Litmus.com
Litmus.com
Blog Post
  • The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs. In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the State of Email ...

Litmus.com
Litmus.com
Blog Post
  • More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports. The post The Best of the 2017 State of Em...

Litmus.com
Litmus.com
Blog Post
  • With the GDPR deadline approaching, gaining consent through re-permission campaigns is crucial to keeping subscribers on your active mailing list. But how do you run a successful re-permission campaign to bring your email list up to GDPR standards? Here are six tips, with plenty of examples from brands to draw inspiration from. The post GDPR Re-permission Campaigns: 6 Tips for Making Them a Succes...

Litmus.com
Litmus.com
Blog Post
  • I was privileged to be presented with the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year Award. Honestly, I’ve been really overwhelmed with feelings of gratitude toward the industry and everyone I’ve worked with. In preparing the acceptance speech I delivered at the Email Evolution Conference last week, I actually wrote two others. I wanted to share all three with you he...

Litmus.com
Litmus.com
Blog Post
  • From its earliest days, Litmus Live has been a space for everyone to connect and learn—no matter your experience, race, gender, or age. Creating an environment where everyone feels safe and welcome has always been our goal, and we're truly proud that it's not just the great content, but also the inclusive and friendly environment that draws so many people to Litmus Live. As the conference has grow...

Litmus.com
Litmus.com
Blog Post
  • Ever since Gmail launched its tabbed inbox in 2013, there’s been a lingering perception that the Gmail Promotions tab equals the spam folder, but that’s far from the truth. Learn why having your emails sent to Gmail's Promotions tab is actually a good thing. The post Gmail’s Promotions Tab is NOT the Spam Folder appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • From its earliest days, Litmus Live has been a space for everyone to connect and learn—no matter your experience, race, gender, or age. Creating an environment where everyone feels safe and welcome has always been our goal, and we're truly proud that it's not just the great content, but also the inclusive and friendly environment that draws so many people to Litmus Live. As the conference has grow...

Litmus.com
Litmus.com
Blog Post
  • Ever get so frustrated with coding HTML email that you start seeing red? In the past couple weeks we've heard from a handful of red-eyed users reporting Gmail tests that are seeing black by showing up in inboxes with a black background (when that wasn't your intended result!) It's tough to code background colors in email. The post The Best Way to Code Background Colors for HTML Email appeared fir...

Litmus.com
Litmus.com
Blog Post
  • There are a lot of different design techniques you can use in an email campaign. Although animated GIFs, typography, and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can they be used to help improve an email campaign? The post The Ultimate Guide to Background Imag...

Litmus.com
Litmus.com
Blog Post
Litmus.com
Litmus.com
Blog Post
  • Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss five such subject line mistakes and share numerous real-world examples, plus tips on how to avoid making these errors. The post 5 Embarrassing Subject Line Mistakes to Avoid appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the 95th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on CSS inlining, email client market share tracking, iOS 11 scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #95: Litmus Community Q&A...

Litmus.com
Litmus.com
Blog Post
  • Yahoo! has quietly changed the way it handles images for Yahoo! Mail users. The inbox provider now caches all images and serves them via their own proxy servers. This has a significant impact on the level of insights marketers can get from Yahoo! Mail users, and it can even impact the reliability of dynamic content. Here’s a breakdown of everything marketers must know about image caching in Yahoo!...

Litmus.com
Litmus.com
Blog Post
  • The 2018 edition of the Litmus State of Email Report analyzes the biggest developments in email client news, market share insights, and key industry updates. Plus, we dive into what those changes mean for your email team and provide hands-on advice to help you stay at the forefront of email innovation. The post The 2018 State of Email Report: Data, Trends, and Innovations Shaping the Email Industr...

Litmus.com
Litmus.com
Blog Post
  • There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusi...

Litmus.com
Litmus.com
Blog Post
  • Nearly 3,000 marketers completed Litmus’ 2018 State of Email Survey, which explores how brands plan, build, approve, send, and measure the performance of their email campaigns. Those results provide a great portrait of today’s email professional, which we detail in this infographic. The post A Snapshot of the Email Professional [Infographic] appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • The 2018 edition of Litmus Live—our annual conference devoted to all things email—is getting closer. We’re working hard on making it the best year yet: full of informational speakers and sessions that help you improve your email campaigns and make your subscribers happy. That’s why we’re calling on you, the email lovers of the world, to submit your proposal for speaking at Litmus Live 2018. Here a...

Litmus.com
Litmus.com
Blog Post
  • Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. However, when it comes to email marketing spending, the integration of email with other channels is tops. The post Email Marketing Priorities and Budget Changes for 2018 appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we'll weigh the pros and cons of four popular file formats for email: JPEG, GI...

Litmus.com
Litmus.com
Blog Post
  • At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks—from coding tricks to use in email to tools that can help you improve your day-to-day workflows. Today, we’re making these sessions available to everyone. Read on for tricks and techniques you never thought were possible in email. The post 8 Email Hacks You Never Knew Existed appeared first on Litm...

Litmus.com
Litmus.com
Blog Post
  • In the 94th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez react to Gmail announcing native dynamic and interactive email support powered by AMP. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #94: Instant Reaction to Gmail Announcing AMP Support appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • Gmail today announced that it will be adding native support for dynamic and interactive email powered by AMP. We predicted that 2018 will be the year that interactive email goes mainstream, and Google’s news, shared at the AMP Conference 2018 in Amsterdam, might bring us one step closer to making interactive email available to the masses. The post Gmail Announces Native Support for Dynamic and Int...

Litmus.com
Litmus.com
Blog Post
  • It's rather simple to mess up your email A/B testing and either come to the wrong conclusion or undermine your results completely. Here are 13 recommendations to help you ensure that doesn't happen to you... The post 13 Email A/B Testing Mistakes that Limit Your Success appeared first on Litmus Software, Inc..

Litmus.com
Litmus.com
Blog Post
  • In the 93rd episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on responsive email templates, fixed positioning on mobile, differences between Outlook desktop rendering on Windows and Mac, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email De...

Litmus.com
Litmus.com
Blog Post
  • Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers, especially when expectations for email quality are high and the deadlines tight. But quality and speed don’t have to be a trade-off. Chris Kaundart shares how Trello uses Litmus to create consistently great email experiences for all subscribers while, at the same time, cutting...

Litmus.com
Litmus.com
Blog Post
  • Email designers have long sought to build campaigns for every device. Especially today, when roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), media queries can make this task easier. The post Understanding Media Queries in HTML...

Litmus.com
Litmus.com
Blog Post
  • In the 92nd episode of The Email Design Podcast, Jason Rodriguez interviews fellow co-host Kevin Mandeville about how he got into email development and Litmus’ process behind creating emails. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. The post Email Design Podcast #92: How Litmus Creates Emails with Kevin Mandeville appeared first on Litmus Software, I...

Litmus.com
Litmus.com
Blog Post
  • As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! We’ll help you set the direction […] The post 2018 Email Marketing Kickoff: Webinar Recording + Q&A appeared fir...

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