Localytics
Localytics
Blog Post
  • Back in April 2016 you may have heard of an EU ruling that would change the way businesses collect and store data about their customers. That decision has come to life in the form of the General Data Protection Regulation (GDPR). Even if you’re not a European company, there are practices you might need to change to comply and legally collect data from EU residents.

Localytics
Localytics
Blog Post
  • Some people watch the Super Bowl for the commercials, some for the football, and some for the halftime show. Regardless of intent, it’s clear that the Super Bowl LII halftime inspired viewers to pull out their phones and swipe right.

Localytics
Localytics
Blog Post
  • According to a new survey we conducted, 24% of smartphone users in the US own a smart home device like an Amazon Echo or Google Home. And with the top publicly traded companies delivering these types of devices — most recently Apple with the HomePod, set for release on February 9 — consumers can buy them from the tech brand they’re loyal to.

Localytics
Localytics
Blog Post
Localytics
Localytics
Blog Post
  • 2017 was a rollercoaster year for retailers. Store closures more than tripled in 2017 compared to the previous year and our news feeds were cluttered with falling stock prices and striking headlines. On a positive note, retailers had a strong finish to 2017 with a better-than-expected holiday season: Combined revenue growth across Thanksgiving Day and Black Friday increased 23% year-over-year.

Localytics
Localytics
Blog Post
  • When you think of HSN, their longstanding success on TV with the Home Shopping Network probably comes to mind. But TV is only one channel HSN uses to sell products. Today, they have a robust ecommerce store and a mobile shopping app. The latter is the latest addition to their selling platform and was successfully launched, marketed, and leveraged as a powerful selling tool in just one year.

Localytics
Localytics
Blog Post
  • Raquel Basso, the Director of Mobile Marketing at Shutterfly, recently broke down Shutterfly’s approach to creating an engaging in-app experience through personalization. She also talked about A/B testing and longitudinal testing for push notifcations, harmonizing email and push, and sending "hyper-personalized" push notifications to potential customers to help them convert. If you're a B2C co...

Localytics
Localytics
Blog Post
  • According to a recent survey we conducted with 1,000 smartphone users in the United States, push notifications are better today than they were a few years ago. More specifically, 52% of respondents said they’re better, 38% said they’re the same, and 10% said they’re worse.

Localytics
Localytics
Blog Post
  • In the 2018 App Marketing Guide, you'll get inspiration for making mobile campaigns in 2018 your best yet. You’ll see how AirBNB uses app onboarding to increase push opt-ins and retention, how 30% of all Starbucks transactions happen through its mobile app, and how AI and AR are used by big brands to increase in-app engagement.

Localytics
Localytics
Blog Post
  • Welcome to December 27th - a time to relax after the chaos of the holiday season, break down somewhere between 10 and 200 cardboard boxes, and start weaning yourself off of that pesky four cookie per day habit you’ve developed.At Localytics, it’s also a time to analyze new device activations that occurred over Christmas weekend to see which devices came out on top. We do this by taking a look a...

Localytics
Localytics
Blog Post
  • We’ve been hearing it for years now - newspapers are dying. And sure, in the literal sense newspapers themselves are becoming obsolete. But this idea that we won’t need trusted media outlets keeping us well informed on the happenings of the world is misguided. If anything, we’ve learned over the past year just how important it is to get our information from legitimate sources.

Localytics
Localytics
Blog Post
  • Overall retail ecommerce sales are expected to increase 16.6% this holiday season, with smartphone sales jumping a ridiculous 57.8% over 2016. The market for holiday shopping is moving primarily to mobile with each passing year. What does it all mean for the mobile marketing community? You need a plan. (That's what this free eBook's for!) We're also going to talk about the trends we're seeing, ...

Localytics
Localytics
Blog Post
  • Two weeks ago, we walked through how to calculate the ROI of your retail app. Understanding the ROI of your app is half the battle. Increasing it, is the other half. Thankfully, you’re in luck. At Localytics, we partner with some of the top retail brands in the world to help power their mobile engagement strategies that drive revenue and conversions.

Localytics
Localytics
Blog Post
  • Jocelyn Sheltraw, mobile strategist at the Rubicon Project, shares her experience with programmatic advertising and how this leads to the monetization of apps. The process of monetization of mobile apps has changed in recent years, moving away from cost-to-install apps, and towards in-app purchases and advertisements.

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.