Leo Burnett Company, Inc., otherwise known as Leo Burnett Worldwide, Inc., is an American globally active advertising company, founded in 1935 in Chicago by Leo Burnett. Part of Publicis Groupe, Leo Burnett is one of the largest agency networks with 85 offices and 9,000+ employees. In January 2016, Leo Burnett Worldwide named Rich Stoddart CEO. Stoddart replaced Tom Bernardin.

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Leo Burnett
Leo Burnett
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Leo Burnett
Leo Burnett
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  • On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole. Tags: social media, technology, mar...

Leo Burnett
Leo Burnett
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Leo Burnett
Leo Burnett
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  • Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you don’t want to miss.

Leo Burnett
Leo Burnett
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  • Hi there. Welcome to the latest Frisk special! We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal. The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping...

Leo Burnett
Leo Burnett
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  • Howdy. Welcome to the latest Frisk special. We’re deep into 2015 now – still not quite sure how that happened, something to do with the Higgs Boson probably – and it’s been making us think a lot about the subject of Loyalty. Did you make a new year’s resolution? And if so, did you stick to it? We’ve found a fairly even split between people who’ve remained loyal to their self-imposed vows and tho...

Leo Burnett
Leo Burnett
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  • Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, ...

Leo Burnett
Leo Burnett
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Leo Burnett
Leo Burnett
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New SlideShare presentations detected.

  • Eye On: Why Do Instagram Stories Matter?

    On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole. Tags: social media, technology, mar...

  • The Buying Acceleration and Incentive Tool (B.A.I.T.)

    A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity.

  • Eye On: Instagram's Feed Gains Order

    The latest “Eye On” explores Instagram’s new algorithm and what it means for users and brands.

  • Arc Presents the “Must Have Guide to GlobalShop”

    Our shopper-marketing leaders share their tips for making the most out of the GlobalShop 2016 conference.

  • Eye On Reactions: Facebook Goes Beyond Likes

    Read what the new Reaction buttons mean and how they will affect performance measuring and reporting.

  • Eye On: Twitter’s Alternate Timeline

    Twitter’s new algorithm ranks tweets based on users’ past engagements. The new timeline can increase visibility of a brand’s tweets hours after they have been published.

  • London Predictions 2016

    Where is this year’s mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Let’s explore with Leo Burnett London’s annual predictions — a collection of thoughts about future trends of 2016.

  • 4Q15 GPC, Indonesia

    A recap of Leo Burnett’s 4Q15 Global Product Committee (GPC) meeting in Indonesia, including links.

  • Holiday Shopping Hacks

    Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you don’t want to miss.

  • Eye On: Facebook's Stories Have a Soundtrack

    The latest “Eye On” zooms in on the Facebook Mobile Page’s new features and updates.

  • Eye On: Mobile Facebook Gets an Info-Lift

    The latest “Eye On” zooms in on the Facebook Mobile Page’s new features and updates.

  • Pencil Shavings: 3Q15 GPC, Costa Rica

    A recap of Leo Burnett’s 3Q15 Global Product Committee (GPC) meeting in Costa Rica, including links.

  • Howard and the Amazing Eye Exam

    Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about children’s eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/

  • Be Unstoppable #LikeAGirl
  • Frisk May 2015: Election

    Hi there. Welcome to the latest Frisk special! We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal. The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping...

  • Frisk February 2015: Loyalty

    Howdy. Welcome to the latest Frisk special. We’re deep into 2015 now – still not quite sure how that happened, something to do with the Higgs Boson probably – and it’s been making us think a lot about the subject of Loyalty. Did you make a new year’s resolution? And if so, did you stick to it? We’ve found a fairly even split between people who’ve remained loyal to their self-imposed vows and tho...

  • Hugs and Disses: Valentine's Day Insights from Arc

    Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, ...

  • Frisk: Predictions 2015

    The special edition of Leo Burnett London’s Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.

  • Pencil Shavings: 4Q14 GPC, Beijing

    This edition of Pencil Shavings captures the fourth Global Product Committee meeting of 2014, held last month in Beijing. In addition to the 4Q14 collection of 8-ball and 7+ work, this issue includes a profile of LB Sri Lanka (Colombo), coverage of the 2014 Agency of the Year Awards and much more.

  • Eye On: Snapchat Sponsored Stories

    The latest Eye On takes a closer look at Snapchat’s newly announced sponsored stories. Why’s it important? Snapchat usage is exploding. In September 2014, GlobalWebIndex reported that between 40 - 50% of US, UK and Canadian teens use Snapchat. Stories are getting 1 billion views per day and 800 million snaps per day. According to Niche, Snapchat is the 3rd most popular platform for teens behind...

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