Loves Data
Loves Data
Blog Post
  • I'm going to show you how easy it is to get more out of Google Analytics by taking advantage of automation. I’m going to cover a range of tips that you can use today to streamline a whole range of different tasks – from finding insights in your data, to creating reports, and getting data in (and out) of Google Analytics.

Loves Data
Loves Data
YouTube Video
  • Learn all the important stuff about the GDPR and Google Analytics including... what it is, does it apply to you, your responsibilities and the data privacy features available in Google Analytics. And all of the usual disclaimers apply... This is my personal take on the GDPR and since there can be major differences in the way your organization handles data, you should always seek your own legal adv...

Loves Data
Loves Data
YouTube Video
  • Learn how to quickly get started with Google Tag Manager. Walk-through how to create your account, container and how to add a Google Analytics tracking tag. EXTRA GOOGLE TAG MANAGER RESOURCES: Tracking element visibility with Google Tag Manager: https://www.youtube.com/watch?v=OiWVJed3bvQ Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0 Tracking embedded YouTu...

Loves Data
Loves Data
Blog Post
  • Here’s how you can use Google Analytics to understand people’s navigation paths, and answer questions like... Where do people go after viewing a blog post? How many people use my contact form after viewing a product page? What pages do people view if they convert? And is my website’s navigation correctly structured?

Loves Data
Loves Data
YouTube Video
  • The Goal Flow reports in Google Analytics allows you to see how people navigate to your goal conversion page. Learn how to use the report to understand how people are completing your funnel steps, dropping off and skipping steps. EXTRA RESOURCES: Configuring goals in Google Analytics: https://www.youtube.com/watch?v=ceTVejpbYK0 Google Optimize tutorial: https://www.youtube.com/watch?v=IzTLxFOETg...

Loves Data
Loves Data
YouTube Video
  • Learn how to create your own Google AdWords dashboard using Google Data Studio. You'll walkthrough all the steps you need to follow from start to finish. Get the AdWords dashboard: https://lovesdata.co/n2RSk Join my Google Data Studio course: https://www.lovesdata.com/courses/google-data-studio EXTRA RESOURCES: Tutorial on creating a social media dashboard using Google Data Studio: https://w...

Loves Data
Loves Data
Blog Post
  • If you collect personal data on your website from people located in Europe then you need to be ready when the General Data Protection Regulation (GDPR) comes into effect on 25 May 2018. The GDPR provides specific rights for individuals when their data is going to be shared. It means that people need to be informed about how data will be processed, how it will be used and importantly give them...

Loves Data
Loves Data
YouTube Video
  • Start using 1Password to manage your log in details and passwords. This walk-through shows you how to save your existing passwords and create new passwords. EXTRA RESOURCES: Apple Desktop App: https://lovesdata.co/mMcq7 (affiliate link) Apple iOS App: https://lovesdata.co/u0TXy (affiliate link) Direct downloads: https://lovesdata.co/sbqxc JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.c...

Loves Data
Loves Data
YouTube Video
  • Learn about the major changes in the Google AdWords Keyword Planner and how to begin using the tool to research keywords for your campaigns. EXTRA RESOURCES: Using keyword match types in Google AdWords: https://www.youtube.com/watch?v=XAvTbSAHpxA Quickest ways to master Google AdWords: https://www.lovesdata.com/blog/adwords-resources 9 biggest AdWords mistakes: https://www.youtube.com/watch?v=P...

Loves Data
Loves Data
YouTube Video
  • Learn how to send User ID to Google Analytics from ConvertKit and MailChimp with the help of Google Tag Manager. EXTRA RESOURCES: About Google Analytics User ID: https://www.youtube.com/watch?v=nDkSu4xF1ME Understanding behavior with User ID: https://www.lovesdata.com/blog/google-analytics-user-id For more on GDPR stay tuned to Google's compliance site at https://privacy.google.com/businesses/co...

Loves Data
Loves Data
YouTube Video
  • Are you making any of these common mistakes in AdWords? Here are the 9 mistakes you need to avoid when managing your campaigns... Mistake #1: Forgetting ad extensions Mistake #2: Avoid duplicate keywords Mistake #3: Not using remarketing Mistake #4: Skipping bid adjustments Mistake #5: Not grouping keywords Mistake #6: Jumping to conclusions Mistake #7: Not optimizing your landing pages Mistake #8...

Loves Data
Loves Data
YouTube Video
  • Learn how to get started with Google Analytics, including the basics of installing the tracking code, how to navigate reports and how you can begin to make your data actionable. YOUR RESOURCES: What is gtag.js (the Google Analytics tracking code): https://www.youtube.com/watch?v=IH_iExPV1no Installing Google Analytics on WordPress: https://www.youtube.com/watch?v=y6B2wkEMedY Installing Google An...

Loves Data
Loves Data
Blog Post
  • In this post you’ll learn the twelve steps that will take you from a beginner – to mastering Google Analytics. By following these steps you’ll be collecting actionable data that you can use to stay ahead of the competition. You’ll be a Google Analytics pro in no time! And even if you only have time to apply a few of these steps today, you will still find you have a more complete Google Analyt...

Loves Data
Loves Data
YouTube Video
  • Are you ready to master Google Analytics? Here are the 12 steps you need to take... Step #1: Set up goals Step #2: Tag inbound campaigns Step #3: Use Google Tag Manager Step #4: Implement ecommerce tracking Step #5: Link Google AdWords Step #6: Look beyond last click attribution Step #7: Configure the Site Search reports Step #8: Use segments Step #9: Understand important terminology Step #10: Lin...

Loves Data
Loves Data
YouTube Video
  • In this video, I'm going to show you the different ways you can track conversions in the new Google AdWords. You'll learn about tracking website conversions, apps, calls and even offline conversions to understand the performance of your campaigns. I'll also cover the differences between importing conversions from Google Analytics and using the dedicated Google AdWords conversion tracking. JOIN MY...

Loves Data
Loves Data
YouTube Video
  • Want to understand your not provided keywords in Google Analytics? In this video you'll learn how you can use Google Analytics, Google Search Console, SEMrush and Google AdWords to understand people's search intent and keyword themes when their traffic appears as not provided in your reports. RESOURCES: Verifying and linking Google Search Console and Google Analytics: https://www.youtube.com/wat...

Loves Data
Loves Data
YouTube Video
  • In this video you'll learn how to change the attribution model used for conversions inside your Google AdWords account. And we'll also touch on the options which are... last click, first click, linear, time decay, position based and the data-driven attribution model. EXTRA RESOURCES: Understanding attribution models in Google Analytics: https://www.youtube.com/watch?v=R5iAvF8sHpQ Getting started...

Loves Data
Loves Data
YouTube Video
  • Want to create engaging reports and dashboards? Here are 9 data visualization tips you need to be using... Tip #1: Consider the context Tip #2: Use the right chart Tip #3: Use the right ordering Tip #4: Include comparisions Tip #5: Keep it simple Tip #6: Consider color Tip #7: Explain the data Tip #8: Tell a story Tip #9: Choose the right tool EXTRA RESOURCES: Create a social dashboard using Goog...

Loves Data
Loves Data
YouTube Video
  • Learn how to setup and use the new Audiences report in Google Analytics. Even if you're not running remarketing campaigns in Google AdWords you can make use of the report to understand the performance of audience lists. EXTRA RESOURCES: Linking AdWords and Analytics: https://www.lovesdata.com/blog/2014/link-adwords-to-analytics Remarketing with Google Analytics: https://www.youtube.com/watch?v=2...

Loves Data
Loves Data
YouTube Video
  • Learn how to use the new Google Search Console, the most important changes you need to know about and how you can begin optimizing your website's content. EXTRA RESOURCES: 11 awesome SEO reports in Google Analytics: https://www.lovesdata.com/blog/seo-reports Important Google Search Console reports (old version): https://www.lovesdata.com/blog/google-search-console Understanding 'not provided' ke...

Loves Data
Loves Data
YouTube Video
  • Are you using these 5 regular expression tips for Google Analytics? Here are the top 5 regular expression tips... Tip #1: Using 'OR' conditions Tip #2: Match everything Tip #3: Match to the beginning Tip #4: Match to the end Tip #5: Make a list of items JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=l...

Loves Data
Loves Data
YouTube Video
  • Learn simple techniques for testing your tags in Google Tag Manager. You'll learn how to preview your tags using the debug console, the benefits of using Google Tag Assistant in Google Chrome and how to share a preview of your tags with other people. You'll also cover a 6 step workflow you can apply when publishing new tags. EXTRA GOOGLE TAG MANAGER RESOURCES: Tracking element visibility with Go...

Loves Data
Loves Data
Blog Post
  • When you head into Google Analytics or any digital analytics tool you’ll see ‘not provided’ in the organic keywords report. You will see the number of users and sessions coming from Google, but you will not see the individual keywords. So how can we understand what people are searching for? Let's take a look...

Loves Data
Loves Data
YouTube Video
  • Learn about the different display targeting options you can use for your Google AdWords campaigns. This video covers display keywords, audiences, demographics, topics and placements. You'll also learn the basics of structuring your display campaigns and why you should begin with remarketing if you're just starting to advertise on the Google Display Network. JOIN MY FREE GOOGLE ANALYTICS COURSE: h...

Loves Data
Loves Data
YouTube Video
  • Learn how using Conversion Planning can help you identify which goals you should configure for your website. You'll learn a simple 4 step process to follow and walk through an example of how to identify possible conversion actions on a page. EXTRA RESOURCE: Setting up goals in Google Analytics: https://www.youtube.com/watch?v=ceTVejpbYK0 JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.c...

Loves Data
Loves Data
YouTube Video
  • In this video you'll learn how you can track elements in your website using the Visibility Trigger in Google Tag Manager. This allows you to track people who see a particular element, like a form, promotion or another element of your website in their browser. You'll learn how to identify the element in your HTML, then how to configure the trigger, including options for setting the visible percent...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.