Listrak
Listrak
Blog Post
  • Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and the cost to acquire a new customer is at an all-time low − only to find out that you were actually paying to acquire a second or third email address for your existing customers!We all know data tells a story. However, when big data is reviewed in little silos, it can sometimes t...

Listrak
Listrak
Blog Post
  • Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations, less effective new customer acquisition strategies, and decreased customer retention and engagement.Malformed data records will be replicated across systems, compounding the negative effects. Backend systems responsible for running AI algorithms will be compromi...

Listrak
Listrak
Blog Post
  • Many of you are familiar with the General Data Protection Regulation (GDPR) and may be well on your way to compliance. For others, you might just be getting started. Either way, you may be surprised to know that this new regulation can lead to a real benefit for the relationship between businesses and consumers, and may result in higher sales for businesses that embrace the regulation.The GDPR emp...

Listrak
Listrak
Blog Post
  • Before we dive into strategies, let’s first define the difference between SMS and MMS messaging.SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service) allows you to send a message with rich media content, including animated gifs and short video or audio files – and it has an increased limit of 1,000 characters. SMS ...

Listrak
Listrak
Blog Post
  • Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages? Perhaps. But what happens when you start digging deeper into the averages? Customers know they aren’t average and they don’t expect to be treated as such.Let’s look at how we can unpack metrics based on average order value (AOV). Before we get into a statistics course, I j...

Listrak
Listrak
Blog Post
  • Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems, no longer do those marketers need to rely on the IT department to run complex queries out of multiple systems to identify unique trends and insights from that data. They now have the direct means to get...

Listrak
Listrak
Blog Post
  • Thanks to Listrak partner Yotpo for this guest blog entry. User-generated content has proven itself as a leading tool for converting sales. Shoppers not only seek comments and reviews from others; they’re hesitant to purchase without them. The newly-announced partnership with Yotpo, the user-generated content (UGC) marketing platform,now allows Listrak to incorporate invaluable UGC in personalized...

Listrak
Listrak
YouTube Video
  • Listrak CRM lets you harness the power of your rich customer data together with additional transactional and behavioral data sources. Explore and visualize data to gain new insights and act on those insights seamlessly via Listrak's cross-channel marketing platform.

Listrak
Listrak
YouTube Video
Listrak
Listrak
Blog Post
  • We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of time. Use these as the baseline for any HTML email design or template to create engaging messages that perform well across devices and browsers. 1. Identify YourselfInclude your brand name in the From Name field and use a recognizable ...

Listrak
Listrak
YouTube Video
  • Our new global headquarters is currently under construction and will be completed in Q2 2017. Over the past three years, we have experienced tremendous growth – nearly doubling our employee base each year. This new state-of-the-art building provides the structure we need to continue to provide best-in-class service to our clients.

Listrak
Listrak
YouTube Video
  • Wendy Huffman, Product Manager, explains what Listrak's Contact Card is and the key data points it provides, including a contact's preferred send time, associated identities, lifetime value, product preferences and customer journey.

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