Lionbridge
Lionbridge
Blog Post
  • From SQL info to digital multimedia, so much data is generated online each day that the translation industry barely makes a dent in it. We’re far from making enough content available in all languages. Although some of what isn’t translated today will never need to be translated, other untranslated content could be the missing link... Read more >

Lionbridge
Lionbridge
Blog Post
  • The English language is valuable all over the world. It’s an official language of the UN, EU, and NATO, and it’s the most widely used language online. 1.5 million people speak it, a number projected to increase to over 2 billion by 2020. And although English isn’t used locally in many countries, it may even... Read more >

Lionbridge
Lionbridge
Blog Post
  • With all the connectivity stemming from today’s digital economy comes an opportunity for brands to reach fresh global markets with only a few clicks. Just as with your local markets, these newly attainable audiences expect an experience that resonates with them in their own language. In fact, most consumers value the ability to read about... Read more >

Lionbridge
Lionbridge
Blog Post
  • The majority of both B2B and B2C businesses are still getting into the swing of figuring out how to measure content marketing. When asked specifically about metrics used to measure content success, the proportion of companies using even the most basic metrics was surprisingly low. But without determined industry standards to work from, where do... Read more >

Lionbridge
Lionbridge
Blog Post
  • For the 35th year running, LocWorld drew localization leaders from around the world for the industry’s top conference and exhibition series. LocWorld Silicon Valley 2017, held at South Bay’s Santa Clara Convention Center last week, brought together about 700 global business executives from 45 countries and, as usual, did not disappoint. Among a variety of... Read more >

Lionbridge
Lionbridge
Blog Post
  • When Lionbridge launched GeoFluent for Enterprise Service Management, we had the goal of eliminating language as a communications barrier between service/help desks and their myriad of stakeholders. At the HDI and itSMF FUSION Conference that took place last week in Orlando, we were reminded of a challenge that many organizations face. Earlier this year, Lionbridge... Read more >

Lionbridge
Lionbridge
Blog Post
  • As content marketers know, any strategy worth its salt requires solid planning. But when it comes to preparing content for global consumption, localization—something marketers don’t think about until they’re ready to expand to new markets—is often tacked on to a content strategy as an afterthought. That’s when localization becomes disruptive to your timeline and budget.... Read more >

Lionbridge
Lionbridge
Blog Post
  • In light of marketers’ hyper-focus on providing more personalized customer experiences than ever, last week couldn’t have brought two more perfectly timed events: the Sitecore Symposium and launch of Sitecore Experience Cloud. We were excited to join other digital marketers, developers, and technologists at The Mirage Hotel & Casino, Las Vegas, for the two-and-a-half-day marquee... Read more >

Lionbridge
Lionbridge
YouTube Video
  • The Lionbridge plugin for Adobe Experience Manager allows marketers to easily translate web content without ever leaving the familiar UI of Adobe Experience Manager. Our translation plugin is easy to set up and can be deployed in a day. It connects seamlessly to all versions, including the Adobe Experience Manager Translation Integration Framework.

Lionbridge
Lionbridge
Blog Post
  • A brand’s global presence means more than brick and mortar or international product availability. True presence—reaching an audience, in whatever region or on whatever platform that audience may be, in the most engaging way possible—takes a little more planning. Numerous studies tell us that consumers prefer content in their own language, but these personalized, loyalty-winning... Read more >

Lionbridge
Lionbridge
Blog Post
  • One of the many curiosities of the modern digital marketing landscape: Who owns the content? Does it make sense to assign marketing, digital, or maybe a designated content team? Does this responsibility even need to rest on one team, or can it be shared across various sectors? Based on a recent report we published in... Read more >

Lionbridge
Lionbridge
Blog Post
  • When expanding your global presence, it’s safe to say some aspects of your business will be disrupted in the process. Lars Silberbauer, Senior Global Director of Social Media and Video at LEGO, likened it to “building a castle on moving ice plates.” While the secret to agile marketing remains a mystery, a recent study conducted... Read more >

Lionbridge
Lionbridge
Blog Post
  • In order to thrive, your global business needs to communicate with international audiences in their native language as flawlessly as a local company would. This may involve interpretation of your content, translation, or both. As closely related linguistic fields, the two processes are often cited interchangeably—but each has a distinct role to play in certain... Read more >

Lionbridge
Lionbridge
Blog Post
  • Most companies find value in internationalization and localization, whether in terms of increased market share, competitive advantage, or earning the respect of other cultures. That’s if they consider the two strategies important for creating a globally consistent brand to begin with, which still seems to be a gray area. In a recent Econsultancy survey, we... Read more >

Lionbridge
Lionbridge
Blog Post
  • In theory, centralized organizational structures hold a lot of promise. It makes sense to keep critical decision making within the confines of headquarters for better control, stronger focus, and faster execution in any business unit. This includes procurement, a traditionally tactical department that is under increased pressure to make key business decisions. But in practice,... Read more >

Lionbridge
Lionbridge
Blog Post
  • Globalization becomes more irresistible by the minute. As the rapidly developing world offers increasing opportunities to boost revenues, more companies in developed countries are looking beyond their own borders for a piece of the pie. But despite the obvious benefits, some are slower than others to increase their global footprint. What’s stopping them? We got... Read more >

Lionbridge
Lionbridge
Blog Post
  • We hosted this year’s Global Innovation Symposium (GIS) at the Glass House in San Jose, CA with one mission in mind: bringing together some of Silicon Valley’s brightest minds to talk all things artificial intelligence (AI). Over 225 registrants were treated to Ted Talk-style presentations on how current AI technology can be applied to a... Read more >

Lionbridge
Lionbridge
Blog Post
  • As the old saying goes, ignorance is bliss. And with a perceived shortage of industry standards for measuring content marketing, this could ring true for global companies. In a recent study we conducted with Econsultancy, we found that 44 percent of industry leaders—categorized as those who show a greater ability to internationalize digital content successfully—believe... Read more >

Lionbridge
Lionbridge
Blog Post
  • Just as with any industry, digital tech companies taking their products and services global are bound to see some challenges in international markets. Considering translation and localization is our forte, this topic is all too familiar—but nevertheless, we wanted to know more about how companies are successfully growing within international markets. We sat down with... Read more >

Lionbridge
Lionbridge
Blog Post
  • The internet has changed the way that B2B buyers buy, and demand generation is key to responding to this change. Using Marketing Automation to drive your Demand Generation, you can deliver more relevant communications to the right people at the right time. To get you started on the right path, we’ve compiled the following marketing... Read more >

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