Koupon Media
Koupon Media
Blog Post
  • 2017 brought another year of change for retail, with the convenience store industry not only expanding their footprint, but also outpacing big-box retailers in revenue growth. For this growth to continue, brand and c-store marketers must begin to think outside of their own channels in order to reach and engage new customers.

Koupon Media
Koupon Media
Blog Post
  • After a series of store closures and reports of declining sales, the end of 2017 marks yet another year of change for the retail industry. Despite some rather daunting outlooks on the future of brick and mortar shopping, there are some retail categories experiencing healthy growth — specifically, small format retailers like convenience stores.

Koupon Media
Koupon Media
Blog Post
  • Clients are always surprised when we tell them that SMS text marketing is still one of the most effective channels on our platform. It’s a technology that has been with us for over 20 years, but believe it or not text messaging is still one of the easiest ways for customers to engage with a retail campaign. 

Koupon Media
Koupon Media
Blog Post
  • Our conversations with retail clients often begin with the mobile app, and for good reason — mobile apps are one of the best ways to engage retail customers, drive store traffic and grow sales. But after delivering more than 3 billion offers, we’ve learned that apps can’t be the only part to a retailer’s offer strategy. That’s why we recommend reaching customers across multiple digital...

Koupon Media
Koupon Media
Blog Post
Koupon Media
Koupon Media
Blog Post
  • The countdown has begun: less than two weeks until the NACS Show in Chicago! This month at the show, Koupon will be showcasing its technology and its partnerships that are transforming the way brands and retailers reach on-the-go consumers and drive them in-store. Here’s a glimpse of what you can demo at booth 3957.

Koupon Media
Koupon Media
Blog Post
  • Mobile marketing has been used for years to reach on-the-go consumers, but let’s face it: consumers are more active than ever before and increasingly difficult to reach.  The challenge only grows as on-the-go lifestyles are requiring consumers to devote more and more time to their commute. In fact, the average American now drives 33 miles per day, with active drivers spending at least...

Koupon Media
Koupon Media
Blog Post
Koupon Media
Koupon Media
Blog Post
  • For years, mobile marketing has been used to reach on-the-go consumers. While this has been effective, reaching consumers with contextually relevant messages that drive them in-store has remained a challenge. Today, the connected car is addressing this challenge by combining internet functionality with the traditional automobile. The connected car introduces a first of its kind mobile...

Koupon Media
Koupon Media
Blog Post
Koupon Media
Koupon Media
Blog Post
  • After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing...

Koupon Media
Koupon Media
Blog Post
  • 2016 proved to be another blockbuster year not just for Koupon Media, but the mobile offer industry as a whole. In this year’s report, we’ll review some of the key trends in the mobile offer industry and share some of Koupon’s insights and success stories from 2016.

Koupon Media
Koupon Media
Blog Post
  • As more and more consumers become willing to share location data, proximity marketing is paving the path to success for marketers – and we have the stats to back that up. Through campaigns run and data collected, Koupon has witnessed exactly how and why proximity marketing has brought success to brands and retailers alike.

Koupon Media
Koupon Media
Blog Post
  • Paper coupons are responsible for creating a widely successful industry, but they no longer hold the place they once did. This is a result of the mobile device expediting consumer lifestyles and transforming shopping behavior at a pace faster than paper coupons can maintain. The mobile device has created an on-the-go consumer base that is no longer willing to dedicate time to search fo...

Koupon Media
Koupon Media
Blog Post
  • As marketers, we all know that to instantly engage and stand out from others you must know where your consumers are spending their time and how they want to be reached. And with the channels of distribution able to make or break a campaign, these channels are crucial to marketing efforts. Download to learn how one CPG brand achieved millions of impressions, outperformed benchmarks, and...

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