KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • The Conversion Rate Conundrum: Common Mistakes and What to Do Instead
    In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • The Conversion Rate Conundrum: Common Mistakes and What to Do Instead
    In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Value Creation vs. Revenue Extraction: Which Kind of Business Are You?
    There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Value Creation vs. Revenue Extraction: Which Kind of Business Are You?
    There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • How Push Notifications Can Increase User Engagement (With Examples)
    It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • How Push Notifications Can Increase User Engagement (With Examples)
    It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions
    You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions
    You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • 3 Reasons Your AdWords Traffic Is Not Qualified
    AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • 3 Reasons Your AdWords Traffic Is Not Qualified
    AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Before Your Next Product Launch, Try These 5 Engagement Strategies
    The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Before Your Next Product Launch, Try These 5 Engagement Strategies
    The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • How to Use Customer Feedback Loops to Reduce Churn
    Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • How to Use Customer Feedback Loops to Reduce Churn
    Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Getting Started with Automated Email Marketing
    Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Getting Started with Automated Email Marketing
    Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Why Your Ads Should Look 100 Years Old
    Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Why Your Ads Should Look 100 Years Old
    Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • How to Drive New Feature Adoption with Kissmetrics
    When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • How to Drive New Feature Adoption with Kissmetrics
    When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • How to Track Conversions in Google Analytics
    Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • How to Track Conversions in Google Analytics
    Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • 1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing
    A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and clients is what you’ll get. That’s a problem. Because how much time did that 1% cost you? How much effort did you exert chasing it? All that time and […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • The Difference Between Collecting Data and Acting On It
    Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis […]
KISSmetrics
KISSmetrics
Blog Post

New blog articles detected.

  • Boost Conversions with These 8 SaaS Funnel Tweaks
    The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales. Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results. A […]
KISSmetrics
KISSmetrics
Blog Post

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