Klipfolio
Klipfolio
Blog Post
  • It’s difficult to get effective results on Facebook these days with organic-only campaigns. Increasingly, you need a paid spend behind your ads campaign to achieve any effective results. This change – largely brought about thanks to amendments Facebook made to its algorithm – has also altered the mindset when it comes to the most important Facebook metrics.

Klipfolio
Klipfolio
Blog Post
  • Building a great team is not easy! It takes time, patience and hard work. Leaders are frequently thinking about the health and performance of their teams by trying to understand how strong are the relationships within it. Many studies and research have shown that successful teams will nearly always outperform individuals working independently, especially in high-pressure scenarios.

Klipfolio
Klipfolio
Blog Post
  • Building a great team is not easy! It takes time, patience and hard work. Leaders are frequently thinking about the health and performance of their teams by trying to understand how strong are the relationships within it. Many studies and research have shown that successful teams will nearly always outperform individuals working independently, especially in high-pressure scenarios.

Klipfolio
Klipfolio
Blog Post
  • We all know maintaining strong partnerships is crucial to a business’ success. Forming and nurturing these relationships is a delicate process, and one that needs our undivided attention. In this blog, we break down the keys to ensuring your partnerships flourish.

Klipfolio
Klipfolio
Blog Post
  • Maintaining strong partnerships is crucial to a business’ success. Forming and nurturing partnerships that stand the test of time is a delicate process; one that needs our undivided attention. Let’s break it down. Ensure you and your partner are on the same page One of the main ways your partnership could fail is if you and your partner have different definitions of success and thus focus your...

Klipfolio
Klipfolio
Blog Post
Klipfolio
Klipfolio
Blog Post
  • In June 2019, A&W Restaurants will turn 100 years old. There are a lot of stories to be told relating to this iconic brand. Personally, I have fond memories enjoying a mug of root beer and bag of onion rings propped up on a tray attached to our car window. I recently recreated those memories with my family at the Dexter, Michigan A&W, one of the few locations left with carhops today.

Klipfolio
Klipfolio
Blog Post
  • In June 2019, A&W Restaurants will turn 100 years old. There are a lot of stories to be told relating to this iconic brand. Personally, I have fond memories enjoying a mug of root beer and bag of onion rings propped up on a tray attached to our car window. I recently recreated those memories with my family at the Dexter, Michigan A&W, one of the few locations left with carhops today.

Klipfolio
Klipfolio
Blog Post
  • The right YouTube Analytics metrics for you are out there And we're here to help you find them. In this post, we'll delve into the top 10 metrics for YouTube Analytics. But before we begin… This list is designed to identify the most common metrics used for measuring the performance of both YouTube accounts and the videos they feature. However, each organization’s goals for using YouTube are d...

Klipfolio
Klipfolio
Blog Post
  • Trust us. We understand the effort it takes to generate, prepare, and present client reports, especially as an agency who has to repeat this process for countless clients. Monitoring performance and reporting on it can eat up a ton of your valuable time. Don’t you wish you could cut down on reporting time? Truth is, you can. Actually, we had the same wish, which is why we started Klipfolio i...

Klipfolio
Klipfolio
Blog Post
  • Friendly competition and real-time monitoring? Yes please. With Klipfolio, you can connect your everyday data sources that you’re currently using to track and report on sales activity in a matter of seconds. A CRM like Salesforce, HubSpot or Pipedrive; call center and support apps like CallRail, Intercom or Zendesk; or spreadsheets that live on your hard drive, server, or in the cloud, all integr...

Klipfolio
Klipfolio
Blog Post
  • Friendly competition and real-time monitoring? Yes please. With Klipfolio, you can connect your everyday data sources that you’re currently using to track and report on sales activity in a matter of seconds. A CRM like Salesforce, HubSpot or Pipedrive; call center and support apps like CallRail, Intercom or Zendesk; or spreadsheets that live on your hard drive, server, or in the cloud, all integr...

Klipfolio
Klipfolio
Blog Post
  • Erik van Dorp is the owner and CEO of Cervinomarketing, a certified Klipfolio partner based in the Netherlands. With a Masters in Business Economics, Erik has been passionate about data since the start of his career and wants to help his clients fall in love with their data. Erik believes that data can be impactful and captivating when it’s used to help tell the story of a business, which is somet...

Klipfolio
Klipfolio
Blog Post
  • Klipfolio presents the complete guide to building an ABM analytics tech stack. Account-based marketing (ABM) requires data, and to acquire that data you need the right tools. In this post we’ll delve into how to build an ABM analytics tech stack that gives you what you need to measure your ABM performance.

Klipfolio
Klipfolio
Blog Post
  • Setting KPIs is an essential part of building a successful ABM strategy, but, you can’t just follow the same process and expect to set some meaningful KPIs. Incentivizing the right behaviour is crucial for setting your ABM strategy up for success. In this post we examine everything your company needs to set the right KPIs for your ABM program.

Klipfolio
Klipfolio
Blog Post
  • Building account-based marketing metrics is a unique process, unlike traditional marketing campaigns. In this blog, we discuss specific metrics you should consider for your ABM campaigns. What metrics do you use for measuring your marketing campaigns?

Klipfolio
Klipfolio
Blog Post
  • Building account-based marketing metrics is a unique process, unlike traditional marketing campaigns. In this blog, we discuss specific metrics you should consider for your ABM campaigns. What metrics do you use for measuring your marketing campaigns?

Klipfolio
Klipfolio
Blog Post
  • Account-based marketing (ABM) is a business-to-business strategy that focuses marketing efforts on specific accounts and segments, with a strong focus on targeted marketing approaches. Adopting the right measurement metrics is important no matter what field you work in. Learn about the fundamentals of account-based marketing measurement.

Klipfolio
Klipfolio
Blog Post
Klipfolio
Klipfolio
Blog Post
  • Journalism is changing. Reporters used to celebrate their numerical illiteracy. Now they’re building pivot tables and mapping out Excel spreadsheets. Data is playing an increasingly large role in journalists’ daily attempts to dig up public interest stories that would otherwise have stayed hidden. It only makes sense, then, for journalists to start using a tool that’s changed how the business worl...

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