LyntonWeb
LyntonWeb
Blog Post
LyntonWeb
LyntonWeb
Blog Post
  • Even though the General Data Privacy Regulation (GDPR) is designed to protect personal data of individuals throughout Europe, inbound marketers in the U.S. still need to pay attention. This massive update to the EU’s existing Data Protection Directive contains a number of regulations that can affect the way you handle and process the personal data of any EU citizens in your database. The new reg...

LyntonWeb
LyntonWeb
Blog Post
  • Also known as “Philanthrokids,” the members of Generation Z are best known for two overriding characteristics: an immersion in technology and a passion for making a positive difference in the world. Of course, these young people born after 1996 are much more complex than a two-factor summary. They grew up swimming in social media, in a world facing challenges like global warming, terrorism, and un...

LyntonWeb
LyntonWeb
Blog Post
  • Some of you may have noticed a surge in space-themed articles lately. From Take Your Marketing to the Moon (Literally) to Did NASA's AI Detect Alien Life?, we have yet another outer space news story in Inbound Marketing Highlights. This one is arguably the most insane yet. Additionally, we'll be taking a look at Estee Lauder's 'online makeover,' GPRD preparation, and even a new Alexa skill. Keep r...

LyntonWeb
LyntonWeb
Blog Post
  • With its ability to educate, inform, entertain and otherwise engage audiences, content marketing is a brilliant way for marketers to stir up interest and attract quality leads. And its uses don’t stop there. While content marketing may typically be associated with the marketing department, it can be equally beneficial on the sales end of the spectrum. With the right sales and marketing alignment...

LyntonWeb
LyntonWeb
Blog Post
  • With last year's Super Bowl bringing in over 111.9 million viewers, Super Bowl Sunday is the biggest day of the year for marketers. With an audience this big, brands who can afford a slot are competing for the most memorable ad. Many brands are even releasing teasers for their commercial, while some have pre-released the whole thing. Here is what to expect this evening!

LyntonWeb
LyntonWeb
Blog Post
  • Voice-based interfaces are the torchbearers of the future. They are creating a world where it’ll be possible to talk to machines for getting work done. Imagine being able to instruct your refrigerator to get the address of the nearest grocery store when you run dry of grocery supplies in your home. Or find out how far is the nearest diner by asking your car when you’re on a road trip. These are ju...

LyntonWeb
LyntonWeb
Blog Post
  • If you want to help folks feel an emotional attachment to your brand, you can do it with email newsletters. A report from Nielsen Norman Group found people feel personally connected to newsletters because they have an ongoing relationship with them, expecting them regularly delivered to their inboxes and creating a stronger bond than an out-in-cyberspace company website.

LyntonWeb
LyntonWeb
Blog Post
  • Your brand is much more than a creative logo and catchy slogan. It’s the very essence of who you are, what you stand for, and what customers can expect when you engage. Your logo and slogan play a role, sure, as do the images you use, the messages you deliver, the way your employees interact with your customers, and every single thing you do. Building a strong brand takes effort, and these five st...

LyntonWeb
LyntonWeb
Blog Post
  • Calls-to-action (CTAs) can be highly effective for boosting conversions, but they don’t work if you don’t use them. Small Biz Trends reports 70 percent of small business B2B websites lack CTAs, which means they’re missing out on many phenomenal opportunities. Check out some tips for giving your CTAs the attention they deserve to prompt your audience into taking the action you desire.

LyntonWeb
LyntonWeb
Blog Post
  • Mark Zuckerberg announced earlier this month that his resolution is to "fix Facebook." From causing political controversy, to the decreasing amount of engagement in the platform, Facebook has fallen short of the public's expectations in 2017. With negativity in the press looming, Zuckerberg is hoping to increase "meaningful social interactions" within the platform and improve overall user experien...

LyntonWeb
LyntonWeb
Blog Post
  • Digital marketing is a huge arena, encompassing anything and everything required for effective online marketing. This span includes developing a digital strategy, creating campaigns to support that strategy, generating new leads and compelling content, managing customer relationships, integrating SEO, tracking ROI and content performance, and adjusting tactics as need to improve performance and me...

LyntonWeb
LyntonWeb
Blog Post
  • In the Age of Content, ad experiences are becoming increasingly complex and creative. For instance, European furniture brand IKEA, has just released a magazine ad that doubles as a pregnancy test. Who would've seen that coming? We're also seeing a rise in live-stream videos and ad experiences that are happening in real time. We're even seeing website platforms that are essentially code-less *gasp*...

LyntonWeb
LyntonWeb
Blog Post
  • Perhaps your brand blows all your competitors out of the water. Or maybe there are a handful of businesses that have much better blog posts or videos than you do – or so you think. Comparisons with your competitors are not the place to rely on hunches, feelings or the results of a couple of their killer marketing campaigns you’ve casually reviewed. To truly know how you stack up against your com...

LyntonWeb
LyntonWeb
Blog Post
  • Are you back in the office today fighting to get past the holiday vacation fog and generate content ideas for 2018? Join the club! A busy upcoming 2018 schedule, combined with writer’s block and peppered with a little bit of procrastination, can sap your energy and drag down the quality and quantity of your content creation.  If you’ve been working on developing your inbound marketing content for ...

LyntonWeb
LyntonWeb
Blog Post
  • Great blog writers make it look easy, and probably make it seem like anyone can do it. But it only takes reading one or two bad blogs to remind you that blog-writing takes skill. Even bloggers who have a great topic ideas can head off in the wrong direction. Improve your blog writing skills by following these suggestions:

LyntonWeb
LyntonWeb
Blog Post
  • In a special holiday edition of Inbound Marketing highlights, we’re listing the best marketing stunts, ads, and commercials of the season. With so much marketing this time of year, brands need to find creative ways to stand out. The ones listed below did just that. From wrapping an entire restaurant in paper to a modern twist on the Christmas Story 'Leg Lamp,' here are this week’s highlights.

LyntonWeb
LyntonWeb
Blog Post
  • Marketing is more than a cookie-cutter, one-size fits all approach. Today, it requires more data, insights, and specific targeting than ever. To reach their target audience, marketers everywhere are turning to technology such as artificial intelligence. What if I told you that this same type of technology used by marketers, is also used to discover new solar systems by NASA? Amazing! As AI develop...

LyntonWeb
LyntonWeb
Blog Post
  • You know you want to use a digital marketing platform to help advance your business to the next level. But you don’t know which one to choose. Two platform names you’re sure to have heard bandied about are HubSpot and Marketo. Each of these platforms has strengths and weaknesses. Read on to find out how the two match up, and see if one of these platforms may be right for you.

LyntonWeb
LyntonWeb
Blog Post
  • With more than 75 million people watching online videos every day in the U.S. alone, video has become a driving force in delivering marketing messages. Increasing brand awareness, explaining products, optimizing landing pages, developing social media content, and providing educational tutorials are just a few of the ways that video is used as an effective marketing tool. The fact that viewers are ...

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