Litmus.com
Litmus.com
Blog Post
  • Designing and coding emails can be a manual, arduous process, but it doesn't have to be. Snippets and partials can help you automate your email workflow, speed up development time, and reduce the chance of errors. Here's how. The post Automate Your Email Builds in Two Ways: Snippets vs. Partials appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the quest to reduce the time between brainstorm and send, email marketers are on the hunt for tools to speed up their workflows. In this post, we look at how a tool called Emmet can help email designers code their campaigns faster than ever before. The post What Is Emmet? appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • We are so excited to bring the email community together for an unparalleled opportunity to learn the latest in email marketing, and with a little bit of luck you can be part of it too—for free. We are happy to share that this year’s patrons are here to offer you a chance to win your way to Litmus Live London! The post Win a Ticket to Litmus Live London 2018 appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • We all know email has a hundred ways to fail, whether by faulty coding, a glaring typo in a subject line, sending to the wrong list, or design gone awry. Just thinking about all the ways email can breakdown gives us the shivers. But why do we care so much about making emails error-free? Here's why you'll want your email program to reach #NoFailMail status. The post #NoFailMail: Why Avoiding Error...

Litmus.com
Litmus.com
Blog Post
  • Marketers are very excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails. The post Marketers Can’t Wait to Use AMP for Ema...

Litmus.com
Litmus.com
Blog Post
  • Insufficient resourcing and staffing on email teams is a major, persistent problem in marketing departments. The failure to address what is clearly a common problem may be because of several misconceptions and blocking issues. Let’s address some frequent ones... The post 4 Faulty Justifications for Under-Staffing Email Marketing Teams appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • Being blacklisted is an email marketer’s nightmare, but for many marketers it’s a threat that’s somewhat theoretical. Being caught on a blacklist is something that only happens to spammers and brands that don’t follow email best practices, right? Turns out that this isn’t quite true. The post Why Blacklistings Don’t Only Happen to Spammers appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • Say hello to the newest addition to the Litmus Email Creative Platform: Introducing Litmus Proof. With Litmus Proof as your centralized tool for collecting feedback, you can improve collaboration, get better visibility, and enjoy fewer review cycles—and ultimately get your emails out the door, faster. The post Streamline Your Email Review Process: Introducing Litmus Proof appeared first on Litmus ...

Litmus.com
Litmus.com
Blog Post
  • Building amazing email campaigns is challenging. From design and development to testing across email clients, there’s a lot to worry about. 49% of brands spend two weeks or more producing an email campaign, with most of that time going towards the development, review, and approval process, according to our 2018 State of Email Workflows report. That's why we're excited to introduce new features to ...

Litmus.com
Litmus.com
Blog Post
  • Email marketing is a team sport. Based on Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, this presentation looks at the three email team components—internal team member, external team members, and business stakeholders. It also examines how email team sizes may change during 2018. See how your own email marketing team compares. The post A Snapshot of an Email...

Litmus.com
Litmus.com
Blog Post
  • Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an "add to your calendar" link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the ...

Litmus.com
Litmus.com
Blog Post
  • Every year at Litmus Live, we identify the biggest challenges facing the industry and invite the brilliant email marketers that are facing those challenges to share their hard-won insights with attendees. Topics run the gamut from workflows and email creation to strategy, automation, communication, and more. Here’s a sneak peak at what we’re planning for Litmus Live 2018. The post The Challenges...

Litmus.com
Litmus.com
Blog Post
  • At Litmus, we care deeply about our customers and the email community, and we’re working hard to make the email world a little better every day. But we also believe that our involvement shouldn’t stop at the end of the work day or be limited to the email community. We’re proud that many of our team members are engaged in their communities beyond Litmus, and as a brand, we believe that it’s our res...

Litmus.com
Litmus.com
Blog Post
  • Today, we’re thrilled to announce a new partnership with Movable Ink, the global leader in contextual email technology. Their users now have the ability to test their emails directly within the Movable Ink platform, equipping even more email marketers and designers with the resources to start building better email. The post Build, test, and troubleshoot your emails with Movable Ink and Litmus appe...

Litmus.com
Litmus.com
Blog Post
  • As a full service digital agency, Whereoware knows that when it comes to providing email services, quality matters. So, what’s Whereoware’s secret to building customizable templates that looks great everywhere? The team relies on Litmus Builder to develop and thoroughly test every code snippet before it’s made available to their clients. Read their story. The post How Litmus Helps Whereoware Crea...

Litmus.com
Litmus.com
Blog Post
  • Create Builder projects more easily, customize Builder to your coding preferences, build emails faster, make troubleshooting easier, and seamlessly integrate Builder into your workflow with these brand new features in Litmus Builder. The post What’s New in Litmus Builder appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • One of the biggest causes of broken emails is the varying levels of support for CSS across different email clients. That's why inlining CSS has been the status quo for email developers for years. But is inlining your CSS still necessary today? The post Do email marketers and designers still need to inline CSS? appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
Litmus.com
Litmus.com
Blog Post
  • In the 98th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss what you need to know for email design foundations in 2018 along with common myths and unnecessary practices that have persisted in the email community. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #98: Email Foundations for 2018 an...

Litmus.com
Litmus.com
Blog Post
  • If you utilize Litmus Builder to build and code your emails and use Liveclicker to power dynamic content in your campaigns, you’ll love Liveclicker’s newest Chrome extension—RealTime Email Content for Litmus Builder. We sat down with Jen Fahey, Director of Product Management at Liveclicker, to get the scoop on the brand new Chrome extension and how it can streamline your email development workflow...

Litmus.com
Litmus.com
Blog Post
  • Based on our State of Email Survey of nearly 3,000 marketers, our third annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and building to quality assurance and sending. The free 47-page report contains over 35 charts providing data-based evidence of current practices and trends in email workflows. The post 2018 State of Email Workflows: How...

Litmus.com
Litmus.com
Blog Post
  • In the 97th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss upcoming changes to Gmail including a redesign and merging some Inbox by Gmail functionality, Yahoo! Mail updates, and research as to why subscribers prefer interactive emails. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #97: Leake...

Litmus.com
Litmus.com
Blog Post
  • The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs. In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the State of Email ...

Litmus.com
Litmus.com
Blog Post
  • More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports. The post The Best of the 2017 State of Em...

Litmus.com
Litmus.com
Blog Post
  • With the GDPR deadline approaching, gaining consent through re-permission campaigns is crucial to keeping subscribers on your active mailing list. But how do you run a successful re-permission campaign to bring your email list up to GDPR standards? Here are six tips, with plenty of examples from brands to draw inspiration from. The post GDPR Re-permission Campaigns: 6 Tips for Making Them a Succes...

Litmus.com
Litmus.com
Blog Post
  • I was privileged to be presented with the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year Award. Honestly, I’ve been really overwhelmed with feelings of gratitude toward the industry and everyone I’ve worked with. In preparing the acceptance speech I delivered at the Email Evolution Conference last week, I actually wrote two others. I wanted to share all three with you he...

Litmus.com
Litmus.com
Blog Post
  • From its earliest days, Litmus Live has been a space for everyone to connect and learn—no matter your experience, race, gender, or age. Creating an environment where everyone feels safe and welcome has always been our goal, and we're truly proud that it's not just the great content, but also the inclusive and friendly environment that draws so many people to Litmus Live. As the conference has grow...

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