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  • E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. Please visit Marketing Land for the full article. The post Nailing down ads for the holiday season appeared first on Learn Digital Marketing.

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  •  Pinterest is adding a new feature today that allows users to pinch a photo to zoom in and out on various Pins, matching a feature that’s available on a lot of other services like Instagram. Pinterest is trying to be a central hub of high-quality photos and videos centered around ideas and products, but this still more or less exemplifies that the ability to manipulate photos within the… Read More...

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  • Google's plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it means for marketers and how they can start rethinking display. Please visit Marketing Land for the full a... The post Google’s big gamble on ad blocking and why you should care appeared first on Learn Digital Marketing.

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  •  In the latest update to its messaging app, Line has added a livestreaming feature, called Chat Live, which can be used in group or multi-person chats of up to 200 people. Read More The post Messaging app Line adds livestreaming for group chats appeared first on Learn Digital Marketing.

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  • As the busy holiday season fast approaches, columnist Andrew Waber explains why it's important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels. Please visit Marketing Land fo... The post Retailers: Here are the building blocks for winning the digital shelf appeared first on Learn Digital Marketing.

Learn Digital Marketing
Learn Digital Marketing
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  • As the busy holiday season fast approaches, columnist Andrew Waber explains why it's important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels. Please visit Marketing Land fo... The post Retailers: Here are the building blocks for winning the digital shelf appeared first on Learn Digital Marketing.

Learn Digital Marketing
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Learn Digital Marketing
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  •  Roughly 1 in 30 Facebook users tells someone Happy Birthday each day, showing Facebook’s first major emergent behavior is still going strong. Now Facebook is equipping the 45 million people sending birthday wishes each day with some new features. Now instead of just posting a soulless “HBD” or “Happy Birthday!” on someone’s wall with no personal message,… Read More The post 45 million people send...

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  •  Taking inspiration from line drawings, Reddit, and Messenger, Facebook is overhauling the design of the News Feed to make it more legible, clickable, and commentable. Specifically, Facebook now makes it much clearer where threads start and end in comments. Meanwhile, Instagram today got a little redesign itself with comment reels now being threaded so you can have sub-conversations in… Read More ...

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  •  For all the talk about the internet as a great uniter across geographical and ideological divides, it’s just as often used as a tool to deepen divides, as many users are content to stay within their ideological echo chambers. There’s no easy fix, but when hateful rhetoric begins to manifest itself as real-world violence, a failure to take a stand moves beyond theoretical. Read More The post What ...

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Learn Digital Marketing
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  • Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. Please visit Marketing Land for the full article. The post How to generate ideas when competitive analysis shows you nothing appeared first on Learn Digital Marketing.

Learn Digital Marketing
Learn Digital Marketing
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  • In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a "race team," develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy). Please visit Marketing ... The post Martech enablement series: Part 2 — The race team analogy appeared first on Learn Digital Marketing.

Learn Digital Marketing
Learn Digital Marketing
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  • Here is a recap of what happened in the search forums today... The post Daily Search Forum Recap: August 15, 2017 appeared first on Learn Digital Marketing.

Learn Digital Marketing
Learn Digital Marketing
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  • From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar. Please visit Marketing Land for the full article. The post 5 ways to ramp up your digital media measurement appeared first on Learn Digital Marketing.

Learn Digital Marketing
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Learn Digital Marketing
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  • Today, Instagram announced a major upgrade to its comments section that will let people thread different conversations under a single post. The feature was first reported as a test on Android apps earlier this summer, but now, the company is adding t... The post Instagram is updating its comments with conversation threads appeared first on Learn Digital Marketing.

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Learn Digital Marketing
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  • Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default. Please visit Marketing Land for the full article. The post Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update appeared first on Learn Digital Marketing.

Learn Digital Marketing
Learn Digital Marketing
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  • Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web... The post Daily Search Forum Recap: August 14, 2017 appeared first on Learn Digital Marketing.

Learn Digital Marketing
Learn Digital Marketing
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  • Facebook is also adding controls for brands to specify who can tag them in a post and for creators to manage who can promote their posts. Please visit Marketing Land for the full article. The post Facebook lets brands promote publishers’, influencers’ posts as ads appeared first on Learn Digital Marketing.

Learn Digital Marketing
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Learn Digital Marketing
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  •  Snapchat’s got a new trick to stay one step ahead of Instagram. Snapchat “Crowd Surf” uses artificial intelligence machine learning technology to analyze when lots of people are all recording the same musical performance at the same time. It can then lace together the different angles while keeping the song playing smoothly. Read More The post Snapchat ‘Crowd Surf’ stitches together everyone’s co...

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Learn Digital Marketing
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  • Do your clients know what you're doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. Please visit Marketing Land for the full article. The post Disclosure and transparency: The agency/client relationship twins appeared first on Learn Digital Marketing.

Learn Digital Marketing
Learn Digital Marketing
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  • Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate... Please visit Marketing Land for the full article. The post Search marketers save $400 on SMX East unt...

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