Optimize Your Checkout Page For Conversion
Your customer reaches your online store’s checkout page. Suddenly she isn’t so certain about buying your product. Maybe it’s because there’s an extra shipping charge, or your checkout is hosted on a different URL, or she just doesn’t trust you with her credit card information.
She closes your tab.
This is happening to you right now. In fact, for every 3 people who reach your checkout page, 2 ab...