Koupon Media
Koupon Media
Blog Post
  • Koupon’s approach to distribution is to reach customers across a variety of digital touch points — we call this “meet customers they are.” While engaging customers in direct channels like mobile apps and email can be highly effective for engaging existing shoppers, we’ve found that media channels are important for acquiring new customers.

Koupon Media
Koupon Media
Blog Post
Koupon Media
Koupon Media
Blog Post
  • For years CPG brands invested a large portion of their budgets in trade promotion to reach and engage consumers primarily in the grocery space. But as growth in grocery revenue continues to slow, CPG brands are beginning to rethink how and where they can reach today’s shoppers.

Koupon Media
Koupon Media
Blog Post
  • 2017 brought another year of change for retail, with the convenience store industry not only expanding their footprint, but also outpacing big-box retailers in revenue growth. For this growth to continue, brand and c-store marketers must begin to think outside of their own channels in order to reach and engage new customers.

Koupon Media
Koupon Media
Blog Post
  • After a series of store closures and reports of declining sales, the end of 2017 marks yet another year of change for the retail industry. Despite some rather daunting outlooks on the future of brick and mortar shopping, there are some retail categories experiencing healthy growth — specifically, small format retailers like convenience stores.

Koupon Media
Koupon Media
Blog Post
  • Clients are always surprised when we tell them that SMS text marketing is still one of the most effective channels on our platform. It’s a technology that has been with us for over 20 years, but believe it or not text messaging is still one of the easiest ways for customers to engage with a retail campaign. 

Koupon Media
Koupon Media
Blog Post
  • Our conversations with retail clients often begin with the mobile app, and for good reason — mobile apps are one of the best ways to engage retail customers, drive store traffic and grow sales. But after delivering more than 3 billion offers, we’ve learned that apps can’t be the only part to a retailer’s offer strategy. That’s why we recommend reaching customers across multiple digital...

Koupon Media
Koupon Media
Blog Post
Koupon Media
Koupon Media
Blog Post
  • The countdown has begun: less than two weeks until the NACS Show in Chicago! This month at the show, Koupon will be showcasing its technology and its partnerships that are transforming the way brands and retailers reach on-the-go consumers and drive them in-store. Here’s a glimpse of what you can demo at booth 3957.

Koupon Media
Koupon Media
Blog Post
  • Mobile marketing has been used for years to reach on-the-go consumers, but let’s face it: consumers are more active than ever before and increasingly difficult to reach.  The challenge only grows as on-the-go lifestyles are requiring consumers to devote more and more time to their commute. In fact, the average American now drives 33 miles per day, with active drivers spending at least...

Koupon Media
Koupon Media
Blog Post
Koupon Media
Koupon Media
Blog Post
  • For years, mobile marketing has been used to reach on-the-go consumers. While this has been effective, reaching consumers with contextually relevant messages that drive them in-store has remained a challenge. Today, the connected car is addressing this challenge by combining internet functionality with the traditional automobile. The connected car introduces a first of its kind mobile...

Koupon Media
Koupon Media
Blog Post
Koupon Media
Koupon Media
Blog Post
  • After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing...

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