Lionbridge
Lionbridge
Blog Post
  • One of the many curiosities of the modern digital marketing landscape: Who owns the content? Does it make sense to assign marketing, digital, or maybe a designated content team? Does this responsibility even need to rest on one team, or can it be shared across various sectors? Based on a recent report we published in... Read more >

Lionbridge
Lionbridge
Blog Post
  • When expanding your global presence, it’s safe to say some aspects of your business will be disrupted in the process. Lars Silberbauer, Senior Global Director of Social Media and Video at LEGO, likened it to “building a castle on moving ice plates.” While the secret to agile marketing remains a mystery, a recent study conducted... Read more >

Lionbridge
Lionbridge
Blog Post
  • In order to thrive, your global business needs to communicate with international audiences in their native language as flawlessly as a local company would. This may involve interpretation of your content, translation, or both. As closely related linguistic fields, the two processes are often cited interchangeably—but each has a distinct role to play in certain... Read more >

Lionbridge
Lionbridge
Blog Post
  • Most companies find value in internationalization and localization, whether in terms of increased market share, competitive advantage, or earning the respect of other cultures. That’s if they consider the two strategies important for creating a globally consistent brand to begin with, which still seems to be a gray area. In a recent Econsultancy survey, we... Read more >

Lionbridge
Lionbridge
Blog Post
  • In theory, centralized organizational structures hold a lot of promise. It makes sense to keep critical decision making within the confines of headquarters for better control, stronger focus, and faster execution in any business unit. This includes procurement, a traditionally tactical department that is under increased pressure to make key business decisions. But in practice,... Read more >

Lionbridge
Lionbridge
Blog Post
  • Globalization becomes more irresistible by the minute. As the rapidly developing world offers increasing opportunities to boost revenues, more companies in developed countries are looking beyond their own borders for a piece of the pie. But despite the obvious benefits, some are slower than others to increase their global footprint. What’s stopping them? We got... Read more >

Lionbridge
Lionbridge
Blog Post
  • We hosted this year’s Global Innovation Symposium (GIS) at the Glass House in San Jose, CA with one mission in mind: bringing together some of Silicon Valley’s brightest minds to talk all things artificial intelligence (AI). Over 225 registrants were treated to Ted Talk-style presentations on how current AI technology can be applied to a... Read more >

Lionbridge
Lionbridge
Blog Post
  • As the old saying goes, ignorance is bliss. And with a perceived shortage of industry standards for measuring content marketing, this could ring true for global companies. In a recent study we conducted with Econsultancy, we found that 44 percent of industry leaders—categorized as those who show a greater ability to internationalize digital content successfully—believe... Read more >

Lionbridge
Lionbridge
Blog Post
  • Just as with any industry, digital tech companies taking their products and services global are bound to see some challenges in international markets. Considering translation and localization is our forte, this topic is all too familiar—but nevertheless, we wanted to know more about how companies are successfully growing within international markets. We sat down with... Read more >

Lionbridge
Lionbridge
Blog Post
  • The internet has changed the way that B2B buyers buy, and demand generation is key to responding to this change. Using Marketing Automation to drive your Demand Generation, you can deliver more relevant communications to the right people at the right time. To get you started on the right path, we’ve compiled the following marketing... Read more >

Lionbridge
Lionbridge
Blog Post
  • According to new Econsultancy research, leading companies are far more likely than the mainstream to exercise high levels of centralized control. Almost three-quarters describe their infrastructure as tightly controlled at a global level with some or no local content production, while only 10 percent of mainstream companies control everything from HQ. It stands to reason,... Read more >

Lionbridge
Lionbridge
Blog Post
  • Slator.com, the translation industry newsletter, reported on Thursday, 7 September 2017, that translate.com had exposed a massive amount of sensitive data via a “privacy breach” (link). Translate.com makes use of the Microsoft Translator API, as do many other companies, including Lionbridge. However, the privacy breach has nothing to do with Microsoft or Microsoft Translator or... Read more >

Lionbridge
Lionbridge
Blog Post
  • Until just last week, my knowledge of Cleveland was limited to its sports teams. So, when the opportunity to attend Content Marketing World (CMW) arose, the chance to “flee to the Cleve” (à la Jack Donaghy) was rather endearing. Set in a sea of orange at the Huntington Convention Center in Downtown Cleveland, CMW is... Read more >

Lionbridge
Lionbridge
Blog Post
  • The challenge of producing sufficient volumes of content across markets can be a daunting one. Add to that having to satisfy stakeholders while keeping your content fresh and relevant to local markets on multiple channels, and it starts to seem impossible to cover all the bases. As various studies have shown website visitors’ preference toward... Read more >

Lionbridge
Lionbridge
Blog Post

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