Lotame
Lotame
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  • This weeks Under the Hood features Rayanne Hipsley, Lotame’s Controller. Sound like big shoes to fill? Definitely! Let’s learn a little more about Rayanne does here on a daily basis! Tell us about your position at Lotame? What is your day to day like here? I am the Controller here with Lotame. I oversee the … Continue reading "Under the Hood with Rayanne Hipsley" The post Under the Hood with Raya...

Lotame
Lotame
Blog Post
  • Trying to reach your ideal audience today can be challenging. With multiple people in one house each using multiple devices, how can you effectively reach the right one? Identity resolution is the process of combining multiple identifiers across devices and touchpoints with data points collected along the way to build a cohesive, omnichannel view of … Continue reading "Back to Basics: What is Ide...

Lotame
Lotame
Blog Post
  •   Are you planning to attend Lotame’s Ignite Americas Conference on Thursday, May 17th? Join our data-driven marketing superstar clients and DMP power users at the beautiful and historic High Line Hotel in New York City for a half-day event of actionable content for senior executives from agency, marketer and publishers across the US.  Looking for … Continue reading "3 Reasons to Attend Lotame Ig...

Lotame
Lotame
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  • Reaching the right users, at the right time, with the right message, on the right device can be a daunting task. How do you make it a reality? Journey Optimization is not just a buzzword, but a data-driven strategy that pushes marketers, agencies, and publishers to be more aware of their customer’s journey. Join Lana … Continue reading "[Webinar] Going Beyond a Buzzword: Journey Optimization & th...

Lotame
Lotame
Blog Post
  • Consumers are finally being respected for their data’s value, and tighter controls mean more transparency in terms of what data is available in market. This is a great opportunity for the media world to review their data partners, ask for clear definitions and demand quality! The Lotame Data Exchange has always prided itself in providing … Continue reading "What will GDPR mean to Lotame’s Data Ex...

Lotame
Lotame
Blog Post
  • This weeks Under the Hood features Chris Johnson, Lotame’s Vice President of Finance. Interested in learning ONE thing about Chris you don’t already know? Read on to learn more! Tell us about your current position at Lotame. What is your day to day like here? Currently I am the VP of Finance. My day to … Continue reading "Under the Hood with Chris Johnson" The post Under the Hood with Chris Johns...

Lotame
Lotame
Blog Post
  • Marketing professionals, sales teams, and business owners are constantly chasing new audiences to target. This is only natural, as the more you grow your business and the more customers you reach, the greater your success. It is the core element of all business: the need to achieve better and greater support. But it’s not easy … Continue reading "Back to Basics: What is Look-alike Modeling?" The ...

Lotame
Lotame
Blog Post
  • Journey Optimization is a strategic practice that pushes marketers, agencies and publishers to be more cognizant of their customer’s journey.  In other words, this means personalizing the user experience in terms of who your buyer is and where they are in the buyer journey. At the heart of Journey Optimization is your customer and their … Continue reading "Beyond a Buzzword: Journey Optimization ...

Lotame
Lotame
Blog Post
  • This weeks Under the Hood features Amos Odenyo, a member of Lotame’s VERY talented Product team. Amos owns solution work directed towards our Audience Optimizer solution, ensuring that it performs well for our clients on a daily basis. Let’s learn more about Amos! Tell us about your current position at Lotame. What is your day … Continue reading "Under the Hood with Amos Odenyo" The post Under th...

Lotame
Lotame
Blog Post
  • This weeks Under the Hood features Matt Spada, Lotame’s MIS Administrator. Matt has been with the company for several years now, and continues to be a “jack of all trades” for his peers. Some days you will see him in the office helping with laptop configurations, other days he will be on call working on … Continue reading "Under the Hood with Matt Spada" The post Under the Hood with Matt Spada ap...

Lotame
Lotame
Blog Post
  • Data management platforms (DMPs) have risen to the forefront of marketing, but how can you be sure you are making the most of your DMP? Are you maximizing the potential of your customer data for the best results? If you’re looking for guidance, look no further. The DMP Playbook is here! Device fragmentation and always-on … Continue reading "DMP Playbook for Marketers" The post DMP Playbook for Ma...

Lotame
Lotame
Blog Post
  • BookMyShow is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. With a growing customer base and over 100 million visits, BookMyShow wanted the ability to customise advertising solutions for brands and offer them extensive targeting capabilities, … Continue reading "B...

Lotame
Lotame
Blog Post
  • Kiwi Premium Advertising Exchange (KPEX) is a New Zealand advertising exchange established in joint partnership by Stuff, MediaWorks, NZME and TVNZ. Because each individual member had its own data, KPEX needed to be able to ingest data from all their publisher partners for the purposes of building a KPEX audience product. To be able to … Continue reading "KPEX Relies on Lotame to Reach 81% of Kiw...

Lotame
Lotame
Blog Post
  • This week’s “Under the Hood” employee spotlight features Ian Anderson, one of Lotame’s super talented and hardworking Technical Support Specialists. Our Technical Support Specialists are the eyes and ears of the DMP and make sure that it is always working correctly and efficiently for our clients, and Ian is basically a rockstar. Let’s learn more … Continue reading "Under the Hood with Ian Anders...

Lotame
Lotame
Blog Post
  • With marketing and advertising becoming more fast paced across all verticals, it may feel like your company is living life…well, in the fast lane. Today, we are going to take a look into how a data management platform (DMP) may be important for auto marketers to reach that next level with their data-driven marketing campaigns. … Continue reading "Shift Your Marketing into High Gear:  DMPs for Aut...

Lotame
Lotame
Blog Post
  • As a marketer your number one goal is reaching the right customers  with advertising most relevant to them. And while data helps you narrow and customize your targeting and messaging, there is an industry wide challenge with validating or measuring the quality of data available. Until now. Built from the ground up using Lotame’s proprietary … Continue reading "Introducing Lotame Precision Audienc...

Lotame
Lotame
Blog Post
  • Lotame was a sponsor of Advertising Week Europe, March 19-22, 2018 in London, the world’s largest conference for advertising, marketing and technology that brought together over 40,000 industry leaders. Chris Hogg, Lotame’s Managing Director in EMEA, moderated a panel session within the data track, The Elephant in the Room: Why Data Quality Should Be Part of Every … Continue reading "Lotame Takea...

Lotame
Lotame
Blog Post
  • A major health insurance provider was seeking a way to effectively reach business decision makers and heads of household with messaging around their latest insurance offering and benefits. The campaign goals were to increase purchase/consideration intent and drive user engagement with banner ads. With stiff competition in a crowded marketplace, how could they differentiate themselves … Continue r...

Lotame
Lotame
Blog Post
  • Lotame Ignite Americas Conference takes place on Thursday, May 17th in New York City at the beautiful and iconic High Line Hotel where we’ll be joined by senior executives from Lotame’s top marketer, agency and publisher clients. Ignite brings together MarTech innovation and transformation with fresh data-driven perspectives, presentations, and thought-provoking panels that will dissect the bigges...

Lotame
Lotame
Blog Post
  • Lotame has been identified as one of the best data management platforms, based on high levels of customer satisfaction and likeliness to recommend ratings from real users on G2 Crowd. “Lotame works hard every day to make sure our technology stays ahead of the curve, and this validation from real users only proves that our … Continue reading "Lotame Named High Performer in G2Crowd’s Spring 2018 DM...

Lotame
Lotame
Blog Post
  • Will you be in Chicago this week?? Lotame is a Table Sponsor at Chicago Interactive Marketing Association (CIMA)’s upcoming event: Moving ‘Data-Driven’ Thinking to the Core of Brand Strategy. Join us at City Winery this Thursday, March 29th with agencies and brands. Lotame has a limited number of seats left at our table. Act fast! RSVP … Continue reading "Join Lotame’s CIMA table in Chicago Thurs...

Lotame
Lotame
Blog Post
  • Data-driven marketers collect data from multiple sources, and one of the most useful functions of a DMP from day one is the ability to collect and organize that data for a holistic view of your customers. Lotame’s DMP offers a unique data organization structure, known as the parent/child account structure, which allows an advertiser to … Continue reading "Importance of Parent/Child Account Struct...

Lotame
Lotame
Blog Post
  •  We are sure you have already heard about our Did You Know video series, and that you were wondering what was next. This week we’re talking about Lotame’s First-Party Data capabilities! Why first-party data? Your data is extremely valuable. First party is your audience. Your unique understanding of the people who engage with your … Continue reading "Did You Know: First Party Data Capabilities" T...

Lotame
Lotame
Blog Post
  • In the entertainment industry, building 1:1 connections with consumers is increasingly important. As a marketer, how can you successfully turn website visitors or ad clickers into ticket buyers, and ticket buyers into loyal return customers? With a DMP, of course. For years now, DMP’s have had one core focus: building brand loyalty and relationships through … Continue reading "Rock on with your D...

Lotame
Lotame
Blog Post
  • This week’s Under the Hood features a relatively new member of the Lotame family, Devin George. Devin is a part of the Solutions Consulting team here at Lotame and is based out of our New York office. Tell us about your position at Lotame. What did you do before joining Lotame? I’m a Solutions Consultant … Continue reading "Under the Hood with Devin George" The post Under the Hood with Devin Geor...

Lotame
Lotame
Blog Post
  • Lotame, the leading independent data management platform (DMP), is proud to announce that Megan McKenna, has been named to DCA Live’s Top CMOs and Marketing Leaders list for 2018.   The Top Marketing Executives were honored by DCA Live at a special event on March 20 that recognized the group of exceptional CMOs and marketing … Continue reading "DCA Live Names Megan McKenna to its Top CMOs for 201...

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