Leading Results, Inc
Leading Results, Inc
Blog Post
  • The sales funnel is the buying process customers “fall” through when making a purchase. Things like your industry, business model, product, pricing, and audience mean your funnel won’t look like every other funnel – B2C customers, for example, often spend less time in the middle of the funnel, whereas B2B customers need more nurturing in that stage.

Leading Results, Inc
Leading Results, Inc
Blog Post
  • Welcome to A/B testing 101! We’re going to walk through A/B testing by defining it and then discussing the three steps of how to A/B test effectively: prep work, what to do during testing, and post-A/B testing. Then we’ll discuss the benefits – one of which is how A/B testing can CYA.

Leading Results, Inc
Leading Results, Inc
Blog Post
  • Leveraging LinkedIn can be a powerful way to drive sales leads; in fact, LinkedIn claims that 80% of B2B leads come from using LinkedIn. (Read other powerful statistics on marketing with LinkedIn here.) To understand the value of LinkedIn as a lead generation tool, it helps to understand its users and the information it offers. There’s a wealth of knowledge available to support B2B salespeople ...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • Facebook Live launched in April 2016 and is a useful tool for furthering your brand. Live streaming has opened the door to much larger audiences and can add to your sales funnel. Many businesses don’t use it because they (well, their employees) are too self-conscience about being live in front of a camera. I promise once you hear these stats you’ll change your mind.

Leading Results, Inc
Leading Results, Inc
Blog Post
  • Einstein (supposedly) said, “The definition of insanity is doing the same thing over and over again and expecting different results.” Believe it or not, this applies even to your marketing efforts. If you’re in charge of the marketing for your company and aren’t getting the results you’re expecting, it’s time to try something different. As the go-to marketing person, it’s your job to push the ...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • After being acquired by Microsoft in 2016, LinkedIn has gone through monumental changes, including the robust integration of Microsoft’s suite of services, including Office 365, an expanded publishing platform, and streamlined desktop and mobile apps. Critics had a lot to say, noting that Microsoft’s acquisition was the inevitable demise of LinkedIn. Over the past several months, however, media...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • Prospecting by email is challenging – and often unrewarding. After all, 112.4 billion (yeah, with a B) business emails are exchanged every day. That’s 122 emails per day, per person. And that’s an average; you can bet the president of my company receives far more emails than this lowly editor – so you won’t be surprised about how carefully you need to craft your emails.

Leading Results, Inc
Leading Results, Inc
Blog Post
  • You’ll never guess what I’m here to talk to you about today – that’s right, SOCIAL MEDIA. Social media continues to be a major key to your business’s success, and it’s important to understand how to get leads with it. A popular theme right now is that Twitter is on a downslope as far as success and popularity go, but it’s not a lost cause. Here are 3 ways to maximize your opportunity for leads...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • In 2007, Google received 438 billion searches – all year. In 2017, Google received 100 billion searches – every month. If you look at your search history, you’ll probably find searches like “sushi near me” or “closest post office.” Google My Business (GMB) is arguably the most relevant and effective digital touchpoint to elevate a lead’s first impressions of your company, improve your local SEO...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • How do you get someone to do something they don’t want to do? A quintessential question asked by wives/husbands, children, parents, and – you guessed it – marketers and salespeople everywhere.  Many books have been written on the power of persuasion, the science of likability, and a myriad of tactics to encourage someone to do something they aren’t enthusiastic about doing. From personal exper...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • “You can’t market what we do and you can’t sell what we do. We’re a commodity and an expense; companies aren’t looking for us – they only call when they need us.” I’ve heard some version of this statement from dozens of clients and prospective clients over the 8+ years we’ve been in business. I heard it hundreds of times from my sales and marketing partners when I was in corporate software sal...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • Anyone who has a Facebook account knows it’s easy to feel overwhelmed by the number of posts you see on your newsfeed from friends and advertisers. As the power of organic reach decreases, the need for paid advertising increases, and Facebook’s advertising platform is one of the most powerful tools available to a marketer – it can reach over 2 billion active users all over the world in the blin...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • People say beauty is in the eye of the beholder, and I can think of no place that is more applicable than in the world of creative web design. A simple tour of internet sites yields thousands of websites with different colors, shapes, styles, and features. Many of these websites are unique, many of them look the same, but at a glance, it’s easy to see that not all sites are created equal.

Leading Results, Inc
Leading Results, Inc
Blog Post

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