Localytics
Localytics
Blog Post
  • Air travel itself can’t be digitally scaled -- at least not yet anyway -- because it’s hard to imagine teleportation from Boston to New Zealand without, you know, boarding a flight and sitting there for 16+ hours. But the overall travel experience can be scaled via mobile and technology, and some brands are already on that big-time. Below are 4 mobile trends taking off this summer:

Localytics
Localytics
Blog Post
  • A little more than a year ago we made the first commit to the gem that eventually became humidifier. It’s evolved quite a bit in the last year, including integrating AWS’ resource specification which had the side-effect of greatly stabilizing the API. Here at Localytics, we’ve been using

Localytics
Localytics
Blog Post
  • At Localytics, one of the tools we use for data processing is the Snowflake data warehouse. We connect to Snowflake in a couple different ways, but our main data retrieval application is a Ruby on Rails API. To accomplish this we use a combination of unixODBC (an open-source implementation of

Localytics
Localytics
Blog Post
  • Today we are open-sourcing Cogito, an abstraction of AWS IAM syntax. IAM (Identity and Access Management) is AWS’s module that dictates the ability of various users and resources to mutate other resources within the AWS ecosystem. Permissions are described through a JSON-structured policy document that lives within the AWS

Localytics
Localytics
Blog Post
  • At Localytics we have petabytes of data that needs to be served at low latencies and we use Snowflake in our mix of data processing technologies. Snowflake, like many other MPP databases, has a way of partitioning data to optimize read-time performance by allowing the query engine to prune unneeded

Localytics
Localytics
Blog Post
  • Today we are open-sourcing our ODBC adapter for ActiveRecord, which allows Ruby on Rails applications to communicate with ODBC-compliant databases. The impetus for this work was an effort to update one of our APIs to run with the latest Rails and ruby. Along the way we released Rails 3.2.

Localytics
Localytics
Blog Post
  • If you sit quietly enough while reading this article you’ll hear a sound. It’s the faint tapping of fingers on a keyboard, off in the distance in parts unknown. Those self-assured fingers are putting together yet another think piece on JavaScript in this—the year two thousand and

Localytics
Localytics
Blog Post
Localytics
Localytics
Blog Post
  • Amazon’s DynamoDB is a great technology: it’s easy to set up and provides all the benefits of an infinitely scalable distributed database without the operational overhead. Unfortunately, DynamoDB can also be very expensive for high volume, high throughput storage. This post will show how we were able to

Localytics
Localytics
Blog Post
  • The engineering managers at Localytics have been working together for over a year, and through ups and downs, we’ve grown and learned a lot as a team. The goal of this post is to share some of the lessons we’ve learned with the community. Some of the content

Localytics
Localytics
Blog Post
  • We believe the highest performing engineering teams have a process to identify, triage, fix and learn from service degradations and downtime. At Localytics, we build highly available and scalable systems, and part of the key to our success is learning from failures. One way we foster a learning culture is

Localytics
Localytics
Blog Post
  • Today we are open-sourcing Humidifier - one of the tools that we use internally to manage infrastructure on Amazon Web Services (AWS) at Localytics. This Ruby gem allows you to programmatically generate domain objects that represent the AWS CloudFormation (CFN) resources you want, handling the details of JSON manipulation under

Localytics
Localytics
Blog Post
  • In January and February of this year we open sourced three SBT plugins that have had a huge impact on our ability to test our AWS based Scala microservices architecture: sbt-s3 sbt-dynamodb sbt-sqs This is our story. Stop me if you've heard this one before. After one too many production

Localytics
Localytics
Blog Post
  • As you may have read in our previous posts (here, here and here), one of the largest pieces of our data infrastructure at Localytics is the petabyte scale Vertica analytics database that we host on Amazon Web Services. We've been relying on Amazon's Elastic Block Store (EBS) as the storage

Localytics
Localytics
Blog Post
  • With almost six million apps available worldwide through the Google Play and Apple App stores, making sure that yours stands out from the crowd is a tall order. The reality is that it’s not enough to merely create an app that’s useful or innovative. To really be successful, these days it’s also got to help create better experiences for your customers. In fact, the best apps are the ones that ar...

Localytics
Localytics
Blog Post
  • While push notifications have become ubiquitous, their sibling, the in-app message, has received less attention. This is unfortunate, as in-app messaging can make or break whether a user decides to stay around or not. It’s important that marketers carefully craft in-apps that streamline the app experience and direct users on how to gain value from the app.

Localytics
Localytics
Blog Post
  • Keeping app users engaged is tough work. Marketers have struggled to take what they’ve learned about their users (from the web, within their apps, or other sources), and turn that information into a tailored experience. At Localytics, we wanted to help marketers with this challenging task. To do so, we realized we needed to make it easier for marketers to create mobile campaigns that are integr...

Localytics
Localytics
Blog Post
  • On the surface, the purpose of your mobile app seems simple: drive revenue through in-app purchases. But what about all of those in-store purchases that were heavily influenced by mobile? Keep in mind that your mobile app is a piece of your overall business equation. The reality is, the modern day consumer craves experiences that being submerged in technology can grant them.

Localytics
Localytics
Blog Post
  • Do you remember the first push notification you ever received? Most likely not, and for good reason. Early push notifications were glorified email blasts; a broadcast message to the entire database. Fast forward to 2018 and push notifications are one of the most powerful tools at a marketer’s disposal. Thanks to advances in mobile marketing automation, push notifications, when done right, are...

Localytics
Localytics
Blog Post
  • Google I/O took place in early May, and the shakeout in the month since has been pretty notable for mobile overall. The biggest news was likely the introduction of the Android P operating system, complete with a a new Dashboard that’s meant to plainly show “how you’re spending time on your device, including time spent in apps, how many times you’ve unlocked your phone, and how many notification...

Localytics
Localytics
Blog Post
Localytics
Localytics
Blog Post
  • While we wish our app fans were forever loyal, it’s not unusual for users to drift away as time goes on. When users haven’t had a session in a long time, they become a higher churn risk. Getting users back in your app is vital to making sure you stay positioned as a valuable app asset on an individual’s smartphone.Today we’re examining 5 ways apps can win back disengaged users. Remind them of w...

Localytics
Localytics
Blog Post
  • Although we proved the case for personalization in “Personalization: It’s Worth the Effort”, we realize it can be overwhelming and difficult to start personalizing mobile messages. This is the first post in a multi-part series that breaks down the most effective types of personalization into practical, digestible, non-buzzword based concepts.But first, a quick recap as to why you should care ab...

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