Litmus.com
Litmus.com
Blog Post
  • With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we'll weigh the pros and cons of four popular file formats for email: JPEG, GI...

Litmus.com
Litmus.com
Blog Post
  • At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks—from coding tricks to use in email to tools that can help you improve your day-to-day workflows. Today, we’re making these sessions available to everyone. Read on for tricks and techniques you never thought were possible in email. The post 8 Email Hacks You Never Knew Existed appeared first on Litm...

Litmus.com
Litmus.com
Blog Post
  • In the 94th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez react to Gmail announcing native dynamic and interactive email support powered by AMP. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #94: Instant Reaction to Gmail Announcing AMP Support appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • Gmail today announced that it will be adding native support for dynamic and interactive email powered by AMP. We predicted that 2018 will be the year that interactive email goes mainstream, and Google’s news, shared at the AMP Conference 2018 in Amsterdam, might bring us one step closer to making interactive email available to the masses. The post Gmail Announces Native Support for Dynamic and Int...

Litmus.com
Litmus.com
Blog Post
  • It's rather simple to mess up your email A/B testing and either come to the wrong conclusion or undermine your results completely. Here are 13 recommendations to help you ensure that doesn't happen to you... The post 13 Email A/B Testing Mistakes that Limit Your Success appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the 93rd episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on responsive email templates, fixed positioning on mobile, differences between Outlook desktop rendering on Windows and Mac, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email De...

Litmus.com
Litmus.com
Blog Post
  • Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers, especially when expectations for email quality are high and the deadlines tight. But quality and speed don’t have to be a trade-off. Chris Kaundart shares how Trello uses Litmus to create consistently great email experiences for all subscribers while, at the same time, cutting...

Litmus.com
Litmus.com
Blog Post
  • Email designers have long sought to build campaigns for every device. Especially today, when roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), media queries can make this task easier. The post Understanding Media Queries in HTML...

Litmus.com
Litmus.com
Blog Post
  • In the 92nd episode of The Email Design Podcast, Jason Rodriguez interviews fellow co-host Kevin Mandeville about how he got into email development and Litmus’ process behind creating emails. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #92: How Litmus Creates Emails with Kevin Mandeville appeared first on Litmus Software, I...

Litmus.com
Litmus.com
Blog Post
  • As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! We’ll help you set the direction […] The post 2018 Email Marketing Kickoff: Webinar Recording + Q&A appeared fir...

Litmus.com
Litmus.com
Blog Post
  • It used to be that inbox providers would simply send and receive emails. They have since taken on a much bigger role in managing emails, from organizing and prioritizing to helping consumers declutter their inboxes. Now, Inbox by Gmail and Yahoo! Mail are taking it a step further. Here's everything you need to know about their recent feature addition: Unsubscribe suggestions. The post Is Your Inb...

Litmus.com
Litmus.com
Blog Post
  • In the 91st episode of The Email Design Podcast, Kevin Mandeville walks through how Litmus built its latest email newsletter without using any tables for layout. That’s right, no tables…only divs. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #91: Building Litmus’ Latest Newsletter Without HTML Tables appeared first on Litmus...

Litmus.com
Litmus.com
Blog Post
  • Over the course of the past year, we’ve analyzed 15 billion email opens to see where subscribers read emails, and summarized our findings in our 2017 Email Market Share infographic. We take a look at what Litmus Email Analytics taught us about mobile, webmail, and desktop opens over the course of the year, analyze major movements in email client popularity, and provide insights into what those cha...

Litmus.com
Litmus.com
Blog Post
  • In the 90th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss SVG SMIL interactivity in email, a Thunderbird UI update, cryptocurrency in email, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #90: SVG Interactivity and Cryptocurrency in Email appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • With the General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. One of the major areas of change—and the one that’s been causing email marketers the biggest headache—is the question of how to collect and store consent. Here’s a breakdown of the five most...

Litmus.com
Litmus.com
Blog Post
  • New products, new team members, and a whole lot of projects to help brands get access to the knowledge and tools they need to send better email—2017 has been an exciting year for Litmus. We asked the Litmus team: "Looking back at the the past year, what are you most proud of? What surprised you most?" Here’s what they said. The post The 2017 Litmus Year in Review: The Moments That Made Us Proud ap...

Litmus.com
Litmus.com
Blog Post
  • Our industry is struggling against a host of email marketing challenges. We identify the top impediments to success and share advice from experts on ways to overcome them. The post The Biggest Email Marketing Challenges of 2018 appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the 89th episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on Samsung blue links, a recent change to Outlook.com max-width images, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #89: Litmus Community Q&A Rapid Fire appe...

Litmus.com
Litmus.com
Blog Post
  • In the 88th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez look back on their 2017 email design predictions to see how right (or wrong) they were and share their new predictions for 2018. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #88: 10 Email Design Predictions for 2018 appeared first on ...

Litmus.com
Litmus.com
Blog Post
  • This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. Learn how to put those trends—plus the eight others we surveyed marketers about—to work for your brand. The post Top Email Design Trends for 2018 appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the 87th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss Samsung Mail and Libero email rendering, Inbox by Gmail launching new unsubscribe recommendations, Thunderbird updates, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #87: Inbox by Gmail Launches Unsubscribe Recommendations,...

Litmus.com
Litmus.com
Blog Post
  • This year, Kevin Mandeville and Jason Rodriguez hosted more than 40 Email Design Podcasts, jam-packed with exciting tips and tricks, industry news, and inspiring guests. If you haven’t haven’t been able to keep up with all of them, we’ve got you covered: Here are the top 5 Email Design Podcast episodes of 2017. The post The Top 5 Email Design Podcast Episodes of 2017 appeared first on Litmus Sof...

Litmus.com
Litmus.com
Blog Post
  • Remote work has always been a fundamental part of the culture at Litmus. Since the early beginnings of the company, there has been a mix of team members working from local offices and folks working 100% remotely. This hasn’t really changed as the Litmus team has grown. Here are our team’s favorite tips for how we make working with a distributed team work for everyone. The post A Remote Frame of Mi...

Litmus.com
Litmus.com
Blog Post
  • In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report. But we don’t just give you the insights, we share practical how-to advice to help you execute on each opportunity at your b...

Litmus.com
Litmus.com
Blog Post
  • In the 86th episode of The Email Design Podcast, Kevin Mandeville interviews Chad White on his 2017 State of Email Creative report and reports on the key findings. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #86: The 2017 State of Email Creative appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the 86th episode of The Email Design Podcast, Kevin Mandeville interviews Chad White on his 2017 State of Email Creative report and reports on the key findings. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #86: The 2017 State of Email Creative appeared first on Litmus Software, Inc..

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