Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • In the Greenlight: Meet Ryan Morris, Data & Analytics Manager
    Welcome to our blog series In the Greenlight, where you can get an inside glimpse into the Koupon team! While we’ve never been much to brag, we think our team is pretty incredible and they deserve their chance in the spotlight every now and then. This month we sat down with Ryan Morris, our Data and Analytics Manager. 
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • The Connected Car: The Future of Marketing
    With connected cars on the rise and the number of minutes spent in the car also increasing, a powerful new marketing channel has emerged.  The connected car enables brands and retailers to reach drivers in their vehicles with highly targeted messaging, creating a captive, high-intent audience.
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • Cars are Getting Smarter, Our Marketing Should Too
    For years, mobile marketing has been used to reach on-the-go consumers. While this has been effective, reaching consumers with contextually relevant messages that drive them in-store has remained a challenge. Today, the connected car is addressing this challenge by combining internet functionality with the traditional automobile. The connected car introduces a first of its kind mobile...
Koupon Media
Koupon Media
YouTube Video

New YouTube videos detected.

  • Koupon Media featured on primetime TV - March 2012
    Koupon Media, is a mobile coupon platform that enables brands and advertising agencies to deliver one-‐time-­‐use mobile offers and coupons to existing retailer POS systems. Our back-­‐end platform can plug into any front-­‐end app, SMS, web, or email promotion and deliver unique offers to any POS system.
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • CPG Brand Moves 33k Units
    A leading CPG brand was faced with 3 challenges: Knowing how and where to reach their consumers Discovering new and interesting ways to engage consumers on mobile devices Drive trial of their product
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • What Is a Mobile Offer?
    Mobile offers have emerged as the go-to promotional strategy for marketers, allowing them to reach consumers in the digital world and drive them in-store to make a physical purchase.
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • CPG Brand Offers Drives 400 Percent Growth
    A major CPG brand leveraged Koupon's Redeemable Ad solution to launch an online ad campaign promoting the brand and a special offer redeemable in small format stores. In order to maximize reach and drive on-the-go consumers in-store, the campaign reached a hyper targeted audience. And it was nothing short of a success. 
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • The Rise of Small Format Retail
    After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing...
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • How A Major Retailer Combated Digital Ad Fatigue
    On a daily basis, the average person sees literally thousands of ads — and because they are devoting more than 10 hours to screens each day, the majority of these ads are served through digital channels. 
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • 2017 State of Mobile Offers
    2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole. In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights and success stories from 2016.
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • Proximity Marketing
    As more and more consumers become willing to share location data, proximity marketing is paving the path to success for marketers – and we have the stats to back that up. Through campaigns run and data collected, Koupon has witnessed exactly how and why proximity marketing has brought success to brands and retailers alike.
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • Mobile Couponers vs. Traditional Couponers
    Paper coupons are responsible for creating a widely successful industry, but they no longer hold the place they once did. This is a result of the mobile device expediting consumer lifestyles and transforming shopping behavior at a pace faster than paper coupons can maintain. The mobile device has created an on-the-go consumer base that is no longer willing to dedicate time to search fo...
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • CPG Brand Surpasses Benchmarks Using Mobile Offers
    As marketers, we all know that to instantly engage and stand out from others you must know where your consumers are spending their time and how they want to be reached. And with the channels of distribution able to make or break a campaign, these channels are crucial to marketing efforts. Download to learn how one CPG brand achieved millions of impressions, outperformed benchmarks, and...
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • The Connected Car: The Future of Mobile Marketing
    Mobile marketing has been used for years to reach on-the-go consumers with contextually relevant messages. And while most marketers would think the mobile device was the first tool capable of reaching on-the-go consumers, the car was the first truly “mobile” device. Reaching consumers through their cars, however, has always been limited to a mass marketing approach, using mediums such ...
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • Kick Off the Summer with Mobile Rebates for Beer
    The summer season has officially begun, kicking off the start of longer days spent by the pool and coolers filled with beer. The stats indicate that these summer days cause a rise in beer sales, with roughly a third of all beer sales in the US taking place between Memorial Day and Labor Day. The most critical week of that time frame is July Fourth, when sales are traditionally 30-40% h...
Koupon Media
Koupon Media
Blog Post
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • Koupon Launches Partnership Program to Drive Sales for Brands and Retailers
    Koupon Expands Partnership Ecosystem with the Launch of a New Program Designed to Help Brands and Retailers More Seamlessly Reach Target Audiences and Drive In-Store Sales Koupon Media is excited to announce the launch of the Koupon Partnership Program. This program is a robust ecosystem designed to equip brands and retailers with the resources they need to expand their reach while al...
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • MediaPost: Redefining What Constitutes Mobile Marketing
    For years, mobile marketing has been used to reach consumers with contextually relevant messages on-the-go. And while most marketers may think the mobile device was the first tool capable of achieving that, the first truly “mobile” device was the car, where marketers use mediums such as billboards and radio to reach consumers.
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • Mobile Rebates: An Instant Solution for Alcohol Brands
    The alcohol industry has seen major changes over the past few years, such as shifting consumer behavior, a new drinking generation of millennials, as well as technological advancements. For the alcohol industry to adapt to these changes, these factors must be considered when marketing to consumers.
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • Convenience Store Decisions: Adopting Technology for Tomorrow
    The most savvy convenience retailers are applying automation that puts focus on the customer. More and more convenience retailers continue to adopt new methods for customer engagement, loyalty perks and supply chain strategies. How developed each segment is and how well it functions is largely dependent on the technology that’s attached to each. It’s this technology that will predict ...
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • C-Stores: Grow Your Network with the Offer Network
    The convenience industry continues to witness incredible growth year over year. In 2015 alone, in-store convenience sales rose by 5.8%, making the $600 billion industry the fastest growing vertical in retail.
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • Success Story: CPG Brand Moves 33k Units in One Month
    Consumers are becoming increasingly mobile every day, challenging marketers to create new ways to reach these on-the-go shoppers. With consumers constantly switching between apps and scrolling through multiple web pages at a time, the challenge of capturing their attention only grows. In fact, the average adult consumer now spends over ten hours each day consuming digital media, making...
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • In the Greenlight: Meet Tom Brewer, VP of Brand Partnerships
    Welcome to our blog series, In the Greenlight, where you can get an inside glimpse into the Koupon team! We’ve never been much to brag, but we think our team is pretty incredible and they deserve their time in the spotlight. This week we sat down with Tom Brewer, our VP of Brand Partnerships.
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • What Is a Mobile Offer?
    Over the past few years, a variety of innovative promotional tactics have emerged to reach consumers. And as time spent on mobile devices increases daily, these tactics must reach consumers in the digital world and drive them in-store to make a physical purchase.  
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • Vlog: Why Convenience is the Future of Retail
    After decades of big-box expansion, the retail industry is shifting to smaller stores. In 2015, small format retail categories - drug, dollar and convenience stores - outgrew larger format stores by almost 400%, and now make up a $1 trillion market.    The convenience store industry is fueling this growth. In 2015 alone, in-store sales rose by 5.8% making the $600 billio...
Koupon Media
Koupon Media
Blog Post

New blog articles detected.

  • Heat Up Your Summer Alcohol Sales with Mobile Rebates
    The summer season is right around the corner, which cues the start of BBQs, days at the pool and weekends at the lake. Based on the stats, these summer activities prompt the rise of alcohol sales, with beer witnessing the biggest jump in sales. According to the Wall Street Journal, roughly a third of beer sales in the US take place between Memorial Day and Labor Day. The most critical ...

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