Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Liftoff Ranks #8 on Inc. 5000 List of 2017
    Liftoff ranks #1 in the Advertising and Marketing category with three-year sales growth of 16,981% Inc. magazine ranked Liftoff Mobile No.8 overall on its 36th annual Inc. 5000 list for 2017, the most prestigious ranking of the nation’s fastest-growing private companies. The 2017 Inc. 5000, unveiled online at Inc.com and with the top 500 companies […] The post Liftoff Ranks #8 on Inc. 5000 List of...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • NEW! 2017 Mobile Subscription Apps Report
    Since the summer of 2016 when both Apple and Google offered subscription models on their app stores, there’s been a boost to the health and longevity of the entire App Economy. App market data provider App Annie reports “in-app subscription revenue from non-game apps, particularly within the media streaming, news and dating categories, is rapidly […] The post NEW! 2017 Mobile Subscription Apps Rep...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Amazon Prime Day Was Great for Amazon, But What About Other Mobile Shopping Apps?
    On Tuesday, July 11, Amazon held their 3rd annual Amazon Prime Day, selling deeply discounted products for one day only (30 hours actually), resulting in Amazon’s biggest sales day ever in the history of the company. Like many Americans, I too was drawn to their deals, scoring a new Amazon Echo, a couple smart plugs, […] The post Amazon Prime Day Was Great for Amazon, But What About Other Mobile S...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Liftoff Opens Tokyo Office
    こんにちは東京 (Hello Tokyo!) First Singapore and now Tokyo. Today we are excited to announce the official opening of the Liftoff Tokyo office, further expanding our presence into APAC. Headed up by Kota Amano, formerly from Criteo and InMobi, Liftoff views the Japan market as a high value opportunity. By investing in a data center and […] The post Liftoff Opens Tokyo Office appeared first on Liftoff.
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Your Ultimate Guide to Mobile Ad Tech Events Remaining in 2017
    The mobile ad tech industry tends to move at lightning speed. It can be challenging to keep up with the latest and greatest in this rapidly changing market, from new product acronyms to company acquisitions, or increased viewability standards to cutting-edge attribution tracking tools. Attending industry conferences is a fantastic way to stay ahead of […] The post Your Ultimate Guide to Mobile Ad ...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Are Web Marketing Strategies Good For Mobile App Marketing?
    My name is Aurélie Genet and I am leading mobile marketing efforts at Trainline, the world’s leading independent digital rail platform. My team is in charge of driving acquisition and retention of app users across Europe. Prior to Trainline, I built the mobile app acquisition team at Gamesys for apps like Virgin Casino and Jackpotjoy, […] The post Are Web Marketing Strategies Good For Mobile App M...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Clarity Money: Insights On Ad Creative, Metrics, and KPIs
    I am currently the Chief Strategy Officer of Clarity Money where I focus on our growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, I was the Head of Growth at Paribus. I oversaw the growth of the company from 10,000 users to almost 1,000,000 in 12 months until Paribus […] The post Clarity Money: Insights On Ad Creative, Metrics, and KPIs ...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Value For Money: Shopping Apps Report Reveals UA Bargains And Trade-Offs
    Guest Blog: As a mobile analyst, a top 30 Mobile Marketing influencer and a nine-time author, Peggy Anne Salz tracks the trends, brands, organizations and innovators who shape how we do business and engage with consumers across the multiple screens, devices and apps. Peggy is a regular contributor to Forbes and Harvard Business Review and […] The post Value For Money: Shopping Apps Report Reveals ...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • NEW! 2017 Mobile Shopping Apps Report
    There’s no denying mobile shopping is on the rise and here to stay. As mobile continues to dominate the way humans connect, interact, play games, entertain, stay updated, document and more—it’s also true people shop more on their devices as apps and brands embrace the modern consumer behavior where convenience drives commerce. In fact, by […] The post NEW! 2017 Mobile Shopping Apps Report appeared...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • The Importance of Understanding Unique Cultures When Marketing Globally
    Marco Esposito is an International Mobile Marketing Manager at Delivery Hero. After my studies I moved to Berlin where I started working for an ad network and developed my interest in the mobile environment. The experience I gained as an account manager and a business development manager brought me to Delivery Hero almost two years […] The post The Importance of Understanding Unique Cultures When ...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • How Delivery Hero Creates a Seamless Experience from Impression to Purchase
    Faisal Hammad is an International Mobile Marketing Manager at Delivery Hero. I have worked in many different roles in Online Marketing ever since graduating from university. This rotation, in terms of responsibilities, allowed me to get a good understanding of Performance Marketing in general but also specialize in mobile for the Middle East region. Learning […] The post How Delivery Hero Creates ...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Inc. Magazine Ranks Liftoff on Best Workplaces 2017 List
    Liftoff is honored to rank as one of the highest-scoring businesses with standout employee engagement on Inc. Magazine’s Best Places to Work list. The list will be featured in this month’s issue of Inc. magazine. The list, an annual ranking in its second year, is the result of a wide-ranging and comprehensive measurement of private […] The post Inc. Magazine Ranks Liftoff on Best Workplaces 2017 L...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Mobile Ad Fraud Expert Answers Three Important Questions
    Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa. Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business […] The post Mob...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Why the Largest Dating App in Europe Tracks All App Events
    I’m Thomas Hadjadj. I have a Business Law degree and a Master’s in Marketing. I’ve worked in online marketing for 13 years. I spent 6 years in a media agency where I held many titles including account manager, media buyer, and project manager for top French & international advertisers. I’ve been working at Meetic for […] The post Why the Largest Dating App in Europe Tracks All App Events appeared ...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Mobile Ad Fraud Q&A with Adjust
    Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa. Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business […] The post Mob...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Liftoff Honored as Silver Stevie® Award Winner in 2017 American Business Awards
    Liftoff was named the winner of a Silver Stevie® Award in the “Most Innovative Tech Company of the Year – Up to 100 Employees” category in The 15th Annual American Business Awards today. More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a […] The post Liftoff Honored as Silver Stevie® Award Winner in 2017 Ameri...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Liftoff Partner AppsFlyer Shares Insights and Strategies to Combat Mobile Advertising Fraud
    Guest Blog: Jon Burg is the Head of Product Marketing at AppsFlyer. Jon is a seasoned marketer with 10 years experience in communications, customer experience and product innovation. As the founder of the social marketing capability at Digitas, Jon led social marketing and product strategy for a number of Fortune 500 brands. AppsFlyer, founded in […] The post Liftoff Partner AppsFlyer Shares Insig...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Mobile Marketing Musings with Nick Quan
    Nick Quan is the performance marketing manager at Twitter, focused on acquiring new users through paid mobile channels. He was previously at EA, where he managed the mobile user acquisition efforts for mobile titles like Madden, FIFA, and Iron Force. Nick also worked at Inmobi, helping top gaming and non-gaming advertisers acquire and re-engage users […] The post Mobile Marketing Musings with Nick...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Introducing “Product Feed Retargeting”: Taking Re-Engagement to the Next Level
    Savvy mobile marketers know that over 90% of app installs will stop using an app within 30 days. There is no better way to bring those unengaged users back to your abandoned app than with a re-engagement campaign. Today, Liftoff is officially launching ProductFeed Retargeting – a re-engagement feature specifically benefiting ecommerce and travel apps. […] The post Introducing “Product Feed Retarge...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Why Mobile Retargeting Ads are the New Nurture Campaign
    Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.   Mobile marketers can learn a […] The post Why Mobile Retargeting Ads are ...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Ad Age Lists Mark Ellis, Liftoff CEO & Co-Founder, 2017 Marketing Tech Trailblazer
    Ad Age, the nearly 100-year old media brand and global source of marketing and media news, has listed Mark Ellis, Liftoff CEO and co-founder, as a top 2017 Marketing Tech Trailblazer. Ad Age set out to form a list of 25 leading digital transformers, data scientists and stack stars that fuel the world of marketing […] The post Ad Age Lists Mark Ellis, Liftoff CEO & Co-Founder, 2017 Marketing Tech T...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • NEW! Beginner’s Guide to Mobile Attribution Tracking
    New to app marketing? Want to get a handle on mobile attribution to better understand where best to spend your mobile ad dollars? Mobile attribution tracking is key to effective app marketing. So getting a handle on what it is, how it works and finding the best solution for your business is key to success. […] The post NEW! Beginner’s Guide to Mobile Attribution Tracking appeared first on Liftoff....
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Mobile Marketing Musings with Vinícius Gerez
    My name is Vinícius. I started my career as a user acquisition manager at Wooga about five years ago. Over the years I have learned and grown a lot. I started advertising our games on desktop and have since transitioned to mobile marketing. We start marketing our games early during the soft launch period, i.e., […] The post Mobile Marketing Musings with Vinícius Gerez appeared first on Liftoff.
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Liftoff Ranks Across the Board on Mobile Performance Index
    AppsFlyer has just released their H2 2016 Mobile Performance Index and Liftoff ranks well across the board. The Index ranks the top performing mobile ad networks and demand side platforms (DSPs) like Liftoff. If you market mobile apps, it’s a great guide offering the most comprehensive view on the quality and scale of mobile media […] The post Liftoff Ranks Across the Board on Mobile Performance I...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Liftoff Ranks #14 in Entrepreneur’s Top Company Cultures List
    The rankings are in; Liftoff officially has one of the top company cultures in the country! Entrepreneur teamed up with CultureIQ to rank high-performance cultures across the USA for the Top Company Cultures list — Liftoff ranked #14 out of 50 in the medium-sized company category. Liftoff is extremely happy to be included on Entrepreneur’s […] The post Liftoff Ranks #14 in Entrepreneur’s Top Compa...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Mobile Marketing Musings with Winnie Wen
    UA comes down to basic math, the challenge is finding the right way to balance the equation. Growing up, I wasn’t a gamer or someone who spent much time with technology. Looking back, I could never imagine that I would become an expert in marketing mobile games. At the start of my career, I wasn’t […] The post Mobile Marketing Musings with Winnie Wen appeared first on Liftoff.
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • Which Mobile Gaming Subcategory Attracts the Most Engaged Players?
    2017 Mobile Gaming Apps Report Analysis: Engagement by Gaming Subcategory In the previous post covering the Liftoff 2017 Mobile Gaming Apps report, we focused on monthly CPI and IAP trends in marketing gaming apps. In this post we breakdown engagement by gaming subcategory and provide valuable insights into which types of games generate the highest […] The post Which Mobile Gaming Subcategory Attr...
Liftoff, Inc.
Liftoff, Inc.
Blog Post

New blog articles detected.

  • [Infographic] Mobile Love: Dating App Trends and Insights
    Valentine’s Day is just around the corner. And with love in the air, for some of us at least, Liftoff is back with our annual analysis of dating app trends and insights. Check out our Mobile Love Infographic to see how Americans are leading the rest of the world in dating app engagement. With birds chirping and […] The post [Infographic] Mobile Love: Dating App Trends and Insights appeared first o...

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