Koupon Media
Koupon Media
Blog Post
  • In 2015, Koupon Media launched its Offer Network to connect CPG brands with small format retailers to power mobile offer campaigns that grow sales. Focused on convenience, dollar and drug categories, the Offer Network now powers mobile offers for over 33,000 retail locations and leading CPGs, making it the largest promotion network in small format retail.

Koupon Media
Koupon Media
Blog Post
  • The countdown has begun: less than two weeks until the NACS Show in Chicago! This month at the show, Koupon will be showcasing its technology and its partnerships that are transforming the way brands and retailers reach on-the-go consumers and drive them in-store. Here’s a glimpse of what you can demo at booth 3957.

Koupon Media
Koupon Media
Blog Post
  • Mobile marketing has been used for years to reach on-the-go consumers, but let’s face it: consumers are more active than ever before and increasingly difficult to reach.

Koupon Media
Koupon Media
Blog Post
  • Mobile marketing has been used for years to reach on-the-go consumers, but let’s face it: consumers are more active than ever before and increasingly difficult to reach.  The challenge only grows as on-the-go lifestyles are requiring consumers to devote more and more time to their commute. In fact, the average American now drives 33 miles per day, with active drivers spending at least...

Koupon Media
Koupon Media
Blog Post
  • Welcome to our blog series In the Greenlight, where you can get an inside glimpse into the Koupon team! While we’ve never been much to brag, we think our team is pretty incredible and they deserve their chance in the spotlight every now and then. This month we sat down with Ryan Morris, our Data and Analytics Manager. 

Koupon Media
Koupon Media
Blog Post
  • With connected cars on the rise and the number of minutes spent in the car also increasing, a powerful new marketing channel has emerged.  The connected car enables brands and retailers to reach drivers in their vehicles with highly targeted messaging, creating a captive, high-intent audience.

Koupon Media
Koupon Media
Blog Post
  • For years, mobile marketing has been used to reach on-the-go consumers. While this has been effective, reaching consumers with contextually relevant messages that drive them in-store has remained a challenge. Today, the connected car is addressing this challenge by combining internet functionality with the traditional automobile. The connected car introduces a first of its kind mobile...

Koupon Media
Koupon Media
Blog Post
  • A leading CPG brand was faced with 3 challenges: Knowing how and where to reach their consumers Discovering new and interesting ways to engage consumers on mobile devices Drive trial of their product

Koupon Media
Koupon Media
Blog Post
  • Mobile offers have emerged as the go-to promotional strategy for marketers, allowing them to reach consumers in the digital world and drive them in-store to make a physical purchase.

Koupon Media
Koupon Media
Blog Post
  • A major CPG brand leveraged Koupon's Redeemable Ad solution to launch an online ad campaign promoting the brand and a special offer redeemable in small format stores. In order to maximize reach and drive on-the-go consumers in-store, the campaign reached a hyper targeted audience. And it was nothing short of a success. 

Koupon Media
Koupon Media
Blog Post
  • After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing...

Koupon Media
Koupon Media
Blog Post
  • On a daily basis, the average person sees literally thousands of ads — and because they are devoting more than 10 hours to screens each day, the majority of these ads are served through digital channels. 

Koupon Media
Koupon Media
Blog Post
  • 2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole. In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights and success stories from 2016.

Koupon Media
Koupon Media
Blog Post
  • As more and more consumers become willing to share location data, proximity marketing is paving the path to success for marketers – and we have the stats to back that up. Through campaigns run and data collected, Koupon has witnessed exactly how and why proximity marketing has brought success to brands and retailers alike.

Koupon Media
Koupon Media
Blog Post
  • Paper coupons are responsible for creating a widely successful industry, but they no longer hold the place they once did. This is a result of the mobile device expediting consumer lifestyles and transforming shopping behavior at a pace faster than paper coupons can maintain. The mobile device has created an on-the-go consumer base that is no longer willing to dedicate time to search fo...

Koupon Media
Koupon Media
Blog Post
  • As marketers, we all know that to instantly engage and stand out from others you must know where your consumers are spending their time and how they want to be reached. And with the channels of distribution able to make or break a campaign, these channels are crucial to marketing efforts. Download to learn how one CPG brand achieved millions of impressions, outperformed benchmarks, and...

Koupon Media
Koupon Media
Blog Post
  • Mobile marketing has been used for years to reach on-the-go consumers with contextually relevant messages. And while most marketers would think the mobile device was the first tool capable of reaching on-the-go consumers, the car was the first truly “mobile” device. Reaching consumers through their cars, however, has always been limited to a mass marketing approach, using mediums such ...

Koupon Media
Koupon Media
Blog Post
  • The summer season has officially begun, kicking off the start of longer days spent by the pool and coolers filled with beer. The stats indicate that these summer days cause a rise in beer sales, with roughly a third of all beer sales in the US taking place between Memorial Day and Labor Day. The most critical week of that time frame is July Fourth, when sales are traditionally 30-40% h...

Koupon Media
Koupon Media
Blog Post
  • Koupon Expands Partnership Ecosystem with the Launch of a New Program Designed to Help Brands and Retailers More Seamlessly Reach Target Audiences and Drive In-Store Sales Koupon Media is excited to announce the launch of the Koupon Partnership Program. This program is a robust ecosystem designed to equip brands and retailers with the resources they need to expand their reach while al...

Koupon Media
Koupon Media
Blog Post
  • For years, mobile marketing has been used to reach consumers with contextually relevant messages on-the-go. And while most marketers may think the mobile device was the first tool capable of achieving that, the first truly “mobile” device was the car, where marketers use mediums such as billboards and radio to reach consumers.

Koupon Media
Koupon Media
Blog Post
  • The alcohol industry has seen major changes over the past few years, such as shifting consumer behavior, a new drinking generation of millennials, as well as technological advancements. For the alcohol industry to adapt to these changes, these factors must be considered when marketing to consumers.

Koupon Media
Koupon Media
Blog Post
  • The most savvy convenience retailers are applying automation that puts focus on the customer. More and more convenience retailers continue to adopt new methods for customer engagement, loyalty perks and supply chain strategies. How developed each segment is and how well it functions is largely dependent on the technology that’s attached to each. It’s this technology that will predict ...

Koupon Media
Koupon Media
Blog Post
  • The convenience industry continues to witness incredible growth year over year. In 2015 alone, in-store convenience sales rose by 5.8%, making the $600 billion industry the fastest growing vertical in retail.

Koupon Media
Koupon Media
Blog Post
  • Consumers are becoming increasingly mobile every day, challenging marketers to create new ways to reach these on-the-go shoppers. With consumers constantly switching between apps and scrolling through multiple web pages at a time, the challenge of capturing their attention only grows. In fact, the average adult consumer now spends over ten hours each day consuming digital media, making...

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