Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff’s recent Mobile Shopping Apps Report examines the latest user acquisition trends and benchmarks to assist e-commerce marketers. Today we dive into mobile shopping app engagement by gender. Who should you market to – men or women? Though men are more likely to be early adopters of new technologies than women, our data suggests mobile […] The post 2018 Mobile Shopping Apps Report Analysis: E...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Brad Puder is Senior Digital Marketing Manager for War Dragons at Pocket Gems. He worked for a variety of startups in Chicago before joining the Pocket Gems’ product team, where he worked on Live Operations for War Dragons. He then pivoted to focus on growth for the game and now leads programmatic buying for Pocket […] The post 10 Tips for Choosing a Mobile Demand-Side Platform appeared first on L...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Stara is a Performance Marketing Manager at Pocket Gems. She focuses on Episode, an interactive storytelling platform. She started her career in scientific research, but eventually made the switch to tech. Her first tech job was working for a very early age startup, doing everything from marketing to web development. She ended up at Oracle […] The post Last Click Attribution Is Dead. Now What? app...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff’s recent Mobile Shopping Apps Report examines the latest user acquisition trends and benchmarks to assist e-commerce marketers. While interest in shopping apps is continuous throughout the year, our data highlights some of the best times of year to invest in marketing shopping apps. Purchase Cost & Conversion Trends In addition to the traditional winter […] The post 2018 Mobile Shopping Ap...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Over the past several months, a number of Liftoff customers expressed interest in learning more about incrementality testing, often with a misconception of what it is and how it works. To clear up these misconceptions, we thought it we thought it would be helpful to dig into the topic. What is an incrementality test? Running […] The post How Incrementality Testing Works appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Harry Bienenstock is a Digital Marketing Manager at Playtika. Learn more from his Mobile Hero profile. User Acquisition (UA) shares a lot of similarities to investing. You start by outlining your goals, your propensity for risk, and your investment amount. You have a certain amount of information on market availability & pricing, then look to build a […] The post Optimizing Spend Across Paid Mobil...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • We’d definitely be beating a dead horse by stating that video ads are big, but… video ads are BIG. According to recode, ad spending on mobile video will reach $18 billion this year, having grown 49% since 2016. Time spent with digital media on mobile devices has long surpassed desktop, and the gap is continually […] The post How to Optimize Your Mobile Video Ads for Programmatic appeared first on ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Julia Wu is a Senior Digital Marketing Manager at American Well. Learn more from her Mobile Hero profile. During my career in mobile user acquisition I have come to notice that the relationship between the product and marketing teams can often feel antagonistic, and transactional at best. Oftentimes our user acquisition team would work with […] The post 3 Benefits of Working with Your Mobile App P...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • The massive growth in mobile shopping apps and interest by shoppers who rely on apps every step of the journey, from research to purchase, has created a “perfect storm” for shopping app marketers. But a booming market is also a crowded one, where data on user demographics and activity is critical. DOWNLOAD REPORT Download the […] The post NEW! 2018 Mobile Shopping Apps Report appeared first on Lif...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Apartment List is a platform that connects renters with apartment listings through an online marketplace all across the US. Users can access the platform via web or app. The majority of Apartment List users initially register on the website. They quickly realize the value of the Apartment List app and proceed to download it. Interestingly, […] The post How Apartment List Increased Customer LTV by ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff makes the list second year in a row Liftoff has, yet again, been named one of Inc. Magazine’s Best Workplaces for 2018, the publication’s third annual ranking in the fast-growing private company sector. Liftoff made the list last year. Part of a prominent inc.com feature, the award is the result of a wide-ranging and […] The post Inc. Magazine Ranks Liftoff on Best Workplaces 2018 List app...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff spent the last several months preparing to meet the requirements of the GDPR, the new data protection law coming into force on 25 May 2018. GDPR affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area. In preparation of […] The post Liftoff is GDPR Compliant appeared first ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Mike Phu is the Director of Growth at GOAT where he leads the growth team to execute on all mobile user acquisition and retention strategies. GOAT is the largest sneaker marketplace to buy and sell sneakers. One aspect of Mike’s marketing mix is influencer marketing where focus is placed on influential people—for example athletes and rappers—rather […] The post How to Attribute Installs to Influen...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff was named Fastest-Growing Tech Company of the Year with 108 percent revenue growth and 68 percent employee growth. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best […] The post Liftoff Honored As Gold Stevie® Award W...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • If you made it to Mobile Apps Unlocked in Las Vegas last week, you truly know what an action-packed three days it was. We hope you had fun because the Liftoff team sure did! In fact, some of us are still recovering at our desks this Monday. From our poolside cabana to the Selffee iced […] The post MAU 2018 – That’s a Wrap! appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Google Universal App Campaigns (UAC) were launched in mid-2015 as part of Google’s efforts to utilize machine-learning in the advertising product offerings. The objective was for the machine-learning system to analyze, in real time, millions of signals to put your app in front of the best possible users. IMVU started testing UAC campaigns in early […] The post How to Successfully Scale Up Google U...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff again ranks as one of the Best Places to Work in the Bay Area according to the San Francisco Business Times and Silicon Valley Business Journal, ranking 10th this year. This is the second year in a row Liftoff has made the list. What makes the Best Places to Work award so distinguished is […] The post San Francisco Business Times: Liftoff Ranks #10 Best Place to Work appeared first on Lift...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • In June 2015, MyTona released the mobile game Seekers Notes: Hidden Mystery. Seekers Notes is a hugely popular hidden object game with millions of downloads. It’s famous for its carefully designed levels and beautiful artwork. This was the company’s first experience self publishing a mobile game, as well as promoting the game ourselves. In the […] The post 9 Tips I Learned Marketing Popular Mobile...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Tax season is upon us here in the US. And with the joy of filing taxes comes the release of the 2018 Mobile Finance Apps Report. While it may not help reduce the stress of tax season, the report is sure to help you with your finance app marketing strategy. DOWNLOAD REPORT The 2018 Mobile […] The post NEW! 2018 Mobile Finance Apps Report appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • With less than 30 days to go until one of the biggest mobile marketing conferences of the year, MAU planning is in full swing at Liftoff headquarters. Whether you’re a seasoned vet, working on your annual game plan to make the most of what Vegas has to offer, or a total newcomer to Sin City’s […] The post Liftoff’s Action-Packed Agenda at Mobile Apps Unlocked 2018 appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Look, we get it… you have a top secret BI formula for determining customer LTV that uses 16 distinct variable calculations in addition to 11 secret herbs and spices. If partners knew how it was calculated, they’d try to maximize their score rather than getting you the highest quality users. Ending up with truckloads of […] The post How to Improve Mobile Ad Campaign Performance with Data (and Lots ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • You went to school for marketing but aren’t artistic enough to make ad creative. You love data and technology, but you don’t write code. Sure, you can settle for a job as a social media specialist or maybe tap into your inner sales manager, but there is another option out there; mobile user acquisition (UA) […] The post How to Build a Career in Mobile User Acquisition appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • App Launch Scenario The artists, UI/UX designers, product managers, producers, QA analysts, release managers and engineers have slaved away for the past 6 months to bring the company’s new mobile app to life. The founders and equity holders are excited to see the app in the hands of the masses. The board of directors are […] The post New App Launch Strategy: Paid Channels to Maximize Scale, Effici...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff does business with a wide variety of app marketers from all corners of the globe. We have teams on three continents, including the Americas, Europe and Asia. As a global company with clients in many different countries, and a core platform delivering ads programmatically, we process lots and lots of data. As such, with […] The post Getting Serious with GDPR appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Over a year has passed and the shockwave from the 2016 election is still running its course through the newsrooms and political parties. Beyond the well-documented Russian campaign to interfere with this process via social ads and content postings, the regular attacks from the Commander-in-Chief against “mainstream media” reporting “fake news” are making it harder […] The post Marketing a News App...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Singular’s ROI Index Ranks the Top Mobile Media Sources Utilizing the Industry’s Largest Data Set for Ad Spend and Revenue Hot on the heels of ranking in the top 20 in Singular’s Most Secure Mobile Ad Networks List, Liftoff has scored again, ranking as a top performing ad channel in the Singular ROI Index, driving […] The post Liftoff Recognized as Top Performing Ad Channel in ‘The 2017 Singular R...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Thomas Hopkins is the Director of Marketing at Penn Interactive Ventures (PIV), where he oversees all mobile and web marketing across 50+ apps and 3 acquisition channels: paid, organic and physical property marketing. Penn Interactive Ventures is the igaming subsidiary of Penn National Gaming (NASDAQ: PENN). Prior to PIV, Thomas worked on a 2-person UA […] The post What I Learned Launching 1 App p...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • [GUEST BLOG] In 2017, we announced the launch of Chloe in Japan, our goal based robo-advisor mobile app. Chloe is the first robo-advisor app in the world that constructs portfolios with exchange traded funds (ETFs) listed at the Tokyo Stock Exchange (TSE). The portfolios are diversified across 50 countries, 37 industries and 4,324 stocks and […] The post 7 Lessons I Learned Marketing an App in Jap...