Kuno Creative
Kuno Creative
Blog Post
  • Digital marketing began in 1993 with the simplest form of online marketing — the first clickable web-ad banner. Today, 25 years later, digital marketing has changed in many significant ways, including search engines (remember HotBot or LookSmart?), social media platforms (remember the first one called SixDegrees.com?), Gmail overtaking all other email platforms, YouTube multiplying the power of...

Kuno Creative
Kuno Creative
Blog Post
  • Sometimes, less is more. It’s a great saying that I use often—depending on the situation. Like when you’re trying to teach a group of third graders how to run a basketball play—less is more. You don’t have to bog them down with too many details, just give them the basics and let them go. For years we’ve been given the same advice about meta descriptions, but not any anymore. After being limite...

Kuno Creative
Kuno Creative
Blog Post
  • In October 2014, a cross-functional team at HubSpot devised a plan to boost sales conversions. They realized that creating boring content wasn’t going to move the needle. They needed a fresh approach to speak to their leads. Brainstorming led to the idea of leveraging five psychological principles. The result was a triple-digit increase — 243 percent — in sales products revenue from mid-2015 to...

Kuno Creative
Kuno Creative
YouTube Video
  • Kuno Creative has produced a 7 guide kit to help your marketing needs. Titles included in the free download: Inbound Marketing Budgets, Buy-ins & Best Practices The 2018 SEO Checklist Conquering Content Marketing Creating CTAs that Convert Content Marketing ROI The Inbound Marketer’s Guide to Paid Media The CMO’s Guide to Sales Enablement & CRM These guides will help you take the steps neces...

Kuno Creative
Kuno Creative
Blog Post
  • One of the first things that most businesses do when they start content marketing is set up a blog and start publishing regular posts. While the blog is a cornerstone of most content marketing strategies and a good place to start, you shouldn’t stop there. Now that you’ve mastered the blog (or even if you’re still working on that), consider other types of content that will appeal to your audien...

Kuno Creative
Kuno Creative
Blog Post
  • Unless you sell a product that doesn’t require research (nobody scours the internet over floss) inbound marketing isn’t negotiable. But many marketing leaders are still wrestling C-Suite for buy-in. What the heck is the holdup!? Here’s a theory, and it has nothing to do with budgets, past experiences, or any other objection you might have heard. Marketers are creative observationalists. We stu...

Kuno Creative
Kuno Creative
Blog Post
  • While the term account-based marketing (ABM) may sound new, the approach really isn’t. It’s an old-school strategy with a new spin for the digital marketing world and is an effective way to complement your inbound marketing efforts.  While inbound marketing is based on creating educational content to attract target audiences, ABM focuses marketing efforts on attracting specific potential clien...

Kuno Creative
Kuno Creative
Blog Post
  • In an age when the internet is at our beck and call, Google trumps all. Who’s the runner up? YouTube. The No. 2 search engine, YouTube serves as a host for much more than your fun cat and dog videos. It’s a vast pool of content waiting to be glossed over by millions of people. If you're not taking advantage of it, you're missing out on a huge opportunity. Learn more about where video fits int...

Kuno Creative
Kuno Creative
Blog Post
  • Ah, the lead generation — or sales — funnel. Chances are, if you’re reading this you’re pretty familiar with it. The normal sales funnel starts with leads at the top and narrows to prospects, then opportunities and finally customers. While this approach may have some success in the B2C arena, many B2B marketers are finding that the traditional use of the sales funnel isn’t getting the job done...

Kuno Creative
Kuno Creative
Blog Post
  • You’ve invested in inbound marketing, but what about inbound sales? As important as attracting new leads is to the success of your business, inbound marketing doesn’t automatically create revenue — closing the sale does that. And that’s where inbound sales or sales enablement comes in. When both your marketing and your sales team adopt inbound programs, you can provide your qualified leads wit...

Kuno Creative
Kuno Creative
Blog Post
  • When it comes to ranking high in search, you’ll need all of the firepower you can get. If you’re driving yourself crazy by constantly looking for SEO tips and ways to optimize the content on your site, you don’t have to do it alone. You may find it much easier working with an agency to improve your SEO keyword strategy. SEO strategy is constantly changing. That’s why it’s important to have an ...

Kuno Creative
Kuno Creative
Blog Post
  • You’re coming to the realization that your website needs a redesign. We’re not talking about a few pages here, but a total tear-down. It’s a daunting task and there's a lot to consider, so you start putting together your best web design team and get to work. It’s important to remember that a project this big can take months to complete, so you must be patient. There is research to be done, cre...

Kuno Creative
Kuno Creative
Blog Post
  • Local SEO is a battlefield that’s just as brutal as the war waging in the global marketplace. Take lawn care, for example. With a quick Google search, SERPs cranked out dozens of local providers, all fighting for my attention. Like most consumers, I’m not leaving the first page. In fact, I’m not leaving Google’s Local Pack. What I will do is investigate beyond the first three featured business...

Kuno Creative
Kuno Creative
Blog Post
  • Local SEO is a battlefield that’s just as brutal as the war waging in the global marketplace. Take lawn care, for example. With a quick Google search, SERPs cranked out dozens of local providers, all fighting for my attention. Like most consumers, I’m not leaving the first page. In fact, I’m not leaving Google’s Local Pack. What I will do is investigate beyond the first three featured business...

Kuno Creative
Kuno Creative
Blog Post
  • Raising brand awareness can come with growing pains. Amidst a sea of marketing content, companies need to find ways to capture the attention of their target audience and set the stage for long-term relationships. This approach is only as successful as the strategy behind it. That’s why a dedicated demand generation department is so important. With this team in your corner, you can effectively...

Kuno Creative
Kuno Creative
Blog Post
  • A new year is coming, along with lots of new technology, tools and plans for the future. The use of bots, voice search and account-based marketing has changed the traditional approach to content marketing. However, one thing remains the same: the need for content creation. Revising your strategy may sound intimidating, but we’ve got just the solution—HubSpot's Content Strategy Tool. Let’s expl...

Kuno Creative
Kuno Creative
Blog Post
  • SEO is always evolving—with new tactics constantly being deployed. It’s tempting for businesses to adopt the latest shiny-object SEO tactics in their never-ending quest to rank high in searches. But in the rush for Page 1, too often companies skimp on the less-shiny foundational powerhouses of successful SEO strategies. While it’s definitely worth the time and energy required to adopt leading-...

Kuno Creative
Kuno Creative
Blog Post
  • Unicorns and Bigfoot. These mythical creatures are often talked about and sought after, but elusive. The same applies to sales and marketing alignment and even sales enablement. This often talked about and sought after alliance is difficult to obtain. While it’s the marketing team’s job to generate leads, it’s the sales team’s job to turn those leads into customers. But obtaining this dynamic ...

Kuno Creative
Kuno Creative
Blog Post
  • To stay ahead of the game as a marketer, you have to do something I like to call “I and A”—improvise and adjust. It typically applies to a situation that’s constantly changing, or for your purposes—inbound marketing. And from the looks of things, you’ll be doing a lot of improvising and adjusting in 2018 when it comes to search engine optimization. Not only are the devices your customers search...

Kuno Creative
Kuno Creative
Blog Post
  • One of the biggest challenges of content marketing is simply being seen in a crowded space. According to the Content Marketing Institute’s survey last year, 88 percent of B2B businesses are doing content marketing. As more and more businesses add their contribution to the flood of content already out there, businesses have to be more creative in figuring out ways to get content in front of the ...

Kuno Creative
Kuno Creative
Blog Post
  • When I became a homeowner, I also became a somewhat reluctant gardener.  I quickly learned about the importance of deadheading flowers—removing wilted blooms to help the plant continue to grow and flourish.  When it comes to your website, sometimes a little pruning or deadheading is necessary to improve SEO performance and the overall experience for your visitors. That means looking at your s...

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