Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Search engine optimization (SEO) can work wonders… Your website will climb up search engine rankings in no time. Your site will gain visibility and enjoy direct visitor traffic from people searching for the topics you’re talking about. But you’ll only get these results if you avoid a few common SEO mistakes that optimizers are discovering […] The post 5 SEO Mistakes Killing Your Website Ranking Wi...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • A picture is worth 1000 words. It’s true in general, but it’s particularly true in marketing. And for good reason: visual content is far more appealing than plain text. If you’re not quite convinced, have a quick look at the data. Posts on Facebook and Twitter receive over 1.5 times more engagement when they contain […] The post Visual Content: 4 Do’s and 4 Don’ts for Peak Results appeared first o...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Content has always been a strategy of engaging people’s hearts and minds before trying to sell to them. What’s always changing is how we do that. Fortunately, though, there are some foundational strategies that will likely never change. And in this webinar, hosted by SEMrush, Nadya Khoja, Justin Champion, Ross Simmonds, and I talk about […] The post 6 Strategies for Viral and Evergreen Content [We...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Content, both blog posts and social media posts, are key to eCommerce success. They’re hands-down the best way to build engagement and drive traffic. But doing it well… Well, that’s another matter. That’s why this infographic is so helpful. It shares the timeline of social media’s integration with eCommerce, as well as the importance of social […] The post Social Networks as a Gateway to eCommerce...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  •   Since the dawn of media advertising, consumers have learned to be skeptical of promises made by companies. We’ve all been disappointed in a buy that didn’t live up to the hype, and we’ve learned to protect our expectations and our wallets until a product or service proves worthy. According to a Nielsen “Global Trust […] The post How to Use Customer Reviews to Create Powerful Content that Convert...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • There’s been a lot of talk lately about how social media platforms were designed to be addictive. The focus is primarily about how devious that was, how the designers and programmers were out to get us somehow, to take advantage of us. But I disagree. Like us, they simply wanted their creation (their content, if […] The post Is Your Content Addictive? A New Mandate for Better Content appeared firs...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • You no doubt saw Mark Zuckerberg’s post last week about the changes he’s making in Facebook. On January 11, he wrote: One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent…. I’m changing the goal I give our product teams from focusing on helping […] The post A New Era of Content Marketing (How to Win the Game Today) appeared first on Kathryn Aragon...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • When I edit a piece of content—whether it’s an article, an advanced guide, or a story—I can often transform it from blah to brilliant with just one simple change. What’s my #1 edit, you ask? It’s replacing boring words with words that sing. First: Verbs Writers tend to default to passive voice. Passive voice is […] The post Better Writing, Better Content (Tips to Improve your Writing) appeared fir...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Six years ago, content marketing had captured the imagination of just about every marketer. The promise was intoxicating: traffic and authority for free. There are still a lot of believers. But just as many are losing faith. After years of priming the content pump with all kinds of content, every brand, big and small, is […] The post Does Content Marketing Still Work? (The Quick & Dirty Answer) ap...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Helen Keller wasn’t born blind and deaf. But losing two of her senses at 18 months of age made a huge difference in her ability to grow and thrive. Without sight and sound, she didn’t develop language fluency. So as a toddler, she couldn’t communicate or learn, which left her closed off from the world, […] The post Is Your Content Causing Sensory Deprivation? appeared first on Kathryn Aragon Media...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Nothing happens by chance. Not a holiday party. Not a marketing campaign. And certainly not success. We’ve got just 2 weeks left before the new year kicks in. So NOW is the time to review your goals and decide what you want to achieve in 2018. There’s just one catch. We’re not talking impossible dreams […] The post Your “1 Word” for 2018 (Forget Resolutions! Do This Instead) appeared first on Kath...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Among the many cliched phrases in the online world, “content is king” is one of the most frequently used. But it’s not wrong. Content is paramount to your site’s success—and being original and unique is essential to your content gathering momentum and attracting an audience. If the content on your site isn’t unique, you’ll find […] The post To Be Unique, Or Not To Be Unique? Why Your Content Must ...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • As a content creator, I dabble in a lot of different formats, and I try a lot of different tools. It’s rare that I find one I like so much that I stop looking for anything else. But after playing with Venngage, I’ve reached full stop. What Is Venngage? Venngage is a visual content tool […] The post Venngage Review: Amazing Infographics For Non-Designers appeared first on Kathryn Aragon Media.

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Believe it or not, your success as a content marketer doesn’t hinge on your writing skill. It’s more about your marketing savvy, your understanding of your target audience and their interests, and how to sell without really selling. It also comes down to the tools you use—apps and resources that save time, give you more […] The post 9 Must-Have Content Marketing Tools for Higher Growth and Convers...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • On the Internet everything moves at a breakneck speed. When you fail to keep up, using old memes and references, it dates you. While that might not be a big deal on a personal level, it can be one for your brand. Too many companies are behind the times, leaving customers rolling their eyes with […] The post 10 Tools that Make It Easy to Stay on Top of Today’s Trends appeared first on Kathryn Arago...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Why do we create content? Bottom line, it’s about being seen in a digital world. Through content, we can share our message and solutions so we can attract and keep our best customers. But what good does it do to create content if it’s never seen? Unless we get eyeballs on our content, we won’t […] The post 11 SEO Tips that Can Supercharge Your Traffic in 30 Days appeared first on Kathryn Aragon Me...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • “You. Can. Do. This.” For as long as I can remember, these are the words I mutter under my breath when I’m struggling with something that’s hard, slightly out of reach, possibly impossible. Like when I was trying to hammer a fence post into the rock-hard soil to keep the dog from escaping our yard. […] The post How I Quit My Job, Went to Bed, and Became a Successful Writer appeared first on Kathry...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Select your best answer to the question below and the next question will automatically load. After you answer all the questions, we’ll calculate your content marketing superpower. Find Your Content Marketing Superpower…   Enjoy this quiz? Share it with your friends. Select your best answer to the question below and the next question will automatically […] The post What’s Your Content Marketing Sup...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Doing content marketing is one thing. Getting results is another. Most businesses doing content marketing are focused mainly on their blog, with perhaps some promotion and guest blogging thrown in. That’s not going to cut it. It’s time to take your content marketing up a notch. To help, I’ve put together some content marketing tips […] The post 15 Best Ways to Improve Your Content Marketing (and B...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Content marketing has hit its golden years. According to the 2017 B2B Content Marketing report: Nine out of 10 (89%) B2B businesses have adopted content marketing as a key marketing strategy. More than half (63%) are strongly committed to content marketing. Two-thirds (68%) feel that they have realistic expectations about what content marketing can achieve. Seven […] The post 52 Minutes to Turboch...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Are you focusing more on your content marketing strategy this year? You aren’t alone.  According to the Content Marketing Institute, 73 percent of B2C marketers expect to produce more original content in 2017. With eCommerce businesses pumping out content at an all-time high, it’s becoming increasingly difficult to make your own content stand out. If […] The post 6 Content Marketing Tips for Ecomm...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Have you ever tried to explain what you do for a living to an older person or someone who works outside your industry? As marketers, we spend so much time surrounded by people who understand the concept of things like SEO, PPC and evergreen content, it’s easy to forget these are relatively unknown terms for […] The post What Is Content Marketing? (So Even Grandma Can Understand) appeared first on ...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  •   Remember when content marketing was new and only a few forward-thinking businesses had a blog. It was like the wild, wild west, everyone doing their own thing because there weren’t very many rules or ideas about “best practice.” Those were the days, right? Back then, content marketing was fun. Now, keeping up with all […] The post 7 Smart Tips to Make Content Marketing Fun (Again) appeared first...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • 2017 Update. This post was originally written by Ann Smarty to share 13 tools for creating visual content. It was time for an update and the post was good enough to expand. Now, we share 39 tools and resources for creating incredible visual content. *** For quality content, nothing beats visuals. They increase pageviews. Content […] The post 39 Tools to Create AWESOME Visual Content (and Boost Eng...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Learn Grammarly’s surprising findings about when you ought to be writing content. One of the best things about running a digital business is that you can do everything yourself. But sometimes, that means doing things that aren’t your “specialty,” things you don’t have advanced training in. And now that most businesses are doing content marketing, […] The post Peak Writing (There Really Is a *Best*...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Content marketing may be “king,” but it’s also a stern taskmaster. First, once you commit, it drives your schedule and not the other way around. With all the work it takes, you’d expect quick benefits, but as you’ve probably discovered, creating great content doesn’t automatically draw traffic to your site. And it doesn’t immediately inspire […] The post Are You Doing Content Marketing Right? (Tip...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Stop struggling to find great content ideas. Tap into these 7 sources. Content marketing isn’t what it used to be. You used to be able to publish short posts on random ideas—almost like a journal. And that not only got you a huge following, it got you traffic and customers too. Not today. If your […] The post 7 Easy Ways to Find Unique, Fascinating Content Ideas (Video) appeared first on Kathryn A...

Kathryn Aragon Copywriting
Kathryn Aragon Copywriting
Blog Post
  • Have you ever been asked what your company does only to find yourself at a loss for words? “Uh, well, you see…” You stumble, feel around, but come up dry. Which is weird, because you do good work, your products are great, and your clients love you. Obviously you deliver value. You just haven’t figured […] The post How to Craft a Value Proposition that Makes People Love You appeared first on Kathry...

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