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  • Quo co-founders Naman Desai and Amit Patel both grew up in the real-estate world. Naman’s mother was a real-estate agent, so from a young age, he experienced the logistical nightmare property hunting can be for everyone involved. After years of helping friends find apartments, they set about creating a technical solution that would focus on […]The post Quo Cures Real Estate Headaches with Conversa...

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  • Every buyer-seller relationship is built on a foundation of trust. When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows there’s a 60% chance a customer will make multiple purchases from the same company (source). […]The post 4 Ways to Regain a Customer’s Trust After Losing It appea...

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  • To some, scheduling a transfer with your bank via Whatsapp and discussing the best mobile contracts through Facebook Messenger sounds crazy. To others, this is already a reality, and it’s called conversational commerce. Conversational commerce is here, and it’s completely changing the way consumers interact with and purchase from brands. Here’s what you need to […]The post Conversational Commerce ...

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  • Thanks to ever-evolving AI, brands are able to engage with customers and leads like never before. Conversational Banking is the next big thing after mobile banking and the financial sector is adopting it en masse. Here’s what all the fuss is about, and why it’s here to stay. What is conversational banking? First, let’s define […]The post Conversational Banking: A Revolution Here to Stay appeared f...

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  • About German behavioral economist Gunnar Froh is a Web 2.0 tech-boom original who founded house-sharing app Accoleo which AirBnB acquired in 2011. After journeying to Silicon Valley to work with the accommodation giant, Gunnar wanted to iterate on the urban mobility solutions he had witnessed. Anchored in behavioral economics principles, Gunnar set about building Wunder, […]The post Wunder Increas...

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  • People don’t want to answer cold calls, email back and forth, or use impersonal contact forms. They want rich, 1:1 conversations when and where they please. They want: conversational marketing. This is why conversational marketing is the future. Our CEO and Founder, Ron Palmeri, sees that future. Gartner sees it. And, judging by the fact […]The post Conversational Marketing Is the Future, Here’s W...

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  • The chatbot craze began in 2016, but is already being replaced by the next big thing: full-fledged conversational AI. Juniper research believes conversational AI can cut business expenses by $8 Billion in less than 5 years. The potential cost savings benefits alone are enough for many enterprises to have their interests peaked, but conversational AI […]The post Using Conversational AI to Increase ...

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  • Mobile has changed buying behavior and, as a result, changed the sales funnel. Each stage of the sales funnel now becomes an opportunity for prospects to leak out to your competition. Forget the leaky sales funnel. Adopt a conversation-based approach to business to create a watertight customer journey.The post Plug the Leaks in Your Sales Funnel appeared first on Layer.

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  • For many retailers, the rush of holiday returns sparks a scramble to minimize losses. And while your bottom line is important, one thing is often forgotten in the “return as a necessary evil” mindset. The customer experience. See why smoother returns are critical in lifetime customer conversations.The post Where Returns Fit in Retail Customer Conversations appeared first on Layer.

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  • KeepTruckin is on a mission to improve the efficiency and safety of America’s trucking industry by building great technology products for truck drivers and fleet managers. This meant building seamless, customer-centric experiences for both sides. See how Layer has helped KeepTruckin pursue its mission.The post KeepTruckin: Hassle-Free Compliance for 300,000 Drivers appeared first on Layer.

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  • When you hear about eCommerce growth rates of nearly 20% year-over-year, you may think that the rising tide will raise all boats. But in instead, some of the world’s biggest retail brands struggled this holiday spending season. Let’s take a closer look at 3 reasons some retailers fell short of holiday expectations.The post The Aftermath Part 2: Why Some Retailers Lost the 2017 Holiday Shopping Sea...

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  • Jobr can trust its Career Concierge to handle so many user inquiries that they don’t need anyone to manage the bot. Why are their results so different from the 70% of Facebook Messenger chatbots that fail? Jay Feng, Jobr Lead Data Scientist, explains how building a chatbot with Layer has pushed the marketplace app forward.The post Chatbot Success: Lessons Learned from Jobr by Monster appeared firs...

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  • Twitter may feel like the best way to interact with the 90% of consumers who have used social to communicate with brands. But in reality, social customer support isn’t the key to crisis management. See why a more conversational approach to customer support is the best way to retain your customers.The post Twitter Is Not a Customer Support Strategy appeared first on Layer.

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  • Disruption in the travel industry shouldn’t feel disruptive. The customer communications strategies that used to work now feel more like solicitations. And travelers are starting to tune brands out. See how you can make customer conversations more delightful at every stage of the journey.The post Travel Companies: Focus on Customer Conversation Over Solicitation appeared first on Layer.

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  • In just two years, the rTribe mental health support platform has grown to nearly 200,000 users. We’re proud to say that Layer has been with the team from the start. Find out how we’ve helped rTribe create seamless customer conversations and build a two-sided marketplace for digital counseling.The post How rTribe Uses Layer to Transform Mental Health Support appeared first on Layer.

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  • Disruption is an ever-present challenge for incumbent financial services brands. You have two options—view disruption as a burden and take a defensive approach; or see it as an opportunity and adapt proactively. See how you can claim the innovation opportunity by improving the customer experience.The post Financial Services Disruption: Opportunity or Burden? appeared first on Layer.

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  • After a crazy week in Lisbon for Web Summit 2017, we’re back to reality. This was the fourth year Layer partnered with Web Summit to power the conference’s messaging experience and the feedback just gets better every year. Check out our takeaways from this year’s event.The post Powering the Web Summit Messaging Experience in 2017 and Beyond appeared first on Layer.

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  • We are back to San Francisco after our first Phocuswright 2017 and feel collectively energized about who we met and what we learned throughout the week. Now that we’ve had some time to reflect, here are some of our key takeaways about how customer conversations fit into the future of travel.The post Your Brand, Your Experience, Your Data: Thoughts from Phocuswright 2017 appeared first on Layer.

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  • Saltside set out to create the largest, fastest, and safest online marketplaces for people in emerging markets. They knew they needed messaging and notifications to keep users connected, but faced a build vs. buy dilemma. See why Saltside chose the Layer Customer Conversation Platform to achieve its goals.The post How Saltside Uses Layer to Power eCommerce in Developing Countries appeared first on...

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  • It’s time to bring sales and support back together. Back to the 1:1 relationships we had before mass marketing and the internet. That’s the premise I set in Part 1 of this two-part series. But what I’ve found is that getting people on board with this concept isn’t the problem. You’re probably already spending time […]The post Facilitating the Lifetime Customer Conversation appeared first on Layer.

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  • Everyone has a horror story where they had to call customer support to solve a problem only to receive an untimely sales pitch. How can you upsell successfully and create a more loyal, profitable customer base? Don’t just focus on making another sale. Focus on lifetime customer conversations that naturally deliver more value over time.The post The Psychology of Upselling appeared first on Layer.

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  • Chatbots, machine learning, and artificial intelligence all make it easier to take a more hands-off approach to customer conversations. But is that really the best idea? If you’re trying to automate engagement because you think that’s what consumers want, it’s time to take a closer look at the state of customer conversations. The post Rethinking the Pursuit of Customer Conversation Automation appe...

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