Kuno Creative
Kuno Creative
Blog Post
  • With each year, technology digital marketing gets more competitive. In the marketing industry alone, each year sees anywhere from 30 percent to more than double the number of new technology companies and products. To stand out among the many other tech companies out there, you need to produce digital marketing that makes a mark. Inspiration is always helpful. To give you some inspiration for y...

Kuno Creative
Kuno Creative
Blog Post
  • If all your friends jump off a bridge, should you? If the bridge is digital content marketing, then yes. Yes, you should. Ninety-one percent of B2B marketers and 86 percent of B2C marketers are doing it. And 70 percent can demonstrate how content marketing has increased engagement and leads. Don’t believe me? Check out the latest stats from Social Media Today. I know what you’re thinking. You a...

Kuno Creative
Kuno Creative
Blog Post
  • Pretty much everyone would agree Ricky Gervais is a funny guy. That’s his voice — humorous. But what kind of funny is he? Depending on your perspective, it may be characterized as intelligent, mean or sarcastic, to name a few styles. Whichever style of humor you think he represents, that is his tone. According to Gervais in his latest comedy special on Netflix, some people take offense at his ...

Kuno Creative
Kuno Creative
Blog Post
  • Having comfortably crossed the threshold of early adopters, voice search has gained a lot of mileage in recent years. In fact, ComScore estimates that 50 percent of all searches will be voice searches by 2020. This rings especially true with mobile users, as a whopping 60 percent of searches are now performed on mobile devices, most of them equipped with sophisticated voice search technologies...

Kuno Creative
Kuno Creative
Blog Post
  • You invested in digital content marketing but still aren’t seeing ROI. You keep falling short of your goals. And your audience doesn’t seem to care about anything you publish. This is right around the time people start formulating an arsenal of objections… “Content marketing doesn’t work.” “My audience doesn’t like to read.” “My industry is too boring for digital content marketing.” Hold up...

Kuno Creative
Kuno Creative
Blog Post
  • In today’s digital age, customer savvy continues to reach new levels. Social media activity is thriving, mobile usage is at its peak and chatbots have made their way onto the scene. Tech titans like Google and Facebook are constantly updating their algorithms, which means marketing strategies must be updated regularly to stay relevant. Fortunately, there are ways to stay on top of trends and, ...

Kuno Creative
Kuno Creative
Blog Post
  • The tide is turning. As more organizations consider the Pareto Principle —the idea that just 20 percent of their efforts produce 80 percent of their returns — they are re-evaluating how they spend their time on sales and marketing.  To better harness the power of that 20 percent, many are investing in account-based marketing. The idea of identifying your most desirable prospects and developing...

Kuno Creative
Kuno Creative
Blog Post
  • If you were to fill a room with marketers and ask how they feel about obnoxious ads that have auto-play video or completely block the text you’re trying to read, their answers wouldn’t be too far off from what everybody thinks of those things. They’re obnoxious! Ask those same people how they feel about the tools many consumers now use to avoid those things—ad blockers—and you’ll hear a lot of...

Kuno Creative
Kuno Creative
Blog Post
  • Marketing experts debate the beginning of digital marketing. But the term first appeared in the 1990s as online advertising, search and technology began their growth trajectory. The early days were dotted with a wide variety of firsts as the pioneers explored the new online world—like the first search engine called Archie (short for “archive”) in 1990. Then there was the first clickable web ad...

Kuno Creative
Kuno Creative
Blog Post
  • Instagram is continuously changing and keeping marketers on their feet. We saw a great number of new features on Instagram in 2017. Given the Instagram updates and trends that accrued over the last year, we should expect some awesome new features from Instagram in 2018. In fact, there have been a few good updates over the last month already. Here, I am going to run them down, along with update...

Kuno Creative
Kuno Creative
Blog Post
  • Everyone loves a perfect match.  From your spouse to an outfit, when it matches, it’s magical. The same goes for marketing. When you’re able to match your product with the people who need it most—it’s a beautiful thing. That’s why the most recent update to Google Customer Match is taking the tool to a whole new level. When Google Customer Match launched nearly three years ago, it was great. I...

Kuno Creative
Kuno Creative
Blog Post
  • The advanced technology and capabilities of 2018 have brought new meaning to the term marketing automation. The goal of marketing automation is to help marketers better manage customer relationships by automating actions such as email sends, social media posts and contact lifecycle stage changes. What used to consist of generalized drip campaigns and internal notifications has been upgraded to ...

Kuno Creative
Kuno Creative
Blog Post
  • We’ve all come across digital marketing tactics that capture our attention. Maybe it was an online video on a company’s website; a television ad that appeared during your favorite show; a social media post your friend shared on their Facebook page. While they may be our touchpoint with a brand, these individual tactics are building blocks in a larger digital marketing strategy . What makes ...

Kuno Creative
Kuno Creative
Blog Post
  • You know why your company is great, but do your potential customers know what sets your brand apart? A good value proposition can give you an advantage over your competitors and is often what your prospects use to evaluate you. And for many consumers, your value proposition is the first thing they encounter when exploring your brand. So, having a clear, concise value proposition is more impor...

Kuno Creative
Kuno Creative
Blog Post
  • Planning a content marketing strategy is not an easy task. You may be looking for a partner because you have limited in-house resources. You’re not getting the results you’re looking for, and it pains you. Now you’re looking for someone to help you plan a successful content marketing strategy. Content is necessary for nearly all digital marketing—from inbound to paid media. It’s how you commun...

Kuno Creative
Kuno Creative
Blog Post
  • In the B2B world, more marketing teams are embracing the idea of account-based marketing — a strategy that involves targeting personalized campaigns at specific accounts and individuals — and seeing positive results. Statistics show that nearly 85 percent of marketers who measure their ROI describe account-based marketing (ABM) as providing greater returns than any other techniques. While acco...

Kuno Creative
Kuno Creative
Blog Post
  • As we’ve evolved as a digital marketing agency, we’ve come to realize just how important it is to find the right fit. We’re more selective than we used to be, and we’re proud of the fact that we work for our clients because we want to, not because we have to. If we don’t believe we can help someone, we would rather refer them to someone who can instead of wasting their time and money desperatel...

Kuno Creative
Kuno Creative
Blog Post
  • Display marketing isn’t anything new. At this point, we’re all familiar with the ads we see (and sometimes adeptly ignore) around the web as we browse. But as long as Google – one of the biggest, smartest companies in the world – has an interest in display marketing, we can expect to see bold improvements in how it works. Their recent launch of smart display marketing both shows Google’s commit...

Kuno Creative
Kuno Creative
Blog Post
  • Digital marketing began in 1993 with the simplest form of online marketing — the first clickable web-ad banner. Today, 25 years later, digital marketing has changed in many significant ways, including search engines (remember HotBot or LookSmart?), social media platforms (remember the first one called SixDegrees.com?), Gmail overtaking all other email platforms, YouTube multiplying the power of...

Kuno Creative
Kuno Creative
Blog Post
  • Sometimes, less is more. It’s a great saying that I use often—depending on the situation. Like when you’re trying to teach a group of third graders how to run a basketball play—less is more. You don’t have to bog them down with too many details, just give them the basics and let them go. For years we’ve been given the same advice about meta descriptions, but not any anymore. After being limite...

Kuno Creative
Kuno Creative
Blog Post
  • In October 2014, a cross-functional team at HubSpot devised a plan to boost sales conversions. They realized that creating boring content wasn’t going to move the needle. They needed a fresh approach to speak to their leads. Brainstorming led to the idea of leveraging five psychological principles. The result was a triple-digit increase — 243 percent — in sales products revenue from mid-2015 to...

Kuno Creative
Kuno Creative
YouTube Video
  • Kuno Creative has produced a 7 guide kit to help your marketing needs. Titles included in the free download: Inbound Marketing Budgets, Buy-ins & Best Practices The 2018 SEO Checklist Conquering Content Marketing Creating CTAs that Convert Content Marketing ROI The Inbound Marketer’s Guide to Paid Media The CMO’s Guide to Sales Enablement & CRM These guides will help you take the steps neces...

Kuno Creative
Kuno Creative
Blog Post
  • One of the first things that most businesses do when they start content marketing is set up a blog and start publishing regular posts. While the blog is a cornerstone of most content marketing strategies and a good place to start, you shouldn’t stop there. Now that you’ve mastered the blog (or even if you’re still working on that), consider other types of content that will appeal to your audien...

Kuno Creative
Kuno Creative
Blog Post
  • Unless you sell a product that doesn’t require research (nobody scours the internet over floss) inbound marketing isn’t negotiable. But many marketing leaders are still wrestling C-Suite for buy-in. What the heck is the holdup!? Here’s a theory, and it has nothing to do with budgets, past experiences, or any other objection you might have heard. Marketers are creative observationalists. We stu...

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