Localytics
Localytics
Blog Post
  • What happens in Vegas stays in Vegas - except for all of the captivating insights and networking opportunities one can expect from MAU this year.In just one week, some of the biggest players in mobile will be taking Las Vegas by storm. Mobile Apps Unlocked is returning for its fifth year and Localytics will be sponsoring the two-day conference where attendance is expected to reach over 2,000, i...

Localytics
Localytics
Blog Post
  • Consumers have historically been extremely picky about their apps, but now more than ever they expect to be truly immersed. Personalized messaging, unobtrusive experiences, rich content, and a host of other features are crucial elements that make for a great user experience. Anything less and users will decide that their time is better spent elsewhere.Today we are releasing an annual update to ...

Localytics
Localytics
Blog Post
  • Recently, we hosted a webinar featuring our Security Program Manager, Charlie, breaking down GDPR and how our customers can take on their new privacy responsibilities. We received a lot of great questions but didn’t have time to respond to them all, so we thought we should put the answers in a blog post where everyone can find them.

Localytics
Localytics
Blog Post
  • Our latest SDK release contains important functionality for supporting GDPR compliance as well as a few bug fixes and enhancements. If your app needs to be GDPR compliant, you’ll want to make sure you immediately update your apps to 5.1 and take advantage of the new functionality. Before we dive into the details, be sure to share the news with your dev team by sending them the SDK docs.

Localytics
Localytics
Blog Post
  • Yesterday, BuzzFeed published an article about our customer, Grindr, and how they share user data, including HIV status, with the Localytics platform. This has led to many follow up stories and a lot of assumptions. We believe a broader conversation is at the heart of this, and is needed in finding the appropriate harmony in using the digital world (the Internet, mobile, social) with an ethical...

Localytics
Localytics
Blog Post
  • According to eMarketer, U.S. adults spent around 12 hours and seven minutes a day consuming media across all channels and devices in 2017, of which nearly three hours were spent in mobile apps.  With the rise of audio books, streaming services, and online news sites, it’s no surprise that mobile users consistently turn to their devices for media and entertainment content.

Localytics
Localytics
Blog Post
  • Attending a networking event after a long work week might not be everyone’s idea of wild Thursday night. But, as a marketer that works for a company that’s sole purpose is to help enterprise brands create and deliver valuable experiences for their customers on mobile, I jumped at the opportunity to be in the same room as mobile experts from Wayfair, Spotify and Rue La La during a recent Mobile ...

Localytics
Localytics
Blog Post
  • Last year, two out of five consumers who made a digital travel purchase did so on a mobile device, according to eMarketer. U.S. mobile travel sales totaled $75.85 billion in 2017, 16.7% higher than in 2016. The travel industry has been making large strides in the mobile space and an increasing amount of consumers are growing accustomed to booking and managing travel on their devices.We also saw...

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