Kantar Media
Kantar Media
YouTube Video
  • El 11 de Octubre, Kantar IBOPE Media celebró 25 años junto a la industria argentina con colegas, clientes y líderes de la industria, marcando los hitos más importantes de su historia e destacando las innovaciones por venir. Andy Brown, CEO de Kantar Media, participó en el evento: “Durante estos 25 años, hemos acompañado el desarrollo de Argentina en todo momento. Me siento muy optimista sobre lo q...

Kantar Media
Kantar Media
SlideShare Presentation
  • Changing Channels is an appraisal of developments in the evolution of TV and television advertising. Understand current and future trends around: - The evolution of TV looking at connected devices, online distribution and consumer control, plus the new definition of television that this evolution has prompted. - The changing face of TV audience measurement to meet the needs of this new landscap...

Kantar Media
Kantar Media
SlideShare Presentation
  • Come evitare o superare la crisi di un brand nell’era del sovraccarico informativo e della digitalizzazione? Come usare i social media per fronteggiarla? Ha ancora senso parlare di “crisi”, dal momento che qualsiasi fenomeno è immediatamente intercettato da social network, media e pubblico? Oggi la gestione della crisi deve adattarsi ai vari pubblici di riferimento con più accuratezza. Le relaz...

Kantar Media
Kantar Media
SlideShare Presentation
  • Comment éviter ou surmonter une crise à l’heure de la surinformation et de digitalisation ? Comment utiliser les médias sociaux dans le cadre d’une gestion de crise ? La communication de crise « de masse » a t-elle encore un sens, alors qu’elle est instantanément décryptée par les réseaux, les publics et les médias ? Bienvenue dans l’ère des Relations Publics de Crise. Aujourd’hui gérer une crise...

Kantar Media
Kantar Media
SlideShare Presentation
  • ¿Cómo evitar una crisis de marca en la era de la infoxicación y la digitalización? ¿Cómo usar las redes sociales para hacer frente a una crisis de comunicación? ¿Todavía tiene sentido la comunicación de crisis de masas ya que actualmente se descifra de manera inmediata a través de las redes sociales, medios de comunicación y público? Bienvenido a la nueva era de crisis de comunicación. Las reglas...

Kantar Media
Kantar Media
SlideShare Presentation
  • How to avoid or overcome brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Crisis? Does mass crisis communication still have a meaning, as it is immediately decrypted by social networks, media and publics? Welcome to the new era of Crisis Public Relations. The rules have changed. Here's what you need to know...

Kantar Media
Kantar Media
SlideShare Presentation
  • Billions will be spent on political TV advertising this year - creating challenges for nonpolitical advertisers who want to stand out from the clutter and ensure their messages are still heard. Our webinar, which was held on Tuesday, March 22nd took an in-depth look at lessons learned from political advertising trends in recent election seasons and the 2016 primaries, guidance on where and when d...

Kantar Media
Kantar Media
YouTube Video
  • Using the audience measurement experience of Kantar Media allows Pay-TV Operator, MultiChoice, to understand their subscribers viewing behaviour and identify key customer segments, across markets in Africa. Hear how they use the data to inform their decisions in this panel interview at The World Audiences Summit. For more information visit: www.kantarmedia.com/global/campaigns/deep-understanding-o...

Kantar Media
Kantar Media
SlideShare Presentation
  • La croissance exponentielle des adblockers force de nombreuses marques à réinventer leurs efforts publicitaires. La stratégie la plus actuelle, vous la connaissez : faire appel au marketing d’influence. Mais l’écosystème est massif et complexe. Contexte, outils, stratégies et tendances, Kantar Media vous livre les clés pour naviguer dans l’influence et ne plus être à la traîne.

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