Listrak
Listrak
Blog Post
  • Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online. After all, a major component of that purchase was the distinctive, exclusive in-store experience. But that seems to be changing.So how are luxury brands and retailers breaking through the online barrier and creating exceptional user experiences for their shop...

Listrak
Listrak
Blog Post
  • We are all too busy. That’s not a cliché. It’s the truth. Between balancing professional, social and family life, our valuable time is indeed at a premium today. There are recurring items on the to-do list that begin to fall behind all the other things in our day − from tasks around the house like changing the air filter or refilling the water softener on a regular basis to making sure you’ve purc...

Listrak
Listrak
Blog Post
  • IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions, 16 tracks and over 300 vendors. So how do you filter all those choices and get the most from your time there? Listrak partner BigCommerce breaks it down for you. From workshops and bootcamps to hearing from industry leaders, here are the IRCE 2018 m...

Listrak
Listrak
Blog Post
  • Listrak and Persado recently announced a strategic integration, combining Persado’s AI-generated marketing language with Listrak’s automation and analytics platform. Sounds like a winning combination. So, what’s in it for marketers? In this edition of The State of Marketing, we checked in with Persado Senior Vice President of Global Corporate Development & Partnerships Nicolas Chammas.Tell us a bi...

Listrak
Listrak
Blog Post
  • For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good? These pieces are usually repeated in each email you send, so make sure your layouts are effective, beautiful, and easy to … well, navigate.Space is precious, so choose wiselyFirst, let’s talk about the entirety of your email from top to bottom. The header, navigation and foot...

Listrak
Listrak
Blog Post
  • High level CRM questions you can ask to gain deeper customer understanding and actionable insightsTo truly gain an understanding of your customers and to talk to them on a much more personal level, you need to ask the right questions of your data. Like an onion, once you peel away the first layer, there are many other layers or deeper questions to be asked. Let’s look at few examples and attempt t...

Listrak
Listrak
Blog Post
  • The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.Note that in this article we're focused on GDPR's impact on your web properties and cross-channel marketing automation. While Listrak does not provide legal guidance, the goal of this article is to pass along ideas and best practices. Always consult...

Listrak
Listrak
Blog Post
  • Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and the cost to acquire a new customer is at an all-time low − only to find out that you were actually paying to acquire a second or third email address for your existing customers!We all know data tells a story. However, when big data is reviewed in little silos, it can sometimes t...

Listrak
Listrak
Blog Post
  • Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations, less effective new customer acquisition strategies, and decreased customer retention and engagement.Malformed data records will be replicated across systems, compounding the negative effects. Backend systems responsible for running AI algorithms will be compromi...

Listrak
Listrak
Blog Post
  • Many of you are familiar with the General Data Protection Regulation (GDPR) and may be well on your way to compliance. For others, you might just be getting started. Either way, you may be surprised to know that this new regulation can lead to a real benefit for the relationship between businesses and consumers, and may result in higher sales for businesses that embrace the regulation.The GDPR emp...

Listrak
Listrak
Blog Post
  • Before we dive into strategies, let’s first define the difference between SMS and MMS messaging.SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service) allows you to send a message with rich media content, including animated gifs and short video or audio files – and it has an increased limit of 1,000 characters. SMS ...

Listrak
Listrak
Blog Post
  • Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages? Perhaps. But what happens when you start digging deeper into the averages? Customers know they aren’t average and they don’t expect to be treated as such.Let’s look at how we can unpack metrics based on average order value (AOV). Before we get into a statistics course, I j...

Listrak
Listrak
Blog Post
  • Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems, no longer do those marketers need to rely on the IT department to run complex queries out of multiple systems to identify unique trends and insights from that data. They now have the direct means to get...

Listrak
Listrak
Blog Post
  • Thanks to Listrak partner Yotpo for this guest blog entry. User-generated content has proven itself as a leading tool for converting sales. Shoppers not only seek comments and reviews from others; they’re hesitant to purchase without them. The newly-announced partnership with Yotpo, the user-generated content (UGC) marketing platform,now allows Listrak to incorporate invaluable UGC in personalized...

Listrak
Listrak
YouTube Video
  • Listrak CRM lets you harness the power of your rich customer data together with additional transactional and behavioral data sources. Explore and visualize data to gain new insights and act on those insights seamlessly via Listrak's cross-channel marketing platform.

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