Lithium Technologies is a San Francisco-based provider of software that allows businesses to connect with their customers on social media and digital channels. Lithium was founded in 2001 as a spin-out from GX Media, which created technologies for professional rankings and tournaments and now hosts a number of popular gaming sites. The company's founders include Lyle Fong, Michel Thouati, Kirk Yokomizo, John Joh, Nader Alizadeh, Michael Yang, and Matt Ayres.

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Lithium Technologies
Lithium Technologies
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  • What a Great Digital Customer Experience Leader Looks Like
    Organizations are shifting from “doing” digital to “being” digital, and with this transformation comes the need for different skillsets in the people who lead their organization’s marketing and customer service functions. What makes a great digital customer experience leader these days? Well, there is no hard test to administer to determine the ideal leader, but there are qualities and traits that...
Lithium Technologies
Lithium Technologies
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  • How Easy is it to Migrate Your Community to Lithium?
        No matter how much your current community is underperforming, the idea of migrating to a new vendor feels daunting, right? We know it does. That’s why we’ve put together a quick guide to give you the details about just how easy and fast it is to migrate your community to a Lithium platform.   In fact, there are key benefits to doing so: Lithium communities outperform the competition by gener...
Lithium Technologies
Lithium Technologies
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  • Real-World Tips for Better Social Engagement
      Successful social media is a marketing mandate for business today. It requires a campaign with a customer-first mindset that ignites conversations and amplifies reach. That includes compelling content strategies, traffic baselines, data analysis, a thorough knowledge of digital touchpoints, and relevant content that is in the moment. To be successful, the whole organization must be involved and ...
Lithium Technologies
Lithium Technologies
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  • Lithiums Summer Splash
    The summer flew by and what a great couple of months it’s been here at Lithium HQ! In between being super focused on our day-to-day work, we took some time to let our toes sink into the sand. Some proud highlights for us are joining the Vista family, connecting with our customers at LiNC Local events in London and Sydney and the Lithy Awards Ball. Last, but definitely not least, we were proud to a...
Lithium Technologies
Lithium Technologies
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  • New to The Lithium Campus – LSMM: Administrator Essentials
    The Lithium Training Services team is excited to announce a brand new addition to our Lithium Campus Course Catalog – Lithium Social Media Management (LSMM): Administrator Essentials. Available now, this 45 minute course is designed for the Administrator of either Social Publishing or Social Response.  Business owners and analytics users will also find the content very relevant and valuable. It in...
Lithium Technologies
Lithium Technologies
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  • New Webcast with Dave Evans & CPC Strategy
    DYK: 65% of customers will stop using a brand’s product (even if they love it) if they have a bad experience with the brand. - Harris Poll   Social e-commerce has developed many complexities as the number of channels increase, customer demands and expectations rise, and brands compete primarily on experience, rather than product. It is safe to say that creating a great digital customer experience ...
Lithium Technologies
Lithium Technologies
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  • Is Gamification Dead?
      If you’re like many, you may think of gamification as the points, badges and leaderboards that are used to motivate users to take certain actions or continue certain behaviors. But gamification is actually a big data discipline. It turns out that the misconception around what makes gamification work is one of the reasons many people fear gamification is dying.   It’s true that market growth has ...
Lithium Technologies
Lithium Technologies
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  • Volume 4: Tie Together People, Processes, and Technology
    Got the Monday  blues? We’re back to pull you out of those gloomy feels with Volume 4 of our blog series “The Social Marketing Spectrum: Tools & Tactics to Take You to the Top!”    Kicking off Volume 4, we have the last, but most definitely not least, topic: “Tie Together People, Processes, and Technology.” Having the right social, technology and people is essential to becoming a trusted marketing...
Lithium Technologies
Lithium Technologies
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  • Announcing Product Hubs
    I am excited to announce that we have launched the Beta SMM and Community “Product Hubs” to all users!   There are 3 entry-types on these pages: Logged out Logged in but without customer access Full customer access Depending on whether you are signed in or not, and your role on the community, the product page will show an announcement and the associated product video from our .com page.    The m...
Lithium Technologies
Lithium Technologies
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  • 7 Best Ways To Grow Your Online Community
    7 Best Ways to Grow Your Online Community From marketing to support to product improvement, branded online communities have – and should have – a significant role to play in every business strategy. According to a research published this year, 64% of companies have witnessed improved decision-making after owing a brand community. Also, 80% of marketers say that disseminating content through online...
Lithium Technologies
Lithium Technologies
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  • Volume 3: Accelerate Brand Awareness & Reach Holistically
    No matter how much content marketers collect, the questions stays true, “how do I raise my brand awareness”? Lucky for you, we’ve got the 4-1-1 on how to engage your target audience in Volume 3 of “The Social Marketing Spectrum: Tools & Tactics to Take You to the Top!”    Our Volume 3 topic is: Accelerate Brand Awareness & Reach Holistically.   Brands that stand out above the rest have a solid fra...
Lithium Technologies
Lithium Technologies
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  • LiNC Local Sydney: Breakout Sessions (Track A)
    After attendees at LiNC Local Sydney enjoyed a hearty lunch, it was time to round out the afternoon with a few breakout sessions designed to provide a deeper dive into what it means to deliver great digital customer experiences. Track A was unique in that it was less about Lithium doing the talking and more about putting a spotlight on our super star customers in Australia and underscoring somethi...
Lithium Technologies
Lithium Technologies
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  • Top Contributors Blog For July
    What a great 6 months it’s been for Team Lithium! Named a leader in the Forrester Wave, integrated with Facebook Messenger and kicked off two successful #LiNCLocal events! What better way to celebrate everyone’s achievements for the first half than to acknowledge our Top Contributors for July!   These all-stars (and rockstar) create content that is relevant, engaging and fun-forward that always ca...
Lithium Technologies
Lithium Technologies
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  • LiNC Local Sydney: The Lithium Engagement Platform
    At Lithium, we believe that delivering great digital customer experiences at scale comes down to creating the “right digital moment” for consumers, wherever they are – and regardless of device, platform, or channel. It’s what consumers expect, and brands must deliver.   Dayle Hall, Lithium’s SVP of Marketing, explained, “it’s easier to keep a customer than to find a new one.” However, that, too, i...
Lithium Technologies
Lithium Technologies
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  • Operationalizing Social Care: 10 Best Practices You Need to Know Now
    Consumers expect a consistent, high-quality customer service experience (CX) no matter how they choose to connect. That means making sure agents can respond to any customer interaction in the same friendly, effective and efficient way, whether they’re answering a call or replying to a frustrated customer on Facebook.   That’s a high bar to clear, but one that offers impressive advantages: get your...
Lithium Technologies
Lithium Technologies
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  • Volume 2: Scale Your Engagement with Customers
    Take a load off and buckle your seat belts because we’re rolling out Volume 2 of our blog series “The Social Marketing Spectrum: Tools & Tactics to Take You to the Top”! During our webcast @DayleHl laid out his go-to tips on creating engagement with your customers.   Our Vol. 2 topic is: Scale Your Engagement with Customers.   Strategy is key. And having an effective plan can make or break the suc...
Lithium Technologies
Lithium Technologies
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  • Online Communities: Getting More Employee Participation
    When executives talk about their communities, we often hear them say, “I know our employees have a ton of expertise, but so few of them actively share in the community. Is it usually this hard to get people to participate?”    The answer is, yes, it is: the level and quality of employee participation is often lower than desired or imagined. And it’s all too common to blame employees. But realize t...
Lithium Technologies
Lithium Technologies
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  • 5 Factors to Harness Digital Transformation
      Bringing the morning session to a close, Partner at PriceWaterhouseCoopers, Monty Hamilton took to the stage to discuss the five ways in which brands can embrace digital transformation. We won’t give away all of the surprises here – because it’s definitely worth taking the time to watch his entire talk below- but here’s a sneak peek at the highlights:    Data: Data has changed the game for bot...
Lithium Technologies
Lithium Technologies
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  • Commitment to Service
    Next up on stage was a very special guest who flew all the way from San Antonio, TX to join us in Sydney – USAA’s AVP of Social Business, Michael Dones.   Since the USAA caters specifically to members of the United States Armed Forces, Dones started his presentation with a quick overview of the brand to get  this primarily ANZ-based audience on the same page. “Service, loyalty, honesty, and integr...
Lithium Technologies
Lithium Technologies
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  • The Experience is the Brand
    Lithium’s President and Chief Executive Officer, Rob Tarkoff ( ), took to the stage to kick off a full day of thought leadership, insights, and a few surprises at LiNC Local Sydney.   Addressing a packed room of digital marketers, community managers and customer service professionals, he started his talk by asking the audience an important question: “Where does customer experience sit today?” And ...
Lithium Technologies
Lithium Technologies
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  • Volume 1: Tools & Tactics for better Social Media Marketing
    On July 12, we hosted “The Social Marketing Spectrum: Tools & Tactics to Take You to the Top!”   If you couldn’t join us, don’t worry- we got you covered! Dive into our very own @DayleH’s insights with a summary of the four tactics he covered. We’re kicking off our four-part series with Dayle’s first tactic: #1 Monitoring that Goes Beyond Listening.   We all know how to listen on social, but how d...
Lithium Technologies
Lithium Technologies
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  • LiNC Local Sydney Social Recap
    Good day, Mates! LiNC Local Sydney was simply fantastic and with your help, social was through the roof! Your high energy, smiles and love for great content is why we look forward to seeing your publishing power at events like LiNC Local Sydney.   Grab some tim tams and check out our most spectacular Sydney snaps of the day!     @aimeeiannone showed her love for the event with this great shot. Wh...
Lithium Technologies
Lithium Technologies
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  • How Customer Communities Power Word-of-Mouth Marketing
    Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important tha...
Lithium Technologies
Lithium Technologies
SlideShare Presentation
Lithium Technologies
Lithium Technologies
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