Kuno Creative
Kuno Creative
Blog Post
  • Many of us follow the age-old tradition of making New Year’s resolutions. If your company has already invested in inbound marketing, now is the perfect time to brainstorm ways to add value to your efforts in 2018. One of the best ways to go about this is through paid advertising. With your inbound marketing strategy in place, you have a clear definition of who you want to reach and content tha...

Kuno Creative
Kuno Creative
Blog Post
  • A website content audit can be intimidating, especially if you create a good amount of content throughout the year. You’ve probably read a few articles that told you something along the lines of “sit down, lay out all the content you’ve ever created and evaluate its performance.” That sounds pretty exhausting, right? We know the more complicated and time-consuming it is, the less like...

Kuno Creative
Kuno Creative
Blog Post
  • Over the past few years, I’ve been growing my personal social accounts as well as major medical and manufacturing enterprise brands. Along the way, I’ve learned a lot about social media growth. Why is growing your social presence important? Research from Crowdtap revealed that 64 percent of people surveyed use social media for purchasing decisions (up 51 percent vs. prior year). If yo...

Kuno Creative
Kuno Creative
Blog Post
  • HubSpot recently unveiled dozens of new features at Inbound 2017. They’ve been working steadily to create new capabilities and improve the functionalities of existing tools. Some tools are still in beta and others are available to use today. So what exciting new features could you use to get the most out of your HubSpot investment and marketing efforts in 2018? We’ve done some digging...

Kuno Creative
Kuno Creative
Blog Post
  • Once you have made the business case for hiring a digital marketing agency, there is still one exceptionally difficult step before you can kick off a successful partnership: choosing the right digital marketing agency for you. Fit is everything. You want an agency aligned with your goals and beliefs, but one that will also challenge you to explore new ideas and push boundaries. You wa...

Kuno Creative
Kuno Creative
Blog Post
  • When a company hits its stride, it’s reason to celebrate. But this is also the time when complacency can set in. Management and team members become set in their ways, relying on the same tactics to continue fueling success.

Kuno Creative
Kuno Creative
YouTube Video
  • Kuno Creative walks through identifying the right agency for you. Key points in this video include: - do you have a process? - what does each step look like? -what types of businesses do you work with? - how big are they? - what industry are they in? - how long do clients usually stay with you? Can I see some of your client work? - look into their clients' website design, blog content, email m...

Kuno Creative
Kuno Creative
YouTube Video
  • Brand Journalist Lara Nour Eddine dives into what it takes to have high quality content. Discover how to get the most out of your blog. In this video you'll learn: Why Blog? - to get found - to position yourself as an expert - answer buyer's questions Getting your team on board: - everyone knows something you don't - share your editorial plan - encourage them to contribute - share successes...

Kuno Creative
Kuno Creative
YouTube Video
  • Marketing Consultant Cali Thomson discusses how to improve your HubSpot ROI. In this video you'll find: Some Key Questions: - What are your specific goals? - What specific KPIs and benchmarks will you apply? - What is your timeline? Connect sales and marketing: - Need buy-in from senior management to align sales and marketing - Having a playbook and SLA in place for: understanding the sales...

Kuno Creative
Kuno Creative
YouTube Video
  • Kuno Creative is a HubSpot Diamond Partner and one of the world’s leading inbound marketing agencies. Our success is driven by our team and its commitment to helping CEOs, CMOs and marketing executives get the business results they need through inbound marketing. As inbound marketing performance partners with decades of experience, we’ve learned a lot over the years, and we know what it takes for ...

Kuno Creative
Kuno Creative
Blog Post
  • This year, XPLANE updated and re-released its popular Empathy Map. Several years before, the company designed the map as part of a human-centered design toolkit, called Gamestorming. It was created to help teams develop deep, shared understanding for other people. In other words, to show empathy. According to Psychology Today, empathy is the “ability to recognize and share the emotions...

Kuno Creative
Kuno Creative
Blog Post
  • Healthcare professionals have always balanced a busy schedule. With the constant influx of patients and the potential for unexpected events, there’s never a slow day. When surgeons and physicians do find the time to pause and relax—let’s say their lunch break, for example—time is of the essence. This means that they don’t want to sit down and read through long medical literature. They...

Kuno Creative
Kuno Creative
Blog Post
  • The way people behave online has long led to talk of shorter attention spans. In the United States, 71 percent of all time spent online is now spent on mobile devices. And 30 percent of the time people spend online now happens on social media sites. Social media moves fast and rewards scrolling quickly past one message and onto the next. And mobile devices aren’t usually associated wi...

Kuno Creative
Kuno Creative
Blog Post
  • When basketball players pivot, they reposition themselves to make a pass or shot—all while keeping one foot planted on the ground. It may be a move that we see on the court, but it’s an approach that also is reflected in marketing. Companies have overarching strategy and goals that guide their every move. They want to stay connected to these ideas, of course. But they also need to re...

Kuno Creative
Kuno Creative
Blog Post
  • With the New Year right around the corner, you’ve likely started thinking about what your New Year’s resolution should be. But, have you started thinking about your business’ New Year’s resolution? Perhaps you’re thinking about using HubSpot or are currently using HubSpot and wondering how to boost your return on investment. As a HubSpot Diamond partner, we have helped hundreds of gro...

Kuno Creative
Kuno Creative
Blog Post
  •  The healthcare industry is continually pursuing the next technological advancement. Whether it’s a new, improved treatment, a groundbreaking facility or the expansion of physician specialties, healthcare organizations are always working to provide a higher level of care for patients. Unlike any other industry, healthcare serves a broad audience. And today's consumers are becoming mor...

Kuno Creative
Kuno Creative
Blog Post
  • HubSpot launched in 2006 as an innovative website platform for businesses. Today, the company has evolved into a leader in inbound marketing (a term its co-founder coined), delivering software solutions that help companies around the world attract visitors, convert leads, close sales and delight customers. HubSpot describes its products this way: “Turn your website into a magnet. Crea...

Kuno Creative
Kuno Creative
Blog Post
  • Kevin Kononenko, growth marketer for Databox, shares how the app can help marketers truly track content marketing ROI during each stage of the inbound marketing funnel. Have you ever sat back and wondered, “Why the heck am I creating this content in the first place?” OK, that is probably an easy answer. So let me ask perhaps the more important question. “Does my boss [or client] und...

Kuno Creative
Kuno Creative
Blog Post
  • Digital marketing requires so much work and so many different moving parts it’s often impractical for businesses to try to keep the work in-house—and remain up-to-date with current best practices. Outsourcing to a digital marketing agency ensures you will have a team of dedicated experts without the overhead. Essentially, your organization can stay on the cutting edge by hiring an agen...

Kuno Creative
Kuno Creative
Blog Post
  • Think of the last hospital commercial you've seen. Perhaps it showed a smiling young boy with a cast or an older woman embracing her husband, grateful to be alive after suffering a heart attack. No matter the illness or injury, the resounding message is: "We're here to put you back together again." Nicole Latimer calls this the "Humpty Dumpty effect," and it's a common approach to he...

Kuno Creative
Kuno Creative
Blog Post
  • When was the last time you picked up a new box of snacks at the store? Signed up for a new dance class? Bought a pair of shoes that you wouldn’t have considered wearing? You probably didn’t realize it, but when you did those things, you responded to a call-to-action. Chances are, there was something about those snacks, that class or those shoes that made you make the purchase. It coul...

Kuno Creative
Kuno Creative
Blog Post
  • It’s easy to get swept away by the flood of digital marketing analytics. There are so many things to track, how do you know which ones are really integral to making sure your business stays afloat, or better yet, sets sail? 

Kuno Creative
Kuno Creative
Blog Post
  • Remember that one kid in class that always threw off the score when the professor graded on a curve? Not cool, Brad; not cool at all. Just like the grading curve, early adopters of video are making it harder for everyone else to succeed. We can’t blame the Brads of video marketing for doing it right. But we can start thinking differently about how to compete with these mavericks. Survi...

Kuno Creative
Kuno Creative
Blog Post
  • Getting to know your leads is essential to conducting successful inbound marketing campaigns. To get to know them, you need to gather essential data about them. With this data in hand, you can send them more targeted messages, attain more conversions and generate better results. However, there’s a catch to this ideal scenario: You need a lot of information to improve your results. But...

Kuno Creative
Kuno Creative
Blog Post
  • This post, originally titled "20 Questions to Ask Your B2B Leads, Prospects and Customers," was written by John McTigue in May of 2012. It has been so popular and valuable to our readers that we've updated it to reflect the current sales and marketing enviroment. Gathering the right information from your website visitors can turn them into customers. However, they may or may not volun...

Kuno Creative
Kuno Creative
Blog Post
  • When it comes to digital marketing, there’s always more to learn. New technology and changing trends mean that if you don’t make an effort to regularly do research, you’ll be at constant risk of falling behind. Luckily, a number of great digital marketing blogs stay on top of the most important digital marketing news and trends you should be aware of. Add these to your list of subscrip...

Kuno Creative
Kuno Creative
Blog Post
  • The next step in Google’s long-term plan to mark all HTTP pages as nonsecure is almost here. With the release of Chrome 62, due out this October, a “not secure” notification will appear in the address bar of HTTP sites where users input data or when they are viewed in Incognito mode. Bottom line? Google wants you to get an SSL certificate, otherwise you may start seeing a significant ...

Kuno Creative
Kuno Creative
Blog Post
  • Ever reach into your refrigerator to grab the milk only to realize that it has exceeded its expiration date? You know that if you drink that milk, it won't taste even close to what you had hoped. The same can be said for some outdated digital marketing strategies. You could use the same old techniques, but at the end of the day, the results won’t be what you want and you’ll be disappoi...

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