Launch DRTV
Launch DRTV
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Launch DRTV
Launch DRTV
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  • New: The Launch DRTV Blog Provides a Showcase for Launch DRTV Clients and Commentary of Trends and Other Things in the World of Direct Response and Infomercials
Launch DRTV
Launch DRTV
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  • VOLAIRE Hair Volumizing System
    Working with a team of beauty industry veterans, Launch brought VOLAIRE™, a new volumizing haircare brand to life. Launch paired VOLAIRE’s president, Carey Grange, with Sex and the City star, Kristin Davis, to reveal how VOLAIRE could transform flat, limp hair into gorgeous, full-bodied volume instantly in a long form infomercial. They are accompanied by Richard Ward, the royal hairstylist to Kate...
Launch DRTV
Launch DRTV
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  • Mission Hydroactive Max TV Commercial
    The Launch assignment: To show how world champions like Serena Williams, Dwayne Wade and Drew Brees keep their cool when it’s all on the line. The answer? MISSION Athletecare™, the world’s first and only line of Athlete-Engineered™ products and the breakout leader in the Thermoregulation category. Mission wanted a campaign that simply put, lived up to the name MISSION. For Launch, that meant tur...
Launch DRTV
Launch DRTV
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  • Specific Beauty™
    Specific Beauty™ is a skin care line formulated to address the primary concerns for multi-hued women -- uneven skin tone, hyperpigmentation and texture.
Launch DRTV
Launch DRTV
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