
Leo Burnett Company, Inc., otherwise known as Leo Burnett Worldwide, Inc., is an American globally active advertising company, founded in 1935 in Chicago by Leo Burnett. Part of Publicis Groupe, the world's oldest and third largest advertising agency holding group, Leo Burnett is one of the largest agency networks with 85 offices and 9,000+ employees.
WikipediaOn August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole. Tags: social media, technology, mar...
Hi there. Welcome to the latest Frisk special! We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal. The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping...
Howdy. Welcome to the latest Frisk special. We’re deep into 2015 now – still not quite sure how that happened, something to do with the Higgs Boson probably – and it’s been making us think a lot about the subject of Loyalty. Did you make a new year’s resolution? And if so, did you stick to it? We’ve found a fairly even split between people who’ve remained loyal to their self-imposed vows and tho...
Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, ...
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole. Tags: social media, technology, mar...
Hi there. Welcome to the latest Frisk special! We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal. The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping...
Howdy. Welcome to the latest Frisk special. We’re deep into 2015 now – still not quite sure how that happened, something to do with the Higgs Boson probably – and it’s been making us think a lot about the subject of Loyalty. Did you make a new year’s resolution? And if so, did you stick to it? We’ve found a fairly even split between people who’ve remained loyal to their self-imposed vows and tho...
Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, ...
The latest Eye On takes a closer look at Snapchat’s newly announced sponsored stories. Why’s it important? Snapchat usage is exploding. In September 2014, GlobalWebIndex reported that between 40 - 50% of US, UK and Canadian teens use Snapchat. Stories are getting 1 billion views per day and 800 million snaps per day. According to Niche, Snapchat is the 3rd most popular platform for teens behind...