KlientBoost
KlientBoost
Blog Post
  •   So, let’s start with why YouTube advertising is a topic worth some attention. Did you know that YouTube currently resides as the world’s second largest search engine, right behind (you guessed it) Google? It holds more than 1 billion active users (almost 1/3rd of all Internet users), over 30 million daily visitors, and a whopping 1 […] The post YouTube Advertising: The 123-Point Guide With More ...

KlientBoost
KlientBoost
Blog Post
  • So, you’re looking to decrease CPC and wonder how complicated it will be? A lot of things in PPC marketing can get really complicated, but really the core idea of the whole thing is simple. You make an ad, it goes on a website, potential customers see the ad and click on it, and you pay […] The post Decrease CPC: 43-Point GuideTo Escape Common Misconceptions appeared first on KlientBoost.

KlientBoost
KlientBoost
Blog Post
  • Amazon advertising is an option for many sellers and vendors who want to run ads outside of Google and into one of the most popular online shopping sites currently out there. In this article, I’ll be talking about Amazon Sponsored Products, which uses targeted ads to help boost your reach on merchandise that you’re already selling on […] The post Amazon Advertising: Ultimate Guide ForSetting Up Am...

KlientBoost
KlientBoost
Blog Post
  • Why should you consider AdWords mobile campaigns? Mobile optimization has been around for over a decade now–ever since phones began to have the ability (however crudely) to read webpages. Comscore found that 70% of users “digital media time” is spent on mobile devices. Comscore also found that mobile ads are now more effective than desktop ads, “up […] The post AdWords Mobile: The Ultimate Guide F...

KlientBoost
KlientBoost
Blog Post
  • How does one choose between the various PPC keyword match types? The strategy is one of the most important considerations for an online marketer. Keyword match types are the parameters that can be set on keywords to control which search terms trigger your ads to appear on a search engine results page (SERP).   What benefit does […] The post PPC Keyword Match Types: The Ultimate Guide To Creating a...

KlientBoost
KlientBoost
Blog Post
  • Google Data Studio  helps you get more out of your analytics.   Once you know you’ve got a proper setup and you’ve audited your data so that it’s trustworthy, you need to mobilize your data. You need it to be usable and accessible for stakeholders. How you share your data stories can make all the difference in […] The post Google Data Studio: Ultimate Guide To Visualizing Data In A Valuable Way ap...

KlientBoost
KlientBoost
Blog Post
  • On the whole scale of things, keyword expansion may not be the sexiest or most exciting part of managing an account. It may be a time consuming task, especially if you want to separate the golden nuggets from all the crap you might find. On the whole scale of things, keyword expansion may not be the […] The post Keyword Expansion: A Guide To Expanding Your Horizons And Wallet appeared first on Kli...

KlientBoost
KlientBoost
Blog Post
  • Want to master The Google Search Network, but have no idea how? Wish you could understand how to truly capture your audience on one of the largest global networks to date, but can’t seem to find the starting line? Don’t worry, Chuck Norris wasn’t made in a day…Well, technically he was, but that’s not the […] The post Google Search Network: Capturing Audiences With Higher Intent appeared first on K...

KlientBoost
KlientBoost
Blog Post
  • Have you wondered how CRO copywriting differs from other types of writing? Let’s get some definitions from some experienced copywriters:   “Writing copy for the web is a mix of art and science. It’s about weaving scientific persuasion tactics within prose and storytelling.”   – Sid Bharath, Crazy Egg, @Siddharth87   “Effective copywriting is not an […] The post CRO Copywriting: Your Ticket To The ...

KlientBoost
KlientBoost
Blog Post
  • Call tracking is technology that allows the tracking of phone calls to be associated with Google AdWords and other digital media efforts. It’s a useful way for businesses to get information from their customers, such as the source of the incoming calls (e.g. a particular landing page), locations they’re calling from, duration, popular call times of […] The post Call Tracking:The Ultimate Review Of...

KlientBoost
KlientBoost
Blog Post
  • Everyone knows that ecommerce analytics is not optional if you run an online shop. If you’re not measuring your efforts, it’s quite hard to improve what you’re doing.   But there’s a lot of fogginess around the actual powers that Google Analytics has. Most of us know how to find our conversion rate and transaction […] The post Ecommerce Analytics Tracking: 69-Point Advanced Guide To Drive Performa...

KlientBoost
KlientBoost
Blog Post
  • Often, when marketers talk about Facebook brand awareness, you may hear the term “vanity metrics” come up, and how the real focus should be on conversions — so perhaps, you’ve shifted your focus to the bottom of the funnel.   Why aren’t your Facebook ads driving the results you want?   Most people assume it’s one […] The post 13 Facebook Brand Awareness Campaign Hacks To Scale Leads appeared first...

KlientBoost
KlientBoost
Blog Post
  • Did he just say “Landing Page CRO course”? Well, yes, yes I did.   If you’ve been following what we’re doing at KlientBoost, you know we recently released our AdWords Mastery course and Facebook Ads Mastery courses, limiting our seats for both to give the personalized attention we think each student deserves.   Just like […] The post Landing Page CRO Course: KB Academy Does It Again appeared first...

KlientBoost
KlientBoost
Blog Post
  •   It’s a common question: Why is split testing important?   Consider your sales funnel. All your PPC and SEO efforts are aimed at attracting more visitors to the top of the funnel.   You would assume that more visitors to your website automatically equals more customers, but here’s the problem: only 3 out of […] The post Split Testing: A 55-Point Guide To Not Splitting Hairs Over Poor Tests appear...

KlientBoost
KlientBoost
Blog Post
  • If you aren’t measuring your PPC in Google Analytics, you’re leaving money on the table. Combining your PPC powers with the additional measurement tools in Google Analytics leads to smarter goal tracking, sharper pictures of the people behind your conversions, and better insight into the full value of your campaigns. Let’s look into 21 ways you […] The post PPC In Google Analytics: 21 Major Keys t...

KlientBoost
KlientBoost
Blog Post
  • I wish someone had laid out a list of Google Analytics tips or best practices when I started in digital marketing. See, the interface seems quite intuitive when you dive in and it’s easy to click around, so you’re fooled into thinking that Google Analytics itself is largely straightforward.   Well, that’s usually not the case. […] The post 25 Google Analytics Tips To Cut Your Mistakes In Half appe...

KlientBoost
KlientBoost
Blog Post
  • AdWords vs AdSense? The difference is relatively easy on the surface. AdWords is for advertisers, while AdSense is for publishers.   That’s the two-second explanation, anyway. However, it can get confusing in a hurry when you dig a little deeper.   Both are essential to PPC marketing. But you use them in completely different ways, for […] The post AdWords Vs AdSense: Hacking Google For Profit appe...

KlientBoost
KlientBoost
Blog Post
  • If you’re not already familiar with what a mobile app landing page is, you’re a mobile landing page guru, or maybe somewhere in between, you’ve come to the right place.   With more and more eyeballs staring at mobile screens, making your landing pages optimized for mobile is key for superb conversion rate optimization. In […] The post Mobile App Landing Page: 20 Secret Responsive Ingredients For C...

KlientBoost
KlientBoost
Blog Post
  • Is your landing page not converting — or perhaps, not converting as much as you hoped? Well, lucky for you, that topic is exactly what this blog post is about.   Every visitor comes into your landing page with different pain points. Some are barely getting to know your product or service, while others are […] The post Landing Page Not Converting: 17 Ideas That Work Best For Us appeared first on Kl...

KlientBoost
KlientBoost
Blog Post
  • If you’ve been following what we’re doing at KlientBoost, you know we recently released our AdWords Mastery course, limiting our seats to give the personalized attention we think each student deserves.   Since its release, we hit our goal of 50 sign-ups for our AdWords Mastery course, and over 1,000 people have expressed interest in our […] The post The Ultimate Facebook Advertising Course: Klient...

KlientBoost
KlientBoost
Blog Post
  • Website ux testing methods are an important consideration for any business with a presence or product online. You’ve got something to sell and people to sell it to–but with this wide-wide world of digital communication, sometimes it’s hard to tell if people like you or like your product. This is where website usability testing comes […] The post Website UX Testing Methods: 48-Point Guide To Gettin...

KlientBoost
KlientBoost
Blog Post
  • Let’s talk a little bit about message matching, a topic that has been debated time and time again.   Someone types a search term into Google.   They’re looking for something specific. They have something particular in mind.   So, they expect to see certain things when the SERP loads. And then they’ll expect to […] The post When ‘Message Matching’ Backfires: Don’t Follow Blindly appeared first on K...

KlientBoost
KlientBoost
Blog Post
  • The Facebook relevance score is a 1-10 metric that shows your audience’s reaction to an advertising campaign.   As you might have expected, a high relevance score can make your Facebook ad campaign amazingly successful…     While a low relevance score may lead to Facebook restricting your ads’ reach.       In the […] The post 27 Facebook Relevance Score Hacks For Great Results appeared first on Kl...

KlientBoost
KlientBoost
Blog Post
  • EDITOR’S NOTE: This post has been updated to include additional insight on previous tips we have outlined, plus one bonus tip. Original post date: February 23, 2017.   Why did I develop this AdWords guide? If there’s anything I’ve realized after working with hundreds of different clients and seeing what truly happens under the AdWords […] The post New Ultimate AdWords Guide – 8 Things You’re Gonna...

KlientBoost
KlientBoost
Blog Post
  • EDITOR’s NOTE: This post has recently been updated. Original post date: April 6, 2017.   When it comes to Facebook ads CTR, it’s hard to draw a clear line between the reality and myths.   Let’s start with the basics.   What is CTR?   In simple terms, it’s the percentage of people who clicked on […] The post Facebook Ads CTR: 32 Suggestions For Skyrocketing Results [2.0 Update] appeared first on Kl...

KlientBoost
KlientBoost
Blog Post
  • Why consider Pinterest ads? When it comes to social media advertising, most people think of Facebook, Twitter, and LinkedIn. However, these same people may completely forget about one of the largest social networks; therefore, leaving out millions of potential customers and sales.   For the advertisers that have not forgotten about this social network, one […] The post Pinterest Ads: The 101-Point...

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