Liquid Agency
Liquid Agency
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  • Success at retail is about creating great experiences. Just like dating. Sources: 1. 2011 Rightnow Customer Experience Impact Report 2. Harbor Industries: Industry Trends and Insights 3. Kissmetrics - The Price of Bad Customer Service 4. Forrester / The Business Impact of Customer Experience, 2012 5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic

Liquid Agency
Liquid Agency
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Liquid Agency
Liquid Agency
SlideShare Presentation
  • The thorniest question in brand strategy is how to keep growing. At some point in the life of a successful brand, marketers will feel the pressure to extend its success by “leveraging” the brand into other offerings. Brand extensions can make a lot of sense, if the original brand has positive associations for customers.

Liquid Agency
Liquid Agency
SlideShare Presentation
  • The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid. Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesse...

Liquid Agency
Liquid Agency
SlideShare Presentation
  • These days when CEOs and corporate marketers talk about investing in brand, they’re probably referring to traditionally visible touchpoints such as product design, advertising, or web experience. That’s great, but what they, and most people, don’t realize is that branding is much more than just the stuff you can see.

Liquid Agency
Liquid Agency
SlideShare Presentation
Liquid Agency
Liquid Agency
SlideShare Presentation
  • What kind of name will work hardest for you? Should the name literally describe the offering, or should it suggest a benefit? Is it better to imply an idea, or to invoke a brand’s history? Getting the answer to these questions will help you choose the right name. But before you can do that, you have to know your options.

Liquid Agency
Liquid Agency
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  • Most corporations generate a steady stream of designed artifacts—products, print communications, websites, advertising, manuals, financial reports, signage, retail environments, packaging, trade show exhibits—the “posters and toasters” of 20th-century commerce. When you add the growing list of emerging opportunities—customer experience, service planning, decision design, strategy mapping, and cul...

Liquid Agency
Liquid Agency
SlideShare Presentation
  • Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.

Liquid Agency
Liquid Agency
SlideShare Presentation
  • Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.

Liquid Agency
Liquid Agency
SlideShare Presentation
  • Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.

Liquid Agency
Liquid Agency
SlideShare Presentation
  • Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.

Liquid Agency
Liquid Agency
SlideShare Presentation
  • The World Cup has become one of the most anticipated and celebrated sporting competitions on the planet, watched by about half of the world’s population. Countries spend years and billions of dollars preparing to compete—not to mention hosting the Cup. Brazil spent $14 billion this year. Clearly, this is a branding success story of phenomenal proportions. How has the World Cup brand evolved over ...

Liquid Agency
Liquid Agency
SlideShare Presentation
  • Use this presentation when you feel a little stuck and need some help coming up with new ideas and ignite creative growth. Would love to hear what you think about Marty’s tips, and of course if you have any tips of your own it would be great if you could share them through our comments button.

Liquid Agency
Liquid Agency
SlideShare Presentation
  • At Liquid Agency we're interested in the potential of design to improve the human condition, and we appreciate innovations that offer us new and better ways to interact with the world and with each other. The recent "Innovation by Design" exhibition at Liquid Space PDX, our experimental gallery in Portland, features a collection of diverse products that challenge the status quo in the worlds of f...

Liquid Agency
Liquid Agency
YouTube Video
  • What sparks innovation—and what stops it? How can our working environment inspire inventiveness? What practices help us become openminded, sharp, and ready to generate new ideas? Liquid Agency brought together top innovation thinkers—including Intel’s famed cultural anthropologist Genevieve Bell—for a provocative discussion October 7 at Elizabeth Leach Gallery as part of Design Week Portland.

Liquid Agency
Liquid Agency
YouTube Video
  • As the Industrial Age grinds to a halt, the “Robotic Age” is picking up speed. In the next few decades we’ll see the acceleration of man-machine collaboration, with computers becoming more human and humans becoming more creative. Where will that leave us? Scrambling to stay ahead of the Robot Curve—a cycle of creative destruction that puts downward pressure on the cost and value of work. Today’s i...

Liquid Agency
Liquid Agency
YouTube Video
  • Here at Liquid, we take innovation very seriously. And, if you are serious about innovation we believe you have to make creativity a priority. That's why we recently organized our first Creative Summit, a one-day offsite attended by creative teams from all of our offices. Full story: http://bit.ly/1ng4bDh

Liquid Agency
Liquid Agency
YouTube Video
  • Lego Serious Play (LSP) is a technique that uses Lego blocks in directed exercises to build structures that metaphorically represent business and brand architecture models. Based on extensive research in organizational development, psychology, and learning techniques—LSP uses the context of "play" to enable executives, managers, and employees to communicate more effectively, to stimulate their ima...

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