Localytics
Localytics
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  • Mobile moves fast. We’re all trying to keep mobile users engaged in a world that never stops fighting for their attention--and more new tech emerging all the time to help us do it. So how do we do it? That’s what our upcoming conference, ENGAGE 2017, is for.  

Localytics
Localytics
Blog Post
  • So often, you get almost everything right with a retail marketing campaign. Users come into your app or mobile site, they’re engaged, they go so far as to add items into their carts. That’s where the heartbreak happens. Your user doesn’t buy what’s hanging out in their cart.  And the costs are staggering-- cart abandonment costs companies about $4 trillion a year.

Localytics
Localytics
Blog Post
  • App user acquisition is an important topic for two reasons: If you don’t have new users, you probably have no business. We live in a world where no matter how good you are, there’s always something more shiny. If you don’t continuously acquire users, you won’t have users at all. It’s unbelievably, disgustingly expensive, and if you do it wrong, it’s costly. Depending on the size ...

Localytics
Localytics
Blog Post
  • Getting tired of setting up all of your push notifications manually? For certain kinds of push notifications, you don’t have to. You can automate them with the push API!

Localytics
Localytics
Blog Post
  • The rise of data-driven marketing and the complexity of the marketing technology landscape has increased the need for marketers to work with developers. While some of our customers have developers dedicated to the marketing function, it’s more often the case that marketers need to steal valuable time from an already overburdened dev team to fix a problem with an integration or deliver ...

Localytics
Localytics
Blog Post
  • You know what your users love about mobile apps? Convenience. Ease. It’s a smoother experience than using a mobile website, but that doesn’t it mean it can’t be tough for retail apps to stand out the crowd. Forrester found that 60% of mobile users that had retail apps on their phone typically had only 2. On the positive side, users who did shop with retail apps liked the experience (71...

Localytics
Localytics
Blog Post
  • It’s remarkable to think about how much marketing has evolved over the past decade. In-app messages, web push, and chat bots are just a few of the marketing channels that have developed in the past ten years, and it seems like more channels are popping up all the time.In the scramble to embrace these new channels and capabilities, many brands have fallen short on engaging with their cu...

Localytics
Localytics
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The Mobile Marketing Starter Kit

 
Localytics
Localytics
Blog Post
  • Today we are excited to announce that we have added support for iOS Categories and push action buttons! This means that your iOS push notifications can now include buttons beneath the message body, increasing the utility of your notification. Read on to learn how you can use action buttons to take your push notifications to the next level. 

Localytics
Localytics
Blog Post
  • Every mobile app publisher and marketer wants to understand how their app is performing compared to other apps within their industry. Mobile gaming is no different. In the latest Appy Hour episode Warren Woodward, Director of User Acquisition at Nexon M, shared his experience in the world of mobile gaming UA, including the industry’s most important KPIs, the best acquisition channels...

Localytics
Localytics
Blog Post
  • Back on September 12th, Apple revealed its newest iPhone models, the iPhone 8, 8 Plus and X. The company also launched its newest OS system, iOS 11, on September 19th.While the iPhone X will not be available for sale until November 3rd, the iPhone 8 and 8 Plus launched in stores on Friday.With a full weekend of sales behind us for the iPhone 8 and 8 Plus, we took a look at our database...

Localytics
Localytics
Blog Post
  • When it comes to brands, users have never had more options. And doesn’t it feels like every one of those brands offers some kind of “rewards” program? Maybe some of these are a thinly-veiled excuse to add another email address to the list, but when a company gets it right, you get a 13.3 million-users-strong success story like Starbucks.

Localytics
Localytics
Blog Post
  • It seems that every year, for the past eight to ten years, we’ve been hearing that this is the year of mobile. While that statement has some truth to it all the time, it seems that now, more than ever, it really is true. Mobile is everywhere. Somewhere around half of all web traffic comes from mobile, and apps are dominating that traffic. This week on Appy Hour, we sat down with John ...

Localytics
Localytics
Blog Post
  • You’re probably aware of the meteoric rise of eBooks thanks to the Kindle and other eReaders. But did you know that another revolution has been quietly taking the publishing world by storm? Audiobooks aren’t a new phenomenon, but in recent years their global revenue has skyrocketed thanks to the introduction of new technologies such as apps.

Localytics
Localytics
Blog Post
  • Now that this year’s Apple Event has come and gone, we know a bit more about the Apple X. Pre-order is October 27th and it’s available November 3rd. Much of the early discussion, especially on social media, has been about the price -- the phone will probably run from $999 to $1,300+, which is the steepest iPhone ever. (Although, as Bloomberg notes, the price of all Apple products is go...

Localytics
Localytics
Blog Post
  • For most of us, our smartphone is the first thing we pick up in the morning. Before we get out of bed we’ve checked emails, scanned the news, maybe caught up on our Twitter feed, and looked at friend’s photos on Instagram. Multitasking is a part of our everyday lives. Few of us pick up our phones, do one thing, then put our phones away. There’s always a click, or a swipe, or a copy & ...

Localytics
Localytics
Blog Post
  • Today is the day. Apple is holding their fall special event where they're expected to chat new iPhone(s), watch, and of course, iOS11. While there’s a lot we still don’t know for sure about the upcoming iPhone 8, or X as some people are rumoring,  but even for existing devices there are some changes you need to know about and plan for if you’re a developer.

Localytics
Localytics
Landing Page

The Mobile Marketing Starter Kit

 
Localytics
Localytics
Landing Page

2017 Push Notification Best Practices

 
Localytics
Localytics
Landing Page

New landing page detected.

 
Localytics
Localytics
Landing Page

The Mobile Marketing Starter Kit

 
Localytics
Localytics
Blog Post
  • You know what’s better than a conversation with one marketing expert? A conversation with TWO marketing experts. Lucky for us, our friends over at Bounce Exchange agree--and that's how our upcoming webinar, Behavioral Tactics for Push Notifications, came into being.

Localytics
Localytics
Blog Post
  • Welcome back to a fresh episode of Hot Topics with Henry! We’re celebrating the end of our summer hiatus with a pretty big topic: The Future of Mobile. For a topic (and a comeback) as big as this, it made sense for Henry to bring in a few mobile experts. Luckily, an office like ours has plenty.

Localytics
Localytics
Blog Post
  • Most all of us carry smartphones. Whether they live in our pockets, bags, purses or cars, they are a part of our everyday life. How many times have you downloaded a new app, and upon installation, you see a message asking for permission to use your location? And how many times have you clicked “no?”

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