Lotame
Lotame
Blog Post
  • There’s a misconception that the data Lotame collects is perishable. If it’s not organized into a hierarchy or audience at the time of collection, it cannot be retrieved, and won’t be available for targeting. Not true. The data collection Lotame executes for our clients has a shelf life of 13 months. We selected 13 months … Continue reading "Did You Know: Lotame Can Store Data Up To 13 Months" Th...

Lotame
Lotame
Blog Post
  • It’s come to our attention that our competitors are not well-versed on Lotame’s product offering. While their opinions might not matter to us, yours do! While we know we have THE BEST technology and service in the DMP landscape, we have been a bit too modest. In 2018, Lotame would like our competitors and — … Continue reading "Introducing the “Did You Know” Video Series" The post Introducing the ...

Lotame
Lotame
Blog Post
  • In an effort to debunk some of the common misconceptions and blatant deceptions that some of our competitors have been disseminating (either by choice or because they’re misinformed), Lotame has put together this post to set the record straight. After eleven years in the business, we have always remained true to our core: genuine. Having … Continue reading "Setting the Record Straight" The post S...

Lotame
Lotame
Blog Post
  • This week’s Under the Hood features a core member of our Engineering team here at Lotame, Matt Nepomuceno. Matt has worked for Lotame for almost four years and is referred to as the “gatekeeper” for the engineering team. What is a gatekeeper, you ask? Read on to learn more.  What is your title at Lotame? … Continue reading "Under the Hood with Matt Nepomuceno" The post Under the Hood with Matt Ne...

Lotame
Lotame
Blog Post
  • It’s been an amazing year here at Lotame and we would like to reflect on a memorable 2017 for Lotame Data Exchange which provides instant access to audience segments consisting of billions of cookies and mobile device IDs. We have compiled some of our most requested verticals and Lotame Audience Data Guides to help you ring in the … Continue reading "Lotame 2017 Review: Top Verticals and Audience...

Lotame
Lotame
Blog Post
  • Your first-party data provides great audience insights – insights that can be further enhanced by layering in third-party data accessed from our global data exchange. But what if you’re looking for a more strategic way to enhance your existing first-party data? That’s where Lotame Syndicate comes in. Here, we answer some commonly asked questions about … Continue reading "Q&A: Explaining Lotame Sy...

Lotame
Lotame
Blog Post
  • Through a new integration between the marketing technology company AudienceProject and leading independent data management platform, Lotame, high quality data from AudienceProject becomes available for Lotame’s Nordic clients. The integration enables Lotame’s clients to target desired segments to optimize media buying, reduce wastage and lower contact price. AudienceProject’s segments are based on...

Lotame
Lotame
Blog Post
  • Greenlight Digital is an award-winning, fully integrated digital agency based out of London that marries data and creativity to deliver valuable growth to clients across all digital touchpoints. They design, build, deploysand measure marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its … C...

Lotame
Lotame
Blog Post
  • This week’s Under the Hood is with Saul Levy, Lotame’s Director of Lead Generation and Sales Operations. When Saul isn’t thinking about all things “lead gen”, he is probably playing jokes on people around the office and stirring up some trouble! How long have you been with Lotame and where did you work prior? I’ve … Continue reading "Under the Hood with Saul Levy" The post Under the Hood with Sau...

Lotame
Lotame
Blog Post
  • How Real-Time Data Can Change Your Marketing Strategy Static and dynamic data are different. Static data refers to data collected at one specific point. You might think of it as a snapshot of a moment, frozen into a piece of information. For example, sales of a particular product or service might be down in the … Continue reading "How Real-Time Data Can Change Your Marketing Strategy" The post Ho...

Lotame
Lotame
Blog Post

DMP Glossary

  • In the ever-changing world of all things MarTech, it can be confusing to keep up with all of the current terms. To help cut through the jargon, Lotame has created a DMP Glossary for an easy-to-use guide to understanding all of the current advertising and programmatic abbreviations that exist within today’s digital ecosystem. Download the PDF to … Continue reading "DMP Glossary" The post DMP Gloss...

Lotame
Lotame
Blog Post
  • Lotame’s Ryan Reed, Director of Innovation, TV and Video, recently spoke with Editor-in-Chief Tracy Swedlow from ITVT about the process of bringing big data to TV and how that will reverberate throughout the ecosystem. We go from the basics of how digital and TV can operate from the same data set to the specific use-cases … Continue reading "How Will Big Data Affect TV? A Podcast Interview with I...

Lotame
Lotame
Blog Post
  • Just released video from Lotame Ignite APAC Conference 2017: The Current State of Data in Video Advertising Across Asia, brought to you by Lotame and SpotX. Lotame Ignite APAC Conference took place on November 2nd at Sofitel Sentosa Resort & Spa where we heard from Lotame agency, marketer and publisher clients, and influential players from … Continue reading "The Current State of Data in Video Ad...

Lotame
Lotame
Blog Post
  • Putting an End to Targeting Bots: What Is Click Fraud & How to Prevent It Malware — or malicious code used during a cyberattack or intrusion — is meant to achieve something. In many cases, the most common form of it is designed to spy or report sensitive information back to its source. Maybe it’s … Continue reading "Putting an End to Targeting Bots: What Is Click Fraud & How to Prevent It" The po...

Lotame
Lotame
Blog Post
  • Digital marketers, agencies, publishers and trading desks alike rely on high-quality third-party data from the Lotame Data Exchange (LDX) to fuel their data-driven campaigns. The LDX is the most trusted and comprehensive data exchange in the world, with 4000 segments built from 6 billion data points collected from devices of every type across 5 continents. … Continue reading "Lotame Data Exchange...

Lotame
Lotame
Blog Post
  • This month’s Women in Tech interview is featuring two of our EMEA ladies, Olga Abramchuk and Christelle Majtas. Christelle and Olga are both members of the client success team, though their day to day work is very different. Let’s take a look! What is your title and what do you do for Lotame? OA: I’m … Continue reading "Women in Tech: Olga Abramchuk and Christelle Majtas" The post Women in Tech: ...

Lotame
Lotame
Blog Post
  • What is Behavioral Targeting? Have you ever searched for a product online to consider purchasing it and ended up with ads for that product on all the webpages you visited for days or weeks in the future? That occurrence is the direct result of behavioral targeting, and if you’re an advertiser or online publisher, it … Continue reading "Back to Basics: What is Behavioral Targeting?" The post Back ...

Lotame
Lotame
Blog Post
  • Lotame hosted its inaugural Lotame Ignite Conference series for data management platform clients on November 2nd at Sofitel Singapore Sentosa Resort & Spa and November 7th at The Mayfair Hotel in London. Ignite APAC and EUROPE brought together nearly 300 senior level executives from Lotame’s marketer, agency and publisher client base. Both half-day events were … Continue reading "2017 Lotame Igni...

Lotame
Lotame
Blog Post
  • Have you joined the party yet? We’re talking about 2nd-party data, and if you haven’t yet explored this powerful source of high-quality, niche data at scale, now is the time to get educated! Why is second-party data so important? Well, we at Lotame feel that second-party data is the future of scalable data targeting. As … Continue reading "A Guide to Second-Party Data for Data Buyers" The post A ...

Lotame
Lotame
Blog Post
  • Are you planning on heading to the TV of Tomorrow event in NYC on December 7th? Or just interested in learning more about the future of television? Lotame’s GM of aiTV, Doug Pollack, will be speaking on a panel and would love to meet up with you there. This conference brings together pay-TV and OTT … Continue reading "Doug Pollack to Speak at TVOT December 7th" The post Doug Pollack to Speak at T...

Lotame
Lotame
Blog Post
  • Best Benefits of a DMP: What Are You Missing out on If You Don’t Use a DMP? As the amount of data that consumers generate grows, so does the potential to use it to advance your company goals. Virtually every online action customers take produces data that can be used to inform marketing strategies, increase … Continue reading "Top 8 Benefits to Using a DMP" The post Top 8 Benefits to Using a DMP ...

Lotame
Lotame
Blog Post
  • This weeks Under the Hood features Hayley Bradway, Lotames Director of Product Marketing. When Hayley isn’t creating Go-To-Market strategies for the Lotame product and marketing teams, you will probably find her running marathons and sneaking away for a weekend with her family on Lake George! Tell us about your role with Lotame? What is your … Continue reading "Under the Hood with Hayley Bradway"...

Lotame
Lotame
Blog Post
  • The leading independent DMP named one of the fastest growing companies in North America two years running by Deloitte NEW YORK, NY – (November 9, 2017) –  Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced that it has been named to the Deloitte … Continue reading "Lotame Named to Deloitte Technology Fast 500...

Lotame
Lotame
Blog Post
  • In the never ending talk soup of the AdTech ecosystem, our vocabulary doesn’t seem to stay stagnant for long. One hot buzzword on everyone’s lips these days is header bidding. In this edition of our Back to Basics series, we’ll break down what exactly header bidding is, and why it is important to care about. … Continue reading "Back to Basics: What is Header Bidding?" The post Back to Basics: Wha...

Lotame
Lotame
Blog Post
  • DMPs are traditionally thought of in terms of improving advertising effectiveness or advertising ROI, but the applications for DMPs extend far beyond the world of advertising. The post How to Use a DMP for Content Customization appeared first on LOTAME.

Lotame
Lotame
Blog Post
  • Lotame is proud to announce that we have expanded our TV offering beyond what was formerly known as the TV DMP, now introducing you to aiTV (Audience Intelligence for Television and Video). aiTV bridges the gap in television advertising by bringing rich audience targeting options, once only available in digital channels, to television content owners, … Continue reading "Bringing Audience Intellig...

Lotame
Lotame
Blog Post
  • Lotame is thrilled to announce that we have been named the “Global DMP of the Year” as part of the 2017 ABBI Awards, beating out Salesforce and Adobe for this honor! GABBCON’s Audience Based Buying Innovation (ABBI) awards celebrate the very best and most innovative companies in audience based buying. Lotame’s focus on people — … Continue reading "Lotame Named “Global DMP of the Year”" The post L...

Lotame
Lotame
Blog Post
  • This week’s Under the Hood is featuring Lotame’s Integration Manager for our Data Exchange, Henry Olawoye. When Henry isn’t focused on “all things data”, you’ll probably find him traveling the world and meeting new people. What is your title? What do you do? Describe your day to day here at Lotame? I’m the Integrations Manager, … Continue reading "Under the Hood with Henry Olawoye" The post Under...

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