Loves Data
Loves Data
YouTube Video
  • Learn how to send User ID to Google Analytics from ConvertKit and MailChimp with the help of Google Tag Manager. EXTRA RESOURCES: About Google Analytics User ID: https://www.youtube.com/watch?v=nDkSu4xF1ME Understanding behavior with User ID: https://www.lovesdata.com/blog/google-analytics-user-id For more on GDPR stay tuned to Google's compliance site at https://privacy.google.com/businesses/co...

Loves Data
Loves Data
YouTube Video
  • Are you making any of these common mistakes in AdWords? Here are the 9 mistakes you need to avoid when managing your campaigns... Mistake #1: Forgetting ad extensions Mistake #2: Avoid duplicate keywords Mistake #3: Not using remarketing Mistake #4: Skipping bid adjustments Mistake #5: Not grouping keywords Mistake #6: Jumping to conclusions Mistake #7: Not optimizing your landing pages Mistake #8...

Loves Data
Loves Data
YouTube Video
  • Learn how to get started with Google Analytics, including the basics of installing the tracking code, how to navigate reports and how you can begin to make your data actionable. YOUR RESOURCES: What is gtag.js (the Google Analytics tracking code): https://www.youtube.com/watch?v=IH_iExPV1no Installing Google Analytics on WordPress: https://www.youtube.com/watch?v=y6B2wkEMedY Installing Google An...

Loves Data
Loves Data
Blog Post
  • In this post you’ll learn the twelve steps that will take you from a beginner – to mastering Google Analytics. By following these steps you’ll be collecting actionable data that you can use to stay ahead of the competition. You’ll be a Google Analytics pro in no time! And even if you only have time to apply a few of these steps today, you will still find you have a more complete Google Analyt...

Loves Data
Loves Data
YouTube Video
  • Are you ready to master Google Analytics? Here are the 12 steps you need to take... Step #1: Set up goals Step #2: Tag inbound campaigns Step #3: Use Google Tag Manager Step #4: Implement ecommerce tracking Step #5: Link Google AdWords Step #6: Look beyond last click attribution Step #7: Configure the Site Search reports Step #8: Use segments Step #9: Understand important terminology Step #10: Lin...

Loves Data
Loves Data
YouTube Video
  • In this video, I'm going to show you the different ways you can track conversions in the new Google AdWords. You'll learn about tracking website conversions, apps, calls and even offline conversions to understand the performance of your campaigns. I'll also cover the differences between importing conversions from Google Analytics and using the dedicated Google AdWords conversion tracking. JOIN MY...

Loves Data
Loves Data
YouTube Video
  • Want to understand your not provided keywords in Google Analytics? In this video you'll learn how you can use Google Analytics, Google Search Console, SEMrush and Google AdWords to understand people's search intent and keyword themes when their traffic appears as not provided in your reports. RESOURCES: Verifying and linking Google Search Console and Google Analytics: https://www.youtube.com/wat...

Loves Data
Loves Data
YouTube Video
  • In this video you'll learn how to change the attribution model used for conversions inside your Google AdWords account. And we'll also touch on the options which are... last click, first click, linear, time decay, position based and the data-driven attribution model. EXTRA RESOURCES: Understanding attribution models in Google Analytics: https://www.youtube.com/watch?v=R5iAvF8sHpQ Getting started...

Loves Data
Loves Data
YouTube Video
  • Want to create engaging reports and dashboards? Here are 9 data visualization tips you need to be using... Tip #1: Consider the context Tip #2: Use the right chart Tip #3: Use the right ordering Tip #4: Include comparisions Tip #5: Keep it simple Tip #6: Consider color Tip #7: Explain the data Tip #8: Tell a story Tip #9: Choose the right tool EXTRA RESOURCES: Create a social dashboard using Goog...

Loves Data
Loves Data
YouTube Video
  • Learn how to setup and use the new Audiences report in Google Analytics. Even if you're not running remarketing campaigns in Google AdWords you can make use of the report to understand the performance of audience lists. EXTRA RESOURCES: Linking AdWords and Analytics: https://www.lovesdata.com/blog/2014/link-adwords-to-analytics Remarketing with Google Analytics: https://www.youtube.com/watch?v=2...

Loves Data
Loves Data
YouTube Video
  • Learn how to use the new Google Search Console, the most important changes you need to know about and how you can begin optimizing your website's content. EXTRA RESOURCES: 11 awesome SEO reports in Google Analytics: https://www.lovesdata.com/blog/seo-reports Important Google Search Console reports (old version): https://www.lovesdata.com/blog/google-search-console Understanding 'not provided' ke...

Loves Data
Loves Data
YouTube Video
  • Are you using these 5 regular expression tips for Google Analytics? Here are the top 5 regular expression tips... Tip #1: Using 'OR' conditions Tip #2: Match everything Tip #3: Match to the beginning Tip #4: Match to the end Tip #5: Make a list of items JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=l...

Loves Data
Loves Data
YouTube Video
  • Learn simple techniques for testing your tags in Google Tag Manager. You'll learn how to preview your tags using the debug console, the benefits of using Google Tag Assistant in Google Chrome and how to share a preview of your tags with other people. You'll also cover a 6 step workflow you can apply when publishing new tags. EXTRA GOOGLE TAG MANAGER RESOURCES: Tracking element visibility with Go...

Loves Data
Loves Data
Blog Post
  • When you head into Google Analytics or any digital analytics tool you’ll see ‘not provided’ in the organic keywords report. You will see the number of users and sessions coming from Google, but you will not see the individual keywords. So how can we understand what people are searching for? Let's take a look...

Loves Data
Loves Data
YouTube Video
  • Learn about the different display targeting options you can use for your Google AdWords campaigns. This video covers display keywords, audiences, demographics, topics and placements. You'll also learn the basics of structuring your display campaigns and why you should begin with remarketing if you're just starting to advertise on the Google Display Network. JOIN MY FREE GOOGLE ANALYTICS COURSE: h...

Loves Data
Loves Data
YouTube Video
  • Learn how using Conversion Planning can help you identify which goals you should configure for your website. You'll learn a simple 4 step process to follow and walk through an example of how to identify possible conversion actions on a page. EXTRA RESOURCE: Setting up goals in Google Analytics: https://www.youtube.com/watch?v=ceTVejpbYK0 JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.c...

Loves Data
Loves Data
YouTube Video
  • In this video you'll learn how you can track elements in your website using the Visibility Trigger in Google Tag Manager. This allows you to track people who see a particular element, like a form, promotion or another element of your website in their browser. You'll learn how to identify the element in your HTML, then how to configure the trigger, including options for setting the visible percent...

Loves Data
Loves Data
YouTube Video
  • Learn how Google Analytics calculates time, including average time on page and average session duration. You'll learn why the last page someone views in a session (the exit page) has a time on page of zero seconds and more! EXTRA RESOURCES: Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0 Tracking embedded YouTube videos with Google Tag Manager: https://www.y...

Loves Data
Loves Data
YouTube Video
  • You can temporarily pause tags in Google Tag Manager – just select a tag, then click the three vertical dots, select 'Pause Tag' and then publish the new version of your container. EXTRA GOOGLE TAG MANAGER RESOURCES: Benefits of using Google Tag Manager: https://www.youtube.com/watch?v=-PWlPQIk9Mg Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0 Tracking embed...

Loves Data
Loves Data
YouTube Video
  • In this video you'll learn how use a Countdown Customizer in Google AdWords. A Countdown Customizer allows you to set a date and time, then your ad text will automatically include a countdown to this event. For example, your ad can say '3 Days', then '2 Days' and will countdown the hours to your event. You'll learn how to use them for one-off and recurring events. JOIN MY FREE GOOGLE ANALYTICS CO...

Loves Data
Loves Data
YouTube Video
  • In this video you'll learn how to add a Pivot Table to your Google Data Studio report. We'll use the Pivot Table to analyze the performance of our marketing channels and our landing pages using data from Google Analytics. Pivot Tables are great way to view granular data in your Google Data Studio reports. They allow you to perform more detailed analysis. EXTRA GOOGLE DATA STUDIO RESOURCES: Cr...

Loves Data
Loves Data
YouTube Video
  • Learn the benefits of implementing the Google Analytics User ID feature, including how it provides deeper insights into your audience and a technique you can use even if you don't ask people to log in on your website. JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_c... JOIN THE CONVERSATION! Twitter: https://twitte...

Loves Data
Loves Data
YouTube Video
  • Are you making any mistakes in AdWords? Here are the 9 biggest AdWords mistakes you need to avoid... Mistake #1: Not using keyword match types Mistake #2: Being too shy with negative keywords Mistake #3: Skipping the use of branded keywords Mistake #4: Only having one ad variation per ad group Mistake #5: Not considering the relationship Mistake #6: Incorrect geographic targeting Mistake #7: Poor ...

Loves Data
Loves Data
Blog Post
  • Scroll depth tracking has been a hot topic for a while, and it makes sense. It gives you a simple way to understand how people engage with your content, even if they just view a single page and bounce. Here are the steps you’ll need to follow to configure scroll depth tracking using the built-in variables and trigger in Google Tag Manager...

Loves Data
Loves Data
YouTube Video
  • Are you tracking people scrolling on your website? Learn how to track scroll depth with Google Tag Manager. You'll learn all about the new scroll depth triggers and variables that you can use to send data to Google Analytics. EXTRA RESOURCES: Cross-domain tracking with Google Tag Manager: https://www.youtube.com/watch?v=FfcwYazQqV0 Tracking events with Google Tag Manager: https://www.youtube.co...

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