KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce stand mixers; the "H-5" was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949. A late 1980s promotional campaign on the back of an expansion by retailer Williams-Sonoma saw brand awareness double in three years. The KitchenAid was originally US$40.

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KitchenAid
KitchenAid
YouTube Video
  • Discover the foundation you need to make everything you want with the KitchenAid line of cookware. Featuring easy to clean 3-layer Teflon Non-Stick that lasts 30x longer, oven safe tested up to 500 cycles, flat stainless steel base for even heat and consistent results, a responsive copper core for precise heat control. A professional design for superior performance.

KitchenAid
KitchenAid
YouTube Video
  • See just how easy it is to make creative, fresh and delicious meals at home with the KitchenAid® Stand Mixer and attachments. Watch and be inspired on quick and easy ways to reinvent classic meals and inspire your culinary creativity with fresh fruits and vegetables using the all new Vegetable Sheet Cutter and very popular Spiralizer attachment. And see how the new Fresh Prep Slicer/Shredder and a...

KitchenAid
KitchenAid
YouTube Video
  • It's so easy to make creative, fresh and delicious meals at home with the KitchenAid® Stand Mixer and attachments, the culinary center of your kitchen. Watch and be inspired on quick and easy ways to reinvent classic meals and inspire your culinary creativity with fresh fruits and vegetables using the all new Vegetable Sheet Cutter and very popular Spiralizer attachment. And see how the new Fresh ...

KitchenAid
KitchenAid
YouTube Video
  • See just how easy it is to make creative, fresh and delicious meals at home with the KitchenAid® Stand Mixer and attachments. Watch and be inspired on quick and easy ways to reinvent classic meals and inspire your culinary creativity with fresh fruits and vegetables using the all new Vegetable Sheet Cutter and very popular Spiralizer attachment. And see how the new Fresh Prep Slicer/Shredder and a...

KitchenAid
KitchenAid
YouTube Video
  • The Vegetable Sheet Cutter Attachment inspires fresh takes on classic dishes. Use it to create thin sheets of zucchini to use in place of noodles for this delicious Zucchini Lasagna. From substituting pastas and wraps with vegetables to reimagining snacks and sweet dishes, the options are endless. To learn more, visit: http://www.kitchenaid.com/fruit-veggie-sheet-cutter/.

KitchenAid
KitchenAid
YouTube Video
  • Reinvent classic meals and inspire your culinary creativity with the Vegetable Sheet Cutter Attachment. This twist on traditional enchiladas uses fresh sheets of potatoes instead of tortillas. From substituting pastas and wraps with vegetables to reimagining snacks and sweet dishes, the options are endless. To learn more, visit: http://www.kitchenaid.com/fruit-veggie-sheet-cutter/.

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