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  • Content marketing campaign is the best way to reach out the target audience at a wider range. Whether a company is B2B or B2C, content marketing is essential for both of the type of companies and to no doubt this type of marketing calls for maximum efforts. More than 63% of businesses don’t have a... Read more » The post 6 Tips to Start a Successful Content Marketing Campaign appeared first on La...

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LanderApp
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  • AdWords Quality Score is a measure of the quality and performance of the pay-per-click advertising campaigns. Ad Words Quality Score directly affects the PPC (pay per click) success and profitability. Or in other words, quality score is a grading system used by search engine like Google to determine if your ad is eligible and reliable... Read more » The post 4 Killer Tips for Increasing Your AdWo...

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LanderApp
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  • Saying that social media has taken the world just like a storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. We live in a world where Facebook alone has over 1.65 billion active monthly users. In fact, imagining the day-to-day activities without social media has almost become... Read more » The post The Evolution of Social Media Marketing appeared first on La...

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  • The expansion of businesses is such that there are no questions of any choice for any business organizations or there is no doubt amongst the organizations whether to use the social media marketing techniques or not. Rather the question prevalent in their minds is that how can the organization reach the desired results and how... Read more » The post Key Social Media Marketing Etiquette for Busin...

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LanderApp
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  • These days businesses, celebrities and even pets have their own Facebook pages. E-Marketer recently projected that 63.2% of internet users will visit a social network this year. Given all of this social media activity, it’s no wonder that more and more people feel the need to embrace and learn more about the technology. Noticing the... Read more » The post Beginners Guide: Social Media Marketing ...

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LanderApp
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  • In today’s world, one of the best ways that any business organization can become popular is by the proper use of social media. It not only helps in reaching a wider audience but also ensures that the business stands out in its field. So having some of the major social media networks is a necessity... Read more » The post Social Media Marketing Tools That Can Help Your Business appeared first on L...

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LanderApp
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  • Talking about both flurry and Google Analytics (GA), they can be said to be the two sides of the same coin but working in their own respective fields and having their own pros and cons. Let us define the terms: Flurry Analytics   Flurry is another analytics company founded in 2005 which is mainly concerning the... Read more » The post Flurry vs Google Analytics Detailed Comparison appeared first ...

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LanderApp
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  • Google analytics can be considered to be the need of the hour for every organization operating on the internet. Google analytics as introduced by Google after its acquisition of Urchin in November, 2005 is a business model to make it easy for every organization which is provided at free of any charge or in other... Read more » The post A Guide to Google Analytics Conversion Funnel appeared first ...

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LanderApp
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  • Google analytics can be considered to be the need of the hour from every organization operating on the internet. Google analytics as introduced by Google after its acquisition of Urchin in November, 2005 is a business model to make it easy for every organization which is provided at free of any charge. In other words... Read more » The post Google analytics: How to Track Your Facebook Ads appeare...

LanderApp
LanderApp
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  • Google analytics, introduced by Google after its acquisition of Urchin in November, 2005 is a business model to make it easy for every organization which is provided at free of any charge. In other words is a freemium web analytics service aimed at tracking and reporting the traffic of a certain website or any such... Read more » The post Awesome Things You Can Do With Google Analytics appeared f...

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LanderApp
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  • An anchor text is the clickable text in a hyperlink. To put it in a simpler manner, it is the text that links to another location or document or website on the internet with the use of hyperlinks from your page. Anchor texts are important to improve your ranking in SEO. It is added for... Read more » The post Anchor Text Optimization: The Untold SEO Best Practices appeared first on Lander Blog.

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LanderApp
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  • It is the aim of every writer and company to have more and more sales. The only way to reach out to the audience sitting online is via content. And, in this digital Era, content marketing is the king of everything. White papers have proved as a flexible tool when it comes to marketing the... Read more » The post 4 Key Roles of White Papers in B2B Marketing appeared first on Lander Blog.

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  • Traditional and digital marketing are one of prime cornerstones of your business throughout the longevity of it. You will have to invest in marketing if you are launching a new product, or a new product line, announcing new R&D, making any public amendments or even merely sustaining in the marketing. With improvement in technology, the... Read more » The post Digital Marketing vs. Traditional: Wh...

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LanderApp
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  • We all know that “content is the king” in this digital era. Content in any form; article, blog or white paper has proved to be the best in providing knowledge to the audience and bringing in leads for the companies. Why White paper Marketing?   Many companies apart from publishing blogs and articles, are writing... Read more » The post 4 Keys to a Compelling White Paper Marketing Strategy appeare...

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LanderApp
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  • White papers play a very pivotal role for any company. A whitepaper is considered as an informational document which any company provides as a solution, with the aim of promoting the company and products. It is considered as a marketing tool to provide information about the philosophy of the organization and also to persuade the... Read more » The post White Papers: The ROI in Social Media Market...

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LanderApp
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  • There are plenty of rules and principles of great design but when it comes to a website's landing page; it is almost an exact science. It's about conversion-centred design, or using the design of the landing page to persuade a user towards a particular action. The first and arguably most important task is to find... Read more » The post Examples of Great and Amazing Landing Pages appeared first ...

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LanderApp
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  • If you wonder why affiliate landing pages are associated with digital marketing, here’s a fact– marketers generally speak of converting audience members into paying customers. Truth be told, there are few digital marketing areas where affiliate marketing is more commonly (and passionately) talked about than landing pages. You too can use the tactics others have... Read more » The post Killer Affi...

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LanderApp
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  •   ‘A term used to describe a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel’ is how Wikipedia defines a ‘call to action’ or CTA. Well we think a CTA is a lot more important than just... Read more » The post Super-Charge Your Conversions With High-Octane Calls To Action appeared first on Lander Blog.

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LanderApp
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  • With massive advertising budgets, government bailouts and a ton of marketing experts, you’d think these famous companies would be getting a high conversion rate perfected down to a science. Unfortunately, as is the case with these examples, what you ultimately get is a lot of customers shrugging and giving up in sheer frustration. Whether its... Read more » The post Landing Page Critiques by Conv...

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LanderApp
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  • Reddit is a social news platform that allows users to discuss and vote on content that other users have submitted. To help police the site and prevent spammers from bombarding readers, Reddit came up with “karma” points. Users get karma by their comments and links being up-voted by others in the community. If a user... Read more » The post The Beginners Succesful Guide to Reddit Marketing appeare...

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LanderApp
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  • A business can always benefit from high converting landing pages. High conversion rate means more customers, and more customers mean more profit potential. The purpose of a landing page is to capture leads and warm them up before sending them further down the sales funnel. Think of the landing page as a work of art.... Read more » The post Quick Tips for Improving Your Landing Page Design appeare...

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LanderApp
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  • Having worked in digital politics in a previous life, people observe elections these days with mixed feelings from a safe distance. People know that working for political campaigns is hard, stressful and often demoralizing. The long hours rewarded with below market pay. But the highs are pretty high. When you are working on a political... Read more » The post Beautiful Examples of Great Campaign ...

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LanderApp
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  • If you read the couple of paragraphs written by you, you’ll get a fair amount of idea that to optimize conversion you need to prepare a couple of versions of the design (using your best knowledge and experience) and test them with real users. What’s most important though is: how to wireframe a landing page... Read more » The post Anatomy of an Authoritative Wireframe Landing Page appeared first o...

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LanderApp
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  • Do a Google search for the name of your city + “real estate”. Click on a few of the sponsored ads. Did you find a real estate landing page? Chances are you didn’t. This is because most real estate agents have not yet caught on to the fact that they need to be sending their... Read more » The post Real Estate Landing Page: Examples That Actually Converts!!! appeared first on Lander Blog.

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LanderApp
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  • The window to grab a visitor’s attention on a website gets a little smaller each day. Many surveys have reported that there is only 3-5 seconds to grab the attention of every visitor and this time is too less. If you don’t grab them by the throat within first 3 seconds with your intro website,... Read more » The post 11 Guidelines for Exceptional and Great Website Design appeared first on Lander ...

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LanderApp
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  • As humans, we are predominantly visual creatures, meaning that “wrappers in which things come not only powerfully affecting what interests us but also how we react to the content we find inside.” We can’t help but judge books by their covers, food by its appearance, and, most importantly, brands by their landing pages. Unfortunately, ecommerce... Read more » The post 3 Beautiful Ecommerce Landing...

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LanderApp
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  • A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. A microsite typically lives on its own domain, but some exist as a subdomain. Microsites can be used to help brands achieve a number of things. For example, some companies have used them... Read more » The post Examples of Best Microsite Landing Pages To Copy appeared first on Lander Blo...

LanderApp
LanderApp
Blog Post
  • The same techniques you see in infomercials repeated over and over again can help you improve your infomercial landing pages when it comes to conversions. You just have to be a little open-minded. Infomercials have launched multi-million-dollar brands and made people staggeringly rich—and continue to do so—because they rely on timeless persuasion principles. Once we... Read more » The post Top 5 ...

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