Logomaker
Logomaker
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  • Creating a consistent look for your brand is one of the most important reasons to design a logo. Yet, consistency isn’t something that happens automatically once you create a logo. Graphic images have complex properties that depend on the right formatting to look clean and professional. An image that looks attractive on your website could To Continue Reading, Click Here The post How to Design a Lo...

Logomaker
Logomaker
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  • Making your mark in any creative field is a challenge when you’re surrounded by gifted minds with original ideas. Low startup costs and few barriers to entry have made photography an exceptionally competitive career. The Bureau of Labor Statistics expects employment for freelance photographers to grow 12 percent between 2016 and 2026. Grabbing attention in To Continue Reading, Click Here The post ...

Logomaker
Logomaker
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  • Does this sound familiar? You started your own business, and it’s been growing steadily. When you began, you put the emphasis on where it needed to go: delivering your service in the best way you can. Branding was hardly on your radar, let alone a customized company logo to use across your materials. Your emails To Continue Reading, Click Here The post 5 Modern Logo Design Ideas to Consider in 201...

Logomaker
Logomaker
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  • Once again, March Madness is back and whipping fans into a competition frenzy. New Final Four merchandise is appearing on store shelves. Basketball fans are intensely debating bracket picks in office pools. Businesses everywhere are looking for ways to latch onto this marketing juggernaut. It’s safe to say the National Collegiate Athletic Association’s 68-team tournament To Continue Reading, Click...

Logomaker
Logomaker
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  • Logos need a strong visual identity that connects people to your brand. One way to do that is through color. It’s tempting to look for a magic formula that tells you which colors you should use. But it’s not that simple. Keep reading to learn the ins and outs of logo color psychology, so you To Continue Reading, Click Here The post Logo Color Psychology: How to Choose the Best Colors for Your Bran...

Logomaker
Logomaker
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  • Brands big and small are working harder to create eye-catching logo designs. Everyone wants to stand out and be the next trendsetter. But more often, businesses settle for bland designs because it seems like all the best ideas are taken. Coming up with fresh imagery is a challenge, but there’s an upside. Designers start using To Continue Reading, Click Here The post Winning Designs: 10 of the Best...

Logomaker
Logomaker
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  • When it comes to ideas about “branding,” small business owners often fall into two camps. Believers: You understand how a strong brand can boost business growth. Maybe you even have the basics of a great brand story, but don’t know how to unite the many elements of branding. Skeptics: You think a “brand” is just To Continue Reading, Click Here The post 10 Key Elements of Branding: A Comprehensive ...

Logomaker
Logomaker
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  • Think, for a second, about your signature — your own personal autograph. Do you sign your name with an elegant script, a casual scribble, or edgy initials? Whatever your style, your signature is a unique part of your personal brand. Your business logo font is just like your signature. When it comes to your business To Continue Reading, Click Here The post Designing a Logo? Consider These 10 Creati...

Logomaker
Logomaker
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  • As a business owner, you’re always being told that you need a strong identity. Logos are at the heart of visual branding. They have the power to create instant recognition among your audience. Yet, it’s a challenge to measure the real importance of a logo and its impact on your small business. Logos are certainly To Continue Reading, Click Here The post What’s the Importance of a Logo? 5 Crucial P...

Logomaker
Logomaker
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  • Designing a logo is a big step in building a powerful brand for your business. Your logo is like a mascot. Make sure to get it off the bench and in front of your audience! Now that you’ve got one, where should you use your logo? Make sure to start with these 10 spots.   The post Where Should You Use Your Logo? 10 Spots to Start [Checklist] appeared first on Logo Maker.

Logomaker
Logomaker
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  • If you’re new to creating a logo, you’ll likely end up with several logo file formats and no clue what to do with them. No doubt, you have loads of questions about how and when to use each file. So, what’s the deal with all the different file extensions? Why can’t you make one image To Continue Reading, Click Here The post A Beginner’s Guide to Choosing the Right Logo File Formats appeared first o...

Logomaker
Logomaker
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  • The colors you select for your company’s logo, branding, and overall content palette are highly influential. This is why many designers and marketing professionals invest substantial time, research, and money into understanding target audiences and deciding which colors they choose to represent their organization’s brand. The science of color psychology is fascinating! Psychologists have been To C...

Logomaker
Logomaker
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  • Tech brands can’t overlook the role of great typography in logo design. Modern audiences rapidly devour content with their eyes. Not only does branding have to be unique and relevant; it has to be readable. Technology has a reputation for making things simple and streamlined. People expect tech logo fonts to capture the same transformative To Continue Reading, Click Here The post The Stories Behin...

Logomaker
Logomaker
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  • This post is a part of a series on logo colors. From red logos to brown logos, you can learn about logos of all colors of the rainbow in our previous posts. What does a black logo represent? Typically, a brand’s dominant color aligns closely with its values and personality. Color can carry a lot To Continue Reading, Click Here The post How to Know if a Black Logo is Best for Your Business appeared...

Logomaker
Logomaker
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  • Getting past your initial block is the hardest part of any creative project. All it takes is a few surges of inspiration for good ideas to start flowing. If you’re stuck coming up with the right logo design, take a break from brainstorming. Looking at other inventive logos can help you go back to the To Continue Reading, Click Here The post 15 Creative Logo Ideas to Inspire Your Design appeared fi...

Logomaker
Logomaker
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  • Just like the rest of the world, the real estate industry is going digital. From website views to social media engagement, building a consistent visual brand identity is more important than ever. One important element of this identity is your logo. Whether you’re an independent agent or you own a brokerage, real estate logos should To Continue Reading, Click Here The post Real Estate Logos: What M...

Logomaker
Logomaker
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  • Whether you love festivities or not, getting in the holiday spirit is a necessity. The winter holidays alone make up as much as 30 percent of annual sales for retail businesses. And on average, holiday sales have increased every 2.5 percent for the last 10 years. Simply put, holiday marketing should be at the top To Continue Reading, Click Here The post Seasonal Cheer: A Roundup of the Most Clever...

Logomaker
Logomaker
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  • Considering the short shelf life of most fads, it may seem pointless to care about them. Logo design trends tell you what’s already happening in the industry, and your goal is to stand out. An effective logo is memorable and true to your brand story. And thanks to apps and social media, logos take center To Continue Reading, Click Here The post 8 Modern Logo Design Trends to Expect in 2018 appeare...

Logomaker
Logomaker
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  • Color trends start in fashion and design circles and spread to other industries. One moment, we love warm palettes and harvest colors. The next moment, it’s bright neons and cool grays. But preferences change over time as people embrace different facets of our culture. Colors naturally trigger subconscious emotional responses — some good and some To Continue Reading, Click Here The post 9 Creative...

Logomaker
Logomaker
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  • Brown? As the color of your logo? While some perceive brown to be drab or boring, it can be a surprisingly strong color choice in logo design, conveying quality, strength, reliability, and honesty. But before we get too deep into the woods of logos in brown, let’s cover some basics. Your business logo is part To Continue Reading, Click Here The post When Should You Use a Brown Logo for Your Busine...

Logomaker
Logomaker
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  • This is the seventh article in our series of articles on logo color. To read the previous articles in this series, please see the list below. No color is more associated with one gender than pink. You’re probably not surprised to see that several prominent companies using a pink logo are trying to appeal to To Continue Reading, Click Here The post How to Know If a Pink Logo Is Right For Your Brand...

Logomaker
Logomaker
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  • Business logos are the foundation of a company’s visual identity and are often the first impression people have of a brand. Good or bad, consumers can make quick judgments about an organization based on their reaction to a logo and whether or not they perceive the brand to align with their own personal values. So, To Continue Reading, Click Here The post The 4 Basic Design Elements of a Great Busi...

Logomaker
Logomaker
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  • Church branding may seem like the least important part of spreading the gospel. In reality, building an identity allows your message to reach more people. Unlike a business, a church isn’t primarily selling a product. People choose a congregation for its unique approach to faith and community. New members want to feel welcome and uplifted To Continue Reading, Click Here The post 8 Tips for Creatin...

Logomaker
Logomaker
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  • Why are stories so powerful? Stories tap into human feelings that everyone can relate to. Hope. Love. Fear. Excitement. Triumph. Failure. The emotions behind a story are accessible even when the characters and setting are unfamiliar. Telling business stories is how you get customers to see a product as more than a commodity. Every product To Continue Reading, Click Here The post How to Use Storyte...

Logomaker
Logomaker
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  • Designing a logo is a big step toward turning your small business into a recognizable brand. A brand represents the sum of all the promises and experiences you deliver as a business. When you use your logo, it unifies all your visual touchpoints to reinforce positive feelings about your brand. Customers come in contact with To Continue Reading, Click Here The post Where Should You Use Your Logo? S...

Logomaker
Logomaker
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  • A logo’s purpose is to stand out, tell your story, influence perceptions and build trust with your audience. It’s a big job! If you’re just starting to think about a real estate logo design, it might seem overwhelming. How can such a small thing do so much? You might be surprised. A strong & recognizable To Continue Reading, Click Here The post Real Estate Logos: How to Create a Professional Desig...

Logomaker
Logomaker
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  • Women like the color purple so much that they’re more likely to say “yes” to a man wearing purple clothes who asks them on out on a date than a man wearing clothes of any other color. Believe it or not, the above conclusion of a survey of 2,000 people by detergent company Ariel is To Continue Reading, Click Here The post The Subtle Gender Implications of Purple Logos appeared first on Logo Maker.

Logomaker
Logomaker
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  • Corporate logos can be a major factor in a company’s success. A logo is a visual representation of a brand, but if done well a logo can be much, much more. A great logo manages to convey a lot about the company – communicating what they do, why they are special, and something about their character. To Continue Reading, Click Here The post The 5 Fundamental Branding Elements of Logo Design appeared...

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