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  • Point of Sale: Retail & Travel Weekly
    This week’s articles include a look at how numerous retail companies are leveraging artificial intelligence (AI) to improve the customer experience, the increase in expectation for real-time inventory being available online, tips for improving mobile conversions, and more. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • Using Machine Learning for Enhanced Marketing Results
    In the age of the consumer, personified data drives results. Use machine learning to create better consumer experiences—and achieve greater marketing ROI. The post Using Machine Learning for Enhanced Marketing Results appeared first on Digital Marketing Blog by Adobe.
  • 5 Tips for Gaining a Competitive Advantage with Your Enterprise Mobile App Strategy
    Smart brands have a tremendous opportunity to outpace the competition by creating competitive enterprise mobile app strategies that deliver. Following are five tips for creating a competitive enterprise mobile app strategy. The post 5 Tips for Gaining a Competitive Advantage with Your Enterprise Mobile App Strategy appeared first on Digital Marketing Blog by Adobe.
  • Adobe’s Best Days are Ahead — Make it an Experience
    It might sound silly, but when I talk about Adobe, I literally light up. I joined the company a little [...] The post Adobe’s Best Days are Ahead — Make it an Experience appeared first on Digital Marketing Blog by Adobe.
Livefyre
Livefyre
Blog Post

New blog articles detected.

  • Boosting Social Ad Strategy With the Marriage of Analytics and Programmatic
    Sears Canada began with striving to scale existing campaigns without increasing ad spend on programmatic advertising. They decided to explore unique optimization techniques and the integration of web-analytics data to make better decisions about where their advertising budget was going. The post Boosting Social Ad Strategy With the Marriage of Analytics and Programmatic appeared first on Digital ...
  • Introducing The Next Evolution of Social Measurement
    We are excited to announce that — available today — Adobe Social will be tapping into the robust data capabilities of Adobe Analytics to complement creativity with audience intelligence. The post Introducing The Next Evolution of Social Measurement appeared first on Digital Marketing Blog by Adobe.
  • Three Ways Mobile Optimization Can Increase Mobile Conversions
    Mobile optimization is the key to engaging your customers across their favorite digital devices. Discover three ways you can begin improving mobile conversion rates right now. The post Three Ways Mobile Optimization Can Increase Mobile Conversions appeared first on Digital Marketing Blog by Adobe.
  • Point of Sale: Retail & Travel Weekly
    This week’s articles reveal the best time to send holiday emails, mobile’s need to streamline checkout processes, the potentially waning Black Friday mythos, and more. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • How to Make It On Mobile
    Marketers must utilize mobile applications and web to effectively reach and influence consumers. The post How to Make It On Mobile appeared first on Digital Marketing Blog by Adobe.
  • Reliable Marketing Data Helps WestJet Boost Online Bookings and Achieve Greater Savings.
    WestJet aims to delight passengers by providing them with relaxing, fun customer experiences that exceed their expectations every time. And WestJet relies on Adobe Marketing Cloud solutions to make it happen. The post Reliable Marketing Data Helps WestJet Boost Online Bookings and Achieve Greater Savings. appeared first on Digital Marketing Blog by Adobe.
  • Introducing New Advancements in Adobe Marketing Cloud – Powered by Adobe Sensei
    Today at Adobe MAX, we announced Adobe Sensei, a framework and set of intelligent services built into the Adobe Platform to dramatically improve the design and delivery of customer experiences. The post Introducing New Advancements in Adobe Marketing Cloud – Powered by Adobe Sensei appeared first on Digital Marketing Blog by Adobe.
  • From Design to Delivery: Powering Amazing Digital Experiences
    We are announcing today at MAX new capabilities that further bridge our creative tools in Adobe Creative Cloud with our digital marketing solutions in Adobe Marketing Cloud, providing brands a comprehensive way to connect content with data. The post From Design to Delivery: Powering Amazing Digital Experiences appeared first on Digital Marketing Blog by Adobe.
  • Five Tips for Mobile-Friendly Email Campaigns
    The good news is, to be effective with mobile marketing, email doesn’t need to be long and drawn out but works best when it’s concise and informative — think of contextual email as providing a service. The post Five Tips for Mobile-Friendly Email Campaigns appeared first on Digital Marketing Blog by Adobe.
  • Bridging the Divide Between Digital and Non-Digital Marketing Engagements
    Bridging the gap between digital and non-digital touchpoints is no longer an option. In today’s marketplace, customers expect personalized digital marketing and seamless brand experiences. The post Bridging the Divide Between Digital and Non-Digital Marketing Engagements appeared first on Digital Marketing Blog by Adobe.
  • The Programmatic Revolution — How Technology Is Transforming Marketing
    Done well, programmatic marketing offers a fast, clear picture of consumer behavior, allowing businesses to better anticipate the appeal of their messages with different audiences and resulting in better performance. The post The Programmatic Revolution — How Technology Is Transforming Marketing appeared first on Digital Marketing Blog by Adobe.
  • Why Humans Should Attend Conferences — Like Adobe Summit 2017
    Adobe Summit 2017 is an experience you can’t afford to miss. And, when it comes to inspiration, we’ve made some improvements this year that are certain to sweeten the deal. Learn more! The post Why Humans Should Attend Conferences — Like Adobe Summit 2017 appeared first on Digital Marketing Blog by Adobe.
  • Eight Steps to Creating Extraordinary Content
    Content marketing — and the experiences that brands build with it — captures the attention of your consumers. Smart brands understand the need to create compelling experiences for their customers — and creating an internal culture of content is how it’s done. The post Eight Steps to Creating Extraordinary Content appeared first on Digital Marketing Blog by Adobe.
  • Even Better Strategies for Measuring Mobile App Success
    It’s important to track success across the mobile app lifecycle, but it’s just as important to understand, analyze, and drive insight from your customers’ end-to-end multichannel journeys. The post Even Better Strategies for Measuring Mobile App Success appeared first on Digital Marketing Blog by Adobe.
  • Point of Sale: Retail & Travel Weekly
    This week’s articles look at how incomplete web content could lead to a loss in sales, the organizational shakeup that could be coming to the retail industry, the aspects of a website that consumers expect to be personalized, and more! The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • Creative’s Role in Performance Marketing
    Second-class marketing won't win you the attention your organization deserves. Marketers today need to rely on powerful, data-driven creative to help them cut through the noise. The post Creative’s Role in Performance Marketing appeared first on Digital Marketing Blog by Adobe.
  • Sneaks — A Sneak Peek into the Future of the Experience Business at Adobe Summit 2017
    Sneaks is the closing keynote at Adobe Summit, and after two days packed with great content, Sneaks wraps it all up with entertainment, fun, snacks, drinks — and a glimpse into the future of the Experience Business. The post Sneaks — A Sneak Peek into the Future of the Experience Business at Adobe Summit 2017 appeared first on Digital Marketing Blog by Adobe.
  • Adobe Named A Leader in 2017 Forrester Web CMS Wave
    The last thing a business can afford to do is make the mistake of choosing a web CMS that is “good enough” only to realize later, it is not. Having to pause to swap out your CMS because it doesn’t support your business goals or your customers’ expectations can be fatal. Adobe has been recognized as a leader in The Forrester Wave™: Web Content Management Systems, Q1 2017. The post Adobe Named A Lea...
  • 2017: The Year of the Rooster Influencer
    If you are wondering which marketing trends should — and which ones should not — influence your marketing spend, here are three emerging marketing trends to keep an eye on this year. The post 2017: The Year of the Rooster Influencer appeared first on Digital Marketing Blog by Adobe.
  • Increase Ad ROI With Audience Suppression
    By understanding some of the potential challenges to implementation, and utilizing smart processes regarding who you retarget and how, audience suppression can be easily implemented and managed to boost your advertising strategy. The post Increase Ad ROI With Audience Suppression appeared first on Digital Marketing Blog by Adobe.
  • Get on the Preconference Training Fast Track at Adobe Summit 2017!
    Preconference training at Adobe Summit 2017 is one of the best opportunities available for those who are yearning to accelerate their digital transformations and hit their goals. Join us to learn firsthand what all the hype is about. The post Get on the Preconference Training Fast Track at Adobe Summit 2017! appeared first on Digital Marketing Blog by Adobe.
  • Point of Sale: Retail & Travel Weekly
    This week’s articles examine retailers and how they may be missing the mark with emails; content marketing’s ability to boost customer-lifetime value; online-shopping expectations and their influence on in-store experiences; and more. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • Digital Marketing Resolutions That Will Make A Difference in 2017
    From mobile, to video, to content and creative strategies and more — set and refine your digital marketing resolutions to really move the needle in 2017. The post Digital Marketing Resolutions That Will Make A Difference in 2017 appeared first on Digital Marketing Blog by Adobe.
  • Seeking the Cure for the Common Website
    With more people relying on the Internet for information, Thomas Jefferson University and Jefferson Health worked to transform their digital presence — and Adobe Marketing Cloud led the way! The post Seeking the Cure for the Common Website appeared first on Digital Marketing Blog by Adobe.
  • Customers Don’t Care About Your Regulatory Requirements
    When you work in a highly regulated industry, you can easily become bogged down in security and privacy concerns. But, customers still expect you to keep their information secure and to go above and beyond to deliver outstanding customer experiences. The post Customers Don’t Care About Your Regulatory Requirements appeared first on Digital Marketing Blog by Adobe.
  • Adobe Debuts New Retail Capabilities at NRF: Advances Convergence of Online and Offline Shopping Experience
    Adobe Debuts New Retail Capabilities at National Retail Federation’s (NRF) ‘The Big Show’: Advances Convergence of Online and Offline Shopping Experience. The post Adobe Debuts New Retail Capabilities at NRF: Advances Convergence of Online and Offline Shopping Experience appeared first on Digital Marketing Blog by Adobe.
  • What Mobile Consumers Want NOW — And How to Deliver!
    As brands’ mobile experiences become more sophisticated, consumers demand more from each and every interaction. So, what are today’s mobile users looking for? Personalization and relevance — all delivered in real time! The post What Mobile Consumers Want NOW — And How to Deliver! appeared first on Digital Marketing Blog by Adobe.
  • Are You the Next Analytics Idol?
    It’s that time of year again when we begin our search for the next Analytics Idol! Is 2017 the year you decide to climb up on stage to share your own special tips and tricks? Here’s how to do it! The post Are You the Next Analytics Idol? appeared first on Digital Marketing Blog by Adobe.
  • Point of Sale: Retail & Travel Weekly
    This week’s articles examine the impact of mobile on profitability during the holiday season, ways to merge digital and in-store strategies, the leading online holiday sales days, and more. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • Blending Digital with Retail for the Ultimate Consumer Experience
    From brick-and-mortar shopping locations to one-click shopping anywhere with an Internet connection, retail is changing fast. We looked at the influence of digital in retail and where it’s headed. The post Blending Digital with Retail for the Ultimate Consumer Experience appeared first on Digital Marketing Blog by Adobe.
  • Adobe Receives High Scores by Gartner in B2C Informational and B2E Simple Use Cases for Mobile App Development
    Choosing the right MADP can influence how quickly you get to market, how easily you can manage your app, and ultimately, how engaged your end users may be. AEM empowers you to develop the app you need to take your enterprise to the next level — even if you are resource-constrained. The post Adobe Receives High Scores by Gartner in B2C Informational and B2E Simple Use Cases for Mobile App Developme...
  • Algorithmic Attribution: Choosing the Attribution Model That’s Right for Your Company
    Algorithmic attribution is about taking advantage of advanced statistics and machine learning to objectively determine the impact of marketing touches along a customer’s journey toward conversion, leading to a better understanding of marketing-campaign effectiveness. The post Algorithmic Attribution: Choosing the Attribution Model That’s Right for Your Company appeared first on Digital Marketing B...
  • Zebra Changes Its Stripes to Deliver Better Customer Experiences for Global Customers.
    Zebra Technologies Corp. knows it’s important to have quick, easy access to information. When Zebra realized it needed to centralize its websites and assets to better leverage resources and support regional teams, Adobe partner, ICF Olson showed them the way. The post Zebra Changes Its Stripes to Deliver Better Customer Experiences for Global Customers. appeared first on Digital Marketing Blog by...
  • Digital Marketing 101: Should Your Web-Design Strategy Be Responsive or Mobile-First?
    Responsive technology and mobile-first design are deeply intertwined. Responsive technology is crucial to mobile-first design, and mobile-optimized websites are highly responsive. The post Digital Marketing 101: Should Your Web-Design Strategy Be Responsive or Mobile-First? appeared first on Digital Marketing Blog by Adobe.
  • How Analytics Data Should Fuel Creativity
    Something new is happening, and it involves the intersection of creative talents, data and marketing. Marketers, creatives and analysts must come together to figure out how creatives can respond to increasing demands from marketing departments. The post How Analytics Data Should Fuel Creativity appeared first on Digital Marketing Blog by Adobe.
  • Point of Sale: Retail & Travel Weekly
    This week’s articles discuss predictions for retail in 2017, mixed performances on social commerce, key trends to watch for in mobile marketing, and more. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • How to Do Social Marketing Right in 2017
    Social media opens the door to amazing marketing possibilities—but if you’re not using it effectively, what’s the use? Create a wining social strategy for 2017. The post How to Do Social Marketing Right in 2017 appeared first on Digital Marketing Blog by Adobe.
  • Kate McKinnon Is Coming to Adobe Summit 2017
    We are extremely excited to announce the host of this year’s Adobe Summit Sneaks — actress and comedienne, Kate McKinnon. Always a very popular event, Sneaks allows Summit attendees to peek into what we’re developing in the Adobe Labs. Join us! The post Kate McKinnon Is Coming to Adobe Summit 2017 appeared first on Digital Marketing Blog by Adobe.
  • Peyton Manning Announced as Adobe Summit 2017 Keynote Speaker
    Peyton Manning will join us as a guest speaker during the Adobe Summit keynote on Wednesday, March 22. Learn more about Peyton, his amazing NFL career, and what an incredible person he is — both on and off the football field.. The post Peyton Manning Announced as Adobe Summit 2017 Keynote Speaker appeared first on Digital Marketing Blog by Adobe.
  • If Optimizing Customer Experience Isn’t the Goal of Your Digital Foundation, You’re Doing It Wrong
    The digital age is fast-paced and relentless. If your business is going to survive, you’ll need to ensure the customer experience is consistent across all channels and touchpoints. Don’t start your digital foundation off on the wrong, fragmented foot; make the right move by building an integrated digital foundation that is focused on optimizing the customer experience. The post If Optimizing Custo...
  • Is Adobe Summit 2017 Worth Your Time?
    A conference must be pretty amazing to justify spending several days out of office. Learn why we are so confident that Adobe Summit 2017 will be that and more! The post Is Adobe Summit 2017 Worth Your Time? appeared first on Digital Marketing Blog by Adobe.
  • Welcome to Summit 2017
    There’s never been a more exciting time in the evolution of marketing — and we’re incredibly thrilled about all the great tips and tricks, hands-on training, and networking we’ll be sharing with you at Adobe Summit 2017. The post Welcome to Summit 2017 appeared first on Digital Marketing Blog by Adobe.
  • Improve Cross-Channel Marketing Campaigns With a Single Customer View
    Many brands have discovered that they can improve cross-channel marketing efforts by developing integrated customer profiles, allowing marketers to use customer-data insights — such as campaign-contact history, demographics, touchpoint data, and behavioral data — to drive personalized and contextualized experiences. The post Improve Cross-Channel Marketing Campaigns With a Single Customer View app...
  • Democratize Customer Insights Using Adobe Analytics’ Advanced Mobile Capabilities
    Our newest Adobe Analytics features help mobile practitioners dig deep into their mobile (app and web) data to formulate a secret-sauce recipe to boost those dismal conversion rates. The post Democratize Customer Insights Using Adobe Analytics’ Advanced Mobile Capabilities appeared first on Digital Marketing Blog by Adobe.
  • Merging Digital and Physical Experiences with Holiday Marketing Campaigns
    With more on-the-go consumers this year, savvy brands are looking to maximize holiday marketing opportunities that deliver true omnichannel experiences, streamlining customer experience both in store and out. The post Merging Digital and Physical Experiences with Holiday Marketing Campaigns appeared first on Digital Marketing Blog by Adobe.
  • Marketing Compliance —What to Consider When Rolling Out a Global Email Program
    Typically, the standards required by Internet-service providers (ISPs) and email-inbox providers are more stringent than what the law requires. ISPs have their own business objectives and are under no obligation to ensure email marketing reaches its intended recipients. The post Marketing Compliance —What to Consider When Rolling Out a Global Email Program appeared first on Digital Marketing Blog ...
  • What Has Led to Record Growth in Charitable Giving?
    Learn more about the factors that have contributed to 6 straight years of record growth in charitable contributions — as well as my challenge for you. The post What Has Led to Record Growth in Charitable Giving? appeared first on Digital Marketing Blog by Adobe.
  • 5 tips for driving mobile conversion this holiday season
    The data shows us that not only are mobile orders smaller compared to desktop, more carts are abandoned as well. For the retail industry, both large and small improvements can be made to close the gaps and capture the big potential presented by mobile shopping. Here are a few to share. The post 5 tips for driving mobile conversion this holiday season appeared first on Digital Marketing Blog by Ado...
  • Point of Sale: Retail & Travel Weekly
    This week’s articles present details on how often Internet users make online purchases, the impact of social-network buy buttons, the prevalence of mobile price comparisons, and more. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • Email in 2017: Harnessing the Power of Data and Creativity
    Email marketing remains the channel that delivers. Best known as the alpha channel or the workhorse of the cross-channel journey, email marketing in 2017 deserves to be reimagined to continue to surprise, delight and engage. The post Email in 2017: Harnessing the Power of Data and Creativity appeared first on Digital Marketing Blog by Adobe.
  • Making TV Advertising Work in the Age of Digital
    Digital’s advantage on traditional TV advertising is indisputable. Here’s how marketers and advertisers can win big with the shift to digital. The post Making TV Advertising Work in the Age of Digital appeared first on Digital Marketing Blog by Adobe.
  • Are You an Adobe Experience Manager Rockstar?
    At Adobe Summit 2017, we’re introducing a brand-new session where you get to be a rock star! If you are marketer or technologist who wants to share a great tip or trick for using Adobe Experience Manager, we need you. The post Are You an Adobe Experience Manager Rockstar? appeared first on Digital Marketing Blog by Adobe.
  • How Are High-Tech Organizations Countering Intense Competition?
    This summer, we partnered with Ovum to take a closer look at the strategies that high-tech organizations are pursuing to get ahead. Following is a sneak peek of what we found. The post How Are High-Tech Organizations Countering Intense Competition? appeared first on Digital Marketing Blog by Adobe.
  • Helping Travelers Find Their Personal Dream Vacations
    Wanderlust has never been easier to satisfy thanks to the proliferation of always-open travel websites and smartphone apps. Travelocity helps them locate the right trip at the right price with Adobe Campaign in Adobe Marketing Cloud. The post Helping Travelers Find Their Personal Dream Vacations appeared first on Digital Marketing Blog by Adobe.
  • Content Everywhere: Finding Loyal Fans in a Digital World
    Learn how to find and cultivate loyal audiences in today’s always-on, cross-channel and cross-device media environment. The post Content Everywhere: Finding Loyal Fans in a Digital World appeared first on Digital Marketing Blog by Adobe.
  • Do-It-Yourself (DIY) Versus Nirvana: How Your Digital Foundation Impacts Competitive Advantage
    Many brands wonder whether building a proprietary digital foundation — or, do-it-yourself (DIY) foundation — makes sense. It may sound appealing initially, but it’s critical that brands understand how their choice in digital foundations can affect their organizations and competitive advantages. The post Do-It-Yourself (DIY) Versus Nirvana: How Your Digital Foundation Impacts Competitive Advantage ...
  • Point of Sale: Retail & Travel Weekly
    This week’s articles include details on this year’s online shopping performance, Amazon’s disruptive new shopping technology, an overview of the personas of individuals who are still shopping in department stores, and more. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • The Attribution Game
    By determining and exercising an effective attribution solution, marketing teams and entire organizations can bring more clarity into the journey of their customers. The post The Attribution Game appeared first on Digital Marketing Blog by Adobe.
  • Marketing Secrets for Your Cross-Channel Holiday Marketing Campaign
    Searching for products at the best prices, on-the-go shoppers explore multiple retail sites, several social-media channels, and even their own email inboxes. Cross-channel marketing consistency is critical — and maintaining a single view of the customer is how you do it. The post Marketing Secrets for Your Cross-Channel Holiday Marketing Campaign appeared first on Digital Marketing Blog by Adobe.
  • App-Store Optimization Techniques That Work
    Tons of misinformation exists regarding app-store optimization (ASO). These important techniques will help you understand what works and what doesn’t with ASO. The post App-Store Optimization Techniques That Work appeared first on Digital Marketing Blog by Adobe.
  • Attracting Tourists with Authentic Experiences
    Adobe Experience Manager Livefyre enables Tourism Australia to find, store, and manage user-generated content; create truly authentic customer experiences — and generate great results! The post Attracting Tourists with Authentic Experiences appeared first on Digital Marketing Blog by Adobe.
  • What Google AMP Means for Every Marketer
    AMPs aim to solve one of the major pain points tied to mobile web: the fact that it’s painfully slow. For this reason, AMPs could not only boom in usage, but also drum up increased excitement among brands and consumers. The post What Google AMP Means for Every Marketer appeared first on Digital Marketing Blog by Adobe.
  • Why It’s Time to Get Personal in Mobile Apps
    Brands must shift their personalization focus to mobile apps — because their competition already has. Even minimal personalization creates meaningful customer experiences and can lead to big wins. The post Why It’s Time to Get Personal in Mobile Apps appeared first on Digital Marketing Blog by Adobe.
  • The Differences Between Email Design and Web Design
    Unlike the web — where a few browsers handle most traffic — email is highly fragmented and has no standards but, literally, hundreds of email clients. Email design is a lot like the Wild West — crazy sometimes but a lot of fun. The post The Differences Between Email Design and Web Design appeared first on Digital Marketing Blog by Adobe.
  • Sony Interactive Entertainment Keeps Gamers Engaged.
    One challenge for video game companies like Sony Interactive Entertainment (SIE) is keeping up with customers’ ever-changing adoptions of devices. So, SIE turned to Adobe Experience Manager for answers. The post Sony Interactive Entertainment Keeps Gamers Engaged. appeared first on Digital Marketing Blog by Adobe.
  • A Day in the Life of an Email Marketer
    Successful email marketers know that effective campaigns — ones that stick — have strong foundations built upon data, speak to the customer journeys, and are delivered with eloquence and timely precision. They achieve business goals while operating on fluctuating timetables. They’re challenging feats The post A Day in the Life of an Email Marketer appeared first on Digital Marketing Blog by Adobe.
  • TV Broadcasters — It’s Time to Get Glued to Your Analytics.
    TV broadcasters have many options for learning the latest trends in viewing behaviors. Here are three things to look for when analyzing your analytics. The post TV Broadcasters — It’s Time to Get Glued to Your Analytics. appeared first on Digital Marketing Blog by Adobe.
  • Use Offline Data to Improve the Customer Experience
    A brick-and-mortar store opens up more possibilities for omnichannel transactions and offline data collection. Ultimately, this collection of data can be used to improve the customer experience both online and offline. The post Use Offline Data to Improve the Customer Experience appeared first on Digital Marketing Blog by Adobe.
  • Point of Sale: Retail & Travel Weekly
    This week’s articles discuss the details on Cyber Monday’s record-breaking performance, ways to effectively ramp up holiday marketing efforts, the increased impact of mobile during the busiest shopping days of the year, and more. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • Data Science & Digital Marketing: A Match Made In Heaven
    Data science is the hot new kid on the marketing block. Everyone wants in on the potential of unlocking consumer insights. The first step is learning how to capitalize on this data — that’s where data science comes in. The post Data Science & Digital Marketing: A Match Made In Heaven appeared first on Digital Marketing Blog by Adobe.
  • How Social Networks, Influencers, and Other Marketing Channels Impact the Holiday Shopping Season
    During the holiday shopping season, many consumers turn to social networks and influencers to help them make purchasing decisions — business must learn to harness these and other marketing channels. The post How Social Networks, Influencers, and Other Marketing Channels Impact the Holiday Shopping Season appeared first on Digital Marketing Blog by Adobe.
  • Vision From the Harbor: How to Make Every Customer Journey Legendary
    By optimizing the customer journey, organizations can create truly memorable experiences every time — and transform their brands into lasting icons. The post Vision From the Harbor: How to Make Every Customer Journey Legendary appeared first on Digital Marketing Blog by Adobe.
  • Building A Winning Strategy That Drives Engagement, Loyalty And Revenue
    Just as architects don’t build homes without an established set of blueprints, connecting with the always-on customer doesn’t happen without first building a winning strategy that drives engagement, customer loyalty and revenue to your brand. Where can your brand start? The post Building A Winning Strategy That Drives Engagement, Loyalty And Revenue appeared first on Digital Marketing Blog by Adob...
  • Bridging the Data/Creative Divide With Dynamic Creative Optimization
    Data-driven marketing is an imperative for today’s marketers — and with dynamic creative optimization, you can balance creative demands with data demands. The post Bridging the Data/Creative Divide With Dynamic Creative Optimization appeared first on Digital Marketing Blog by Adobe.
  • Are Your Multichannel Marketing Campaigns Flying Blind?
    Those who don’t use marketing-budget simulation tools risk sending their marketing campaigns in the wrong direction. What can your brand do to improve its marketing planning-and-budget-allocation strategy? The post Are Your Multichannel Marketing Campaigns Flying Blind? appeared first on Digital Marketing Blog by Adobe.
  • Holiday Retail Marketing: Are You An Expert?
    Holiday sales are projected to bring in over $91 billion in 2016. Are you a holiday marketing expert? Put your know-how to the test with this quiz. The post Holiday Retail Marketing: Are You An Expert? appeared first on Digital Marketing Blog by Adobe.
  • Measuring the Role of Social Media in the Customer Journey
    Social-media channels play increasingly important roles in customer journeys. However, measuring social media’s role in the customer journey comes with some inherent challenges. Understanding social-media metrics can help you improve the customer journey and your ROI. The post Measuring the Role of Social Media in the Customer Journey appeared first on Digital Marketing Blog by Adobe.
  • Top Four People-Based Marketing Use Cases
    With the correct components in place, people-based marketing can have a major impact on everything marketing — from reporting and analysis to attribution and experience. In this post, we’ll walk through the top four use cases for people-based marketing. The post Top Four People-Based Marketing Use Cases appeared first on Digital Marketing Blog by Adobe.
  • The Five Core Components of People-Based Marketing
    Much like a fantastic dining experience, a five-star people-based marketing experience needs all five of these core components to empower marketers to deliver what’s wanted — without being asked — and at the perfect time. The post The Five Core Components of People-Based Marketing appeared first on Digital Marketing Blog by Adobe.
  • Are You Riding the Third Wave of Enterprise Technology — or Being Drowned by It?
    Experiences are now the prime considerations when consumers make their purchasing decisions — and that needs to be at the forefront of your company’s discussions. The post Are You Riding the Third Wave of Enterprise Technology — or Being Drowned by It? appeared first on Digital Marketing Blog by Adobe.
  • Adobe Named a Leader in Forrester Wave Report on Lead to Revenue Management Vendors
    This year Adobe was invited to participate in “The Forrester Wave:™ Lead-to-Revenue Management Platform Vendors, Q4 2016” report. With the evaluation now completed, we are proud and honored that we are recognized as a leader by Forrester Research, Inc. The post Adobe Named a Leader in Forrester Wave Report on Lead to Revenue Management Vendors appeared first on Digital Marketing Blog by Adobe.
  • Point of Sale: Retail & Travel Weekly
    This week’s articles include details on when US consumers do their holiday shopping, five e-commerce trends for 2017, how companies continue to try to expand Black Friday deals, and more. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • The Impact of Dynamic Creative Optimization on Programmatic Advertising
    In digital advertising, the days of one-ad-fits-all are over. Harness the power of DCO to deliver personalized, engaging content that performs. The post The Impact of Dynamic Creative Optimization on Programmatic Advertising appeared first on Digital Marketing Blog by Adobe.
  • Watching Primetime TV? Get to Know Your TV App.
    How are viewers engaging with your mobile app? Do you know whether they are using your mobile app as their first or second screen? Make sure your TV app is the go-to mobile app for every online video viewer. The post Watching Primetime TV? Get to Know Your TV App. appeared first on Digital Marketing Blog by Adobe.
  • Stop Focusing on App Installs
    The job of an app should be slated towards actual revenue generation, and when engaged properly, your most active customers will help drive significant mobile dollars. The post Stop Focusing on App Installs appeared first on Digital Marketing Blog by Adobe.
  • The Fourth Wave of Marketing Measurement: People
    Learn all about the metrics that form the foundation of legacy-marketing measurement, why they don’t meet marketers’ needs, and how people-centric metrics are the future of marketing measurement — all against the backdrop of one of baseball’s favorite stories: Money Ball. The post The Fourth Wave of Marketing Measurement: People appeared first on Digital Marketing Blog by Adobe.
  • How to Move Customer Relationships From Casual to Serious
    Customer relationships have many parallels to other human relationships. They have stages and must be nurtured, and — if not cared for — they will end. However, you may never even see or speak with your customers in today’s digital world. The post How to Move Customer Relationships From Casual to Serious appeared first on Digital Marketing Blog by Adobe.
  • Assessing Your Email-Marketing Maturity — What You Need to Know
    There’s room for improvement across data, delivery, content, and strategy. The more advanced or sophisticated your email campaign is, and the more you tap into and use data, the more effective your program will be. The post Assessing Your Email-Marketing Maturity — What You Need to Know appeared first on Digital Marketing Blog by Adobe.
  • Five Reasons Why You Must Start Authenticating Users
    Unless you can authenticate users, you will be unable to deliver the personalized experiences they are demanding, follow them as they use multiple devices throughout their journeys with your brand, or provide them with shopping histories and purchase recommendations. The post Five Reasons Why You Must Start Authenticating Users appeared first on Digital Marketing Blog by Adobe.
  • Progrexion Builds a Marketing Ecosystem to Help More Consumers Repair Their Credit Faster.
    With Adobe Marketing Cloud’s help, Progrexion’s consumer credit-repair services have been helping customers achieve their financial goals for nearly 20 years. The post Progrexion Builds a Marketing Ecosystem to Help More Consumers Repair Their Credit Faster. appeared first on Digital Marketing Blog by Adobe.
  • Why Real-Time Marketing Isn’t Always the Right Time
    Real-time marketing (RTM) is an ambiguous term — even very successful brands disagree about its meaning and uses. Most companies believe RTM means delivering personalized content across channels. Others think it’s about responding quickly to current events or social conversations. The post Why Real-Time Marketing Isn’t Always the Right Time appeared first on Digital Marketing Blog by Adobe.
  • Double Treat — Adobe and Econsultancy: Second Annual Survey of B2B Digital Trends
    Once again, Adobe and Econsultancy have collaborated to conduct our second annual survey of B2B marketing trends and share these valuable insights in the Adobe and Econsultancy B2B Digital Trends 2016–2017 report. The post Double Treat — Adobe and Econsultancy: Second Annual Survey of B2B Digital Trends appeared first on Digital Marketing Blog by Adobe.
  • Three Tips for Getting Analytics and Optimization Teams to Work Together
    Analytics without action is only half the picture, which is why analytics and optimization teams — in any organization — need to work together closely. The post Three Tips for Getting Analytics and Optimization Teams to Work Together appeared first on Digital Marketing Blog by Adobe.
  • Point of Sale: Retail & Travel Weekly
    This week’s articles discuss the impact of coupons and discounts, how to be successful with mobile commerce this holiday season, potential keys to success with social media, and more. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
  • Warner Music Group Helps Fans Share Their Enthusiasm.
    Heavy-metal fans love metal music because it’s intense and exciting. As such, Warner Music Group (WMG) is harnessing the audience’s passion and energy with Adobe Experience Manager Livefyre to promote new music. The post Warner Music Group Helps Fans Share Their Enthusiasm. appeared first on Digital Marketing Blog by Adobe.
  • Win the Holiday Shopping Season with These Insights for Marketers & Shoppers
    Whether you’re looking to capitalize on the holiday shopping craze as a marketer or score some great deals as a shopper this season, these tips are golden. The post Win the Holiday Shopping Season with These Insights for Marketers & Shoppers appeared first on Digital Marketing Blog by Adobe.
  • Getting Social Media Marketing Content out of the Silo
    Consumers interact with brands across multiple channels, so if social-media marketing content is siloed, providing consistent experiences is near impossible. Break down the walls around social content. The post Getting Social Media Marketing Content out of the Silo appeared first on Digital Marketing Blog by Adobe.
  • Counting App Downloads ≠ Mobile App Analytics
    Most brands with apps focus on measuring mobile app downloads — but you should be looking deeper. Which mobile-user activity is most suitable as a metric of success, and what should you be doing before development starts? The post Counting App Downloads ≠ Mobile App Analytics appeared first on Digital Marketing Blog by Adobe.
  • Four Reasons Smart Marketers Use Product-Feed Advertising on Social
    By automating much of the process, product-feed advertising creates efficiencies across the board, boosting ad performance in ways that truly move the needle. The post Four Reasons Smart Marketers Use Product-Feed Advertising on Social appeared first on Digital Marketing Blog by Adobe.
  • Location Marketing: What’s Real? What’s Fluff?
    Location marketing has the potential to engage customers in powerful ways — no matter what other products or services you offer. Avoid the fluff and, instead, leverage this method of mobile marketing to build long-term, loyal customer relationships. The post Location Marketing: What’s Real? What’s Fluff? appeared first on Digital Marketing Blog by Adobe.

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