Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Katherine is the Director of Marketing at Zoosk, where she has been responsible for both user acquisition and brand marketing for the past four years. Katherine got her start in mobile marketing as a country manager at Zoosk, overseeing user acquisition in Spain. Her language skills (fluent in both Spanish and Portuguese) and knowledge of […] The post Zoosk on Mobile Marketing Metrics, Creatives, ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Drew Frost currently works and lives in the San Francisco bay area. He studied Marketing at Missouri Southern State University Plaster School of Business then joined a Fortune 500 company where no two days were alike. Drew has held a few different roles supporting and working alongside various business units at Wal-Mart Inc. including site […] The post Sam’s Club On Mobile Marketing Metrics, Creat...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Guest Blog: Colette Nataf is the CEO and Co-Founder at Lightning AI. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook, Google AdWords, and other channels. As a mobile marketer, I’m […] The post Looking for a New User...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Today Liftoff is proud to join the Coalition Against Ad Fraud (CAAF). Led by Adjust, a leading mobile attribution and tracking partner, the coalition is made up of key members of the mobile marketing industry including attribution vendors, ad networks and demand side platforms. Alliance members pledge to protect customers by working together to prevent […] The post Liftoff Joins Adjust’s Coalition...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Annica, a self-proclaimed Iron Chef, grew up in Taiwan where her expertise in the kitchen was fostered. After graduating from National Taiwan University, she worked for the largest online job searching & recruiting site in Taiwan for 2 years. Annica came to NYC to chase the American dream and experience life in the capital of […] The post Stash Shares Tactical Mobile Marketing Tips for Improved Ca...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Matthew Hrushka has worked in Mobile/Digital Advertising since 2011. His career began at the Washington based MLB team, Washington Nationals, where he managed all marketing including: radio, TV, digital advertising and scoreboard promotions. After his tenure with the Nationals, he went on to work for a Mobile Ad Network, Verve Mobile, where he managed the Ad […] The post Rosetta Stone On the Impor...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff ranks #1 in the Advertising and Marketing category with three-year sales growth of 16,981% Inc. magazine ranked Liftoff Mobile No.8 overall on its 36th annual Inc. 5000 list for 2017, the most prestigious ranking of the nation’s fastest-growing private companies. The 2017 Inc. 5000, unveiled online at Inc.com and with the top 500 companies […] The post Liftoff Ranks #8 on Inc. 5000 List of...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Since the summer of 2016 when both Apple and Google offered subscription models on their app stores, there’s been a boost to the health and longevity of the entire App Economy. App market data provider App Annie reports “in-app subscription revenue from non-game apps, particularly within the media streaming, news and dating categories, is rapidly […] The post NEW! 2017 Mobile Subscription Apps Rep...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • On Tuesday, July 11, Amazon held their 3rd annual Amazon Prime Day, selling deeply discounted products for one day only (30 hours actually), resulting in Amazon’s biggest sales day ever in the history of the company. Like many Americans, I too was drawn to their deals, scoring a new Amazon Echo, a couple smart plugs, […] The post Amazon Prime Day Was Great for Amazon, But What About Other Mobile S...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • こんにちは東京 (Hello Tokyo!) First Singapore and now Tokyo. Today we are excited to announce the official opening of the Liftoff Tokyo office, further expanding our presence into APAC. Headed up by Kota Amano, formerly from Criteo and InMobi, Liftoff views the Japan market as a high value opportunity. By investing in a data center and […] The post Liftoff Opens Tokyo Office appeared first on Liftoff.

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • The mobile ad tech industry tends to move at lightning speed. It can be challenging to keep up with the latest and greatest in this rapidly changing market, from new product acronyms to company acquisitions, or increased viewability standards to cutting-edge attribution tracking tools. Attending industry conferences is a fantastic way to stay ahead of […] The post Your Ultimate Guide to Mobile Ad ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • My name is Aurélie Genet and I am leading mobile marketing efforts at Trainline, the world’s leading independent digital rail platform. My team is in charge of driving acquisition and retention of app users across Europe. Prior to Trainline, I built the mobile app acquisition team at Gamesys for apps like Virgin Casino and Jackpotjoy, […] The post Are Web Marketing Strategies Good For Mobile App M...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • I am currently the Chief Strategy Officer of Clarity Money where I focus on our growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, I was the Head of Growth at Paribus. I oversaw the growth of the company from 10,000 users to almost 1,000,000 in 12 months until Paribus […] The post Clarity Money: Insights On Ad Creative, Metrics, and KPIs ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Guest Blog: As a mobile analyst, a top 30 Mobile Marketing influencer and a nine-time author, Peggy Anne Salz tracks the trends, brands, organizations and innovators who shape how we do business and engage with consumers across the multiple screens, devices and apps. Peggy is a regular contributor to Forbes and Harvard Business Review and […] The post Value For Money: Shopping Apps Report Reveals ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • There’s no denying mobile shopping is on the rise and here to stay. As mobile continues to dominate the way humans connect, interact, play games, entertain, stay updated, document and more—it’s also true people shop more on their devices as apps and brands embrace the modern consumer behavior where convenience drives commerce. In fact, by […] The post NEW! 2017 Mobile Shopping Apps Report appeared...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Marco Esposito is an International Mobile Marketing Manager at Delivery Hero. After my studies I moved to Berlin where I started working for an ad network and developed my interest in the mobile environment. The experience I gained as an account manager and a business development manager brought me to Delivery Hero almost two years […] The post The Importance of Understanding Unique Cultures When ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Faisal Hammad is an International Mobile Marketing Manager at Delivery Hero. I have worked in many different roles in Online Marketing ever since graduating from university. This rotation, in terms of responsibilities, allowed me to get a good understanding of Performance Marketing in general but also specialize in mobile for the Middle East region. Learning […] The post How Delivery Hero Creates ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff is honored to rank as one of the highest-scoring businesses with standout employee engagement on Inc. Magazine’s Best Places to Work list. The list will be featured in this month’s issue of Inc. magazine. The list, an annual ranking in its second year, is the result of a wide-ranging and comprehensive measurement of private […] The post Inc. Magazine Ranks Liftoff on Best Workplaces 2017 L...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa. Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business […] The post Mob...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • I’m Thomas Hadjadj. I have a Business Law degree and a Master’s in Marketing. I’ve worked in online marketing for 13 years. I spent 6 years in a media agency where I held many titles including account manager, media buyer, and project manager for top French & international advertisers. I’ve been working at Meetic for […] The post Why the Largest Dating App in Europe Tracks All App Events appeared ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa. Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business […] The post Mob...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Liftoff was named the winner of a Silver Stevie® Award in the “Most Innovative Tech Company of the Year – Up to 100 Employees” category in The 15th Annual American Business Awards today. More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a […] The post Liftoff Honored as Silver Stevie® Award Winner in 2017 Ameri...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Guest Blog: Jon Burg is the Head of Product Marketing at AppsFlyer. Jon is a seasoned marketer with 10 years experience in communications, customer experience and product innovation. As the founder of the social marketing capability at Digitas, Jon led social marketing and product strategy for a number of Fortune 500 brands. AppsFlyer, founded in […] The post Liftoff Partner AppsFlyer Shares Insig...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Nick Quan is the performance marketing manager at Twitter, focused on acquiring new users through paid mobile channels. He was previously at EA, where he managed the mobile user acquisition efforts for mobile titles like Madden, FIFA, and Iron Force. Nick also worked at Inmobi, helping top gaming and non-gaming advertisers acquire and re-engage users […] The post Mobile Marketing Musings with Nick...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Savvy mobile marketers know that over 90% of app installs will stop using an app within 30 days. There is no better way to bring those unengaged users back to your abandoned app than with a re-engagement campaign. Today, Liftoff is officially launching ProductFeed Retargeting – a re-engagement feature specifically benefiting ecommerce and travel apps. […] The post Introducing “Product Feed Retarge...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.   Mobile marketers can learn a […] The post Why Mobile Retargeting Ads are ...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • Ad Age, the nearly 100-year old media brand and global source of marketing and media news, has listed Mark Ellis, Liftoff CEO and co-founder, as a top 2017 Marketing Tech Trailblazer. Ad Age set out to form a list of 25 leading digital transformers, data scientists and stack stars that fuel the world of marketing […] The post Ad Age Lists Mark Ellis, Liftoff CEO & Co-Founder, 2017 Marketing Tech T...

Liftoff, Inc.
Liftoff, Inc.
Blog Post
  • New to app marketing? Want to get a handle on mobile attribution to better understand where best to spend your mobile ad dollars? Mobile attribution tracking is key to effective app marketing. So getting a handle on what it is, how it works and finding the best solution for your business is key to success. […] The post NEW! Beginner’s Guide to Mobile Attribution Tracking appeared first on Liftoff....

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