Kuno Creative
Kuno Creative
Blog Post
  • No one makes it to the moon alone. Even Scott Kelly, the first astronaut to spend a year at the International Space Station, had a support system behind him. If your mission is to grow your company’s revenue by X percent over the next year, it might seem more insurmountable than a trip to space—if you’re trying to do it on your own. While you may know your company’s brand, products and custom...

Kuno Creative
Kuno Creative
Blog Post
  • The benefits of inbound marketing are well worth it, but for a lot of businesses, progress can feel slow. When you devote a lot of time and resources to creating great content to attract leads to your site and they’re slow to start showing up, it’s frustrating. But there are ways to speed up the process. Successful online marketing often requires using channels that fall into three categorie...

Kuno Creative
Kuno Creative
Blog Post
  • This blog post is Part 1 in a three-part series on the digital marketing funnel, including what it is, how to use it strategically and how companies are successfully implementing it. First, a Little History on the Funnel Today modern marketers are familiar with the typical marketing funnel—awareness, nurture, convert and delight. But did you know that the idea of a sales funnel is not new—in ...

Kuno Creative
Kuno Creative
Blog Post
  • In today’s busy world, who doesn’t love a good time-saver? And when it comes to digital marketing, I think it’s safe to say we’re always looking for ways to save time and, ultimately, money. Using a content management system (CMS) like HubSpot helps by providing a foundation for your content efforts. But there are plenty of tools available to support your CMS and help you get the job done eff...

Kuno Creative
Kuno Creative
Blog Post
  • Did you know that Google pay-per click (PPC) visitors are 50 percent more likely to make a purchase than organic visitors? Or for every $1 spent on PPC, a company can earn an average of $2 back in revenue? For some businesses, these statistics may already come as a surprise. But as you dig deeper into the use of Google PPC, you’ll find there are plenty more secrets to uncover—ones that will he...

Kuno Creative
Kuno Creative
Blog Post
  • Digital marketing is opening windows of opportunities for B2B marketers to promote their companies on a wide range of channels—including websites, email, social media, organic search, paid search, mobile and display ads, for example. With so many options, a common question B2B marketers ask is: Which digital channels should I use? Before planning an effective digital marketing strategy, markete...

Kuno Creative
Kuno Creative
Blog Post
  • With the rise of inbound marketing, social media advertising and so many other techniques, powerful forms of marketing continue to emerge. But there's a fundamental concept that is often forgotten or underutilized: social proof. Social proof originated from normative social influence, a theory that states people will take certain actions to be accepted or liked. Social proof occurs when people...

Kuno Creative
Kuno Creative
Blog Post
  • When it comes to inbound marketing, there are so many different pieces of the puzzle. It’s important to choose a platform that will give you all the capabilities you need. Some businesses are focused on the initial stages, like establishing a brand presence, building a modern website and creating content, while others are ready to ramp up by segmenting their audience, setting up social media ca...

Kuno Creative
Kuno Creative
Blog Post
  • The data on long-form content is in, and the results are clear. Research shows it gets more shares, more conversions and performs better in search engines than shorter content. But it also takes a lot of work and time to create. If you’re going to make long-form content part of your content strategy, then you want that hard work to pay off. Whenever you create an amazing piece of long-form con...

Kuno Creative
Kuno Creative
Blog Post
  • The data on long-form content is in, and the results are clear. Research shows it gets more shares, more conversions and performs better in search engines than shorter content. But it also takes a lot of work and time to create. If you’re going to make long-form content part of your content strategy, then you want that hard work to pay off. Whenever you create an amazing piece of long-form con...

Kuno Creative
Kuno Creative
Blog Post
  • The technologies we now have at the tip of our fingers were once buried under speculation, contemplation and doubt. The smartphone, social media and even the internet in general were all at one time resting in a dormant phase. Within a matter of few years, the whole scenario transformed for good. One such technology that has recently budded and blossomed at an unbelievable pace is blockchain. ...

Kuno Creative
Kuno Creative
Blog Post
  • Digital marketing agencies have been a topic of discussion in your office. You’ve had plenty of conversations with leadership about boosting your digital marketing efforts with the help of a multi-disciplined team—one with years of experience and a reputation of success. But what will working with a top digital marketing agency cost you? While there is often quite a bit of mystery that clouds...

Kuno Creative
Kuno Creative
Blog Post
  • Happy customers are the secret to growing a business. They buy more, stay with you longer, refer their friends, and tell the world they love you. On the flip side, 60 percent of consumers have stopped doing business with a brand due to a poor customer service experience. To make sure you have more happy customers than lost opportunities, you need to take a proactive approach to helping your cu...

Kuno Creative
Kuno Creative
Blog Post
  • How would you feel if you discovered your personal data­­ had been harvested by a powerful organization to influence a presidential election? That’s exactly what millions of Americans experienced in the Cambridge Analytica Facebook scandal. It all started when Cambridge Analytica, a political consulting firm, used a Facebook-linked app to obtain data from Facebook users and their friends witho...

Kuno Creative
Kuno Creative
Blog Post
  •  It always seems like when I write a post for Kuno Creative, I start reflecting on the good old days—like five or 10 years ago. Those were the days when you’d put together a digital marketing strategy that revolved around blogs and emails, and the term SEO wasn’t as prominent as it is now. That was also the time when digital marketing strategies started including fewer press releases. Press re...

Kuno Creative
Kuno Creative
Blog Post
  • Learning the ropes of SEO content writing can be a difficult adjustment for a journalist. To those who’ve spent their careers carefully obeying the grammar police at every creative turn, the effort to coexist with both an editor who demands correct usage and a digital demand generation department that has SEO content writing priorities can feel like cats and dogs living together. This can be p...

Kuno Creative
Kuno Creative
Blog Post
  • “Tag a friend you’d like to bring with you on vacation!” “Comment if you love ice cream, too!” You’ve likely seen posts like this in your own Facebook feed, but not for much longer. Posts like this—that use engagement bait—have become severely limited by the platform as a way to make engagement more authentic. The newest Facebook algorithm change announced by Mark Zuckerberg earlier this yea...

Kuno Creative
Kuno Creative
Blog Post
  • Marketing Automation has been around for some time now and as a marketer you’re likely utilizing it to help you accomplish the numerous tasks on your to-do list. However, it’s important to step back every now and then to re-examine the capabilities, its benefits and how it’s expanding to keep up and explore new opportunities for your business. That is what we will discuss here. To revisit the ...

Kuno Creative
Kuno Creative
Blog Post
  • When I think about Facebook these days, it reminds me a little of MTV. There used to be a time when the channel named “Music Television” actually played music. And there used to be a time when the social media channel called Facebook was 100 percent social, but not anymore. One of the worst kept Facebook advertising secrets is Facebook ads are everywhere on the platform. Gone are the days of ...

Kuno Creative
Kuno Creative
Blog Post
  • With each year, technology digital marketing gets more competitive. In the marketing industry alone, each year sees anywhere from 30 percent to more than double the number of new technology companies and products. To stand out among the many other tech companies out there, you need to produce digital marketing that makes a mark. Inspiration is always helpful. To give you some inspiration for y...

Kuno Creative
Kuno Creative
Blog Post
  • If all your friends jump off a bridge, should you? If the bridge is digital content marketing, then yes. Yes, you should. Ninety-one percent of B2B marketers and 86 percent of B2C marketers are doing it. And 70 percent can demonstrate how content marketing has increased engagement and leads. Don’t believe me? Check out the latest stats from Social Media Today. I know what you’re thinking. You a...

Kuno Creative
Kuno Creative
Blog Post
  • Pretty much everyone would agree Ricky Gervais is a funny guy. That’s his voice — humorous. But what kind of funny is he? Depending on your perspective, it may be characterized as intelligent, mean or sarcastic, to name a few styles. Whichever style of humor you think he represents, that is his tone. According to Gervais in his latest comedy special on Netflix, some people take offense at his ...

Kuno Creative
Kuno Creative
Blog Post
  • Having comfortably crossed the threshold of early adopters, voice search has gained a lot of mileage in recent years. In fact, ComScore estimates that 50 percent of all searches will be voice searches by 2020. This rings especially true with mobile users, as a whopping 60 percent of searches are now performed on mobile devices, most of them equipped with sophisticated voice search technologies...

Kuno Creative
Kuno Creative
Blog Post
  • You invested in digital content marketing but still aren’t seeing ROI. You keep falling short of your goals. And your audience doesn’t seem to care about anything you publish. This is right around the time people start formulating an arsenal of objections… “Content marketing doesn’t work.” “My audience doesn’t like to read.” “My industry is too boring for digital content marketing.” Hold up...

Kuno Creative
Kuno Creative
Blog Post
  • In today’s digital age, customer savvy continues to reach new levels. Social media activity is thriving, mobile usage is at its peak and chatbots have made their way onto the scene. Tech titans like Google and Facebook are constantly updating their algorithms, which means marketing strategies must be updated regularly to stay relevant. Fortunately, there are ways to stay on top of trends and, ...

Kuno Creative
Kuno Creative
Blog Post
  • The tide is turning. As more organizations consider the Pareto Principle —the idea that just 20 percent of their efforts produce 80 percent of their returns — they are re-evaluating how they spend their time on sales and marketing.  To better harness the power of that 20 percent, many are investing in account-based marketing. The idea of identifying your most desirable prospects and developing...

Kuno Creative
Kuno Creative
Blog Post
  • If you were to fill a room with marketers and ask how they feel about obnoxious ads that have auto-play video or completely block the text you’re trying to read, their answers wouldn’t be too far off from what everybody thinks of those things. They’re obnoxious! Ask those same people how they feel about the tools many consumers now use to avoid those things—ad blockers—and you’ll hear a lot of...

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