Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff makes the list second year in a row Liftoff has, yet again, been named one of Inc. Magazine’s Best Workplaces for 2018, the publication’s third annual ranking in the fast-growing private company sector. Liftoff made the list last year. Part of a prominent inc.com feature, the award is the result of a wide-ranging and […] The post Inc. Magazine Ranks Liftoff on Best Workplaces 2018 List app...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff spent the last several months preparing to meet the requirements of the GDPR, the new data protection law coming into force on 25 May 2018. GDPR affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area. In preparation of […] The post Liftoff is GDPR Compliant appeared first ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Mike Phu is the Director of Growth at GOAT where he leads the growth team to execute on all mobile user acquisition and retention strategies. GOAT is the largest sneaker marketplace to buy and sell sneakers. One aspect of Mike’s marketing mix is influencer marketing where focus is placed on influential people—for example athletes and rappers—rather […] The post How to Attribute Installs to Influen...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff was named Fastest-Growing Tech Company of the Year with 108 percent revenue growth and 68 percent employee growth. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best […] The post Liftoff Honored As Gold Stevie® Award W...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • If you made it to Mobile Apps Unlocked in Las Vegas last week, you truly know what an action-packed three days it was. We hope you had fun because the Liftoff team sure did! In fact, some of us are still recovering at our desks this Monday. From our poolside cabana to the Selffee iced […] The post MAU 2018 – That’s a Wrap! appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Google Universal App Campaigns (UAC) were launched in mid-2015 as part of Google’s efforts to utilize machine-learning in the advertising product offerings. The objective was for the machine-learning system to analyze, in real time, millions of signals to put your app in front of the best possible users. IMVU started testing UAC campaigns in early […] The post How to Successfully Scale Up Google U...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff again ranks as one of the Best Places to Work in the Bay Area according to the San Francisco Business Times and Silicon Valley Business Journal, ranking 10th this year. This is the second year in a row Liftoff has made the list. What makes the Best Places to Work award so distinguished is […] The post San Francisco Business Times: Liftoff Ranks #10 Best Place to Work appeared first on Lift...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • In June 2015, MyTona released the mobile game Seekers Notes: Hidden Mystery. Seekers Notes is a hugely popular hidden object game with millions of downloads. It’s famous for its carefully designed levels and beautiful artwork. This was the company’s first experience self publishing a mobile game, as well as promoting the game ourselves. In the […] The post 9 Tips I Learned Marketing Popular Mobile...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Tax season is upon us here in the US. And with the joy of filing taxes comes the release of the 2018 Mobile Finance Apps Report. While it may not help reduce the stress of tax season, the report is sure to help you with your finance app marketing strategy. DOWNLOAD REPORT The 2018 Mobile […] The post NEW! 2018 Mobile Finance Apps Report appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • With less than 30 days to go until one of the biggest mobile marketing conferences of the year, MAU planning is in full swing at Liftoff headquarters. Whether you’re a seasoned vet, working on your annual game plan to make the most of what Vegas has to offer, or a total newcomer to Sin City’s […] The post Liftoff’s Action-Packed Agenda at Mobile Apps Unlocked 2018 appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Look, we get it… you have a top secret BI formula for determining customer LTV that uses 16 distinct variable calculations in addition to 11 secret herbs and spices. If partners knew how it was calculated, they’d try to maximize their score rather than getting you the highest quality users. Ending up with truckloads of […] The post How to Improve Mobile Ad Campaign Performance with Data (and Lots ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • You went to school for marketing but aren’t artistic enough to make ad creative. You love data and technology, but you don’t write code. Sure, you can settle for a job as a social media specialist or maybe tap into your inner sales manager, but there is another option out there; mobile user acquisition (UA) […] The post How to Build a Career in Mobile User Acquisition appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • App Launch Scenario The artists, UI/UX designers, product managers, producers, QA analysts, release managers and engineers have slaved away for the past 6 months to bring the company’s new mobile app to life. The founders and equity holders are excited to see the app in the hands of the masses. The board of directors are […] The post New App Launch Strategy: Paid Channels to Maximize Scale, Effici...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff does business with a wide variety of app marketers from all corners of the globe. We have teams on three continents, including the Americas, Europe and Asia. As a global company with clients in many different countries, and a core platform delivering ads programmatically, we process lots and lots of data. As such, with […] The post Getting Serious with GDPR appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Over a year has passed and the shockwave from the 2016 election is still running its course through the newsrooms and political parties. Beyond the well-documented Russian campaign to interfere with this process via social ads and content postings, the regular attacks from the Commander-in-Chief against “mainstream media” reporting “fake news” are making it harder […] The post Marketing a News App...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Singular’s ROI Index Ranks the Top Mobile Media Sources Utilizing the Industry’s Largest Data Set for Ad Spend and Revenue Hot on the heels of ranking in the top 20 in Singular’s Most Secure Mobile Ad Networks List, Liftoff has scored again, ranking as a top performing ad channel in the Singular ROI Index, driving […] The post Liftoff Recognized as Top Performing Ad Channel in ‘The 2017 Singular R...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Thomas Hopkins is the Director of Marketing at Penn Interactive Ventures (PIV), where he oversees all mobile and web marketing across 50+ apps and 3 acquisition channels: paid, organic and physical property marketing. Penn Interactive Ventures is the igaming subsidiary of Penn National Gaming (NASDAQ: PENN). Prior to PIV, Thomas worked on a 2-person UA […] The post What I Learned Launching 1 App p...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • [GUEST BLOG] In 2017, we announced the launch of Chloe in Japan, our goal based robo-advisor mobile app. Chloe is the first robo-advisor app in the world that constructs portfolios with exchange traded funds (ETFs) listed at the Tokyo Stock Exchange (TSE). The portfolios are diversified across 50 countries, 37 industries and 4,324 stocks and […] The post 7 Lessons I Learned Marketing an App in Jap...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Whether users are looking for a flirt, a date, or a lifetime companion, just about everyone seems to have joined the dating apps party. But it’s not all good news. More apps and more users drives more competition, and puts more pressure on app marketers to be smarter about how they acquire, engage and retain […] The post NEW! 2018 Mobile Dating Apps Report appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Esther Hwang is the Director of Growth at Poshmark, where she manages mobile marketing campaigns and tests new mobile and web channels. Prior to Poshmark, Esther worked at Zoosk and Adobe Systems, providing great learning grounds to become a top-tier mobile marketer. Facebook has been a boon for many mobile marketers – it has a […] The post What I Learned Running Mobile Ads on Snapchat appeared fi...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Attending mobile marketing conferences is one of the best ways to stay on top of data-driven marketing trends and become innovative in your campaigns and strategies. With a new year upon us, now is the time to map out which events belong in the first half of your 2018 calendar. To help you find the […] The post The Ultimate Guide to Mobile Marketing Events in 2018 appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Helene Trompeter got her start at Digital Advertising in Atlanta nine years ago. Helene’s passion for digital shines in her current role as the head of U.S. media at The Weather Company, an IBM Business. She leads paid and organic media promoting the company’s profile of mobile apps and websites, which includes supporting The Weather […] The post The Weather Company on Testing Creative Across Audi...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • One of Liftoff’s strengths lies with our ad creative team who tirelessly A/B test and optimize ad creatives – all sizes and formats – to improve performance of our mobile app install campaigns. Whether it’s a simple copy or CTA test, testing artwork or new ad formats, the team has amassed countless performance gains for […] The post What I Learned Testing Seasonal Imagery in the Mobile Heroes Emai...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • A study on how apps made in China are distributed, installed and used around the world Adjust, our partner and leading mobile attribution tracking service, today released an analysis and infographic on the growing export of apps made in China. The article highlights some of the notable trends from their report. Adjust did a deep-dive into […] The post Are Mobile Apps China’s Next Big Export? appea...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • With view-through attribution, mobile advertisers can now measure install and in-app conversions which result from views of their ads with Liftoff. This is available for any Liftoff campaign using Adjust, Appsflyer, Kochava or Tune. View-through attribution provides greater visibility into the performance of ad campaigns by highlighting how ad views impact installs and in-app conversions, […] The ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Applying an A/B testing framework is perhaps one of the most frequently discussed items by marketing teams internally. With a seemingly infinite number of combinations of ad copy, creative, and landing pages in the mix, it becomes critical to have a disciplined approach to testing creative using the A/B testing methodology. Here are a few […] The post 5 Effective Strategies for A/B Testing Ad Crea...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • The best things in life are free, as the saying goes. Applying this principle to the world of app development and marketing, it only makes sense that users have embraced the rise of the “freemium” payment model. The premise is simple: Users can download the app for free, but must pay to access additional content […] The post Marketing an App in the Current “Freemium” Landscape appeared first on Li...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Singular’s Fraud Index Reveals The Mobile Industry’s Most Secure Ad Networks Marketers have long wondered where their ad dollars are the safest. Singular, a unified SaaS marketing analytics solution connecting attribution data with campaign data in a single platform, has just released a fraud Index which helps answer this question. The 20 ad networks highlighted […] The post Liftoff Recognized in ...

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