The Life Is Good Company is a New England–based apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good."

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Life is good
Life is good
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  • Fun is Like a Jack-o-Lantern
    As adults, we can all benefit from (not so much finding time, but) making time for fun in our lives. That means recognizing fun’s unique power to help us retain a youthful enthusiasm, and committing to it even when our calendars appear packed with more serious business. If fun has the power to draw people […] The post Fun is Like a Jack-o-Lantern appeared first on Life is good.
Life is good
Life is good
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  • Playmaker Spotlight – Kay Walsh
    Addiction has done it’s best to swallow Kay Walsh. It ravaged her father. Tormented her mother. Took two of her brothers. “I’m addicted to food,” she admits, “and I’ve worked my butt off to keep addiction from consuming my children.” But, Kay didn’t stop with just her kids. Professionally, Kay’s been a community organizer, trauma […] The post Playmaker Spotlight – Kay Walsh appeared first on Life ...
Life is good
Life is good
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  • Playmaker Spotlight – Julie Enos Brennan
    By the time she was 34, Julie Enos was a Boston Public School teacher, mother of a darling three year-old boy named Jayce, three-months pregnant, and a widow. Jon, the first great love of her life and the father of her children, was involved in a fatal car accident early in the morning on Valentine’s […] The post Playmaker Spotlight – Julie Enos Brennan appeared first on Life is good.
Life is good
Life is good
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  • Optimistic By Nature
    Walden Pond is a beautiful swimming hole in Concord, Massachusetts, not too far from Boston. On the north end of the pond, a trail through the woods leads you to the original site of Henry David Thoreau’s famous “tiny house” – a ten by fifteen foot cabin. He lived there for two years beginning in […] The post Optimistic By Nature appeared first on Life is good.
Life is good
Life is good
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  • Go Places
    The post Go Places appeared first on Life is good.
Life is good
Life is good
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  • Norayma | Playmaker and Good Story
    The Life is Good Kids Foundation partners with leading childcare organizations to positively impact the quality of care delivered to the most vulnerable children. Learn more about Norayma and her work as a Life is Good Playmaker at Lifeisgood.com.
Life is good
Life is good
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  • Jessen | Good Stories
    In a plain manila envelope was delivered one of our more inspiring good stories. It was a beautifully bound story of Jessen, a 6-year-old cancer survivor and his mom, who's making sure that all his days are ones to remember.
Life is good
Life is good
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Life is good
Life is good
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  • Taking Back the Neighborhood | Good Stories
    Last fall we met Quentin in Chicago working with the amazing team at IGrow Chicago. With violence daily surrounding his community, Quentin decided him and his neighborhood needed to wake up and do better. For their kids and for themselves. They decided to start a company called Englewood Peace Company, making and designing t-shirts with a positive message. The EPC gives back 25% of the proceeds to...
Life is good
Life is good
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  • She Raises the Standard | Rajvie's Hero
    Each one of us has a choice every day — to focus our energy on either obstacles or opportunities. We can dwell on what’s wrong in our lives and the world, or we can build on what’s right. Whatever we choose to focus on grows. Through actions big and small, Heroes of Optimism help others grow the good in their lives. Honor your Hero at Lifeisgood.com/heroes
Life is good
Life is good
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  • Always Happy, Always Smiling | Tim's Hero
    Each one of us has a choice every day — to focus our energy on either obstacles or opportunities. We can dwell on what’s wrong in our lives and the world, or we can build on what’s right. Whatever we choose to focus on grows. Honor Your Hero at Lifeisgood.com/Heroes
Life is good
Life is good
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  • Curiosity and Learning | Allison's Hero
    Each one of us has a choice every day — to focus our energy on either obstacles or opportunities. We can dwell on what’s wrong in our lives and the world, or we can build on what’s right. Whatever we choose to focus on grows. Honor your hero at Lifeisgood.com/Heroes
Life is good
Life is good
YouTube Video
Life is good
Life is good
YouTube Video

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  • Paula Shares Her Hero | Good Stories
    Life is Good had the pleasure of meeting Paula while attending Newton Athletes Unlimited annual awards ceremony where she was honored for 25 years of dedicated volunteer service. Newton Athletes Unlimited serves over 250 children and adults with disabilities. They offers high quality recreational programs to encourage physical, social, emotional and intellectual development to individuals with dis...
Life is good
Life is good
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  • Life is Good + Alex and Ani | A Charmed Partnership
    ALEX AND ANI will donate 20% of the purchase price* from each Life Is Good Charm sold with a minimum donation of $25,000 between June 2016 and December 2016 to the Life is Good Kids Foundation, which helps childcare professionals use the power of optimism to build healing, life changing relationships with the children in their care.
Life is good
Life is good
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  • P.S. Yes, Life is Good | Good Stories
    In January 2016, we received a handwritten letter from Ella. Ella is a 3rd degree burn survivor. In 2009 she was roasting marshmallows over her grill in her backyard. The flames caught her dress and caused the grill to explode. Her resilience, strength and outlook was nothing short of awe inspiring from an 11 year old girl. Be thankful for what you have, not what you don't. And P.S. yes, Life is G...
Life is good
Life is good
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