LatentView Analytics
LatentView Analytics
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  • Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming a viable customer service channel. The best ones deliver a customer experience (CX) in which customers cannot tell if they are communicating with a human or a computer. AI has come a long way in recognizing the content – and context […] The post Enhancing consumer engagement through AI powered ...

LatentView Analytics
LatentView Analytics
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  • Artificial intelligence (AI) has changed the rules of the game. AI can be used to extract new insights, transform decision making and enable improved business outcomes. Getting the most out of AI investments requires looking beyond technology by getting to the heart of business transformation. Staying ahead in the rapidly evolving Artificial Intelligence race requires […] The post Four ways your c...

LatentView Analytics
LatentView Analytics
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  • Not too long ago, Supply Chain consisted mainly of a set of formulaic methods and processes. Back in those simpler days, labels were transparent: manufacturer, distributor, wholesaler, and retailer. Not anymore. Today, if an organization has to succeed amidst intense competition, they have to quickly respond to dynamic customer requirements. The only way to achieve […] The post The impact of impro...

LatentView Analytics
LatentView Analytics
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  • Rethinking data platforms to enable digital transformation: Part 2 In our previous post of the same series, we mulled over various challenges that shape engineering analytics platforms. We looked at multiple user personas that consume data within organizations and their diverse analytical workload requirements. We identified data silos and lack of workload specific compute as […] The post Designin...

LatentView Analytics
LatentView Analytics
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  • Rethinking data platforms to enable digital transformation: Part 1 Evaluating the changing technology landscape Organizations are enthusiastically transforming their operational processes and infrastructure with a razor-sharp focus on the customer at its core. The success of a business now truly depends on the rate and depth of analytics within its organization in a bid to […] The post Challenges ...

LatentView Analytics
LatentView Analytics
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  • Even as digital transformation has evolved into a fairly predictable process of platform adoption that is similar across industries with minor differences in design, it seems that every day brings news of disruption in the form of technological innovation. In consumer facing industries such as Retail, Consumer Packaged Goods (CPG), Travel or Automotive, there is […] The post Enabling Digital Trans...

LatentView Analytics
LatentView Analytics
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  • In the six previous posts in this series, we talked about a framework for mapping the data science terrain (part 1), discussed ways to monetize and extract value from information (use cases, part 2), look at where datasets reside (part 3), and how data is extracted from sources (part 4), key considerations for storing and processing […] The post Decoding the Data Science terrain: Part 7 appeared f...

LatentView Analytics
LatentView Analytics
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  • In part 6 of this series, we consider the aspect of learning from data. In today’s world where companies are awash in data, and Artificial Intelligence is upending business models and fundamentally reshaping industries,experiential learning is the critical skill that differentiates winners from losers. Learning essentially means distilling insights from data and applying it to […] The post Decodin...

LatentView Analytics
LatentView Analytics
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  • In the four previous posts in this series, we talked about a framework for mapping the data science terrain (part 1), discussed ways to monetize and extract value from information (use cases, part 2), look at where datasets reside (part 3), and how data is extracted from sources (part 4). In this post, we will […] The post Decoding the Data Science terrain: Part 5 appeared first on LatentView Anal...

LatentView Analytics
LatentView Analytics
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  • In the three previous posts in this series, we talked about a framework for mapping the data science terrain (part 1), discussed ways to monetize and extract value from information (use cases, part 2), and look at all the sources of data (part 3). In this post, we will talk about the steps in the […] The post Decoding the Data Science terrain: Part 4 appeared first on LatentView Analytics.

LatentView Analytics
LatentView Analytics
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  • Artificial Intelligence (AI) is poised to have a transformational impact on business. Information technology is no longer just about process automation and codifying business logic. Instead, insight is the new currency, and the speed with which we can scale that insight and the knowledge it brings is the basis for value creation and the key […] The post How to make Artificial Intelligence work for...

LatentView Analytics
LatentView Analytics
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  • Widespread use of forecasting across industries Forecasting is a process that is ubiquitous across industries, be it Retail, Operations, Marketing, Manufacturing, Logistics or any industry that deals with uncertainties in the global and domestic market. When it comes to industry based forecasting, the maturity of the models play an important role in the accuracy of […] The post How forecasting is ...

LatentView Analytics
LatentView Analytics
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  • As an advanced analytics firm delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage, LatentView Analytics has the privilege of working with some of the most reputed Fortune 500 brands globally, giving us insights on data trends and market gleanings. With Artificial intelligence (AI) and Machine Learning (ML) […] The post What 2018 has in...

LatentView Analytics
LatentView Analytics
Blog Post
  • When it comes to understanding customer sentiment in the holiday season, Analytics is the gift that keeps on giving! With the help of customer data, your team can target buyers, plan seasonal promotions, and manage inventory levels. The holiday season accounts for 20% of the retail industry’s annual sales and could also be responsible for […] The post Contact optimization: Engaging customers this ...

LatentView Analytics
LatentView Analytics
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  • In the previous post in this series, we talked about use cases or ways to monetize and extract value from information. Here, we’ll talk about the beginnings of the information supply chain, i.e. the place where data originates before it is collected, transformed into information, and learned as insights that drive optimal actions. It’s a […] The post Decoding the Data Science terrain: Part 3 appea...

LatentView Analytics
LatentView Analytics
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  • Did you know that a ‘totally satisfied’ customer contributes 2.6 times more revenue than a ‘somewhat satisfied’ customer? Furthermore, a ‘totally satisfied’ customer contributes 14 times more revenue than a ‘somewhat dissatisfied’ customer per Infoquest,UK. As illustrated below, businesses have a higher success rate of selling to an existing customer (60-70%) than to a new […] The post Social Medi...

LatentView Analytics
LatentView Analytics
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  • In our previous post, we described a technology/process neutral framework for data science and analytics which was more abstract and high level. In this blog we will look to dive down into the details by dividing the analytics landscape into six layers: 1. Use cases 2. Data sets 3. Data collection 4. Data preparation 5. […] The post Decoding the Data Science terrain: part 2 appeared first on Laten...

LatentView Analytics
LatentView Analytics
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  • When it comes to internet businesses, advertisement revenue generated from a cultivated base of users is one of the key metrics that define their success and longevity in the fiercely competitive space. According to a recent study conducted by HBR, more than 1.6 million commercial sites operate on the web, all vying for the attention […] The post Using Customer Lifetime Value (CLV) to optimize mar...

LatentView Analytics
LatentView Analytics
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  • Data and analytics is a vast and complex terrain, and it makes sense to start with a map of the terrain. My colleague, Karthikeyan Sankaran, has created a comprehensive mind map for data science. I’d like to create a practical guide for a technology-agnostic framework for business users, data scientists and technology professionals to understand the incredibly complex […] The post A User Guide to ...

LatentView Analytics
LatentView Analytics
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  • A strong online presence can be the key to a business’s growth with increased exposure and better communication with potential and current customers alike, but what is the point of a fancy website and lots of online activity without a carefully thought out strategy? How can you develop strategy without accurate and up-to-date analysis? This […] The post Web Analytics: A 5 step framework to unlock ...

LatentView Analytics
LatentView Analytics
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  • With the advent of Big Data and analytics, the world has changed in ways previously unimaginable. In a rapidly growing and thriving industry such as the motion picture industry, data analytics has opened a number of important new avenues that can be used to analyze past data, make creative marketing decisions, and accurately predict the […] The post The bigger picture: Using analytics to predict m...

LatentView Analytics
LatentView Analytics
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  • The optimal allocation of funds across different channels of marketing is crucial for all organizations since investment decisions need to be made depending on the contribution each channel makes to the overall sales. Marketing Mix Modelling (MMM) helps quantify the contribution of various factors to sales and recommends fund allocation across multiple channels in order […] The post Marketing Mix ...

LatentView Analytics
LatentView Analytics
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  • Innovation is what fuels the future of an enterprise-scale digital brand. However, with a business to run, protect and grow, as an enterprise CXO of a digital brand, you are always doing a tightrope walk between prioritizing feature requests and figuring out how you fare against the competition. In such a scenario, listening to your […] The post Digital panel mining: Decoding consumers in a digita...

LatentView Analytics
LatentView Analytics
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  • In this issue of our #highondata series, Professor Anindya Ghose, academic and author of the recently released TAP: Unlocking the Mobile Economy, talks to us about how consumers are creating a data trail by tapping their phones and businesses can tap into this trail to harness the power of the more than three trillion dollar […] The post #HighOnData Series Mobile economy: Tap-ping into the future ...

LatentView Analytics
LatentView Analytics
Blog Post
  • Last week, while browsing through a few sites online, my eye caught the fancy of a particular branded watch. Of course, we all know the world wide web is full of choices, and in a bid to get the best bang for my buck, I searched a couple of retail sites, and after analyzing price […] The post Personalized marketing best practices: A consumer journey appeared first on LatentView Analytics.

LatentView Analytics
LatentView Analytics
Blog Post
  • Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer requires tapping into multiple data sources and touchpoints. These include internal, external and syndicated sources. A large portion of a profile may come via unstructured data, especially from sources such as social media data, sensor data, surveys and more. An increase […] The post 5 Trends in custo...

LatentView Analytics
LatentView Analytics
Blog Post
  • According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets, the propensity of people to invest in products to improve their lifestyle has steadily increased over time. Retail growth is expected to continue growing to reach 4.42% by 2020. Herein lies an immense opportunity for retailers to increase their […] The post Analytics powered marketing for customer centri...

LatentView Analytics
LatentView Analytics
Blog Post
  • In May 2015, music streaming service, Pandora, bought Next Big Sound, a music analytics service. The deal came in succession to several other similar acquisitions in the sector. Spotify purchased Massachusetts-based music data firm The Echo Nest, while Apple purchased media analytics company Semetric, the company behind the Musicmetric music analytics platform. These acquisitions point […] The pos...

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