog Post
  • There’s a wealth of valuable consumer information readily available for businesses that use WiFi as an analytics platform. Using this platform intelligently helps companies understand their customers’ behavior and preferences, as well as enable personalized, real-time communication. However, what’s important to note, is that even though guest WiFi has become an integral component of a company’s cu...

July Systems
July Systems
Blog Post
  • Did you know that digitally connected consumers prefer WiFi over candy, water or magazines? It may come as a brutal shock to luddites but adaptive businesses are aware of how free WiFi can positively impact customer experience. Despite being aware of the upsides, some businesses are still hesitant about investing in WiFi infrastructure. They perceive … Continue reading "Turn Your WiFi Infrastructu...

July Systems
July Systems
Blog Post
  • After devoting dozens of man-hours to the project, we are proud to announce that our whitepaper called The Physical Store of the Future is now available to you. It consists of an in-depth analysis of where the retail sector finds itself today and where it is most likely headed, and constitutes one of the most … Continue reading "New Whitepaper Released: The Physical Store of the Future" The post N...

July Systems
July Systems
Blog Post
  • The Wi-Fi Analytics Market is expected to grow from USD 2.94 Billion in 2017 to USD 10.72 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period. Though we never had any doubt that the Wifi Analytics market was on the cusp of substantial growth, the latest market research … Continue reading "July Systems Recognized as a Key Vendor in the WiFi Analytics Market...

July Systems
July Systems
Blog Post
  • There’s a wealth of valuable consumer information readily available for businesses that use WiFi as an analytics platform. Using this platform intelligently helps companies understand their customers’ behavior and preferences, as well as enable personalized, real-time communication. However, what’s important to note, is that even though guest WiFi has become an integral component of a company’s cu...

July Systems
July Systems
Blog Post
  • A data leak was reported on November 27, 2017 where some repositories were accessible by third parties. These repositories mostly contained public facing data as well as some internal July Systems files.  The breach was closed as soon as it was reported and we are conducting a full audit to verify that no other systems … Continue reading "Security Incident Update" The post Security Incident Update...

July Systems
July Systems
Blog Post
  • There’s a wealth of valuable consumer information readily available for businesses that use WiFi as an analytics platform. Using this platform intelligently helps companies understand their customers’ behavior and preferences, as well as enable personalized, real-time communication. However, what’s important to note, is that even though guest WiFi has become an integral component of a … Continue r...

July Systems
July Systems
Blog Post
  • Customer churn is the clearest sign of a brand’s diminishing value. But it is extremely hard to find out the root cause of customer churn. For a long time now, retailers have been trying to improve customer retention by trying to identify the most profitable sales channel. They have been embroiled in the online vs … Continue reading "How Predictive Location Analytics Can Improve Customer Retention...

July Systems
July Systems
Blog Post
  • Facebook ‘likes’ are often often touted as a gold standard for measuring brand engagement. Global brands are known to spend millions of dollars annually on social media marketing, with a large portion of this going towards boosting the simplest social media metric: their number of Facebook likes. Surprisingly, even the U.S. State Department is known … Continue reading "The Irony of Spending Money ...

July Systems
July Systems
Blog Post
  • Data – big or small – is necessary to become successful in a connected world. IDC predicts there will be a tenfold increase in the amount of data that exists in the world between 2014 and 2020. However, a great deal of data is still not being tracked, never mind analyzed. To understand how this … Continue reading "Location Insights: If you don’t own your customer data, your competitors will" The p...

July Systems
July Systems
Blog Post
  • Black Friday is coming up in just less than a month. Research shows that fewer people are attending Black Friday year after year. According to PwC, only 35% of people who plan to shop during Thanksgiving week will do so on Black Friday, whereas 2016 saw 51% and 2015 saw 59%. People aren’t incentivized by … Continue reading "Go Beyond Bargains, Reinvent the Black Friday Experience With WiFi Analyti...

July Systems
July Systems
Blog Post
  • Did you know that digitally connected consumers prefer WiFi over candy, water or magazines? It may come as a brutal shock to luddites but adaptive businesses are aware of how free WiFi can positively impact customer experience. Despite being aware of the upsides, some businesses are still hesitant about investing in WiFi infrastructure. They perceive … Continue reading "Turn Your WiFi Infrastructu...

July Systems
July Systems
Blog Post
  • It comes as no surprise that businesses around the world are embracing WiFi analytics. It gives them deeper insights into their customer behavior, helps them understand patterns and spurs better decision making. While each venue owner can deploy a WiFi analytics solution at their individual business premises, the problem arises when an enterprise executive wants … Continue reading "Location Hierar...

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