Lotame
Lotame
Blog Post
  • Lotame is thrilled to announce that we have been shortlisted for the “Global DMP of the Year” award as part of the 2017 ABBI Awards! GABBCON’s Audience Based Buying Innovation (ABBI) awards celebrate the very best and most innovative companies in audience based buying. Lotame’s focus on people — not cookies — and independence ensures … Continue reading "Lotame Shortlisted for “Global DMP of the Y...

Lotame
Lotame
Blog Post
  • Understanding the Need for Data Management Platform Data is the New Currency In the world of digital advertising and programmatic marketing, data has grown exponentially in both volume and importance. The use of large data sets in predicting outcomes, understanding audiences and breaking down media silos is more widespread now than ever before. We have … Continue reading "Understanding the Need f...

Lotame
Lotame
Blog Post
  • Market-leading location platform integrated with Lotame DMP delivers additional targeting depth and contextual mobile campaigns to consumers Blis, the global pioneer in advanced location data technology, today announced the integration of data from independent data management platform (DMP) Lotame’s data exchange into its mobile location advertising platform. As mobile continues to cement itself a...

Lotame
Lotame
Blog Post
  • As a digital marketer for one of today’s leading financial institutions, you share the same goal as many other marketers: to attract, convert, and retain customers. The strategy you employ to make this happen can vary, as with all marketing, but the key to successfully achieving your goals is having access to high-quality customer data, … Continue reading "DMPs for Financial Institutions: Show Me...

Lotame
Lotame
Blog Post
  • All About Data Sharing: Why You Should Share Data with Others in Your Organization Data, proper analytics, and related reports are crucial for making good business decisions in today’s world. But even the most actionable and remarkably useful data is a waste if the proper parties are not making use of it. Particularly when it … Continue reading "Why You Should Share Data with Others in Your Organ...

Lotame
Lotame
Blog Post
  • The Benefits of Cross-Device Marketing At one time, online marketing was remarkably simple. All internet traffic came from a single source: desktop PCs. But as technology advanced, all of that changed. Today, customers use a variety of platforms to browse, shop and engage on the internet. Some of those platforms include mobile, desktop, mini PCs … Continue reading "The Benefits of Cross-Device Ma...

Lotame
Lotame
Blog Post
  • In the fast changing market of today’s TV consumption, targeted TV advertising is becoming more popular.  As fast as these methods are growing however, it can be confusing to keep up with all of the current terms. To help cut through the jargon, Lotame has created a TV advertising Glossary for an easy-to-use guide to … Continue reading "View Lotame’s TV Advertising Glossary Guide" The post View L...

Lotame
Lotame
Blog Post
  • This week’s Under the Hood features Lotame’s Commercial Director for Australia and New Zealand, Luke Williams. When Luke isn’t busy managing client implementation phases here at Lotame, you can find him performing his “Daddy Duties” AS WELL AS racing his 2010 motorbike.  Can you tell us about your position at Lotame? I am the Commercial … Continue reading "Under the Hood with Luke Williams" The p...

Lotame
Lotame
Blog Post
  • In light of Apple’s recent release of iOS 11 this week, also known as the  Intelligent Tracking Prevention (ITP) update, we wanted to share an update on how this will affect data collection or activation for Lotame clients. The ITP change specifically intends to kill a loophole some vendors have employed to trick the browser … Continue reading "How Apple iOS 11 Will Impact Lotame’s Data Collectio...

Lotame
Lotame
Blog Post
  • Targeting Specific Users Across Multiple Devices and Platforms Published on September 28, 2017 Can you think of the last time you spent all your energy and focus on a single device or platform? It has probably rarely — if ever — happened, right? Sure, you might spend a lot of time in front of the … Continue reading "Targeting Specific Users Across Multiple Devices and Platforms" The post Targetin...

Lotame
Lotame
Blog Post
  • Join Lotame for a brand new conference series — Lotame Ignite, taking place on Thursday, November 2nd in Singapore and Tuesday, November 7th in London. Senior level executives from Lotame’s marketer, agency, and publisher client base in APAC and Europe will be in attendance (we hope you will be too!). Clients who attend will walk … Continue reading "Introducing Lotame Ignite Conferences for DMP C...

Lotame
Lotame
Blog Post
  • This week’s Under the Hood is featuring Lotame’s Senior Director, Data Solutions (APAC), Evgeny Popov. While managing and growing Lotame’s demand-side business, Evgeny is also in charge of data acquisition and strategic partnerships to support the APAC operational aspects of our Lotame Data Exchange. How has your position at Lotame evolved throughout the years? I … Continue reading "Under the Hoo...

Lotame
Lotame
Blog Post
  • Hearst Television Among Pilot aiTV: Platform Users Seeing Positive Buyer Response to aiTV Insights Lotame, the leading independent data management platform (DMP) and most trusted and comprehensive data exchange, today announced the launch of its aiTV suite of new products focused on bringing greater audience intelligence to television and video. These offerings will live under … Continue reading ...

Lotame
Lotame
Blog Post
  • On Tuesday, September 19th, the Interactive Advertising Bureau (IAB) hosted a small, roundtable event with seven senior members of the European Parliament’s Internal Market and Consumer Protection Committee. Lotame’s GC and VP of Global Privacy, Tiffany Morris, participated in the discussion, along with representatives from Facebook, Google, and AT&T.   Coinciding with the first annual … Continue...

Lotame
Lotame
Blog Post
  • Personalization Demystified: A guide for building an audience-driven strategy that scales The term “personalization” is used to cover a broad range data-driven marketing strategies. To be successful, it’s important to build a solid roadmap for where you want to go. How do you zero in on the most effective strategy for your brand? Lotame and 3Q … Continue reading "[Webinar] Personalization Demysti...

Lotame
Lotame
Blog Post
  • The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018, representing the biggest change to the data protection regime in the EU since the 1995 Data Protection Directive. Chances are, if you are a data-driven company in the European Union, you are fully aware of the term GDPR. But, are you ready? Join … Continue reading "[Webinar] Are You Ready for GDPR?" The post [Webi...

Lotame
Lotame
Blog Post
  • Lotame, the leading independent data management platform (DMP) and most trusted and comprehensive data exchange, today announced the appointment of Eric Marterella as Chief Revenue Officer (CRO). Marterella is based in Lotame’s New York City office and is responsible for overseeing all revenue-focused and client retention initiatives worldwide. “I am honored by this opportunity to … Continue read...

Lotame
Lotame
Blog Post
  • How Publishers Can Use Second-Party Data for More Ad Sales Published on September 6, 2017 There are three major types of data that brands and businesses can leverage to provide engaging and compelling customer experiences. As you may guess, they are referred to as first-, second- and third-party data. First-party data is the information you … Continue reading "How Publishers Can Use Second-Party ...

Lotame
Lotame
Blog Post
  • Data management platforms, or DMPs, are used by marketers in every industry to help make sense of the mountains of data they have in different places. For retailers, this can include online purchase data, offline purchase data, loyalty shopper data, social and search data, or anonymous online data gathered from your website visitors. DMPs are … Continue reading "DMPs for Retail: The Perfect Fit" ...

Lotame
Lotame
Blog Post
  • Doug Pollack, Lotame’s GM, TV Product & Innovation, will be speaking on a panel at WideOrbit’s inaugural Programmatic TV Summit on October 11 at the Gansevoort Hotel Park Avenue in NYC. The TV Summit will take a very interactive and engaged approach, asking for attendees to provide insights into how data and technology are changing … Continue reading "Doug Pollack to Speak at Programmatic TV Summ...

Lotame
Lotame
Blog Post
  • Lotame is proud to support the 2017 IAB Cross-Cultural Marketing Day, an event focused on the unique challenges of marketing in the melting pot of the United States. This event promises to be a day filled with a wide spectrum of interesting insights, including actionable reports of what is working in the marketplace right now, … Continue reading "IAB Cross Cultural Marketing Day 2017" The post IA...

Lotame
Lotame
Blog Post
  • Data activation is the process of unlocking the value in your data by putting it into action. It happens in three core steps – Data In, Analysis and Optimization, Data Out – and a DMP is essential to this process. A DMP is no longer a nice to have for digital marketing and is essential … Continue reading "[Webinar] Data Activation – Moving From Identity To Action In Real-time" The post [Webinar] ...

Lotame
Lotame
Blog Post
  • Bucksense, the programmatic platform for agile marketers, today announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and most comprehensive data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns ar...

Lotame
Lotame
Blog Post
  • This month’s Women in Tech interview features two members of the Lotame Engineering team, Summer Romack and Kristen Hardwick. Both are driving forces in the success of Lotame’s back and front end engineering, proving that technology roles are slowly , but surely, becoming more gender equal. Haley: Where were you prior to Lotame? KH: Most … Continue reading "Women in Tech: Kristen Hardwick & Summe...

Lotame
Lotame
Blog Post
  • The regulatory burdens of Europe’s GDPR have the advertising industry in a flurry. The industry press is rife with doomsday scenarios predicting the end of online advertising. Is the regulation complex and in some instances, onerous? Yes. Does it signal the end of online advertising? No. GDPR does, however, force companies to examine the costs … Continue reading "GDPR: Driving Data Quality" The p...

Lotame
Lotame
Blog Post
  • Lotame’s Director, Global Innovation, Hunter Terry will be speaking at DAAT Day, Thailand’s largest annual show for professionals in digital media. The event is taking place at the Centara Grand & Bangkok Convention Centre at CentralWorld  in Bangkok, Thailand on August 29, 2017. Hunter is leading a session, “The Power of Big Data & Ideas: … Continue reading "Hunter Terry to Speak at DAAT 2017" T...

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