Kuno Creative
Kuno Creative
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  • Your Indispensable Guide to HubSpot Integrations
    You know another great thing about HubSpot? It plays nice with other platforms. It understands that joining forces with other solutions enables it to provide an even better customer experience. (If only every software felt the same way.) As part of its plan to make the lives of sales and marketing professionals easier, HubSpot offers its customers the ability to integrate their HubSp...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • How to Boost Results from Your Facebook Marketing Strategy
    Every day, nearly 1.3 billion people flock to Facebook to spend an average of 50 minutes posting, sharing and consuming content. And in case you think your target market is hanging out elsewhere, consider that Facebook remains the most-used social media site among all ages: 64 percent of Americans age 12 and up are active users One in every six minutes spent online is on Faceboo...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • 6 Profitable Insights Bloggers Can Gain From Analytics
    What is a website visit worth to your company? Blogging is one of the best ways to efficiently and  inexpensively  drive traffic to your website—the kind of traffic that results in sales. While not everyone who reads your blog will be ready to buy, publishing regularly establishes your company as a thought leader and builds trust so that when someone does have a need, you're at the to...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • Steal These 3 Successful B2B Email Examples
    As a marketer, you probably know the all-too-common feeling of disappointment after you created what you thought was an amazing email only to see low open rates. To achieve the industry average open rate of 25 percent (or higher), not only do successful B2B marketing emails need to be enticing enough to get the reader to take action, they need to be targeted, personalized, visually ...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • SMART Goal Examples for Inbound Marketers
    Do you ever feel as if you have trouble achieving your goals or motivating your team to help you achieve company-wide goals? Do your long-term goals often get pushed to the back burner by more time-sensitive work? Are you fuzzy on what marketing goals are truly important to the success of the company? If you found yourself nodding yes to these questions, you're not alone. Only a third...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • HubSpot ROI: Getting More Customers and Keeping Them Delighted
    Well, here we are. If you’ve been following along with our HubSpot ROI series, you know we’ve now reached the final post. We’ve given you five practical approaches to getting the most out of your HubSpot investment, as well as more than 100 questions to ask yourself in preparation. Now it’s time for the final step in the process before you’ll be ready to implement these practices and s...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • 15 Questions Any Good Inbound Marketing Agency Should Ask (Before You Dive In)
    So you've decided you're ready to dive into inbound marketing. Now it's time to call up a coach—someone who will guide you through the waters and help you build momentum.  Many companies hire an inbound marketing agency for this very reason. Agencies can offer the guidance and the staff you need to launch your efforts for a lot less than it would cost you to hire a full-time strategis...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • Why Identifying a Marketing Qualified Lead (MQL) is So Tough
    For most companies, defining a lead is generally a straightforward process. To become a lead, a buyer must interact with your business—for example, by downloading a whitepaper or eBook or talking to a rep at a conference. The buyer has voluntarily handed over their contact information and boom: They’re now in your database. In other words, it takes into account a single factor. Where ...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • Improving Your HubSpot ROI: Getting New Sales Qualified Leads
    In the previous post in our “Improving Your HubSpot ROI” series, we detailed the questions companies need to ask themselves to ensure their website is ready to make the most of their HubSpot investment. Once your website is optimized, it can start doing the work of bringing in more qualified prospects. (Need to catch up on the other posts in this series? Learn about setting goals and ...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • How to Find the Best Video Marketing Company for Your Business
    Marketing has come a long way from when the main form of advertising people encountered was TV commercials. But the format that worked for TV can be just as important for companies practicing inbound marketing. A good inbound marketing strategy includes exploring a number of content formats and, in recent years, the growth in online video consumption makes it clear that video should b...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • Improving Your HubSpot ROI: Optimizing Your Website
    Previously, we explored the importance of setting goals and organizing plans, while also taking time to ensure your sales and marketing departments were prepped and ready to work together. Then, we discussed why you should clean up your database and get to know your customers to get the best results. Up next? Getting your website together. You already know your website is the first li...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • Behavior-Based Email Marketing: Should You Pull the Trigger?
    You’ve likely engaged in classic drip email campaigns. They’ve been a mainstay of content marketing because they provide an opportunity to prospect through automatically scheduled emails sent one at a time (dripped) over a specific period of time. One benefit of the drip campaign is establishing a trusted relationship between a brand and prospects and customers. But drip campaigns are...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • Why Site Search 360 Is the Best Google Site Search Alternative
    When you're looking for something specific on a company’s website, what's the quickest and easiest way to find it? Use the search bar, of course. Internal site search is an important part of the user experience. Aside from making it easier for visitors to quickly find what they need, having a search bar on your website improves search engine optimization and also helps boost conversi...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • Improving Your HubSpot ROI: Getting to Know Your Customers
    It’s not uncommon for HubSpot to be viewed as a cure-all marketing platform. However, as many companies discover, it’s not the immediate magical fix they expected. While HubSpot provides the tools to revolutionize your marketing, it takes a few extra steps to truly get the return on investment you expect. In our first post about improving your HubSpot ROI, we discussed the need to ge...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • How to Incorporate Live Chat Into Your Inbound Sales Process
    There is a trend toward sales reps utilizing chat as a new channel for lead qualification. But if you throw it onto your B2B website and let your sales team loose, you may turn off prospects and damage the bottom line. That’s why Kuno asked Daniel Murphy of Onshape to share some of his experience implementing live chat into an inbound sales process. Your sales team is psyched about a...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • Improving Your HubSpot ROI: Getting Lean and Clean
    Our first installment of our “Improving Your HubSpot ROI” series discussed the importance of organizing your approach and aligning your sales and marketing teams. While these two steps will go a long way to maximize your HubSpot usage, successful marketers use a few other steps to get the most bang for their buck. Hopefully, if you followed the advice in this post, you’ve already aske...
Kuno Creative
Kuno Creative
Blog Post

New blog articles detected.

  • Improving Your HubSpot ROI: Get Organized and Get Aligned
    You finally did it: You took the plunge and invested in HubSpot’s marketing software. Now that you have all of the tools to launch high-quality, targeted inbound marketing campaigns, it’s only a matter of time before your company starts to grow and you see a return on your investment. Right? Well, unfortunately, it’s not quite that simple. While HubSpot’s software does give users stat...
Kuno Creative
Kuno Creative
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New blog articles detected.

  • How to Drive More Revenue Using HubSpot
    Google "What do CEOs want from inbound marketing?" and you will see a bunch of blog posts authored by Kuno and many of our fellow inbound marketing agencies. They all say the same thing—increased revenue. Yes, all CEOs want ROI, but you have to start driving new revenues before you can get to positive ROI. Yes, there are other important KPIs, but they pale in comparison to MoM and YoY ...
Kuno Creative
Kuno Creative
Blog Post

New blog articles detected.

  • 9 No-fail Email Marketing Best Practices
    You know that feeling. That feeling when you get an email in your inbox and you just can’t NOT click on it. We all get so many emails (and they said email was dead!), so when we get one that speaks to our hearts, it’s a momentous occasion.
Kuno Creative
Kuno Creative
Blog Post

New blog articles detected.

  • How to Use Content Marketing in Google Display Campaigns
    When you think about a pay-per-click (PPC) campaign, the first thing that comes to mind is probably a Google Search campaign. It’s understandable since, for some reason, PPC has become synonymous with paid search. But there is an entirely separate PPC network not every business is using for lead generation and demand generation campaigns: the Google Display Network (GDN). According t...
Kuno Creative
Kuno Creative
Blog Post

New blog articles detected.

  • Your Focus on Getting More Leads Could Be Hurting Sales
    Leads are often treated as the main goal of marketing. The more leads you generate, the better a job you’re doing – or at least that’s the idea. For a long time most marketing organizations treated lead quantity as the standard, at least in part because it’s a relatively easy metric to measure. But now that we have more sophisticated tools for tracking marketing data and connecting the...
Kuno Creative
Kuno Creative
Blog Post

New blog articles detected.

  • 8 Surprising Tools to Boost Your SEO Keyword Strategy
    A good SEO keyword strategy is like magic, working behind the scenes to boost your rankings on Google. When you've done your keyword research, your content almost writes itself.  Developing a strategy starts with an understanding of your buyers and their needs, but it should be validated by data that shows how they actually search for your product or service online. There are a numbe...
Kuno Creative
Kuno Creative
Blog Post

New blog articles detected.

  • Beyond the eBook: What is an Inbound Marketing Campaign?
    When you experience a marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create an eBook, publish it with a landing page, send an email promoting it to your list and hope it moves the needle in the right direction. That’s one idea. It’s basically today’s go-to inbound B2B marketing plan to ...
Kuno Creative
Kuno Creative
Blog Post

New blog articles detected.

  • Optimizing Your Home Page for Manufacturing Customers
    Your website home page is often the first impression a visitor receives. Assuming you’ve done a good job attracting the right visitors through organic and paid search, advertising and other forms of marketing, you have a brief window to convert your visitors to leads, then nurture them into customers. Designing an effective home page is a critical step in that process. Manufacturers ...
Kuno Creative
Kuno Creative
Blog Post

New blog articles detected.

  • Conversion Rate Optimization: What, Why, When and How
    Your marketing department likely executes the tried-and-true process of content marketing via the buyer’s journey. Step one: You created a great website and use demand generation to drive traffic to it. Step two: You capture leads on landing pages and enter them into your email nurturing program. Step three: You work to convert your leads into sales. That’s the standard playbook and ...
Kuno Creative
Kuno Creative
Blog Post

New blog articles detected.

  • Do Drip Campaigns Really Work?
    You know the feeling. A potential customer has shown interest in your brand. She’s been to your site a few times, downloaded a couple pieces of content and subscribed to your blog. Knowing all this, it’s hard to hold back the temptation to throw everything you have — whitepapers, eBooks, webinars, blogs — at her to address her pain points. This is why you’ve been creating content! Be...

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