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  • AdWords advertisers tend to be concerned with whether their AdWords conversion rate will increase and whether the cost of conversion will decrease. These are the main goals that are looked at by the marketer. It is important that one invests in these goals but through techniques that will not lead to the loss of the... Read more » The post 7 Hacks to Track and Improve Your AdWords Conversion Rate...

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  • What are Google sitelinks? It is important that you clearly understand what Google Sitelinks are, before you can start discovering how to get them. They are basically hyperlinks to the subpages of a website and are links that pop up in the Google search listings, when a user searches for a particular site or item... Read more » The post 10 Hacks to Get Google Sitelinks for Your website appeared f...

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  • Tracking Sitelinks in Google Analytics: What is Google Conversion Tracking? This essentially informs you of your prospects once you’ve interacted with your ads. Conversion is when the prospect has completed an action that has been defined as valuable. Conversion lets you know if the ad campaigns are amounting to something or the advertising budget has... Read more » The post Guidelines on Measuri...

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  • Track Backlinks: You can track backlinks in any site through the use of Google Analytics. When it comes to Google Analytics, backlinks are commonly referred to as referrals. There are easy steps that tend to be carried out when you want to track backlinks. First, of, one should choose a Google profile that is correct.... Read more » The post Detailed Guideline on how to Track Backlinks in Google ...

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  • Building eCommerce Backlinks: if you’re an online marketer or just a company with a website, then you must have heard or know how effective the use of backlinks is. They are a way of driving search engine traffic to your website. They do this by directing users to your website. Search engines do have algorithms... Read more » The post 6 eCommerce Backlinks Tips to Robust and Dominate in Your Nich...

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  • Once you have set up a website for your business, the next natural step is to find ways to drive traffic to the website. Before you embark on this task, ensure that your website is good with great content that will sell your service or product. This allows you to focus on driving traffic to... Read more » The post The Power of Building Authoritative Backlinks in Digital Marketing appeared first o...

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  • Google Display Network, which can at times be referred to as banner advertising can help with improvements relating to brand recognition, traffic acquisition, conversation improvement and in general bottom line improvement. Display Ads play point guard on the paid search term. Search and display ads should be used together to ensure the highest ROI is... Read more » The post Hot Tips to Master th...

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  • What are Google Sitelinks?  Sitelinks are actually small links that are placed under the search engine results page listing of all the websites that provide users with useful shortcuts found in the site listings. These Google sitelinks help users to easily get to a particular page on your website without needing to go to your... Read more » The post What are Google Sitelinks And Why Do you Need T...

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  • Google search engine results page (SERP) shows the result of a SERP feature that is not considered a traditional organic result. SERP features may range from: a. Rich snippets - to existing results they add a visual layer. b. Paid results - they are purchased upon bidding on keywords. c. Universal results - they appear as an... Read more » The post Hot Tips To Align Your SEO Strategy To Google’s ...

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  • What is search engine advertising? In order for us to understand what search engine advertising is, we have to understand what a search engine is. This is a program that is created to send out a spider to fetch as many documents as possible on the web. Another program which is called an indexer reads... Read more » The post Outstanding Principles to Amplify Your Search Engine Advertising appeared...

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  • What is Search Engine Result Page (SERP)? This is a webpage that usually appears on a browser window when a user enters a keyboard query into a search field on a search engine page. There is a list of results containing the links to pages that are usually ranked from the most popular to the... Read more » The post Key Guide and Principles of a Google Search Engine Result Page appeared first on La...

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  • What exactly are backlinks? You may ask. Well, backlinks are those links that direct one from one webpage to another. When you’re on a specific website and you click on links to take you to another web page, these links you click are the backlinks. They are used in Search Engine Optimization (SEO), as the... Read more » The post Hot Tips to Improve SEO with Backlinks appeared first on Lander Blog...

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  • Google Display Ads: There has been a lot of development when it comes to the practices involving display advertising. Changes are as diverse as the change from the use of static images to the creation of some of the biggest brands dealing with online marketing. The industry encompasses media ads, videos, as well as a... Read more » The post A Beginners Guide to Google Display Ads appeared first o...

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  • What are Google AdWords Sitelinks? Sitelinks are the most commonly used extensions on Google AdWords. Sitelinks provide advertisers with the ability to promote additional links to their website using one PPC ad. These additional links are only allowed to be visible for the ads that typically occupy the first and second position on search engine... Read more » The post Key Points About Google AdWo...

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  • The window to grab a visitor’s attention on a website gets a little smaller each day. Many surveys have reported that there is only 3-5 seconds to grab the attention of every visitor and this time is too less. If you don’t grab them by the throat within first 3 seconds with your intro website,... Read more » The post The Top 11 Most Important Elements of A Great Website Design appeared first on L...

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  • Backlinks Best Practices: Link building is a skill that can be learned and perfected. No, you do not have to go to school for this, and the best thing is that using information from previous backlinks, you can be able to build good quality links. Of course, link building changes with time, as do most... Read more » The post 6 Backlinks Best Practices And Strategies You Ought to Know appeared firs...

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  • Backlinks Benefits: Every company, firm or individual wants to appear at the very top of a search engine. It is a given that appearing at the top makes you more reachable to your target audience. Google penalizes websites with low-quality backlinks such as those that link to spam. This is why having highly valuable backlinks... Read more » The post 6 Key Backlinks Benefits in Your Online Ranking ...

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  • Ranking has become increasingly difficult following the growth of SEO. Contrary to some claims, it is still beneficial for one to invest in PBNs. Below are some of the PBN Benefits. 1. PBN Benefits: Struggle With Rankings in SERPs   This is a struggle that will be encountered by both you and your competitor but... Read more » The post 13 Outstanding PBN Benefits for Smart Marketers appeared first...

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  • It is a common misconception that backlinks from social media have no use. This is false as social media can be quite useful when it comes to ranking of sites. Social media backlinks presents an audience that could benefit a site. Sites can be accessed via clicking on links that are typically present on newsfeeds.... Read more » The post Hot Tips to Boost SEO With Social Media Backlinks appeared ...

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  • Social media is all about having good content so that the audience gets something to like and to be engaged with as well. However, for effective online optimization, paid social media is the way to go for better reach; to get the most people exposed to your content. Why Paid Social Media?   It is... Read more » The post 9 Reasons Why Your Business Needs Paid Social Media Advertising appeared firs...

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  • Backlinks Practices: Link building is a skill that can be learned and perfected. No, you do not have to go to school for this, and the best thing is that using information from previous backlinks, you can be able to build good quality links. Of course, link building changes with time, as do most other... Read more » The post 6 Outstanding SEO Backlinks Practices And Strategies appeared first on L...

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  • What are Facebook sitelinks? These are sub-listings that usually appear under the first placed results in a search engine results page. They usually appear when a user is searching for brands. The main purpose of using Sitelinks is to help the users navigate through your website faster and easier. They help to remove one step... Read more » The post How to Use Facebook Sitelinks to Promote Your S...

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  • Pinterest SEO: Over the years, Pinterest has developed into a high profit generating social media page for marketers. It has hundreds of millions users- you can say it is giving the other social media platforms like Google, Facebook and Amazon a run for their money. The above might be the case, but Pinterest has not... Read more » The post Key Pinterest SEO Tips That Will Amplify Your Marketing C...

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  • Guide to SEO Link Pillowing: In a perfect SEO world which was approximately 6-7 years ago, one only needed to send plenty of anchor links to receive site rankings and this was a common practice for quite a number of people. Anchor links stuffing has not remained useful due to the introduction of algorithms that... Read more » The post SEO Link Pillowing: Types of Links You Need to Rank in 2018 ap...

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  •  What is keyword cannibalization? This is a situation where the information architecture of a website relies on a single keyword or a single phrase in multiple places on the website. This situation can really affect your rankings and thus should be taken seriously. Keyword cannibalism can occur unintentionally where you have a number of pages... Read more » The post Tips to Identify & Avoid Keywo...

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  • Google Trends is a resource that provides information on how people search on Google. It was launched in 2006. Then, it was not updated frequently whereas today it is updated every second and in fact utilizes real-time data. The service has been used by online marketers to improve on their strategies and come up with... Read more » The post 5 Ways to Use Google Trends for Better SEO appeared firs...

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  • Image SEO: Images are often used on articles for blog posts, online magazines or newspapers and those put up on websites. They come in handy in bringing the article to life, giving it more depth to make it more relatable to the viewers. Images do need to be optimized for the search engine and the... Read more » The post Key Image SEO Tips You Need to Know as an Online Marketer appeared first on L...

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  • There is a way to make PBN’s stronger, more relevant to your niche, link them to your site to increase relevance and ranking and make them provide more link juice without creating a link to your PBN and at an affordable price. The technique is based on a few simple and different SEO concepts. Below... Read more » The post Tips to Boost your PBN and Generate More Traffic appeared first on Lander B...

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