lululemon athletica Inc. (), styled as lululemon athletica, is a Canadian athletic apparel retailer. It is a self-described yoga-inspired athletic apparel company for women and men. The company makes a variety of types of athletic wear, including performance shirts, shorts, and pants, as well as lifestyle apparel and yoga accessories. The company was originally based in Canada, but has expanded to selling its products internationally in both store fronts and via their online platform, lululemon.com. While the brand is known for its stylish and high-quality items, it is often criticized for being “cultish, faddish and overpriced.” The brand attempts to adopt a genuine, customer-education focus, but has been questioned as to whether it truly practices what it preaches. Key competitors include Athleta, Nike and Under Armour.