Lotame
Lotame
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  • GDPR: Driving Data Quality
    The regulatory burdens of Europe’s GDPR have the advertising industry in a flurry. The industry press is rife with doomsday scenarios predicting the end of online advertising. Is the regulation complex and in some instances, onerous? Yes. Does it signal the end of online advertising? No. GDPR does, however, force companies to examine the costs … Continue reading "GDPR: Driving Data Quality" The p...
Lotame
Lotame
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  • Hunter Terry to Speak at DAAT 2017
    Lotame’s Director, Global Innovation, Hunter Terry will be speaking at DAAT Day, Thailand’s largest annual show for professionals in digital media. The event is taking place at the Centara Grand & Bangkok Convention Centre at CentralWorld  in Bangkok, Thailand on August 29, 2017. Hunter is leading a session, “The Power of Big Data & Ideas: … Continue reading "Hunter Terry to Speak at DAAT 2017" T...
Lotame
Lotame
YouTube Video
Lotame
Lotame
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  • The Data Renaissance
    Dan Reich of Lotame talks about what he refers to as the, "Data Renaissance". Learn more about how Lotame is going Beyond Targeting and using data to reach consumers in a relevant way.
Lotame
Lotame
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Lotame
Lotame
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Lotame
Lotame
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  • The Efficiency of Targeting
    Media Buyers have always been in search for the most amount off viewers for the least amount of cost (LOW CPM) this video shows that by using smart targeting (like Lotame provides) media buyers can be more efficient and save money for their clients
Lotame
Lotame
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  • Pharma Summit - Joseph Jaffe - Crayon
    Joseph Jaffe, Crayon, gave a fantastic keynote speech. I took a very quick excerpt which compared Second Life avatars to the animations in the Pharmaceutical advertisements that air on television today. Classic!
Lotame
Lotame
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  • Pharma Summit - Scott Hoffman - Lotame
    This was the keynote session by Joseph Jaffe of Crayon and presented to the Pharmaceutical Marketing meets Social Media. It presents the opportunity of Social Media and the unique dilemmas that face a very risk adverse industry such as the Pharma business
Lotame
Lotame
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  • Pharma Summit - Dan Slavin - IMC2
    At Lotame's "Pharma meets Social Media" Summit held in Mid Town NY on Feb 11th 2009, Jeremy Pinkham, from Lotame, attended a panel/townhall meeting of industry professionals. The working session was designed to understand how Pharmaceutical companies could get involved in Social Media.
Lotame
Lotame
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  • Pharma Summit - Jeremy Pinkham - Lotame
    At Lotame's "Pharma meets Social Media" Summit held in Mid Town NY on Feb 11th 2009, Jeremy Pinkham, from Lotame, attended a panel/townhall meeting of industry professionals. The working session was designed to understand how Pharmaceutical companies could get involved in Social Media.
Lotame
Lotame
YouTube Video

New YouTube videos detected.

  • Pharma Summit - Chris Mycek - IMC2
    At Lotame's "Pharma meets Social Media" Summit held in Mid Town NY on Feb 11th 2009, Chris Mycek, from IMC2, moderated a panel/townhall meeting of industry professionals. The working session was designed to understand how Pharmaceutical companies could get involved in Social Media.
Lotame
Lotame
YouTube Video

New YouTube videos detected.

  • Pharma Summit - Eric Porres - UnderScore Marketing
    At Lotame's "Pharma meets Social Media" Summit held in Mid Town NY on Feb 11th 2009, Eric Porres, from UnderScore Marketing, moderated a panel/townhall meeting of industry professionals. The working session was designed to understand how Pharmaceutical companies could get involved in Social Media
Lotame
Lotame
YouTube Video

New YouTube videos detected.

  • Pharma Summit - Adam Broitman - Crayon
    At Lotame's "Pharma meets Social Media" Summit held in Mid Town NY on Feb 11th 2009, Adam Broitman, from Crayon, moderated a panel/townhall meeting of industry professionals. The working session was designed to understand how Pharmaceutical companies could get involved in Social Media
Lotame
Lotame
Blog Post

New blog articles detected.

  • Back To Basics: How Does A Data Exchange Work?
    Back to Basics: How Does A Data Exchange Work? A DMP is an excellent system to use for managing data and a data exchange helps to expand your options of how your organize your data. But what is data exchange, exactly? How does a data exchange work? Here is a basic breakdown of the data … Continue reading "Back To Basics: How Does A Data Exchange Work?" The post Back To Basics: How Does A Data Exc...
Lotame
Lotame
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New blog articles detected.

  • Lotame DMP Wins 2 Awards for Great User Experience
    Lotame is proud to share some amazing news: our data management platform has just been awarded the Rising Star Award for 2017 and the prestigious Great User Experience Award by FinancesOnline. This software review platform featured our product in a detailed Lotame Review, where their experts enthusiastically analyzed how our DMP helps marketers and agencies alike get real results … Continue readi...
Lotame
Lotame
Blog Post

New blog articles detected.

  • A Guide to Captivating Entertainment Campaigns
    Did you know the U.S. Media and Entertainment Industry digital ad spending is expected to hit $11.5B by 2020?* What’s your action plan for identifying and targeting the right audience for entertainment campaigns – and breaking through all the clutter? Whether you’re looking to target Cord-Cutters, or viewers of specific shows like This Is Us, … Continue reading "A Guide to Captivating Entertainme...
Lotame
Lotame
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New blog articles detected.

  • Top 3 Benefits of Using a DMP in Your Digital Agency
    The Benefits of Using a DMP in Your Digital Agency Digital marketing agencies are innovators in taking data insights and turning them into compelling, results driven strategies. The mass expansion of the internet has created much more consumer data points as more users interact online. This increase in data can allow for agencies to create … Continue reading "Top 3 Benefits of Using a DMP in Your...
Lotame
Lotame
Blog Post

New blog articles detected.

  • Back to Basics: What Is a Target Market?
    A crucial element for the success of your business is knowing how to figure out your target market. In today’s marketplace, targeted marketing is not merely useful — it’s a requirement. A scattershot approach to marketing is too inefficient. You will waste time and money marketing to people who have no interest in your product. … Continue reading "Back to Basics: What Is a Target Market?" The pos...
Lotame
Lotame
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New blog articles detected.

  • MenaMarketPlace Increases CTR 289% with Lotame
    MenaMarketPlace (MMP) is the leader in the programmatic advertising space across the MENA region. Their team of programmatic experts works with premium publishers to monetize their inventory, and with media buyers to provide access to that premium inventory. For a recent financial campaign for a leading bank in Abu Dhabi, MenaMarketPlace was focused on reaching … Continue reading "MenaMarketPlace...
Lotame
Lotame
Blog Post

New blog articles detected.

  • AdMonsters DMP Evaluation Playbook for Publishers
    So, you’re a publisher and you’re ready for a data management platform? Great! You’ve already read all about how to choose a DMP, and maybe you’ve already checked out the DMP Playbook for Publishers, full of tips and tricks to maximize your DMP’s ROI. Lotame teamed up with the awesome folks at AdMonsters to prepare … Continue reading "AdMonsters DMP Evaluation Playbook for Publishers" The post Ad...
Lotame
Lotame
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New blog articles detected.

  • Top 6 Ways Publishers Can Use DMPs
    Top Ways Publishers Can Use DMPs A lot has been made lately about the benefits of a good data management platform for advertisers. But what about a data management platform for publishers? As a publisher, DMPs can benefit you tremendously with targeting your messaging and increasing campaign performance. The best DMP use for publishers can … Continue reading "Top 6 Ways Publishers Can Use DMPs" T...
Lotame
Lotame
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New blog articles detected.

  • Under the Hood with Lotame’s Gustavo Morales
    Since joining Lotame 2 ½ years ago, Gustavo has been on the front lines of client success, guiding companies from every industry to put their data-driven marketing strategies to work for them. Let’s take a closer look at the life of a Senior Strategic Engagement Manager to see if he has any tips for DMP … Continue reading "Under the Hood with Lotame’s Gustavo Morales" The post Under the Hood with...
Lotame
Lotame
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New blog articles detected.

  • 5 Advanced DMP Use Cases
    Whether you are a seasoned DMP user, or just starting out on your data journey, it is a good idea to start with a roadmap of use cases that you would like to tackle moving forward. If you already have a handle on the basics and are looking for inspiration from some of our more … Continue reading "5 Advanced DMP Use Cases" The post 5 Advanced DMP Use Cases appeared first on LOTAME.
Lotame
Lotame
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New blog articles detected.

  • Lotame Shortlisted for Industry Choice of Technology Award!
    Lotame is thrilled to announce that we have been nominated and shortlisted for Industry Choice of Technology for the 2017 International Performance Marketing Awards! Now comes the hard part. We need your help! Help us win by voting for Lotame! Voting is now open to the public and limited to one vote per company, so you are asked to … Continue reading "Lotame Shortlisted for Industry Choice of Tec...
Lotame
Lotame
Blog Post

New blog articles detected.

  • 11 Tips & Strategies for Marketers to Fully Utilize DMPs
    11 Tips & Strategies for Marketers to Fully Utilize DMPs The right data management platform is an incredible and essential tool for marketers. A data management platform allows marketers to learn more about their audience and better customize messaging to target demographics. Lotame want to help you drive a higher ROI. So, we put together … Continue reading "11 Tips & Strategies for Marketers to ...

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