Localytics
Localytics
Blog Post

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  • CASE STUDY: Grindr Increases App Revenue Without Spamming its Users
    Since launching in 2009, Localytics’ customer, Grindr, has quickly grown into the largest social community of gay, bisexual and transgender men in the world. With more than 3 million daily active users across almost every country in the world, Grindr has formed a community that grows stronger by the minute.After enjoying 7 years of organic growth, Grindr has spent the last year and a h...
Localytics
Localytics
Blog Post

New blog articles detected.

  • Back 2 Basics: What Is Geofencing For Mobile Apps?
    Editor's Note: At Localytics, we’ve been writing about mobile app marketing on our blog for well over 3 years. And while we’re always looking to provide you the latest and greatest news and insights in the mobile industry, sometimes it’s important to take a step back and reset. 
Localytics
Localytics
Blog Post

New blog articles detected.

  • [NEW DATA] Industry App Benchmarks for H1 2017
    The time has come to release our newest mobile app benchmarks. In keeping with our past benchmark updates, we looked at 5 app verticals: Media & Entertainment, Retail & eCommerce, Social, Travel & Lifestyle, and Business & Technology. We have also provided overall metrics for all apps. These benchmark reports include stats around user engagement and retention, as well as the average p...
Localytics
Localytics
Blog Post

New blog articles detected.

  • 5 Great Examples of Push Notifications To Re-Engage Lapsed Users
    One of the best parts about push notifications is your ability to reach users outside of the app. You don’t need to wait until they come back to your app (if they ever do). Instead, a push notification can serve as a friendly tap on the shoulder to remind users about how awesome you are.
Localytics
Localytics
Blog Post

New blog articles detected.

  • Back 2 Basics: What Is Mobile App Marketing?
    Editor’s note: We’ve been covering mobile app marketing on our blog for over 3 years. (Whoa.) Our new blog series, Back 2 Basics, looks at the foundations of mobile marketing for our newer readers (and readers who want a refresh). This post was originally published on September 30th, 2014, and has been updated with the latest in mobile best practices and data.
Localytics
Localytics
Blog Post

New blog articles detected.

  • eTail East is Coming to Town!
    In less than one week, the best in the world of retail and ecommerce are once again gathering in Boston for the 18th annual eTail East Conference.
Localytics
Localytics
Blog Post

New blog articles detected.

  • Introducing The Appy Hour Podcast
    Editor’s Note: The Localytics' content team is always trying to find new ways to engage with our readers. We realize that our audience likes to consume information in different ways, which is why we try to diversify the different content mediums we feature. I’m really excited about our latest medium - a podcast! Podcasts have undoubtedly become very popular over the past few years and...
Localytics
Localytics
Blog Post

New blog articles detected.

  • Back 2 Basics: What Is A Push Notification?
      Editor's Note: At Localytics, we’ve been writing about mobile app marketing on our blog for well over 3 years. And while we’re always looking to provide you the latest and greatest news and insights in the mobile industry, sometimes it’s important to take a step back and reset. 
Localytics
Localytics
Blog Post

New blog articles detected.

  • 3 Apps That Understand The Power of App Inbox
    Mobile app marketers - are you using an app inbox? You should be. App inboxes allow you to engage with your users on a personalized level by allowing you to deliver an array of customized content, recommendations, and offers to the end user.
Localytics
Localytics
Blog Post

New blog articles detected.

Localytics
Localytics
Blog Post

New blog articles detected.

  • Cheers! Why Beer + Wine Apps Are Thriving
    Liquor industry sales jumped 4.5% in the U.S. in 2016, and in America alone, alcohol is a $220 billion industry.  It’s no surprise, then, that the app ecosystem for alcohol -- especially beer and wine -- is fairly robust.
Localytics
Localytics
SlideShare Presentation

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Localytics
Localytics
SlideShare Presentation

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Localytics
Localytics
SlideShare Presentation
Localytics
Localytics
SlideShare Presentation
Localytics
Localytics
SlideShare Presentation

New SlideShare presentations detected.

  • Mobile Engagement: Opportunity or Crisis?
    Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure. This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of su...
Localytics
Localytics
SlideShare Presentation

New SlideShare presentations detected.

Localytics
Localytics
SlideShare Presentation

New SlideShare presentations detected.

  • Do's & Don'ts of Stellar Push & In-App Marketing Campaigns
    The corresponding deck to Localytics’ webinar on The Do’s & Don’ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers’ guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Localytics
Localytics
SlideShare Presentation

New SlideShare presentations detected.

  • 8 Ways to Personalize Your App (in Under 30 Minutes)
    Personalization is the future of mobile. If your app doesn’t offer a personalized user experience, you’re at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app’s personalization, leading to stronger user engagement and retention.
Localytics
Localytics
SlideShare Presentation

New SlideShare presentations detected.

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