Lotame
Lotame
Blog Post
  • Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, is thrilled to announce the results of an in-depth, commissioned survey on audience data quality. For the study, 300 brand marketers that purchase or use audience data (1st, 2nd or 3rd-party) were polled regarding the state of data … Continue reading "Lotame Research Report...

Lotame
Lotame
Blog Post
  • Today we are going to be talking to you about our A/B Testing feature of the Core DMP. Before we jump into why A/B testing is important for campaign success, let’s first dive into what it is. A/B Testing is when you divide audiences into custom-sized and mutually exclusive segments for testing campaign strategies. For … Continue reading "Did You Know: Lotame Can Help You Customize Your Audience T...

Lotame
Lotame
Blog Post
  • For a well-known health & lifestyle publisher, over 90% of the data they target is first-party in nature. With a comprehensive website spanning an array of specific topics, the primary focus has been to package their high-quality content consumption data, limiting their investment on supplemental third-party data. This company was in a very admirable situation: … Continue reading "Health & Lifest...

Lotame
Lotame
Blog Post
  • Data Management Platforms (DMPs) are traditionally thought of in terms of improving advertising effectiveness by fueling behaviorally targeted ads, but the applications for DMPs extend far beyond the world of advertising. For marketers, publishers and agencies, DMPs and the audience data they manage can be the key to offering personalized experiences to customers in any … Continue reading "[Webin...

Lotame
Lotame
Blog Post
  • How many people actually saw this ad campaign? It’s a simple question, but depending on the target audience, the type of ad, and the content destination, figuring out the answer can be quite complicated. The post How DMPs Can Help Solve the Viewability Issue appeared first on LOTAME.

Lotame
Lotame
Blog Post
  • This weeks Women in Tech interview features two fantastic women sitting on the marketing team here at Lotame. Danielle Greenstein and Sonia Rainville have many things in common; two of them being their deep love for dark chocolate and their “get it done” attitudes. Let’s learn more about them! Tell us a little bit about … Continue reading "Women in Tech: Danielle Greenstein and Sonia Rainville" T...

Lotame
Lotame
Blog Post
  • You need to know who your customers are to market to them effectively. Today, we have so many data points on customers collected across the multiple devices that each lead uses. We have more information at our fingertips than ever before, but organizing and making sense of this data is a challenge — especially when … Continue reading "7 Challenges Marketers Are Facing and Why Identity Resolution ...

Lotame
Lotame
Blog Post
  • Lotame is proud to announce the promotion of Jason Downie to Chief Strategy Officer. Previously SVP and General Manager, Data Solutions, Jason will lead Lotame’s efforts across business lines to evaluate market opportunities, refine product positioning and drive growth. In his new role, Jason will oversee product, marketing, sales development, DMP & LDX strategy, while also … Continue reading "Lo...

Lotame
Lotame
Blog Post
  • Today, we are here to talk to you about using Lotame DMP for real-time data collection, segmentation and activation. To start, let’s talk about why a DMP has to deliver results in real-time. Our clients use the data collection and segmentation tools a DMP provides to ensure the right content is delivered to the right … Continue reading "Did You Know: Real-Time Activation" The post Did You Know: R...

Lotame
Lotame
Blog Post
  • Confident. Respected. Fearless.  Three words that describe Dawn Valandra and Lana Warner, two incredibly smart members of Lotames Client Success team. Learn more about Dawn and Lana, their day to day ad-tech adventures, and where they see the industry headed in the next couple of years. What is your role at Lotame? Dawn- I’m on the … Continue reading "Women in Tech: Dawn Valandra and Lana Warner"...

Lotame
Lotame
Blog Post
  • ATS Singapore take place Monday, June 25th and Tuesday, June 26th at the beautiful Marina Mandarin. This industry event is hosted by ExchangeWire and will cover hot button issues, debates and future trends within programmatic, advertising and marketing technology. Lotame, the leading independent Data Management Platform and most trusted Data Exchange, is thrilled to participate … Continue reading...

Lotame
Lotame
Blog Post
  • From day one, DMPs have been able to help marketers collect data from a number of different sources and organize that data for a holistic view of their consumers. If you are a global brand or advertiser who owns MULTIPLE accounts and need a way to silo your data sets into different account structures, Lotame’ … Continue reading "DID YOU KNOW: LOTAME OFFERS PARENT/CHILD ACCOUNTS" The post DID YOU ...

Lotame
Lotame
Blog Post
  • By Andy Monfried, Founder & CEO, Lotame Since Lotame decided to make a significant move into the advanced TV space, it has been truly exciting to participate in an industry that is emerging from a very long and stagnant period of minimal change into an era of innovation. Keeping up to date on advanced TV … Continue reading "Learnings from the Advanced TV Space" The post Learnings from the Advance...

Lotame
Lotame
Blog Post
  • The consumer packaged goods (CPG) industry is one of the largest in the world, valued at well over $2 trillion. The CPG industry includes goods that people around the world consume and replenish or replace frequently; everything from food and beverages, household products, diapers, to toilet paper and beyond. Regardless of how quickly these items … Continue reading "Jumpstart Your CPG Data Strate...

Lotame
Lotame
Blog Post
  • Lotame is sponsoring the Data in Marketing Track at Savage Marketing 2018 taking place June 13 – 14th in Amsterdam with Europe’s leading B2C brands and we hope you’ll be there to join us! Lotame’s Chris Hogg, Managing Director EMEA will be presenting The New State of Data: Quality Over Quantity at 12:30pm on Wednesday, June 13th on. Savage … Continue reading "The New State of Data: Quality Over Q...

Lotame
Lotame
Blog Post
  • Marketers are on an ever-evolving journey to identify their best customers, find more like them, and retain them by building positive connections with them. The goal, in short, is to give the consumer what they want, so they keep coming back for more. But how do you make sure each consumer’s experience is personalized to … Continue reading "A Marketer’s Guide to Personalization" The post A Market...

Lotame
Lotame
Blog Post
  • This week’s Under the Hood features one of Lotame’s Sales Development Representatives, Gabrielle Esposito. By day, Gaby handles a lot of our sales and strategic outreach, but by night she is planning her next adventure, to Italy! Let’s learn more about Gaby! Where were you prior to Lotame? What did you study in school? Oddly … Continue reading "Under the Hood with Gaby Esposito" The post Under th...

Lotame
Lotame
Blog Post
  • Meet Lotame Precision Audiences With so much emphasis on the impact data can have on campaign performance, targeting and analytics, it is easy to see why the quality of data matters. This is why Lotame has created our brand new Precision Audiences, data segments that exceed industry on-target benchmarks and improve targeting, insights, and analytics. First-to-market … Continue reading "Lotame Pre...

Lotame
Lotame
Blog Post
  • Today’s digital marketers have easy access to thousands of data segments. How do you know which ones include shoppers who are truly in market and on target? Lotame and Kantar Worldpanel Shopcom present a webinar to answers these questions and more! Lotame’s new Precision Demographic Audiencesare crushing industry benchmarks. Shopcom is the leading provider of loyalty reward card … Continue readin...

Lotame
Lotame
Blog Post
  • This post was written by Andy Monfried, Lotame’s Founder & CEO.   12 years. 12 years is the amount of time we have continued to learn, evolve, execute, and deliver on a data management and activation software for our partners and clients. A considerable amount of time to adjust and innovate what we do and … Continue reading "Our Biggest Pivot" The post Our Biggest Pivot appeared first on LOTAME.

Lotame
Lotame
Blog Post
  • In our previous article on the topic of Identity Resolution, we defined the term and what it means to marketers. Now we understand that identity resolution means combining multiple data sources on an audience from many devices and platforms for a cohesive understanding of the customer across screens. Today, we’re diving into the business cases … Continue reading "Six Ways Identity Resolution Can ...

Lotame
Lotame
Blog Post
  • Client Challenge: Mediacorp is the biggest Singapore-based media & entertainment company and owns and operates a complete range of media platforms spanning digital, television, radio, print and out-of-home. They also own Toggle, an OTT platform for streaming TV and a variety of local and international TV shows as well as stakes in a number of international … Continue reading "Mediacorp’s Audience...

Lotame
Lotame
Blog Post
  • A data management platform is the backbone of data-driven marketing and serves as a unifying platform to collect, organize, and activate your first- and third-party audience data from any source, including online, offline, or mobile. The post What is a Data Management Platform (DMP)? appeared first on LOTAME.

Lotame
Lotame
Blog Post
  • Join Jason Downie, Lotame’s SVP & GM of Data Solutions on Wednesday, May 30th at 2:00 p.m. EDT for a webinar titled, “Getting to Know Ad Fraud”. Joining other industry leaders from Distil Networks and Adscend Media, this webinar will provide an in-depth look at how ad fraud occurs, and strategies to minimize attacks that cost businesses $6.5 billion in losses … Continue reading "[Webinar]: Gettin...

Lotame
Lotame
Blog Post
  • This weeks Under the Hood features Rayanne Hipsley, Lotame’s Controller. Sound like big shoes to fill? Definitely! Let’s learn a little more about Rayanne does here on a daily basis! Tell us about your position at Lotame? What is your day to day like here? I am the Controller here with Lotame. I oversee the … Continue reading "Under the Hood with Rayanne Hipsley" The post Under the Hood with Raya...

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