Litmus.com
Litmus.com
Blog Post
  • In our 2017 State of Email Creative report, we share 30 must-subscribe brands, based on more than 3,000 brand suggestions from more than 1,000 marketers. Here are the emails that email marketers love most... The post 30+ Must-Subscribe Brands: The Emails that Email Marketers Love Most appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • We’re excited to announce the most recent addition to Litmus Email Previews: Libero. Libero was the first local provider to introduce a free webmail service to the Italian market—and Libero Mail still is a popular service today. See how Libero renders common email HTML elements in this blog post. The post Libero Now Available in Litmus Email Previews appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • Email creative has its own unique constraints and opportunities that marketers must master to make the most of the channel. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration and creating email brand guidelines to the popularity of various design elements and redesign sche...

Litmus.com
Litmus.com
Blog Post
  • Knowing how your subscribers engage with your email isn’t just key for evaluating your email performance, but can also be a powerful driver of segmentation so you can send more targeted campaigns. Learn how to use Email Analytics data to improve your segmentation. The post 5 Ways You Can Use Email Analytics Data to Power Segmentation appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here's why you need to add email-specific guidance to your brand style guide and what exactly you should include. The post Why You Need Email Brand Guidelines and What to Put in Them appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the 83rd episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on designing in the browser, media query support on Android, bulletproof buttons, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #83: Litmus ...

Litmus.com
Litmus.com
Blog Post
  • Looking for email marketing jobs in the US? Canada? The UK? We tell you where the hotspots are, based on postings on the Litmus Community Job Board over the past year. We also look at how those hotspots have changed since 2015, plus the email marketing skills that are in demand. The post Hotspots for Email Marketing Jobs, Plus Hot Skills appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the 82nd episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on iOS Mail scaling fixes, rounded images in Outlook Windows, Gmail threading styling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #82: Li...

Litmus.com
Litmus.com
Blog Post
  • Email designers and marketers live by the call-to-action. Unfortunately, many email clients disable images by default. If you're relying on image-based CTAs, you're in for trouble. Read on to learn about a better way: bulletproof buttons. The post The Ultimate Guide to Bulletproof Buttons in Email Design appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • Email pixel art is the only defensive design technique that allows marketers to include pictures in their emails when images are blocked. We explain how to create them and the design and strategy issues to consider before using them. The post Email Pixel Art: The Rarest and Coolest Defensive Design Tactic appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the 81st episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss MailChimp moving its forms to single opt-in by default, AOL retiring its Alto Mail app, how to fix Outlook DPI scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #81: MailChimp Moves to Single Opt-In Forms and Alto Mail...

Litmus.com
Litmus.com
Blog Post
  • Enthusiasm for interactive email is at an all-time high, with marketers declaring 2017 the year of interactive email. Marketers are right to be excited. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. The post Interactive Email’s Opportunities and Challenges appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the 80th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about POP/IMAP accounts coming to Gmail iOS, @supports functionality in email, a new email mentorship program, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #80: POP/IMAP Accounts Come to Gmail iOS and A New Email Mentorship P...

Litmus.com
Litmus.com
Blog Post
  • I’m sure you’ve noticed it before: phone numbers, addresses, dates, and—sometimes seemingly random—words like ‘tonight’ automatically turn blue and underlined in emails viewed on an iOS device. In this blog post, we’ll show you some examples of blue linking in action and introduce some coding techniques that will ban those blue links from your emails. The post How To Ban Blue Links on iOS Devices ...

Litmus.com
Litmus.com
Blog Post
  • In this webinar, Research Director Chad White and deliverability expert and Litmus Product Manager Jay Brangiforte discuss the various ways that marketers try to improve their poor email deliverability and which ones work best, sharing findings from Litmus' 2017 State of Email Deliverability report. The post The Root Cause of Poor Email Deliverability: Webinar Recording + Q&A appeared first on Lit...

Litmus.com
Litmus.com
Blog Post
  • In the 79th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss background images in the Samsung email app, dynamic email content via web fonts, Microsoft giving up on Windows 10 Mobile, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #79: Dynamic Content via Web Fonts and Microsoft is Gi...

Litmus.com
Litmus.com
Blog Post
  • In September 2017 Gmail rolled out an update for G Suite users in which addresses and phone numbers are automatically linked in emails, and being turned blue. Learn why this is happening and how you can fix blue blinks in your emails. The post How to Fix Blue Links in Gmail appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to...

Litmus.com
Litmus.com
Blog Post
  • In the 78th episode of The Email Design Podcast, Kevin Mandeville interviews Chad White on his 2017 State of Email Deliverability report and reports on the key findings. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #78: The 2017 State of Email Deliverability appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • One of the largest problems that email campaigns face is image blocking. Usually, due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to emails that lack the ability to immediately communicate and make an impact, or even looking broken. As a result, it’s extremely important to optimize your emails for images-off viewi...

Litmus.com
Litmus.com
Blog Post
Litmus.com
Litmus.com
Blog Post
  • Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting the most clicks, they don’t provide a deeper understanding of subscriber interactions—and therefore they can also only provide a limit...

Litmus.com
Litmus.com
Blog Post
  • In the 77th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez examine email rendering in iOS 11, break down the return of media query support to the Outlook apps, introduce a new reset for overriding Gmail blue links, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #77: Email Rendering in iOS 1...

Litmus.com
Litmus.com
Blog Post
  • With Litmus Live San Francisco, we wrapped up the third and final conference of this year’s Litmus Live season. In addition to providing lots of inspiration and actionable takeaways for your next email campaign, Litmus Live San Francisco was all about busting email myths that you’ve probably heard so many times that you’d swear they were true. Learn about our top three email myths that got busted ...

Litmus.com
Litmus.com
Blog Post
  • Email marketing and other digital channels don't fit well into the traditional paid-owned-earned (POE) media model. Moreover, thinking of email as owned media will only cause you to struggle. Here's why the POGLE media model makes more sense and sets you up to succeed... The post The POGLE Media Model: Why Email Marketing Isn’t Owned Media appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • Inconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported! The post Consistent Media Query Support Returning to Outlook Apps appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • Women are a vital part of the email marketing industry, comprising 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. However, they are consistently undervalued. Women earn just 89 cents for every dollar men earn in the email marketing industry ($65,000 for women vs. $73,000 for men). We look into the factors that increase and decrease ...

Litmus.com
Litmus.com
Blog Post
  • With iOS Mail accounting for about a third of all email opens, updates to the iPhone family and changes to the mobile operating system and its email client can make a big difference to the email world. We’ve taken a close look at iOS 11 and Apple’s preview of iPhone 8, 8 Plus, and iPhone X. Here's what email marketers, designers, and developers need to know. The post What Email Marketers Need to ...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.