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  • In the business world today, content marketing is a hot topic. It seems like everyone, especially in the B2B arena, is jumping on the content marketing bandwagon. Indeed, content marketing – done correctly, can be a very effective way to attract new leads. It can help you win clients. But a lot of marketing content... Read more » The post Identifying And Writing Content That Will Engage Your Audi...

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LanderApp
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  • Sadly, lots of online marketers miss a lucrative opportunity. An opportunity that could increase their sales, skyrocket their ROI and make their lives much easier. This wonderful opportunity is like a goldmine just outside their front door. And many of them ignore it completely. What is this goldmine? It has two important parts: Making add-on... Read more » The post Repeat Sales: Make Sure your C...

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LanderApp
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  • If you have been following our latest posts about Inbound Marketing or if you consider yourself a good marketer, then you already should know that email marketing is absolutely key to having a successful Inbound Strategy. However, what you might not know is that Landing Pages and Email Marketing are an inbound marketers “match made in... Read more » The post Empower Your Lander Leads with Doppler...

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LanderApp
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  •   Email is the best way to establish a commercial relationship with your customers. Not social media and not your blog. It’s email. Kissmetrics explains that people expect offers by email “With email, you can ‘train’ your customers to expect offers while simultaneously teaching them about your value, day in and day out.” If you... Read more » The post How to Create the Perfect Landing Page for yo...

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LanderApp
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  •   Much ink has been dedicated to content marketing, especially lately. It seems everybody is in a rush to start blogging, podcasting, and producing YouTube shows in order to produce content that will drive sales. And everybody has so many questions: How do I differentiate myself? How do I come up with ideas? How do... Read more » The post Lander Academy: 5 Steps to a Successful Content Marketing ...

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LanderApp
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  •   User Experience, or UX as it’s commonly referred to, refers to a user’s interaction and experience with a software application or a  website. But is user experience relevant to landing pages as well? Yes it is, but with one important caveat: we’re not interested in a user’s experience with the landing page - as... Read more » The post How to Maximize your Landing Page’s User Experience appeared...

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LanderApp
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  •   In our introductory blog post about Inbound Marketing 101, we talked about how inbound marketing starts with the questions that your customers are asking. Your goal is to answer their questions and become a valuable resource for them. Then you enter into a conversation with your customers, which eventually leads to deeper engagement, a... Read more » The post Inbound Marketing 101: How to Use B...

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LanderApp
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  •   I am still amazed at what a powerful tool Google Analytics is – and the fact that it’s available to online marketers for free. Today I’d like to talk about how to leverage this amazing power for your landing pages, and how it’s important – no, critical – to your landing page success. Google... Read more » The post Why Google Analytics is Key to Success For Your Landing Pages appeared first on L...

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LanderApp
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  •   If you’re running a B2B company, or you sell an expensive product (my threshold is above $200), your principal online activity should be to generate leads, not drive for an online sale. But generating a lead is just the beginning. Lead nurturing is where the money is at. Without lead nurturing, your chance of... Read more » The post How to Power your Lead Generation with Lead Nurturing appeared...

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LanderApp
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  • One of the main themes on this blog is that people respond to marketing messages that focus on them, not on the product being marketed to them. If you want to be successful in marketing, if you want to cut through the advertising clutter, you need to give your readers what they want. But how... Read more » The post Great Ways to Get Feedback From Your Customers appeared first on Lander Blog.

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LanderApp
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  •   In this very informative series on Inbound Marketing, we've given you a virtual truckload full of practical, useful tools you can deploy. Tools that can catapult the results of your marketing campaigns through the roof, if used properly. This article, the conclusion to our series on Inbound Marketing, will be just as useful to you.... Read more » The post Inbound Marketing 101: Why You Need Lan...

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LanderApp
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  •   In our last article, we talked about the importance of conversion to your online marketing success and then, we dove into what is arguably the most important part of conversion - effective, compelling, persuasive copy and content. Because this is such a broad (and deep) topic, there was no way we could cover everything... Read more » The post Copywriting that Converts Readers into Buyers Part 2...

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LanderApp
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  • We've been reading a lot of books lately that point to one inescapable reality: we must manage our careers as if we were a business of one. The message has been made loud and clear in books such as Seth Godin’s The Icarus Deception; James Altucher’s book Choose Yourself; Steven Pressfield’s books The War of... Read more » The post Why and How to Use Landing Pages for Personal Branding appeared fi...

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LanderApp
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  • The latest webinar edition of our Lander Academy has July Lander Academy has come and gone. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. We hope you enjoyed the webinar, but just in case you had a full schedule and couldn't attend, or maybe the phone rang and you got... Read more » The post Lander Academy: The 4 Phases of the SEO Process appeared first on Lander Blog.

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LanderApp
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  • You Spoke, We Listened! Recently our team has been working to give you what you've been expecting all along, and what is that exactly? New Landing Page Templates! Our design team has created a full gallery of new landing page templates specially developed to improving your conversions. We've added several categories for different marketing goals,... Read more » The post Discover our New Landing P...

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LanderApp
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  •   Social Media is the place where so many people go to ask questions of their friends, family and acquaintances. It's where the Zero Moment of Truth often starts. We are starting to go to our social networks before going to Google to ask the fundamental questions about what we should be buying, or to... Read more » The post Inbound Marketing 101: How to Use Social Media to Start Conversations app...

LanderApp
LanderApp
Blog Post
  •   Maybe you've heard about the age old debate between direct response copywriters: what’s better, the long sales letter or the short sales letter? The landing page is the new sales letter, and the debate continues. What’s more, the long landing page or the short landing page? Well, it depends. I know this is a... Read more » The post Landing Page Shoot-out: Short vs Long Landing Pages appeared fi...

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LanderApp
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  •   Let's face it. Marketers and business owners are obsessed with website traffic. Every year, they are spending millions (if not billions) of dollars and are constantly trying to “crack the code” on ways to drive more traffic to their websites. In the mad rush to grab more traffic, they often forget about something of... Read more » The post Copywriting that Converts Readers into Buyers appeared ...

LanderApp
LanderApp
Blog Post
  • In previous articles, we've talked about the importance of website traffic. We've also talked about how that same traffic is pretty much useless if it doesn't convert.  We've talked about how conversion doesn't always equal an immediate purchase. In the B2B world, conversion means persuading the reader to take the next step in the buying... Read more » The post How to use Landing Pages to Set Up ...

LanderApp
LanderApp
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  • Over the years (starting long before the Internet),  two primary, (and typically opposed to each other) “camps” have sprung up in the marketing world: direct response and image advertising, often referred to as “branding”. These two marketing groups are vastly different in terms of what they are trying to do and the time frame in... Read more » The post What Type Of Advertising Is Best For Your B...

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LanderApp
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  • “Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.”  - Ted Nicholas It's obvious that a lot has changed in the marketing world in the last few years. We now have blogs, social media, mobile marketing... Read more » The post Old School Marketing Tactics that Still Work appeared first on Lander Blog.

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LanderApp
Blog Post
  • Content marketing. If you are even remotely involved in the marketing world, chances are you have heard about it. A lot! Along with social media, SEO and mobile marketing, content marketing has taken the world by storm, it seems. But there's a big challenge to current and would be content marketers. Content marketing can be... Read more » The post Content Curation: How to do it Right? appeared fi...

LanderApp
LanderApp
Blog Post
  • In marketing, it's very important that you offer the right product to the right prospect in the right way. Not “getting it right” can cause you a lot of pain and frustration; it can cause your company to lose a lot of solid sales opportunities and just might put it out of business and you... Read more » The post Marketing To The Methodical Persona: A How-To Guide appeared first on Lander Blog.

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LanderApp
Blog Post
  • Do you have an online business that's struggling? Maybe you are a web designer or independent consultant who's having difficulty attracting new clients. Or you may be a blogger who's really passionate about your subject, but you feel like your pride and joy, that blog you've poured your heart and soul into is suffering from... Read more » The post How To Become An Online Authority appeared first ...

LanderApp
LanderApp
Blog Post
  • Despite all of the hype in the online marketing world over the latest cool new digital marketing tools, there's a proven channel that's often overlooked; but it consistently continues to deliver results, not just “likes” or followers”, but real, bottom line results that lead to more sales! What is this tool? Email marketing. Email marketing... Read more » The post How You Can Build a Large and Re...

LanderApp
LanderApp
Blog Post
  • Online marketing and e-commerce can be a major income generator for businesses of all kinds and sizes. E-commerce can help you make sales and win new customers around the clock, even while you are fast asleep or nowhere near your computer. If you own a local retail business, e-commerce can be a wonderful complement to... Read more » The post How You Can Make Online Payment Easier For Your Custome...

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LanderApp
Blog Post
  • What are the major mistakes that you can avoid as website manager? The following pointers should help catapult you into being the most sought after professional. Let us start with the blunders that a database admin should avoid. The post Top Mistakes to Avoid as a DBA Expert and Website Manager appeared first on Lander Blog.

LanderApp
LanderApp
Blog Post
  • A question for you... What's one of the single most important points to focus on for short-range and long-term success in your online marketing? The answer? Customer experience. Giving your customers a smooth, enjoyable buying experience, followed by great customer service after the sale, combined with ethical, low-pressure marketing to your current customer base with... Read more » The post How ...

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