Localytics
Localytics
Blog Post
  • Every year, Localytics hosts ENGAGE, a conference for mobile marketing leaders to come together and talk mobile marketing strategy and innovation. This year, Rainer Leeb, Senior Director of Growth, took us through how voice recognition is driving A.I. at Localytics customer SoundHound.

Localytics
Localytics
Blog Post
  • When you think of Macy’s, odds are you think of a beloved, sprawling department store that knows how to throw a good parade. But do you also think of them as e-commerce? Macy’s want you to, and has been hard at work on their mobile app to bring the department store to wherever you are with a few swipes of your fingers.

Localytics
Localytics
Blog Post
Localytics
Localytics
Blog Post
  • Every year, Localytics hosts ENGAGE, a conference for mobile marketing leaders to come together and talk mobile marketing strategy and innovation. This year, Kathy Chao, Director of Global Marketing at Babycenter, told us how her team organized a strategic approach to app onboarding and retention.  

Localytics
Localytics
Blog Post
  • The results are in. The 2017 Thanksgiving/Black Friday/Cyber Monday kickoff to the holiday shopping season produced big results for retailers. Between Black Friday and Cyber Monday, consumers dropped more than $11 billion, which is a significant increase from 2016.  Mobile shopping also hit a new high this year, with 42% of sales coming from mobile devices and Cyber Monday heralded as ...

Localytics
Localytics
Blog Post
  • It’s safe to say ENGAGE is one of Henry’s favorite days of the year. I mean, here’s a guy who really loves talking about mobile marketing and analytics, and how companies are using them. Put him in a room with people who feel the same way, and well--watch the video to see how excited he gets.

Localytics
Localytics
Blog Post
  • Back in 2007, the Associated Press made history by launching the first news app available for download from the App Store. In fact, when Steve Jobs introduced the world-changing App Store, AP’s director of mobile was there too, talking about how people would eventually consume news on their phones. And that, as we all now know, turned out to be a very prescient prediction.

Localytics
Localytics
Blog Post
  • Mobile banking apps might be ubiquitous these days, but Bank of America has been leading the pack from the get-go. Since setting up its mobile banking capabilities 10 years ago, Bank of America’s focus on putting mobile banking at the center of its go-to-market strategy has paid off. Not only was it named first in S&P Global Market Intelligence's 2017 mobile bank app ranking, its mobil...

Localytics
Localytics
Blog Post
  • Before November 1st even arrived, Halfords had plans to begin Black Friday 2017 sales three weeks early -- possibly the earliest-ever -- and Kohl’s released the first major Black Friday ad of the season. (Kohl’s Black Friday sales are starting a full three days before Thanksgiving, too.)

Localytics
Localytics
Blog Post
  • NFL fans are already obsessed with their hometown team. So how do teams go about increasing the engagement of a radical fanbase even more? That’s a question that James Royer, the Director of Digital Media & Strategy of the Kansas City Chiefs, seeks to answer every day.  James is in his third season with the Chiefs where he oversees their social media digital content strategy as well a...

Localytics
Localytics
Blog Post
  • It’s the middle of November, which means that we are deep into the annual RFP season. Because so many companies issue RFPs around this time of year, we thought it made sense to take a few minutes and give you five insider tips for how you can craft the perfect mobile app marketing RFP.

Localytics
Localytics
Blog Post
  • Marketing automation. You've heard of it, right?  Of course you have. You use it every single day to create better relationships with your audience across key channels like email and social media.  Odds are, you're not currently using marketing automation for your mobile app. This is a major problem. 

Localytics
Localytics
Blog Post
  • Let's face it, mobile isn't going anywhere. If early iPhone X sales are any indication, people can't get enough of the latest and greatest technology that mobile has to offer.  None of this should be surprising, considering we spend most of our daily lives hyper-connected with mobile. If you think about a given day, I'm sure you can come up with a plethora of examples where you turn t...

Localytics
Localytics
Blog Post
  • The state of the mobile industry is a loaded topic, but it’s so important. Things are evolving quickly, and it can be hard for people to keep up. Apps have become more and more personalized, for example. In the most recent Appy Hour episode, we interviewed mobile advertising expert Eric Seufert, who runs Platform efforts at N3TWORK. Eric shared his thoughts about the state of the app...

Localytics
Localytics
Blog Post
  • On Friday, Apple released its much heralded iPhone X. Just like old times, throngs of Apple fans camped outside of their nearest Apple store to be one of the first to get their hands on the new device.With a full weekend of sales behind us for the iPhone X, we took a look at our database to assess how user adoption rates for Apple’s newest device are faring so far. It is important to n...

Localytics
Localytics
Blog Post
  • Next week, more than 170,000 people will be gathering in San Francisco for Salesforce's annual Dreamforce conference. As a Salesforce customer and Marketing Cloud partner, we always look forward to attending and exhibiting Dreamforce. This time around, we put together a list of what we think is the "ultimate Dreamforce agenda" to help fellow attendees navigate this exciting event.  

Localytics
Localytics
Blog Post
  • Being mobile experts and kind of obsessed with all things mobile messaging, we've seen plenty of push notifications. And since push notifications are a direct communication with your users--typically, your most engaged users--we like to see brands take the opportunity to put a little personality right into their push notifications. Holidays and seasonal events are your opportunity to s...

Localytics
Localytics
Blog Post
  • Mobile’s important. But we won’t lie to you: it’s not necessarily easy. But when it works, it's worth it. You're seeing results like L'Oreal, with over 10 million loyal users, or Starbucks, with 27% of purchases taking place via their app. 

Localytics
Localytics
Blog Post
  • Happy Friday, everyone. Speaking of Friday--we’re officially 4 weeks out from the big day: Black Friday 2017. You'll probably be more surprised by the remarks your relatives come up with around the Thanksgiving table than this prediction:  People expect mobile to drive huge Black Friday sales this year.

Localytics
Localytics
Landing Page

Get the Media and Entertainment Mobile Marketing Playbook--Localytics

 
Localytics
Localytics
Blog Post
  • We’ve been hearing it for years now - newspapers are dying. And sure, in the literal sense newspapers themselves are becoming obsolete. But this idea that we won’t need trusted media outlets keeping us well informed on the happenings of the world is misguided. If anything, we’ve learned over the past year just how important it is to get our information from legitimate sources.

Localytics
Localytics
Blog Post
  • A full month has passed since the release of the iPhone 8 and 8 Plus, as well as iOS 11. With the release date of the much anticipated iPhone X only a few weeks away, adoption for the iPhone 8 models continues to be lower than previous year releases.According to our data, the iPhone 8 now has 1% of the total iPhone market share while the iPhone 8 Plus has 1.4%.This is decent growth for...

Localytics
Localytics
Blog Post
  • While mobile wallets generally haven’t seen the huge uptake the tech world expected, a few mobile pay apps are bucking the trend. Walmart Pay is a great example. Built into the Walmart app, Walmart Pay allows shoppers to use their smartphones to pay for their purchases while at Walmart stores. It works with any iOS or Android smartphone, at any Walmart checkout lane, using the customer...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.