Back in April 2016 you may have heard of an EU ruling that would change the way businesses collect and store data about their customers. That decision has come to life in the form of the General Data Protection Regulation (GDPR). Even if you’re not a European company, there are practices you might need to change to comply and legally collect data from EU residents.
Preventing churn is critical to retaining customers and improving your bottom line. Nowhere is this more important today than in your app: a channel built with the primary purpose of keeping users engaged and interacting with your brand again and again.
Founded in 1982 in St. Petersburg, Florida, HSN has evolved from a television shopping network into a multichannel shopping destination for customers across the nation. One of these channels is an iOS mobile app that gives on-the-go shoppers the opportunity to purchase items from wherever they are.
From Super Bowl LII to the beginning of the Winter Olympics 2018, February has hit the ground running. Here's a breakdown of this week’s top stories based on the best push notifications received by the Localytics team.
What are micro-moments? Micro-moments, a term originally coined by Google, are mobile actions that are brief in nature. In these moments, the user’s intent is to find an answer to a question, find somewhere to go, find something to do, or buy something — as fast as possible.
Some people watch the Super Bowl for the commercials, some for the football, and some for the halftime show. Regardless of intent, it’s clear that the Super Bowl LII halftime inspired viewers to pull out their phones and swipe right.
Have you recently looked at your active mobile marketing campaigns and asked: Which of these campaigns are actually moving the needle? This is an important question that can't be answered with vanity metrics alone.
According to a new survey we conducted, 24% of smartphone users in the US own a smart home device like an Amazon Echo or Google Home. And with the top publicly traded companies delivering these types of devices — most recently Apple with the HomePod, set for release on February 9 — consumers can buy them from the tech brand they’re loyal to.
In late 2015, nearly two thirds of US consumers didn’t know if their favorite retailer had a mobile app. Flash forward to today and, in a survey we recently conducted, 48.7% of people said “shopping via apps” is a primary reason they use their smartphones. In just a few years, shopping apps have gone from having poor awareness to relatively high usage.
When I joined Localytics as a product marketer last month I dove right into getting to know our customers and product really well. I spent my first month doing research, listening to customer calls, creating practice campaigns, and reading documentation.
Eighty-five percent of Americans get their news via mobile. And streaming apps — think Netflix, Spotify, SoundCloud, Pandora, and YouTube — are among the most popular app categories. In fact, these streaming apps made Apple’s list of most popular apps in 2017.
2017 was a rollercoaster year for retailers. Store closures more than tripled in 2017 compared to the previous year and our news feeds were cluttered with falling stock prices and striking headlines. On a positive note, retailers had a strong finish to 2017 with a better-than-expected holiday season: Combined revenue growth across Thanksgiving Day and Black Friday increased 23% year-over-year.
When you think of HSN, their longstanding success on TV with the Home Shopping Network probably comes to mind. But TV is only one channel HSN uses to sell products. Today, they have a robust ecommerce store and a mobile shopping app. The latter is the latest addition to their selling platform and was successfully launched, marketed, and leveraged as a powerful selling tool in just one year.
Raquel Basso, the Director of Mobile Marketing at Shutterfly, recently broke down Shutterfly’s approach to creating an engaging in-app experience through personalization. She also talked about A/B testing and longitudinal testing for push notifcations, harmonizing email and push, and sending "hyper-personalized" push notifications to potential customers to help them convert. If you're a B2C co...
According to a recent survey we conducted with 1,000 smartphone users in the United States, push notifications are better today than they were a few years ago. More specifically, 52% of respondents said they’re better, 38% said they’re the same, and 10% said they’re worse.
In the 2018 App Marketing Guide, you'll get inspiration for making mobile campaigns in 2018 your best yet. You’ll see how AirBNB uses app onboarding to increase push opt-ins and retention, how 30% of all Starbucks transactions happen through its mobile app, and how AI and AR are used by big brands to increase in-app engagement.
Welcome to December 27th - a time to relax after the chaos of the holiday season, break down somewhere between 10 and 200 cardboard boxes, and start weaning yourself off of that pesky four cookie per day habit you’ve developed.At Localytics, it’s also a time to analyze new device activations that occurred over Christmas weekend to see which devices came out on top. We do this by taking a look a...
We’ve been hearing it for years now - newspapers are dying. And sure, in the literal sense newspapers themselves are becoming obsolete. But this idea that we won’t need trusted media outlets keeping us well informed on the happenings of the world is misguided. If anything, we’ve learned over the past year just how important it is to get our information from legitimate sources.
Overall retail ecommerce sales are expected to increase 16.6% this holiday season, with smartphone sales jumping a ridiculous 57.8% over 2016. The market for holiday shopping is moving primarily to mobile with each passing year. What does it all mean for the mobile marketing community? You need a plan. (That's what this free eBook's for!) We're also going to talk about the trends we're seeing, ...
With so many apps, going from search to conversion is huge. In our recent podcast with Fabien-Pierre Nicolas, we learned how he doubled the app store conversion rate at SmartNews, Inc. in just 30 days.
Two weeks ago, we walked through how to calculate the ROI of your retail app. Understanding the ROI of your app is half the battle. Increasing it, is the other half. Thankfully, you’re in luck. At Localytics, we partner with some of the top retail brands in the world to help power their mobile engagement strategies that drive revenue and conversions.
The holidays are a hectic time for apps and users alike – with holiday spending often making up a huge portion of many business’s total yearly revenue, the mobile messaging becomes relentless this time of year.
Jocelyn Sheltraw, mobile strategist at the Rubicon Project, shares her experience with programmatic advertising and how this leads to the monetization of apps. The process of monetization of mobile apps has changed in recent years, moving away from cost-to-install apps, and towards in-app purchases and advertisements.
Every year, Localytics hosts ENGAGE, a conference for mobile marketing leaders to come together and talk mobile marketing strategy and innovation. This year, Rainer Leeb, Senior Director of Growth, took us through how voice recognition is driving A.I. at Localytics customer SoundHound.
When you think of Macy’s, odds are you think of a beloved, sprawling department store that knows how to throw a good parade. But do you also think of them as e-commerce? Macy’s want you to, and has been hard at work on their mobile app to bring the department store to wherever you are with a few swipes of your fingers.
Think about the last few retail purchases you made. Were they in-store? Online? For me, they were all via my iPhone. Specifically, using that far too easy one-click buy from Amazon.
Every year, Localytics hosts ENGAGE, a conference for mobile marketing leaders to come together and talk mobile marketing strategy and innovation. This year, Kathy Chao, Director of Global Marketing at Babycenter, told us how her team organized a strategic approach to app onboarding and retention.