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Learn Digital Marketing
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  • New: Syndicated content sometimes gets a really bad rap in our industry. Well, I've got a confession to make. You should, too – and here's why. What Is Content Syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader
  • Old: Syndicated content sometimes gets a really bad rap in our industry. Well, I've got a confession to make. You should, too – and here's why. What Is Content Syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience. Syndicated content not only increases your reach and brand awareness, it also builds links and can help drive more traffic to your original article. What’s So Great About Content Syndication? You need to syndicate your content. You'd be crazy not to. Most of the biggest and most influential sites on the web feature syndicated content, including the New York Times, the Huffington Post, and CNN. The web is so big and so noisy. It isn't reasonable to think that all the people you want to reach will read your story just because you published it on your own blog. Syndicating your content gets your blog posts (either the full article or a shortened version of it) in front of a different
Learn Digital Marketing
Learn Digital Marketing
Page Metadata Change
  • New: Syndicated content sometimes gets a really bad rap in our industry. Well, I've got a confession to make. You should, too – and here's why. What Is Content Syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader
  • Old: Syndicated content sometimes gets a really bad rap in our industry. Well, I've got a confession to make. You should, too – and here's why. What Is Content Syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience. Syndicated content not only increases your reach and brand awareness, it also builds links and can help drive more traffic to your original article. What’s So Great About Content Syndication? You need to syndicate your content. You'd be crazy not to. Most of the biggest and most influential sites on the web feature syndicated content, including the New York Times, the Huffington Post, and CNN. The web is so big and so noisy. It isn't reasonable to think that all the people you want to reach will read your story just because you published it on your own blog. Syndicating your content gets your blog posts (either the full article or a shortened version of it) in front of a different
Learn Digital Marketing
Learn Digital Marketing
Page Metadata Change
  • New: LONDON — Instagram's fashion stars can be a source of style inspo, ideas and useful tips.  While fashion bloggers' feeds are replete with effortless-yet-flawless photography, reality couldn't be further from the glamorous lives portrayed via social media.  Whether bloggers are
  • Old: LONDON — Instagram's fashion stars can be a source of style inspo, ideas and useful tips.  While fashion bloggers' feeds are replete with effortless-yet-flawless photography, reality couldn't be further from the glamorous lives portrayed via social media.  Whether bloggers are publishing posts sponsored by brands, or parading outfits paid for by brands during fashion week, shrewd bloggers and brands have turned social media into a big-buck business.  This monetisation of fashion blogging — a.k.a. "influencer marketing" — has caused something of a rift in the fashion industry, with Vogue's creative digital director lashing out at fashion bloggers who are killing the fashion industry.  Read more...More about Social Media, Instagram, Lifestyle, Vlogger, and Influencers
Learn Digital Marketing
Learn Digital Marketing
Page Metadata Change
  • New: Gary Illyes said on Friday that in Zurich, where many of the Google webmaster analysts live, that it is a holiday both on Friday and Monday. He added on Twitter that due to the holiday, they decided to hide some easter eggs on their blog...
  • Old: Gary Illyes said on Friday that in Zurich, where many of the Google webmaster analysts live, that it is a holiday both on Friday and Monday. He added on Twitter that due to the holiday, they decided to hide some easter eggs on their blog...
Learn Digital Marketing
Learn Digital Marketing
Page Metadata Change
  • New: Epic copywriting is an integral part of driving traffic and making conversions. Smashing Magazine even states that “it’s not uncommon for proper copywriting to increase search traffic by 50 percent and conversion rates by 30 percent.” But being a great copywriter requires more
  • Old: Epic copywriting is an integral part of driving traffic and making conversions. Smashing Magazine even states that “it’s not uncommon for proper copywriting to increase search traffic by 50 percent and conversion rates by 30 percent.” But being a great copywriter requires more than simply being great at writing. You need to have a fundamental understanding  [click to continue...]
Learn Digital Marketing
Learn Digital Marketing
Page Metadata Change
  • New: People always ask me how I’ve built up such a huge audience for my blogs. Part of my secret sauce? I’ve been blogging for well over a decade now. But not everyone has been blogging for years, and I get that. Some of you may have started a blog years ago but abandoned it. I 
  • Old: People always ask me how I’ve built up such a huge audience for my blogs. Part of my secret sauce? I’ve been blogging for well over a decade now. But not everyone has been blogging for years, and I get that. Some of you may have started a blog years ago but abandoned it. I  [click to continue...]
Learn Digital Marketing
Learn Digital Marketing
Page Metadata Change
  • New: These days, “sales” is perceived as a negative four-letter word. Sales has gotten a bad rep. When you hear the word “sales,” you probably think of pushy salespeople or telemarketing calls. The stigma of sales affects bloggers too. Lots of bloggers are afraid to sell to their
  • Old: These days, “sales” is perceived as a negative four-letter word. Sales has gotten a bad rep. When you hear the word “sales,” you probably think of pushy salespeople or telemarketing calls. The stigma of sales affects bloggers too. Lots of bloggers are afraid to sell to their readers. They don’t want to lose the audience  [click to continue...]
Learn Digital Marketing
Learn Digital Marketing
Page Metadata Change
  • New: Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time search and social stats. Please visit Marketing Land for the full article.
  • Old: Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time search and social stats. Please visit Marketing Land for the full article.

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