KISSmetrics
KISSmetrics
Blog Post
  • “Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while […]

KISSmetrics
KISSmetrics
Blog Post
  • “Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while […]

KISSmetrics
KISSmetrics
Blog Post
  • KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot […]

KISSmetrics
KISSmetrics
Blog Post
  • KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot […]

KISSmetrics
KISSmetrics
Blog Post
  • Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This post is a summarization of the talk. It finally happened. Your promising little startup finally found its niche, got noticed, and got acquired by a big-name technology company. So what’s next? One need only look at […]

KISSmetrics
KISSmetrics
Blog Post
  • Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This post is a summarization of the talk. It finally happened. Your promising little startup finally found its niche, got noticed, and got acquired by a big-name technology company. So what’s next? One need only look at […]

KISSmetrics
KISSmetrics
Blog Post
  • “Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look […]

KISSmetrics
KISSmetrics
Blog Post
  • “Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look […]

KISSmetrics
KISSmetrics
Blog Post
  • Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now. But with all of these […]

KISSmetrics
KISSmetrics
Blog Post
  • Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now. But with all of these […]

KISSmetrics
KISSmetrics
Blog Post
  • It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe. An old-fashioned email campaign can seem like the loneliest method of promotion available in the 21st Century. It’s […]

KISSmetrics
KISSmetrics
Blog Post
  • It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe. An old-fashioned email campaign can seem like the loneliest method of promotion available in the 21st Century. It’s […]

KISSmetrics
KISSmetrics
Blog Post
  • 9-to-5 jobs are never truly 9-5. There’s always something that comes up that needs to get done. ASAP. No questions asked. Thank your boss for that one. Actually, don’t. That’s probably not a good idea. But running a business is a whole new level of busy. Being a business owner in today’s world is damn […]

KISSmetrics
KISSmetrics
Blog Post
  • 9-to-5 jobs are never truly 9-5. There’s always something that comes up that needs to get done. ASAP. No questions asked. Thank your boss for that one. Actually, don’t. That’s probably not a good idea. But running a business is a whole new level of busy. Being a business owner in today’s world is damn […]

KISSmetrics
KISSmetrics
Blog Post
  • The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on […]

KISSmetrics
KISSmetrics
Blog Post
  • The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on […]

KISSmetrics
KISSmetrics
Blog Post
  • Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? Usually they’re sent very late at night or extra early in the morning. Which is, funny enough, when most of their audience is sleeping, so we wake up with an overstuffed inbox each morning. […]

KISSmetrics
KISSmetrics
Blog Post
  • Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? Usually they’re sent very late at night or extra early in the morning. Which is, funny enough, when most of their audience is sleeping, so we wake up with an overstuffed inbox each morning. […]

KISSmetrics
KISSmetrics
Blog Post
  • That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy […]

KISSmetrics
KISSmetrics
Blog Post
  • That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy […]

KISSmetrics
KISSmetrics
Blog Post
  • Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers […]

KISSmetrics
KISSmetrics
Blog Post
  • Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers […]

KISSmetrics
KISSmetrics
Blog Post
  • If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.” With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016 […]

KISSmetrics
KISSmetrics
Blog Post
  • If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.” With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016 […]

KISSmetrics
KISSmetrics
Blog Post
  • These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of […]

KISSmetrics
KISSmetrics
Blog Post
  • These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of […]

KISSmetrics
KISSmetrics
Blog Post
  • Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not. […]

KISSmetrics
KISSmetrics
Blog Post
  • Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not. […]

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