Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Consistent Media Query Support Returning to Outlook Apps
    Inconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported! The post Consistent Media Query Support Returning to Outlook Apps appeared first on Litmus Software, Inc..
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • The Size of the Gender Pay Gap in Email Marketing
    Women are a vital part of the email marketing industry, comprising 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. However, they are consistently undervalued. Women earn just 89 cents for every dollar men earn in the email marketing industry ($65,000 for women vs. $73,000 for men). We look into the factors that increase and decrease ...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • What Email Marketers Need to Know About iOS 11 and the New iPhones
    With iOS Mail accounting for about a third of all email opens, updates to the iPhone family and changes to the mobile operating system and its email client can make a big difference to the email world. We’ve taken a close look at iOS 11 and Apple’s preview of iPhone 8, 8 Plus, and iPhone X. Here's what email marketers, designers, and developers need to know. The post What Email Marketers Need to ...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Email Design Podcast #76: Litmus Community Q&A Rapid Fire
    In the 76th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on Yahoo! Mail alignment issues, Apple Pay in email, best practices for reply to names, image compression and optimization, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. ...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • A Guide to Animated GIFs in Email
    Email marketers are always looking for that extra something to draw attention to their campaigns. A common and simple way is found with one of the internet's most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns. The post A Guide to Animated GIFs in Email appeared first on Litmus Software, Inc..
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • How to Fix CAN-SPAM So It Doesn’t Further Harm U.S. Businesses
    CAN-SPAM is woefully out of step with subscribers’ current behaviors, email service providers’ current capabilities, inbox providers’ current demands, and the laws of other countries. In truth, if a brand only clears the low bar set by CAN-SPAM, they are pretty much guaranteed to be blacklisted and blocked by inbox providers. While on the surface, lax regulations look like an advantage to American...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • The Litmus Evolution: From Email Previews to the Email Creative Platform
    When I joined Litmus nearly 7 years ago, Litmus was known best for Email Previews. Today, Email Previews is no longer a standalone feature. Our commitment to creating the world’s best email testing tools has evolved into the Litmus Email Creative Platform, seamlessly integrating time-saving features like Builder and Checklist into every aspect of your workflow and making everyday email tasks faste...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Email Design Podcast #75: A Truly Table-less Email Layout and Litmus Launches A Chrome Extension
    In the 75th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about a truly table-less email layout, Litmus’ new Chrome extension, using Typekit fonts in email, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #75: A Truly Table-less Email Layout and Litmus Launches A Chrome Extension appea...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • How Zapier Uses Litmus to Empower Their Entire Marketing Team to Send Great Email
    When your email team is small, it’s nearly impossible to manage your entire email program without looping in outside help. As a result, many email marketers rely on colleagues from other departments to help execute their campaigns. But how do you ensure email quality by experts and non-experts alike, while at the same time allowing your email program to scale? Sean Kennedy, Product Marketer at Zap...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • The Hierarchy of Subscriber Needs: Are you satisfying all four?
    To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands' email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you're meeting each one. The post The Hierarchy of...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • 3 Things We Learned at Litmus Live London That You Should Put Into Action Today
    Earlier this week, we brought together hundreds of email geeks for Litmus Live in London. We’re leaving London inspired by our amazing speakers and the countless conversation we had with our wonderful community. Here are our top three takeaways from Litmus Live London that you should put into action today. The post 3 Things We Learned at Litmus Live London That You Should Put Into Action Today app...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Litmus Live Speaker Series: Aime O’Keefe & Lauren Hartog
    Meet Aime O'Keefe and Lauren Hartog—two of our wonderful Litmus Live speakers—as they share how they got into email, what makes them most excited about their job, and more. The post Litmus Live Speaker Series: Aime O’Keefe & Lauren Hartog appeared first on Litmus Software, Inc..
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Email Design Podcast #74: Litmus Community Q&A Rapid Fire
    In the 74th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on images inheriting its parent container width in Outlook, background image support in the Android native mail app, forcing Gmail App to be the width of the full viewport, and more. Be sure to follow along and join in the ...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Test with Litmus Wherever You Build: Introducing the Litmus Extension
    Whether you’re using a local editor (like Dreamweaver) or prefer your ESP’s email editor to create your emails, with the Litmus Extension you can preview, troubleshoot, and optimize your emails without leaving your build environment. Make building and testing emails an integrated, quick, and easy experience. Here’s how Litmus Extension can get your emails out the door, faster. The post Test with L...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Need help getting buy-in for Litmus? We’ve Got Your Back
    You already know Litmus will help you create better email faster, but your team or manager isn’t onboard yet? We’ve got your back. Follow our 3-step guide to getting buy-in for Litmus and convince your team that Litmus is right for you. The post Need help getting buy-in for Litmus? We’ve Got Your Back appeared first on Litmus Software, Inc..
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Burnt Hand Deliverability Practices: An Email Remediation Plan
    Learn from your peers who watched their neglected email lists and infrastructure go up in flames. Reform your deliverability practices before they catch fire and you end up blacklisted. The post Burnt Hand Deliverability Practices: An Email Remediation Plan appeared first on Litmus Software, Inc..
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Email Design Podcast #73: 5 Tips for Making More Accessible Emails
    In the 73rd episode of The Email Design Podcast, Jason Rodriguez gives his top five tips for making your HTML email campaigns more accessible. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #73: 5 Tips for Making More Accessible Emails appeared first on Litmus Software, Inc..
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Security at Litmus: How We Keep Your Data + Assets Safe
    Here at Litmus, we maintain the highest levels of confidentiality, privacy, and security for our customers' data. We dedicate time, money, and resources to safeguard Litmus and our customers from data loss and theft. That is why we're excited to introduce the brand-new Enterprise Security features in the Litmus Creative Platform that will help you better protect your account and your data, and ful...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Litmus Live Speaker Series: Logan Baird
    Get to know our speakers in our Litmus Live Speakers Series, where you'll find out more about who they are, how they got here, and what they care about most. Today, we're meeting Logan Baird, Design Services Lead at Emma. Logan was one of the top-rated speakers of Litmus Live 2016, and we couldn’t be more excited to welcome him back this year. The post Litmus Live Speaker Series: Logan Baird appea...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • 8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making Them [SlideShare]
    Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. We share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message. The post 8 Embar...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Maintain Full Control Over Your Email Marketing Program with Litmus Custom Controls
    Discover how Custom Controls on Litmus Enterprise plans can give you full visibility into your email marketing program—and equip your team with advanced email tools so they can spend less time fixing problems and more time optimizing email performance. The post Maintain Full Control Over Your Email Marketing Program with Litmus Custom Controls appeared first on Litmus Software, Inc..
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Email Design Podcast #72: Orange.fr and SFR.fr Rendering and Outlook.com Unveils a New UI
    In the 72nd episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about rendering for Orange.fr and SFR.fr, ESP Syncing in Litmus Builder, and a new UI for Outlook.com. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #72: Orange.fr and SFR.fr Rendering and Outlook.com Unveils a New UI appeared first on ...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Litmus Live Speaker Series: Belinda Blakley
    Get to know our speakers in our Litmus Live Speakers Series, where you’ll find out more about who they are, how they got here, and what they care about most. Today, we’re meeting Belinda Blakley, Sr. Digital Marketing Specialist at Ross University School of Veterinary Medicine. At this year’s Litmus Live Boston, Belinda shared her tips on how to translate your brand into email. The post Litmus Liv...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Litmus Live Boston 2017—a Recap in Tweets
    With 3 tracks, 35 sessions, and hundreds of email-loving attendees, Litmus Live Boston was the largest event we’ve ever hosted. Couldn't be there in person? Here's a recap (thanks, Twitter). The post Litmus Live Boston 2017—a Recap in Tweets appeared first on Litmus Software, Inc..
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • 10 Litmus Power-User Tips to Make You a Better Email Marketer
    To help you get the most out of all of Litmus' features, we’ve compiled a list of power-user tips to help optimize your email workflow, improve subscriber segmentation, and help you work smarter—in essence, become a better email marketer. The post 10 Litmus Power-User Tips to Make You a Better Email Marketer appeared first on Litmus Software, Inc..
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Litmus Live Speaker Series: Kathryn Grayson Nanz
    Suffering from Symposter Syndrome? You're not alone, says Kathryn Grayson Nanz, one of our 2017 Litmus Live Speakers. Get to know her in our speaker series. The post Litmus Live Speaker Series: Kathryn Grayson Nanz appeared first on Litmus Software, Inc..
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • Now available in Litmus Email Previews: Orange and SFR
    If you’re sending email to subscribers in France, you’ll be excited to hear about our most recent additions to Litmus Email Previews: Orange and SFR. We’ve taken a detailed look at both email clients, how they render email, and the unique quirks that come with each inbox. Here’s what you need to know. The post Now available in Litmus Email Previews: Orange and SFR appeared first on Litmus Softwar...
Litmus.com
Litmus.com
Blog Post

New blog articles detected.

  • HTML Tables in Email: What could possibly go wrong?
    If you’ve been in the email industry for any amount of time, you’ve likely experienced a number of problems with your email campaigns. From missing images to deliverability problems, email marketing is fraught with challenges. Something you may not have considered, though, is what can go wrong with the tables—the actual code—that is at the foundation of your emails. The post HTML Tables in Email: ...

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