Leading Results, Inc
Leading Results, Inc
Blog Post
  • You’ll never guess what I’m here to talk to you about today – that’s right, SOCIAL MEDIA. Social media continues to be a major key to your business’s success, and it’s important to understand how to get leads with it. A popular theme right now is that Twitter is on a downslope as far as success and popularity go, but it’s not a lost cause. Here are 3 ways to maximize your opportunity for leads...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • In 2007, Google received 438 billion searches – all year. In 2017, Google received 100 billion searches – every month. If you look at your search history, you’ll probably find searches like “sushi near me” or “closest post office.” Google My Business (GMB) is arguably the most relevant and effective digital touchpoint to elevate a lead’s first impressions of your company, improve your local SEO...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • How do you get someone to do something they don’t want to do? A quintessential question asked by wives/husbands, children, parents, and – you guessed it – marketers and salespeople everywhere.  Many books have been written on the power of persuasion, the science of likability, and a myriad of tactics to encourage someone to do something they aren’t enthusiastic about doing. From personal exper...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • “You can’t market what we do and you can’t sell what we do. We’re a commodity and an expense; companies aren’t looking for us – they only call when they need us.” I’ve heard some version of this statement from dozens of clients and prospective clients over the 8+ years we’ve been in business. I heard it hundreds of times from my sales and marketing partners when I was in corporate software sal...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • Anyone who has a Facebook account knows it’s easy to feel overwhelmed by the number of posts you see on your newsfeed from friends and advertisers. As the power of organic reach decreases, the need for paid advertising increases, and Facebook’s advertising platform is one of the most powerful tools available to a marketer – it can reach over 2 billion active users all over the world in the blin...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • People say beauty is in the eye of the beholder, and I can think of no place that is more applicable than in the world of creative web design. A simple tour of internet sites yields thousands of websites with different colors, shapes, styles, and features. Many of these websites are unique, many of them look the same, but at a glance, it’s easy to see that not all sites are created equal.

Leading Results, Inc
Leading Results, Inc
Blog Post
Leading Results, Inc
Leading Results, Inc
Blog Post
  • If you’re like me, you hate contacting customer support – I’ll try anything I can think of to fix the problem before forcing myself to contact customer support. The few times I need to, I wish it could be an easy process, but it just isn’t. Everything a company does should revolve around providing a positive customer experience, but sometimes the customer support doesn’t meet those exp...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • A survey about millennials in the B2B marketing space showed that:  22% of marketing and sales teams believe they deal with millennial buyers or influencers 21%-40% of the time 46% believe they deal with millennial buyers <20% of the time Those marketing and sales teams are very wrong – 73% of millennials are involved in B2B purchasing decisions.

Leading Results, Inc
Leading Results, Inc
Blog Post
  • Thanks to Google and social media, it’s easier than ever for customers to learn about your business. Positive reviews are critical in today’s marketplace; it’s been proven that reviews – both positive and negative – from real customers influence others’ decisions to buy from a business.

Leading Results, Inc
Leading Results, Inc
Blog Post
  • It’s the time of year your thoughts should turn to planning, but if you’re like most executives or business owners, you have competing priorities. You’re trying to finish the current year on a high note. You have family obligations for holidays. And you’re trying to make plans for next year.

Leading Results, Inc
Leading Results, Inc
Blog Post
  • Thor: Ragnarok is a considerable risk-taking departure in style from the first Thor movie, which was essentially a Shakespearean play meets superheroes. The second film in the franchise, Thor: The Dark World, was aptly named – a dark story where Thor even loses his love interest. Ragnarok is sort of the Norse version of Armageddon, so it could have easily continued the dark view and to...

Leading Results, Inc
Leading Results, Inc
Blog Post
  • Google My Business is a free listing service provided by Google that helps your business show up on Google Search and Maps. Google wants their users to have the best search experience, so they’ve made it easy for businesses to create listings where visitors can get information without even opening a website. With recent updates, Google My Business can be optimized for service businesse...

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