LatentView Analytics
LatentView Analytics
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  • In the previous post in this series, we talked about use cases or ways to monetize and extract value from information. Here, we’ll talk about the beginnings of the information supply chain, i.e. the place where data originates before it is collected, transformed into information, and learned as insights that drive optimal actions. It’s a […] The post Decoding the Data Science terrain: Part 3 appea...

LatentView Analytics
LatentView Analytics
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  • Did you know that a ‘totally satisfied’ customer contributes 2.6 times more revenue than a ‘somewhat satisfied’ customer? Furthermore, a ‘totally satisfied’ customer contributes 14 times more revenue than a ‘somewhat dissatisfied’ customer per Infoquest,UK. As illustrated below, businesses have a higher success rate of selling to an existing customer (60-70%) than to a new […] The post Social Medi...

LatentView Analytics
LatentView Analytics
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  • In our previous post, we described a technology/process neutral framework for data science and analytics which was more abstract and high level. In this blog we will look to dive down into the details by dividing the analytics landscape into six layers: 1. Use cases 2. Data sets 3. Data collection 4. Data preparation 5. […] The post Decoding the Data Science terrain: part 2 appeared first on Laten...

LatentView Analytics
LatentView Analytics
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  • When it comes to internet businesses, advertisement revenue generated from a cultivated base of users is one of the key metrics that define their success and longevity in the fiercely competitive space. According to a recent study conducted by HBR, more than 1.6 million commercial sites operate on the web, all vying for the attention […] The post Using Customer Lifetime Value (CLV) to optimize mar...

LatentView Analytics
LatentView Analytics
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  • Data and analytics is a vast and complex terrain, and it makes sense to start with a map of the terrain. My colleague, Karthikeyan Sankaran, has created a comprehensive mind map for data science. I’d like to create a practical guide for a technology-agnostic framework for business users, data scientists and technology professionals to understand the incredibly complex […] The post A User Guide to ...

LatentView Analytics
LatentView Analytics
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  • A strong online presence can be the key to a business’s growth with increased exposure and better communication with potential and current customers alike, but what is the point of a fancy website and lots of online activity without a carefully thought out strategy? How can you develop strategy without accurate and up-to-date analysis? This […] The post Web Analytics: A 5 step framework to unlock ...

LatentView Analytics
LatentView Analytics
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  • With the advent of Big Data and analytics, the world has changed in ways previously unimaginable. In a rapidly growing and thriving industry such as the motion picture industry, data analytics has opened a number of important new avenues that can be used to analyze past data, make creative marketing decisions, and accurately predict the […] The post The bigger picture: Using analytics to predict m...

LatentView Analytics
LatentView Analytics
Blog Post
  • The optimal allocation of funds across different channels of marketing is crucial for all organizations since investment decisions need to be made depending on the contribution each channel makes to the overall sales. Marketing Mix Modelling (MMM) helps quantify the contribution of various factors to sales and recommends fund allocation across multiple channels in order […] The post Marketing Mix ...

LatentView Analytics
LatentView Analytics
Blog Post
  • Innovation is what fuels the future of an enterprise-scale digital brand. However, with a business to run, protect and grow, as an enterprise CXO of a digital brand, you are always doing a tightrope walk between prioritizing feature requests and figuring out how you fare against the competition. In such a scenario, listening to your […] The post Digital panel mining: Decoding consumers in a digita...

LatentView Analytics
LatentView Analytics
Blog Post
  • In this issue of our #highondata series, Professor Anindya Ghose, academic and author of the recently released TAP: Unlocking the Mobile Economy, talks to us about how consumers are creating a data trail by tapping their phones and businesses can tap into this trail to harness the power of the more than three trillion dollar […] The post #HighOnData Series Mobile economy: Tap-ping into the future ...

LatentView Analytics
LatentView Analytics
Blog Post
  • Last week, while browsing through a few sites online, my eye caught the fancy of a particular branded watch. Of course, we all know the world wide web is full of choices, and in a bid to get the best bang for my buck, I searched a couple of retail sites, and after analyzing price […] The post Personalized marketing best practices: A consumer journey appeared first on LatentView Analytics.

LatentView Analytics
LatentView Analytics
Blog Post
  • Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer requires tapping into multiple data sources and touchpoints. These include internal, external and syndicated sources. A large portion of a profile may come via unstructured data, especially from sources such as social media data, sensor data, surveys and more. An increase […] The post 5 Trends in custo...

LatentView Analytics
LatentView Analytics
Blog Post
  • According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets, the propensity of people to invest in products to improve their lifestyle has steadily increased over time. Retail growth is expected to continue growing to reach 4.42% by 2020. Herein lies an immense opportunity for retailers to increase their […] The post Analytics powered marketing for customer centri...

LatentView Analytics
LatentView Analytics
Blog Post
  • In May 2015, music streaming service, Pandora, bought Next Big Sound, a music analytics service. The deal came in succession to several other similar acquisitions in the sector. Spotify purchased Massachusetts-based music data firm The Echo Nest, while Apple purchased media analytics company Semetric, the company behind the Musicmetric music analytics platform. These acquisitions point […] The pos...

LatentView Analytics
LatentView Analytics
Blog Post
  • Innovation is what fuels the future of an enterprise-scale digital brand. However, with a business to run, protect and grow, as an enterprise CXO of a digital brand, you are always doing a tightrope walk between prioritizing feature requests and figuring out how you fare against the competition. In such a scenario, listening to your […] The post Digital panel mining: Decoding consumer behavior in ...

LatentView Analytics
LatentView Analytics
Blog Post
  • Let us face it – There is a data deluge! It is happening right now, accelerating all the time with the world’s data doubling every two years (equivalent of Moore’s law for the data world). A lot of this data is unstructured composed of images, text, speech, videos etc. From a business standpoint, the most […] The post Breaking through text clutter with natural language processing appeared first on...

LatentView Analytics
LatentView Analytics
Blog Post
  • In this issue of our #highondata series, Professor Anindya Ghose, academic and author of the recently released TAP: Unlocking the Mobile Economy, talks to us about how consumers are creating a data trail by tapping their phones and businesses can tap into this trail to harness the power of the more than three trillion dollar […] The post Mobile economy: Tap-ping into the future appeared first on L...

LatentView Analytics
LatentView Analytics
Blog Post
  • There was a time when the internet was more text than pictures. Downloading pictures took minutes and videos, hours. More visual content meant more waiting. In short, online content was limited to text. Fast forward to 2017, and there is no denying that the world we live in is more visual than textual. Visuals have […] The post Image Analytics: Secret sauce to movie marketing appeared first on Lat...

LatentView Analytics
LatentView Analytics
Blog Post
  • Last week, while browsing through a few sites online, my eye caught the fancy of a particular branded watch. Of course, we all know the world wide web is full of choices, and in a bid to get the best bang for my buck, I searched a couple of retail sites, and after analyzing price […] The post Personalized marketing: Did you buy it or did they make you buy it? appeared first on LatentView Analytics...

LatentView Analytics
LatentView Analytics
Blog Post
  • Build a comprehensive 360 customer profile: Creating a truly comprehensive profile of a customer requires tapping into multiple data sources and touchpoints. These include internal, external and syndicated sources. A large portion of a profile may come via unstructured data, especially from sources such as social media data, sensor data, surveys and more. An increase […] The post 5 Trends in custo...

LatentView Analytics
LatentView Analytics
Blog Post
  • According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets, the propensity of people to invest in products to improve their lifestyle has steadily increased over time. Retail growth is expected to continue growing to reach 4.42% by 2020. Herein lies an immense opportunity for retailers to increase their […] The post Analytics powered marketing to drive customer c...

LatentView Analytics
LatentView Analytics
Blog Post
  • With the advent of Big Data and analytics, the world has changed in ways previously unimaginable. In a rapidly growing and thriving industry such as the motion picture industry, data analytics has opened a number of important new avenues that can be used to analyze past data, make creative marketing decisions, and accurately predict the […] The post The Bigger Picture: Using Analytics To Predict M...

LatentView Analytics
LatentView Analytics
Blog Post
  • The optimal allocation of funds across different channels of marketing is crucial for all organizations since investment decisions need to be made depending on the contribution each channel makes to the overall sales. Marketing Mix Modelling (MMM) helps quantify the contribution of various factors to sales and recommends fund allocation across multiple channels in order […] The post Marketing Mix ...

LatentView Analytics
LatentView Analytics
Blog Post
  • Businesses are well aware that analytics are changing everything—and that the difference between simply surviving, or thriving, hinges in how they interpret and utilize data. Through analytics, organizations gain insights that drive decision making about everything from marketing and customer support to accelerating product innovation. However, often, the data that holds the greatest business valu...

LatentView Analytics
LatentView Analytics
Blog Post
  • In this first post of a brief blog series, we’ll take a broad view at how organizations, such as your own, can assess analytics maturity and what they can do to move up the maturity curve faster (and ultimately, apply analytics to do everything from drive operational efficiencies, expedite product innovation and enhance consumer experience, […]The post What Is Your Organization’s “Age” Of Analytic...

LatentView Analytics
LatentView Analytics
Blog Post
  • In recent years, a lot of our conversation with our clients has revolved around how they can use data to optimize their customer’s lifecycle. Customer lifecycle is the entire path that a customer traces out and involves the following stages: 1. Target – Targeting involves delivering the right messages to the right people at the […]The post How Can You Use Data to Rethink the Customer Journey? appe...

LatentView Analytics
LatentView Analytics
Blog Post

New blog articles detected.

  • Panel Discussion: A conversation with Bas Spierenburg of Akzonobel, Marcus Hartmann of Bisnode, Sascha Vukovic of BMW and Blake Cahill of Royal Philips

    In this interactive panel discussion, the panelists and participants exchange ideas and insights into how they and their organizations use data to prepare for a digital future and the challenges they face. Here are some sound bites from the discussion. The post Panel Discussion: A conversation with Bas Spierenburg of Akzonobel, Marcus Hartmann of Bisnode, Sascha Vukovic of BMW and Blake Cahill of ...

  • Using Analytics to Drive Innovation: Subho Moulik, Head of Global Innovation, Whirlpool

    Innovation at Whirlpool is not new. We have been going down that path for some time now. Whirlpool started in the 1918's as a private label supplier to Sears. If we remained just that, we wouldn’t be where we are today. We diversified and that diversification was driven by innovation. The post Using Analytics to Drive Innovation: Subho Moulik, Head of Global Innovation, Whirlpool appeared first on...

  • A Fireside Chat with Jeroen Tas, CEO, Connected Care & Health Informatics at Royal Philips

    Question: Very rarely do you see CEO’s with a CIO background. How did you look at the same data world when you were a CIO, and how are you looking at it now? Well it's interesting. The reason I came to Philips is because Frans van Houten, CEO of Philips called me and asked me questions like How do you think Philips’s business is going to change in the digitization phase, when we turn products into...

  • How Can You Use Data to Rethink the Customer Journey?

    In recent years, a lot of our conversation with our clients has revolved around how they can use data to optimize their customer’s lifecycle. Customer lifecycle is the entire path that a customer traces out and involves the following stages: 1. Target 2. Acquire ... The post How Can You Use Data to Rethink the Customer Journey? appeared first on LatentView Analytics.

  • Infographic: Applications of Artificial Intelligence and Machine Learning in Business

    According to a report by BofA Merrill Lynch, Robots and AI solutions market will grow to US$153bn by 2020, comprising US$83bn for robot and robotics, and US$70bn for AI-based analytics. Here is an infographic on how organizations can start implementing AI. The post Infographic: Applications of Artificial Intelligence and Machine Learning in Business appeared first on LatentView Analytics.

  • Analytics Driven Precise Targeting (APT): Streamlining Strategy to Target the New Age Consumer

    The good old concept of segmentation, targeting and positioning framework, has stood the test of time and have helped marketers take strategic business decisions. These business leaders have... The post Analytics Driven Precise Targeting (APT): Streamlining Strategy to Target the New Age Consumer appeared first on LatentView Analytics.

  • How Conversion Rate Optimization Can Make or Break Your Sales Funnel

    Optimizing conversion is important, but it is essential to understand that for many visitors conversion is a process. Businesses can aid the visitors to take an action by removing the barriers in their way, but ultimately, the visitors will have to take that final leap... The post How Conversion Rate Optimization Can Make or Break Your Sales Funnel appeared first on LatentView Analytics.

  • How Social Media Data is Transforming CPG

    In this issue of our #highondata series, Dave Sheluga, Director of Consumer Insights at Ardent Mills, discusses how social media analytics have changed marketers’ understanding of their customers, and their ability to shape the future of the CPG industry. About two years ago, we saw an increase in demand for using social media data to enhance understanding of trends […] The post How Social Media D...

LatentView Analytics
LatentView Analytics
Blog Post
  • Customer Lifetime Value (CLV) is the estimated net profit a business expects to get from the entire duration of its relationship with a customer. A high CLV is desirable as it implies increased profits and higher levels of customer engagement. Analytics is today used by mature organizations across the different stages of the customer lifecycle […] The post Ways to Improve Customer Lifetime Value (...

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