Loves Data
Loves Data
YouTube Video
  • Are you using these 5 regular expression tips for Google Analytics? Here are the top 5 regular expression tips... Tip #1: Using 'OR' conditions Tip #2: Match everything Tip #3: Match to the beginning Tip #4: Match to the end Tip #5: Make a list of items JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=l...

Loves Data
Loves Data
YouTube Video
  • Learn simple techniques for testing your tags in Google Tag Manager. You'll learn how to preview your tags using the debug console, the benefits of using Google Tag Assistant in Google Chrome and how to share a preview of your tags with other people. You'll also cover a 6 step workflow you can apply when publishing new tags. EXTRA GOOGLE TAG MANAGER RESOURCES: Tracking element visibility with Go...

Loves Data
Loves Data
Blog Post
  • When you head into Google Analytics or any digital analytics tool you’ll see ‘not provided’ in the organic keywords report. You will see the number of users and sessions coming from Google, but you will not see the individual keywords. So how can we understand what people are searching for? Let's take a look...

Loves Data
Loves Data
YouTube Video
  • Learn about the different display targeting options you can use for your Google AdWords campaigns. This video covers display keywords, audiences, demographics, topics and placements. You'll also learn the basics of structuring your display campaigns and why you should begin with remarketing if you're just starting to advertise on the Google Display Network. JOIN MY FREE GOOGLE ANALYTICS COURSE: h...

Loves Data
Loves Data
YouTube Video
  • Learn how using Conversion Planning can help you identify which goals you should configure for your website. You'll learn a simple 4 step process to follow and walk through an example of how to identify possible conversion actions on a page. EXTRA RESOURCE: Setting up goals in Google Analytics: https://www.youtube.com/watch?v=ceTVejpbYK0 JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.c...

Loves Data
Loves Data
YouTube Video
  • In this video you'll learn how you can track elements in your website using the Visibility Trigger in Google Tag Manager. This allows you to track people who see a particular element, like a form, promotion or another element of your website in their browser. You'll learn how to identify the element in your HTML, then how to configure the trigger, including options for setting the visible percent...

Loves Data
Loves Data
YouTube Video
  • Learn how Google Analytics calculates time, including average time on page and average session duration. You'll learn why the last page someone views in a session (the exit page) has a time on page of zero seconds and more! EXTRA RESOURCES: Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0 Tracking embedded YouTube videos with Google Tag Manager: https://www.y...

Loves Data
Loves Data
YouTube Video
  • You can temporarily pause tags in Google Tag Manager – just select a tag, then click the three vertical dots, select 'Pause Tag' and then publish the new version of your container. EXTRA GOOGLE TAG MANAGER RESOURCES: Benefits of using Google Tag Manager: https://www.youtube.com/watch?v=-PWlPQIk9Mg Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0 Tracking embed...

Loves Data
Loves Data
YouTube Video
  • In this video you'll learn how use a Countdown Customizer in Google AdWords. A Countdown Customizer allows you to set a date and time, then your ad text will automatically include a countdown to this event. For example, your ad can say '3 Days', then '2 Days' and will countdown the hours to your event. You'll learn how to use them for one-off and recurring events. JOIN MY FREE GOOGLE ANALYTICS CO...

Loves Data
Loves Data
YouTube Video
  • In this video you'll learn how to add a Pivot Table to your Google Data Studio report. We'll use the Pivot Table to analyze the performance of our marketing channels and our landing pages using data from Google Analytics. Pivot Tables are great way to view granular data in your Google Data Studio reports. They allow you to perform more detailed analysis. EXTRA GOOGLE DATA STUDIO RESOURCES: Cr...

Loves Data
Loves Data
Blog Post
  • There are lots of options when it comes to visualizing your data with Google Data Studio, but which charts should you be using? And what are all the settings? If you're looking for a quick-reference guide to Google Data Studio you've come to the right place! Think of it as your Google Data Studio dictionary.

Loves Data
Loves Data
YouTube Video
  • Learn the benefits of implementing the Google Analytics User ID feature, including how it provides deeper insights into your audience and a technique you can use even if you don't ask people to log in on your website. JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_c... JOIN THE CONVERSATION! Twitter: https://twitte...

Loves Data
Loves Data
YouTube Video
  • Are you making any mistakes in AdWords? Here are the 9 biggest AdWords mistakes you need to avoid... Mistake #1: Not using keyword match types Mistake #2: Being too shy with negative keywords Mistake #3: Skipping the use of branded keywords Mistake #4: Only having one ad variation per ad group Mistake #5: Not considering the relationship Mistake #6: Incorrect geographic targeting Mistake #7: Poor ...

Loves Data
Loves Data
Blog Post
  • Scroll depth tracking has been a hot topic for a while, and it makes sense. It gives you a simple way to understand how people engage with your content, even if they just view a single page and bounce. Here are the steps you’ll need to follow to configure scroll depth tracking using the built-in variables and trigger in Google Tag Manager...

Loves Data
Loves Data
YouTube Video
  • Are you tracking people scrolling on your website? Learn how to track scroll depth with Google Tag Manager. You'll learn all about the new scroll depth triggers and variables that you can use to send data to Google Analytics. EXTRA RESOURCES: Cross-domain tracking with Google Tag Manager: https://www.youtube.com/watch?v=FfcwYazQqV0 Tracking events with Google Tag Manager: https://www.youtube.co...

Loves Data
Loves Data
YouTube Video
  • Learn about Google's new Global Site Tag (gtag.js). What is it? What are the benefits? What if you're using Google Tag Manager? Do you need to migrate? We'll cover all these questions. The new Global Site Tag is designed to streamline tagging on your website. It’s been created by the team that develops Google Tag Manager at Google and replaces the previous analytics.js tag for Google Analytics an...

Loves Data
Loves Data
Blog Post
  • You need to make sure you’re visualizing data the right way. You want to score three goals with your data visualization. Overall, you want the data to tell a story, you need to consider the context of how the data will be seen and you want it to be well presented. Here are my top 14 tips for getting your data to tell its story...

Loves Data
Loves Data
YouTube Video
  • In this 'Back to Basics' video you'll learn about the benefits of using Google Tag Manager to deploy tracking and other tags on your website. You'll also learn about the basic steps you'll need to follow to implement Google Tag Manager on your website. EXTRA RESOURCES: Cross-domain tracking with Google Tag Manager: https://www.youtube.com/watch?v=FfcwYazQqV0 Tracking events with Google Tag Mana...

Loves Data
Loves Data
YouTube Video
  • Does your website span multiple domains? Learn how to quickly configure cross-domain tracking for Google Analytics using Google Tag Manager. You'll learn how to adjust your tag so that each user is reported once (instead of twice) inside your reports. EXTRA RESOURCES: Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0 Tracking embedded YouTube videos with Googl...

Loves Data
Loves Data
YouTube Video
  • Learn how to track your embedded YouTube videos into Google Analytics using Google Tag Manager. Using the inbuilt Video Variables you'll be able to quickly and easily track people playing, pausing, watching a percentage and completing your videos. Get the code for the Custom Variable: https://www.lovesdata.com/blog/tracking-youtube#tracking-youtube-2 EXTRA RESOURCES: Tracking events with Googl...

Loves Data
Loves Data
Blog Post
  • Before you can begin using the Google Analytics Site Search reports, you’ll need to configure them in Google Analytics. Let’s walk through the different ways you can set up the reports, starting with the simplest option (finding the query parameter) through to configure the reports using Google Tag Manager.

Loves Data
Loves Data
YouTube Video
  • Learn how you can use Google Tag Manager to configure the Site Search reports in Google Analytics even if you don't have a query parameter. You'll walk-through how you can pull the search term from your search results page and send it to Google Analytics using a modified tag and a custom variable inside Google Tag Manager. EXTRA RESOURCES: How to setup the Site Search reports: https://www.lovesd...

Loves Data
Loves Data
YouTube Video
  • Learn all about mobile bid adjustments in Google AdWords, including how to increase and decrease your mobile bids, how they impact campaign and ad group bids and Google recommendation for setting your mobile bid adjustment. JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata JOIN THE CONVERSATIO...

Loves Data
Loves Data
YouTube Video
  • Learn what triggers are and how to use them in Google Tag Manager. You'll will learn how they can be used to control when tags fire, how trigger conditions work and how you can use triggers to block tags. EXTRA RESOURCE: Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0 My Google Tag Manager course: https://www.lovesdata.com/courses/google-tag-manager JOIN MY...

Loves Data
Loves Data
Blog Post
  • Understanding people (and not just sessions or users) allows you to relate to your customers and make your data more meaningful. But how do we get there? How do we evolve the way we report on our audience? The first thing is to understand the difference between sessions, users and people. We need to understand what the data is telling us.

Loves Data
Loves Data
YouTube Video
  • Learn how to track campaigns with Google Analytics, including best practice for tagging your email and paid social campaigns. EXTRA RESOURCE – Understanding Attribution in Google Analtyics: https://www.youtube.com/watch?v=R5iAvF8sHpQ JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata JOIN THE ...

Loves Data
Loves Data
YouTube Video
  • Learn about the different standards attribution models available inside Google Analytics and how to use the Model Comparision Tool to compare models. EXTRA RESOURCE – Guide to Google Analytics Attribution Models: https://www.lovesdata.com/blog/google-analytics-attribution-models JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/sub...

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