Kuno Creative
Kuno Creative
Blog Post
  • Think of the last hospital commercial you've seen. Perhaps it showed a smiling young boy with a cast or an older woman embracing her husband, grateful to be alive after suffering a heart attack. No matter the illness or injury, the resounding message is: "We're here to put you back together again." Nicole Latimer calls this the "Humpty Dumpty effect," and it's a common approach to he...

Kuno Creative
Kuno Creative
Blog Post
  • When was the last time you picked up a new box of snacks at the store? Signed up for a new dance class? Bought a pair of shoes that you wouldn’t have considered wearing? You probably didn’t realize it, but when you did those things, you responded to a call-to-action. Chances are, there was something about those snacks, that class or those shoes that made you make the purchase. It coul...

Kuno Creative
Kuno Creative
Blog Post
  • It’s easy to get swept away by the flood of digital marketing analytics. There are so many things to track, how do you know which ones are really integral to making sure your business stays afloat, or better yet, sets sail? 

Kuno Creative
Kuno Creative
Blog Post
  • Remember that one kid in class that always threw off the score when the professor graded on a curve? Not cool, Brad; not cool at all. Just like the grading curve, early adopters of video are making it harder for everyone else to succeed. We can’t blame the Brads of video marketing for doing it right. But we can start thinking differently about how to compete with these mavericks. Survi...

Kuno Creative
Kuno Creative
Blog Post
  • Getting to know your leads is essential to conducting successful inbound marketing campaigns. To get to know them, you need to gather essential data about them. With this data in hand, you can send them more targeted messages, attain more conversions and generate better results. However, there’s a catch to this ideal scenario: You need a lot of information to improve your results. But...

Kuno Creative
Kuno Creative
Blog Post
  • This post, originally titled "20 Questions to Ask Your B2B Leads, Prospects and Customers," was written by John McTigue in May of 2012. It has been so popular and valuable to our readers that we've updated it to reflect the current sales and marketing enviroment. Gathering the right information from your website visitors can turn them into customers. However, they may or may not volun...

Kuno Creative
Kuno Creative
Blog Post
  • When it comes to digital marketing, there’s always more to learn. New technology and changing trends mean that if you don’t make an effort to regularly do research, you’ll be at constant risk of falling behind. Luckily, a number of great digital marketing blogs stay on top of the most important digital marketing news and trends you should be aware of. Add these to your list of subscrip...

Kuno Creative
Kuno Creative
Blog Post
  • The next step in Google’s long-term plan to mark all HTTP pages as nonsecure is almost here. With the release of Chrome 62, due out this October, a “not secure” notification will appear in the address bar of HTTP sites where users input data or when they are viewed in Incognito mode. Bottom line? Google wants you to get an SSL certificate, otherwise you may start seeing a significant ...

Kuno Creative
Kuno Creative
Blog Post
  • Ever reach into your refrigerator to grab the milk only to realize that it has exceeded its expiration date? You know that if you drink that milk, it won't taste even close to what you had hoped. The same can be said for some outdated digital marketing strategies. You could use the same old techniques, but at the end of the day, the results won’t be what you want and you’ll be disappoi...

Kuno Creative
Kuno Creative
Blog Post
  • Congratulations, you’ve discovered the amazing HubSpot platform. You’re ready to dazzle new visitors and loyal customers alike with your website and marketing tactics, but to help you take full advantage of your new tool, you’ve decided to hire a HubSpot agency. Now here comes the hard part: Which agency do you choose?

Kuno Creative
Kuno Creative
Blog Post
  • It’s the end of an era at Google. If you’ve been using the company’s “Site Search” service—beware— it’s shutting down. Google has already stopped selling new licenses and renewals for the service, will stop supporting it by the end of the year, and the product will completely shut down April 1, 2018. Here’s what you need to know: The Basics Google Site Search (GSS) allowed users ...

Kuno Creative
Kuno Creative
Blog Post
  • Believe it or not, there was a time when MTV actually played music videos. The channel changed the music industry and made household names out of one-hit wonders like The Buggles and Kajagoogoo.These days, channels are called platforms, and a music video is easier to find on YouTube than Music Television. But video is now doing to inbound marketing what it did to music 30 years ago: It...

Kuno Creative
Kuno Creative
Blog Post
  • In the same way that money doesn’t buy happiness, strategy doesn’t guarantee digital marketing success. You can be experienced, calculated, more tactical than Arya Stark with a vendetta — and still — important benchmarks get missed. In fact, almost 85 percent of enterprise marketers and CMOs in a recent study admitted their organization falls short in key marketing areas. But we’ll get...

Kuno Creative
Kuno Creative
Blog Post
  • Every small company dreams of making it big. However, with huge growth comes huge challenges. All successful technology companies at some point will struggle to create a global marketing strategy. I sat down with Sam Brenner, the man responsible for managing BoxCast's global marketing strategy, to discuss how the company has achieved such tremendous growth in just four years. Sam was ...

Kuno Creative
Kuno Creative
Blog Post
  • We’re more than halfway through 2017 and marketers already are looking ahead to 2018 to determine the New Year’s direction for their digital marketing campaigns. Many are wondering if they should stay the course they charted in 2017 or make changes. Here are six developing digital marketing trends to consider, both for the rest of the year and beyond.

Kuno Creative
Kuno Creative
Blog Post
  • Many businesses have a tricky relationship with social media. On the one hand, you know it’s important for your business to have a presence there—every business and marketing publication says so. On the other hand, it’s hard to feel like you’re getting much out of it, especially for the amount of time and cost that goes into it. What you really need to make social media work for your ...

Kuno Creative
Kuno Creative
Blog Post
  • You know another great thing about HubSpot? It plays nice with other platforms. It understands that joining forces with other solutions enables it to provide an even better customer experience. (If only every software felt the same way.) As part of its plan to make the lives of sales and marketing professionals easier, HubSpot offers its customers the ability to integrate their HubSp...

Kuno Creative
Kuno Creative
Blog Post
  • Every day, nearly 1.3 billion people flock to Facebook to spend an average of 50 minutes posting, sharing and consuming content. And in case you think your target market is hanging out elsewhere, consider that Facebook remains the most-used social media site among all ages: 64 percent of Americans age 12 and up are active users One in every six minutes spent online is on Faceboo...

Kuno Creative
Kuno Creative
Blog Post
  • What is a website visit worth to your company? Blogging is one of the best ways to efficiently and  inexpensively  drive traffic to your website—the kind of traffic that results in sales. While not everyone who reads your blog will be ready to buy, publishing regularly establishes your company as a thought leader and builds trust so that when someone does have a need, you're at the to...

Kuno Creative
Kuno Creative
Blog Post
  • As a marketer, you probably know the all-too-common feeling of disappointment after you created what you thought was an amazing email only to see low open rates. To achieve the industry average open rate of 25 percent (or higher), not only do successful B2B marketing emails need to be enticing enough to get the reader to take action, they need to be targeted, personalized, visually ...

Kuno Creative
Kuno Creative
Blog Post
  • Do you ever feel as if you have trouble achieving your goals or motivating your team to help you achieve company-wide goals? Do your long-term goals often get pushed to the back burner by more time-sensitive work? Are you fuzzy on what marketing goals are truly important to the success of the company? If you found yourself nodding yes to these questions, you're not alone. Only a third...

Kuno Creative
Kuno Creative
Blog Post
  • Well, here we are. If you’ve been following along with our HubSpot ROI series, you know we’ve now reached the final post. We’ve given you five practical approaches to getting the most out of your HubSpot investment, as well as more than 100 questions to ask yourself in preparation. Now it’s time for the final step in the process before you’ll be ready to implement these practices and s...

Kuno Creative
Kuno Creative
Blog Post
  • So you've decided you're ready to dive into inbound marketing. Now it's time to call up a coach—someone who will guide you through the waters and help you build momentum.  Many companies hire an inbound marketing agency for this very reason. Agencies can offer the guidance and the staff you need to launch your efforts for a lot less than it would cost you to hire a full-time strategis...

Kuno Creative
Kuno Creative
Blog Post
  • For most companies, defining a lead is generally a straightforward process. To become a lead, a buyer must interact with your business—for example, by downloading a whitepaper or eBook or talking to a rep at a conference. The buyer has voluntarily handed over their contact information and boom: They’re now in your database. In other words, it takes into account a single factor. Where ...

Kuno Creative
Kuno Creative
Blog Post
  • In the previous post in our “Improving Your HubSpot ROI” series, we detailed the questions companies need to ask themselves to ensure their website is ready to make the most of their HubSpot investment. Once your website is optimized, it can start doing the work of bringing in more qualified prospects. (Need to catch up on the other posts in this series? Learn about setting goals and ...

Kuno Creative
Kuno Creative
Blog Post
  • Marketing has come a long way from when the main form of advertising people encountered was TV commercials. But the format that worked for TV can be just as important for companies practicing inbound marketing. A good inbound marketing strategy includes exploring a number of content formats and, in recent years, the growth in online video consumption makes it clear that video should b...

Kuno Creative
Kuno Creative
Blog Post
  • Previously, we explored the importance of setting goals and organizing plans, while also taking time to ensure your sales and marketing departments were prepped and ready to work together. Then, we discussed why you should clean up your database and get to know your customers to get the best results. Up next? Getting your website together. You already know your website is the first li...

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