Loves Data
Loves Data
YouTube Video
  • Learn the benefits of implementing the Google Analytics User ID feature, including how it provides deeper insights into your audience and a technique you can use even if you don't ask people to log in on your website. JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_c... JOIN THE CONVERSATION! Twitter: https://twitte...

Loves Data
Loves Data
YouTube Video
  • Are you making any mistakes in AdWords? Here are the 9 biggest AdWords mistakes you need to avoid... Mistake #1: Not using keyword match types Mistake #2: Being too shy with negative keywords Mistake #3: Skipping the use of branded keywords Mistake #4: Only having one ad variation per ad group Mistake #5: Not considering the relationship Mistake #6: Incorrect geographic targeting Mistake #7: Poor ...

Loves Data
Loves Data
Blog Post
  • Scroll depth tracking has been a hot topic for a while, and it makes sense. It gives you a simple way to understand how people engage with your content, even if they just view a single page and bounce. Here are the steps you’ll need to follow to configure scroll depth tracking using the built-in variables and trigger in Google Tag Manager...

Loves Data
Loves Data
YouTube Video
  • Are you tracking people scrolling on your website? Learn how to track scroll depth with Google Tag Manager. You'll learn all about the new scroll depth triggers and variables that you can use to send data to Google Analytics. EXTRA RESOURCES: Cross-domain tracking with Google Tag Manager: https://www.youtube.com/watch?v=FfcwYazQqV0 Tracking events with Google Tag Manager: https://www.youtube.co...

Loves Data
Loves Data
YouTube Video
  • Learn about Google's new Global Site Tag (gtag.js). What is it? What are the benefits? What if you're using Google Tag Manager? Do you need to migrate? We'll cover all these questions. The new Global Site Tag is designed to streamline tagging on your website. It’s been created by the team that develops Google Tag Manager at Google and replaces the previous analytics.js tag for Google Analytics an...

Loves Data
Loves Data
Blog Post
  • You need to make sure you’re visualizing data the right way. You want to score three goals with your data visualization. Overall, you want the data to tell a story, you need to consider the context of how the data will be seen and you want it to be well presented. Here are my top 14 tips for getting your data to tell its story...

Loves Data
Loves Data
YouTube Video
  • In this 'Back to Basics' video you'll learn about the benefits of using Google Tag Manager to deploy tracking and other tags on your website. You'll also learn about the basic steps you'll need to follow to implement Google Tag Manager on your website. EXTRA RESOURCES: Cross-domain tracking with Google Tag Manager: https://www.youtube.com/watch?v=FfcwYazQqV0 Tracking events with Google Tag Mana...

Loves Data
Loves Data
YouTube Video
  • Does your website span multiple domains? Learn how to quickly configure cross-domain tracking for Google Analytics using Google Tag Manager. You'll learn how to adjust your tag so that each user is reported once (instead of twice) inside your reports. EXTRA RESOURCES: Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0 Tracking embedded YouTube videos with Googl...

Loves Data
Loves Data
YouTube Video
  • Learn how to track your embedded YouTube videos into Google Analytics using Google Tag Manager. Using the inbuilt Video Variables you'll be able to quickly and easily track people playing, pausing, watching a percentage and completing your videos. Get the code for the Custom Variable: https://www.lovesdata.com/blog/tracking-youtube#tracking-youtube-2 EXTRA RESOURCES: Tracking events with Googl...

Loves Data
Loves Data
Blog Post
  • Before you can begin using the Google Analytics Site Search reports, you’ll need to configure them in Google Analytics. Let’s walk through the different ways you can set up the reports, starting with the simplest option (finding the query parameter) through to configure the reports using Google Tag Manager.

Loves Data
Loves Data
YouTube Video
  • Learn how you can use Google Tag Manager to configure the Site Search reports in Google Analytics even if you don't have a query parameter. You'll walk-through how you can pull the search term from your search results page and send it to Google Analytics using a modified tag and a custom variable inside Google Tag Manager. EXTRA RESOURCES: How to setup the Site Search reports: https://www.lovesd...

Loves Data
Loves Data
YouTube Video
  • Learn all about mobile bid adjustments in Google AdWords, including how to increase and decrease your mobile bids, how they impact campaign and ad group bids and Google recommendation for setting your mobile bid adjustment. JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata JOIN THE CONVERSATIO...

Loves Data
Loves Data
YouTube Video
  • Learn what triggers are and how to use them in Google Tag Manager. You'll will learn how they can be used to control when tags fire, how trigger conditions work and how you can use triggers to block tags. EXTRA RESOURCE: Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0 My Google Tag Manager course: https://www.lovesdata.com/courses/google-tag-manager JOIN MY...

Loves Data
Loves Data
Blog Post
  • Understanding people (and not just sessions or users) allows you to relate to your customers and make your data more meaningful. But how do we get there? How do we evolve the way we report on our audience? The first thing is to understand the difference between sessions, users and people. We need to understand what the data is telling us.

Loves Data
Loves Data
YouTube Video
  • Learn how to track campaigns with Google Analytics, including best practice for tagging your email and paid social campaigns. EXTRA RESOURCE – Understanding Attribution in Google Analtyics: https://www.youtube.com/watch?v=R5iAvF8sHpQ JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata JOIN THE ...

Loves Data
Loves Data
YouTube Video
  • Learn about the different standards attribution models available inside Google Analytics and how to use the Model Comparision Tool to compare models. EXTRA RESOURCE – Guide to Google Analytics Attribution Models: https://www.lovesdata.com/blog/google-analytics-attribution-models JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/sub...

Loves Data
Loves Data
Blog Post
  • Understanding a user’s search intent can help inform the keywords you select for your campaigns, allowing you to align them with your objectives. You can classify keywords into navigation keywords, research keywords and conversion keywords. These align with the different steps in your conversion funnel, from awareness right through to retention.

Loves Data
Loves Data
Blog Post
  • Success with AdWords requires investment (and I’m not just talking about dollars either). You need to invest in understanding the basics of AdWords, so that you’re running your campaigns in the right way. So if you want to avoid common mistakes and make your dollars work harder for you – you’re in the right place!

Loves Data
Loves Data
Blog Post
  • Want to move your Google Analytics data? Now you can! The new Google Analytics property moving feature allows you to move your data into a different account with the click of a button (okay a couple of buttons) without having to change your tracking code and without losing all your historical data.

Loves Data
Loves Data
YouTube Video
  • Learn about the Google Partners program, including the benefits you'll receive, joining the program and how to take Google's certification exams. EXTRA RESOURCES: Study for the Google Analytics exam: https://www.lovesdata.com/blog/google-analytics-certification Study for the Google Partner exams: https://www.lovesdata.com/blog/2016/refresh-on-the-google-partner-exams Tips for the AdWords Fundame...

Loves Data
Loves Data
YouTube Video
  • Learn how to create an ad-hoc funnel report using data from Google Analytics. You'll learn the steps you need to follow to create a funnel report inside Google Data Studio using filters to only include the pages leading to a conversion action on your website. Join my Google Data Studio course: https://www.lovesdata.com/courses/google-data-studio EXTRA RESOURCES: Tutorial on creating a Google A...

Loves Data
Loves Data
YouTube Video
  • Learn about the Advertising Networks (including the Search and Display Network), setting up campaigns and how to structure your account. JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata JOIN THE CONVERSATION! Twitter: https://twitter.com/lovesdata Facebook: https://www.facebook.com/LovesData...

Loves Data
Loves Data
YouTube Video
  • Learn how to track what people are searching for on your website using the Google Analytics Site Search reports. You'll learn how to identify the query parameter used by your website's search function and how to enable the reports. EXTRA RESOURCES: How to use the Site Search reports: https://www.lovesdata.com/blog/site-search-reports Configuration options (including without query parameters): h...

Loves Data
Loves Data
Blog Post
Loves Data
Loves Data
YouTube Video
  • Learn how to create a social media dashboard using Google Data Studio and Supermetrics. You'll learn exactly how to create a concise report to show your likes and followers on Facebook, LinkedIn and Twitter, plus include metrics from Google Analytics. Get the dashboard template: http://lovesdata.co/IoDyk Get Supermetrics: http://lovesdata.co/pLtr2 (affiliate link) Join my Google Data Studio cour...

Loves Data
Loves Data
YouTube Video
  • Learn how to enable User Metrics inside the standard Google Analytics reports in order to focus more on users (and less on sessions). JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata JOIN THE CONVERSATION! Twitter: https://twitter.com/lovesdata Facebook: https://www.facebook.com/LovesData/ L...

Loves Data
Loves Data
YouTube Video
  • Adding Data Control in Google Data Studio allows you to quickly switch Google Analytics data inside your dashboards and reports. Just getting started with Data Studio? Watch my tutorial at https://www.youtube.com/watch?v=zHpxMIiJrTA JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata JOIN THE CO...

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