Listrak
Listrak
Blog Post
  • To say that the holiday season is a busy time of year is an understatement; and for 2017, eMarketer expects eCommerce sales to climb 15.8%. With this comes a dramatic increase in site traffic as holiday shoppers begin browsing your site to find the perfect gifts. However, while these shoppers are busy researching the best prices or products, they don’t always make it to the shopping cart - or more...

Listrak
Listrak
Blog Post
  • Triggered email campaigns can help you reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high levels of customer attentiveness. While adding personalized visual content to even the most specific triggered email campaigns can greatly impact their effectiveness, until...

Listrak
Listrak
Blog Post
  • The new rules of digital marketing predicate the need to take risks. Brands must be innovative. They must move quickly. They must be the early adopters of new technology. They must be first.While there are risks associated with that it’s far riskier to remain status quo. If you aren’t implementing new, more personalized ways to reach your audience, you can bet your competitors are.When it’s time t...

Listrak
Listrak
YouTube Video
  • As a multifaceted company, there are several ingredients that make up the King Arthur Flour brand. There’s its wholesale business, its retail business, and its cooking school. In this webinar, the brand’s digital marketers discuss how they leverage Listrak's omnichannel marketing solutions to stir up brand awareness and cater to each audience’s tastes.

Listrak
Listrak
Blog Post
  • One of the biggest hurdles of working with others on a project is getting another person to understand your vision. Sure, it’s an exciting 4K cinematic glory playing in your head. You hear angels singing as a magnificent work of art is revealed in your mind (and yes, smoke machines are probably involved). But now, you need to make someone else see, understand, and create that dream in a concrete m...

Listrak
Listrak
Blog Post
  • Social media isn’t going anywhere anytime soon. It’s time to start using it to your advantage by aligning your social media and email marketing! It’s definitely worthwhile: by spending a few hours promoting their company on social media every week, 91% of marketers claimed these efforts greatly increased their exposure. That exposure could lead to more website traffic, better SEO, and improved con...

Listrak
Listrak
Blog Post
  • Did you see the amazing total solar eclipse? Here in PA we only got a partial eclipse, but it was still absolutely stunning. This was the first total solar eclipse visible in the contiguous United States since 1979 and will be one of history’s most widely document eclipses. And get this: in order to chase the eclipse across the nation, you would’ve had to travel roughly 2,400 mph! Scientists don’t...

Listrak
Listrak
YouTube Video
  • Did you know… about 28% of marketing budgets are now earmarked for content creation? Today, it’s imperative to have the right tools in place to get your message in front of your audience. While digital marketing allows your messages to be targeted and automated, the real opportunity lies in the ability to PERSONALIZE those messages and reach consumers across multiple channels in virtually real-tim...

Listrak
Listrak
Blog Post
  • This holiday season, it is imperative not to get lost in the shuffle with the massive amount of emails flooding your subscribers’ inboxes. To take your efforts to the next level, retailers should focus on tailoring experiences for each subscriber. You’ll want to use best practices and next practices to break through the clutter, and a great way to do this is by using your customer data.This isn’t ...

Listrak
Listrak
Blog Post
  • As heat rolls across the country in waves, there’s obviously one thing on every email marketer’s mind: the winter holidays! Grab your sunglasses and a glass of lemonade, sit back, and start thinking about bundling up and tossing some snowballs while jolly ol’ Saint Nick squeezes down your chimney.There is a freedom to your email designs during the last few months of the year; you can easily use no...

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