Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Magic Windows of Time
    Businesses that perform technical consulting services that stretch out over a long period face a particularly difficult challenge when it comes to getting client testimonials and stories. At Leading Results, we work with a number of these types of companies (environmental consulting and remediation, ERP consultants, long-term labor outsourcing, and the like). You don’t run across these...
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Emojis at Work:
    First, there’s a debate about whether the plural for the word “emoji” is “emoji” or “emojis” … This author prefers “emojis,” so that’s what this blog will use. Moving on. Emojis are visual representations of emotions, objects, or symbols. They used to be called emoticons (emotional icons) and were often created with punctuation marks and viewed sideways. :) Now they’re called emoji...
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • 5 Reasons Hiring an Agency Should be Your Marketing Strategy
    Smart business owners realize that delegating functions that aren’t core to the value they offer their customers is the key to growth. In fact, most small business owners agree that marketing isn't something they’re good at – and they don’t intend to learn. That’s why it’s time to hire a marketing agency: you can outsource nearly every business function to a firm that will provide the...
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Why Outsourcing Your Marketing Grows Your Business
    If you know me professionally, you know how ironic it is that I’m writing about this topic, because delegating has always been EXTREMELY difficult for me. As a business owner, manager, or executive, you’re probably experiencing the same struggle I experience with outsourcing or delegating work – and because you’re reading this blog, you’re toying with the idea of outsourcing your marke...
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • What Do Waffles Have to do with Hiring?
    Two years ago, I found myself standing smack in the middle of Hubspot’s kitchen in Boston, blocking the way for busy HubSpotters grabbing breakfast before work. I’m sure they wondered what I was doing and thought I was a little crazy. In front of me stood several waffle-making stations next to a selection of incredible toppings, like chocolate chips (my favorite), bananas, berries, hon...
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • 3 Reasons Brand Awareness Makes a Difference
    I’m in the market for a new TV ... and if you’ve shopped for a new TV before, you know there are a lot of identical products – they may have different logos, but they’re the same. The question then becomes “How do I decide which one to get?” and my immediate thought is “Oh, I know that brand, that looks cool” or “I’ve never heard of them before, pass.” In reality, the brand I’ve never ...
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Millennials are Just Young Adults
    During the last few months, I’ve been reading about millennials – the good, the bad, and the ugly – and ultimately, I find myself fed up with the stereotypes. I have 2 daughters who fit squarely in the millennial demographic, and my experiences with them and their friends are nothing like the stereotypes out there.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • I'm a Millennial – Here's How to Talk to Me
    Move over, baby boomers – the millennials are taking over. Which makes them the demographic every marketer wants to charm. But how? They’re not a traditional audience, having grown up never knowing the pain of not having the internet, and are less “susceptible” to traditional marketing than previous generations.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Millennials: Experiences & Tiny Houses
    Millennials. They seem to be what everyone is discussing these days, and it probably has a lot to do with them outnumbering every other generation and completely influencing everything in their takeover. The hardest thing for marketers – or anyone else, for that matter – to pin down is what makes millennials tick. 
Leading Results, Inc
Leading Results, Inc
YouTube Video

New YouTube videos detected.

Leading Results, Inc
Leading Results, Inc
YouTube Video

New YouTube videos detected.

  • Importance of Video
    Video has become a necessity for your marketing! If you haven't already it's time to jump in. Watch this short video for more information.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Spider-Man is a Millennial, and His Superpower is Emotional Intelligence
    Spider-Man can crawl across the ceiling, shoot webs, sense danger, and lift cars. But it turns out he has another super power: emotional intelligence. Tom Holland is the new actor portraying Peter Parker/Spider-Man in Spider-Man: Homecoming, and the box office and critics are eating up his take on the web spinner.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • If It's Ain't Broke... Hack It... Thinking Outside the Box
    So ... we love HubSpot. We love it so much we have enough shirts in the office to outfit a soccer team. We love it so much we think it's the best thing since sliced bread. Why? Because HubSpot enables us to service our clients in new and innovative ways.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Why People Aren’t Watching Your Videos
    Congratulations – you made a marketing video! It was a ton of work, but now you can sit back, relax, and watch the view count climb … right? Maybe not. See, just posting a video isn’t enough. Like other content you post, many elements go into choosing topics, filming, editing, optimizing, publishing, and getting prospective customers to watch it.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • 3 Reasons to Include Motion in Your Marketing
    Congratulations – you’ve successfully attracted someone to your website! Now: how do you stop them from clicking the dreaded back button so they have time to gain value from your content? Incorporate motion.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • What's the Purpose of Marketing?
    Is the purpose of marketing to create leads? No – it’s to create relationships. I know you’re wondering what I mean, so allow me to explain: when you build the relationship, the business will come naturally. Here are some ideas for building relationships through your marketing:
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • 3 Ways to Update Old Blog Posts to Increase Website Traffic
    As marketers, we’re content creation machines. We create new blog posts, emails, guides, and website content to attract new prospects, nurture leads, and delight our customers. But we sometimes forget there’s priceless gold currently living on our website that just needs a little love to flourish. To realize your content’s existing potential, start by examining old blog posts.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Marketing Monster Mashup: a LOTTA fun!
    Last month I talked about the Leading Results podcast, Marketing Monster Mashup, and our guest Darling Jimenez. As a refresher, the podcast’s name is inspired by our content monster and company mascot Roco. He loves to devour content, so we added a podcast to his nutritional intake. I’m Matt, and I host the whole crazy affair.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • The Honey Approach
    You’ve probably heard, over and over, this common saying that’s been passed down from generation to generation:  “You can catch more flies with honey than you can with vinegar.” This age-old saying is true in dealing with people as well as flies, and especially true when dealing with outsourced companies that help your business with a variety of functions. 
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Words Matter – A Lot
    We all sell every day. We sell ideas, we sell products, we sell our spouse or kids on why our idea is a good (or the right) idea. We sell ourselves on what we should do for ourselves – why to go to the workout class, why to eat this, and why not to do that.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Will You Accept the Marketing Revival Challenge?
    Throughout our blog, you’ll notice that we discuss a wide variety of topics relating to marketing best practices, including tips and tricks to improve your lead generation efforts. As a team, we constantly push ourselves and push the envelope to create the best results for our client’s short- and long-term goals. We’re in the business of creativity, thought leadership, and having a dee...
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • 4 Reasons You Need HUGs in Your Life
    There comes a point in time where everyone needs a HUG – a HubSpot User Group, that is! A HUG is a meeting where attendees learn marketing tips and tools to expand their marketing efforts, and the great news is that it’s open to anyone interested in learning new marketing ideas, not just HubSpot users. In the age of technology and social media, it’s important that we don’t stray from p...
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Marketing Monster Mashup: Spotlight on Darling Jimenez!
    Did you know Leading Results has a podcast? Well, we do, and it’s called “Marketing Monster Mashup.” What’s with the name, you ask? Well, Roco is our company mascot and content monster. He loves to devour content, so we decided to add a podcast to his nutritional intake. I’m Matt, and I host the whole crazy affair.
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Choosing the Right Client – It’s Not Just About the Cha-ching
    In life, we’re forced to make choices we don’t want to make, and these choices come with a pretty little basket of consequences wrapped in a bow. Sometimes we realize we made the wrong choice when we peek inside the basket; other times we smile triumphantly when we see that our choices have been successful. In business, we also have to make decisions we might not want to make – leads ...
Leading Results, Inc
Leading Results, Inc
Blog Post

New blog articles detected.

  • Need Better Editing? Right This Way, Please.
    First things first: No automatic editing tool can ever take the place of a human – nothing is better than a professional editor who understands the natural flow of language and has a strong grasp of grammar and punctuation. That being said, if you’re the human who does the editing and you want to take a last pass over your work, or if the human who does the editing is unavailable and ...

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