Kantar Media
Kantar Media
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  • Stratégie d'Influence Marketing
    La croissance exponentielle des adblockers force de nombreuses marques à réinventer leurs efforts publicitaires. La stratégie la plus actuelle, vous la connaissez : faire appel au marketing d’influence. Mais l’écosystème est massif et complexe. Contexte, outils, stratégies et tendances, Kantar Media vous livre les clés pour naviguer dans l’influence et ne plus être à la traîne.
Kantar Media
Kantar Media
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  • 10 killer facts about ad blocking from Kantar Media
    Kantar Media combines the views of 5,000 consumers from 5 major advertising markets alongside views from 40 industry leaders in a new study called DIMENSION to find out how consumers really feel about ad blocking how brands can connect better with consumers
Kantar Media
Kantar Media
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Kantar Media
Kantar Media
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  • 10 insights clés - DIMENSION
    Une étude inédite sur les mutations du secteur de la communication. 5 000 consommateurs et 40 dirigeants interrogés sur 5 pays.
Kantar Media
Kantar Media
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Kantar Media
Kantar Media
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  • Atteindre et engager les consommateurs de façon appropriée
    Kantar Media a recueilli les points de vue de 5000 consommateurs - auprès des 5 principaux marchés publicitaires - dans une nouvelle étude intitulée DIMENSION pour savoir ce qu’ils pensent réellement de la , des manières dont ils la reçoivent, et ce que les marques peuvent améliorer pour mieux s’engager avec eux.
Kantar Media
Kantar Media
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  • Ganhar vantagem competitiva em um mundo baseado em dados
    A partir do conhecimento de primeira mão de 40 líderes da indústria, a Kantar Media, em um novo estudo chamado DIMENSION, desvenda os desafios e oportunidades que as marcas enfrentam em um mercado de comunicação cada vez mais complexo.
Kantar Media
Kantar Media
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  • 10 Killer facts - DIMENSION
    Kantar Media combines the views of 5,000 consumers from 5 major advertising markets alongside views from 40 industry leaders in a new study called DIMENSION to find out how consumers really feel about brand communications, and identify the key challenges & opportunities facing the industry.
Kantar Media
Kantar Media
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  • Planejamento de comunicação em um mundo dividido
    O DIMENSION, novo estudo da Kantar Media, combina as opiniões de 5.000 consumidores, dos 5 maiores mercados de publicidade do mundo, com o ponto de vista de 40 líderes da indústria. O material destaca como os consumidores realmente se sentem sobre as campanhas de marca e explora os principais desafios e oportunidades que o setor enfrenta.
Kantar Media
Kantar Media
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  • Alcançar e engajar os consumidores da maneira correta
    A Kantar Media reuniu as opiniões de 5.000 consumidores de 5 grandes mercados de publicidade em um novo estudo chamado DIMENSION. O conteúdo foi criado para descobrir o que os consumidores realmente pensam da publicidade, as maneiras pelas quais eles estão sendo alcançados e como as marcas podem se envolver melhor com eles.
Kantar Media
Kantar Media
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  • Les stratégies de communication dans un monde en mutation
    DIMENSION, la nouvelle étude de Kantar Media, associe le point de vue de 5000 consommateurs - dans les 5 principaux marchés publicitaires - et celui de 40 experts et leaders du marché. Elle met en avant le regard porté par les consommateurs sur les communications de marque, et explore les principaux défis et opportunités auxquels l’industrie est confrontée.
Kantar Media
Kantar Media
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  • Communication planning in a disrupted world
    DIMENSION, a new study from Kantar Media, combines the views of 5,000 consumers from 5 major advertising markets alongside views from 40 industry leaders. It highlights how consumers really feel about brand communications and explores the key challenges & opportunities facing the industry.
Kantar Media
Kantar Media
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New YouTube videos detected.

  • Reaching and engaging consumers in the right way
    Kantar Media gathered the views of 5,000 consumers from 5 major advertising markets in a new study called DIMENSION to find out what they really think of advertising, the ways in which they are being reached, and how brands can better engage with them.
Kantar Media
Kantar Media
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New YouTube videos detected.

Kantar Media
Kantar Media
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  • TGI Target Snapshot
    Get quick, simple and trusted insights into brands and products consumers with TGI Target Snapshot
Kantar Media
Kantar Media
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  • Interview: Measuring Pay-TV audiences through the return path
    Using the audience measurement experience of Kantar Media allows Pay-TV Operator, MultiChoice, to understand their subscribers viewing behaviour and identify key customer segments, across markets in Africa. Hear how they use the data to inform their decisions in this panel interview at The World Audiences Summit. For more information visit: www.kantarmedia.com/global/campaigns/deep-understanding-o...
Kantar Media
Kantar Media
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  • Introduction to Kantar Media (Spanish Subtitles)
    So what do we do at Kantar Media? This animated video explains Kantar Media's expertise and shows how the work of all of our people helps to 'Power Informed Decisions' for our clients. This video has subtitles in Spanish
  • Introduction to Kantar Media (Mandarin Subtitles)
    So what do we do at Kantar Media? This animated video explains Kantar Media's expertise and shows how the work of all of our people helps to 'Power Informed Decisions' for our clients. This video has subtitles in Mandarin
  • Introduction to Kantar Media (Portuguese Subtitles)
    So what do we do at Kantar Media? This animated video explains Kantar Media's expertise and shows how the work of all of our people helps to 'Power Informed Decisions' for our clients. This video has subtitles in Portuguese
  • Introduction to Kantar Media (French Subtitles)
    So what do we do at Kantar Media? This animated video explains Kantar Media's expertise and shows how the work of all of our people helps to 'Power Informed Decisions' for our clients. This video has subtitles in French
  • Introduction to Kantar Media (English Subtitles)
    So what do we do at Kantar Media? This animated video explains Kantar Media's expertise and shows how the work of all of our people helps to 'Power Informed Decisions' for our clients. This video has subtitles in English
  • An Introduction to Kantar Media
    So what do we do at Kantar Media? This animated video explains Kantar Media's expertise and shows how the work of all of our people helps to 'Power Informed Decisions' for our clients.
  • Webinar de démonstration AdExpress – Module Facebook
    Ce second Webinar par Kantar Media, dédié à notre nouveau module de monitoring des posts de marques sur Facebook, avait pour objectif de vous présenter les différents types d’analyses et KPI accessibles
  • TGI Audience Snapshot, Su audiencia, las marcas y argumentos de ventas al alcance de su mano
    Nueva aplicación web que muestra datos de TGI de manera rápida y adaptada a su negocio : - Compare la audiencia de sus soportes en medios con su principal set de competencia para determinados sectores de interés, categorías, marcas, demográficos, actitudes, segmentos y resto de medios - Obtenga “insights” rápidos y relevantes para sus reuniones y concursos - De navegación rápida e intuitiva ex...
Kantar Media
Kantar Media
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  • Demo AdExpress - améliorations esthétiques & fonctionnelles
    Ce Webinar a pour objectif de vous détailler les différents axes sur lesquels nous avons travaillé afin de rendre AdExpress plus moderne, plus fluide et plus ergonomique. Pour toutes questions ou renseignements, veuillez nous contacter via l’adresse suivante : advertisingfrance@kantarmedia.com
  • The Political Ad Wars: Navigating a Turbulant Airscape
    Billions will be spent on political TV advertising this year - creating challenges for nonpolitical advertisers who want to stand out from the clutter and ensure their messages are still heard. Our webinar, which was held on Tuesday, March 22nd took an in-depth look at lessons learned from political advertising trends in recent election seasons and the 2016 primaries, guidance on where and when d...
  • Gb tgi q1 update
    Latest updates to Kantar Media’s GB TGI study - Q1 2016
  • Latest additions to the Q4 2015 TGI study
    See the latest additions to the Q4 2015 TGI study.
  • Northern Ireland 2015 update presentation
    News metrics in action on NI 2015
  • Changing Channels - How is audience measurement evolving with TV and television advertising?
    Changing Channels is an appraisal of developments in the evolution of TV and television advertising. Understand current and future trends around: - The evolution of TV looking at connected devices, online distribution and consumer control, plus the new definition of television that this evolution has prompted. - The changing face of TV audience measurement to meet the needs of this new landscap...
  • Northern Ireland TGI 2015 update presentation
    New measures on Northern Ireland TGI 2015 in action
  • 2015 Republic of Ireland TGI - new measures
    Some highlights of new metrics on the ROI TGI 2015
  • 5 Nuove regole per la gestione della crisi
    Come evitare o superare la crisi di un brand nell’era del sovraccarico informativo e della digitalizzazione? Come usare i social media per fronteggiarla? Ha ancora senso parlare di “crisi”, dal momento che qualsiasi fenomeno è immediatamente intercettato da social network, media e pubblico? Oggi la gestione della crisi deve adattarsi ai vari pubblici di riferimento con più accuratezza. Le relaz...
  • Tgi youth 2015 r2 new additions
    Highlights of new additions to the data for Kantar Media TGI’s R2 Youth TGI study of young people
  • 5 nouvelles règles pour vos RP de Crise
    Comment éviter ou surmonter une crise à l’heure de la surinformation et de digitalisation ? Comment utiliser les médias sociaux dans le cadre d’une gestion de crise ? La communication de crise « de masse » a t-elle encore un sens, alors qu’elle est instantanément décryptée par les réseaux, les publics et les médias ? Bienvenue dans l’ère des Relations Publics de Crise. Aujourd’hui gérer une crise...
  • 5 nuevas reglas para la gestión de una crisis de comunicación
    ¿Cómo evitar una crisis de marca en la era de la infoxicación y la digitalización? ¿Cómo usar las redes sociales para hacer frente a una crisis de comunicación? ¿Todavía tiene sentido la comunicación de crisis de masas ya que actualmente se descifra de manera inmediata a través de las redes sociales, medios de comunicación y público? Bienvenido a la nueva era de crisis de comunicación. Las reglas...
  • 5 new rules of PR crisis management
    How to avoid or overcome brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Crisis? Does mass crisis communication still have a meaning, as it is immediately decrypted by social networks, media and publics? Welcome to the new era of Crisis Public Relations. The rules have changed. Here’s what you need to know...
  • Gb tgi 2015 q3 additions
    Latest changes on the 2015 Q3 GB TGI data release
  • Clickstream 2015 Q2 deck
    Some of the key new measures on the Q2 TGI Clickstream study are brought to life in this short deck
  • Connected world article
    Connected world article
  • Europa 2015 R1
    Europa 2015 R1 updates deck
  • Gb 2015 q2
    Gb 2015 q2
  • Clickstream 2015 q1
    Clickstream 2015 q1
Kantar Media
Kantar Media
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New YouTube videos detected.

  • TGI Audience Snapshot - Your audience, any brand. The sales stories at your fingertips.
    TGI Audience Snapshot is a web application designed specifically to meet the audience promotion needs of publishers and other media owners. More information: http://www.kantarmedia.com/uk/newsroom/press-releases/kantar-media-launches-tgi-audience-snapshot-in-europe About Kantar Media's TGI data: TGI data helps you to define, understand and effectively reach key target consumer groups by provi...
  • TGI Target Snapshot - Key brand insights, at your fingertips
    This web application is a profiling tool designed to fuel your brand strategy thinking. Obtain an easily understandable 360° snapshot of brand or product consumers. You will access all kinds of critical metrics on a brand or product's consumers and its competitors : - Demographics - Product usage - Consumption levels - Brand loyalty - Consumer behaviour type - Media affinity - Media supports Fo...
Kantar Media
Kantar Media
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New YouTube videos detected.

  • Inside Media Episode One | The redefinition of television (Vietnamese)
    These short episodes take a fresh look at the latest trends and challenges in the media research space. This first episode considers the redefinition of TV, diving into the meanings of core TV and extended TV. View the video in English here: https://www.youtube.com/watch?v=oh3xeEgKf38. Subscribe to our YouTube channel to be kept updated as future episodes appear, or visit www.kantarmedia.com to f...
Kantar Media
Kantar Media
YouTube Video

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