LyntonWeb
LyntonWeb
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New blog articles detected.

  • 6 Productivity Tips for Marketers Working Remotely
    Many marketing agencies are moving in the direction of more flexibility and freedom when it comes to working remotely. Many at-home workers report they are more productive when working from home than when working in a traditional office environment. The benefits for companies and individuals are many, but working from home can bring its own set of difficulties.
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • The Pros and Cons of AI in Marketing
    Although we might not like it, Artificial Intelligence (AI) is already part of our world. Taking advantage of certain benefits of Artificial Intelligence could positively impact your marketing efforts. As marketers, we have choices about how much we will allow AI to play a part in our strategies. Consider these pros and cons relative to your own inbound marketing efforts:
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • CRO - What It Is and How It Can Help You Increase Sales
    If you’re like many effective online content marketers today, you’re focused on using your Buyer’s Journey to drive traffic to your website, gain qualified leads, and work to convert those leads to sales. Although this process is relatively effective, some marketers are asking questions about how to make this process even more productive and efficient. That's where CRO (Conversion Rate Optimizatio...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • HubSpot Free: No Cost Marketing Software With Big Returns
    Managing your customer relationships along with marketing and sales can be a real pain. Or it can be systematic, streamlined and easy (and actually pretty darn fun) with HubSpot. As a Platinum HubSpot partner agency we're huge fans of HubSpot's inbound marketing and sales platform. And HubSpot has now made even easier for anyone and everyone to join the HubSpot fan club by offering a freemium vers...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Tips for Tailoring Inbound Marketing to Voice Command Technology
    From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was named “Audrey”), to a time when Siri and her friends Alexa and Cortana seem to be taking over the world, voice command has evolved to a level where many people now prefer it over typing on a keyboard. As the evolution of technology continues, we find ourselves regularl...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Quick Tips To Getting Started With Inbound Marketing
    Inbound marketing has been enjoying an ongoing heyday for years now, and evolving into what can seem like one immensely overwhelming undertaking. Fear not. No matter how daunting getting started with inbound marketing can seem, you can rapidly hop on the right track with a few quick tips. 
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Artificial Intelligence: Terms Marketers Need to Know
    Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg’s “A.I.”, or Disney’s “Big Hero 6”) and becoming a disruptor is a variety of industries. From customer service chatbots to extremely sophisticated autopilot driving machines, artificial intelligence is undoubtedly making an impact on everything around us. And marketers have th...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • 7 Ways Your Website Is Driving Traffic Away
    Your website functions as your 24 hour online presence. Getting people to your website is a win, but you still have to keep them there. If your website contains one or more of these annoying elements, it may be causing people to leave before you can show them how you can solve their business problems.
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Blog Title Tips that Can Make People Click
    Anyone who knows inbound marketing knows blogging is an essential element in the mix. But even though it’s essential to write a steady stream of blogs, people aren’t going to find it essential to read them – unless, of course, you give them good reason to. And that good reason largely boils down to your blog title. 
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • 5 Ways to Make Your Nonprofit Website Donor-Friendly
    We’ve all seen it. Nonprofit organizations believe that they can’t (or shouldn’t) be expected keep up with the updates of the technological world leaving their websites looking like something from the mid-90s when dial-up was all the rage. However, in this day and age of online interactions, an effective charitable organization needs to be capable of functioning in the places where their donors ar...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Stop Overlooking Videos as a Top Marketing Tool
    Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • How to Make Your Company More Human (and Lovable)
    Building trust with your audience is a must in the inbound marketing realm. And one of the best ways to build trust is to ensure people view your company as much more than a faceless entity designed to make a profit off everything they buy. 
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • 5 Tips for Using Email Marketing to Increase Your Nonprofit’s Donations
    Nonprofit organizations often find themselves in the continuous cycle of attracting new donors in order to keep their services not only running, but growing. The marketing funnel for finding and retaining donors works similarly to the buyer’s journey. The same journey you would take when looking to purchase a new car, for example.
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Why No One Likes (or Reads) Your Tweets
    With 6,000 tweets sent every second, Twitter is one highly competitive playing field. If you even want a fighting chance of having your tweets actually read, it’s essential to avoid bad habits that tend to have the opposite effect. 
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • 4 Ways to Recruit Volunteers with Inbound Marketing
    One of the most critical goals for many nonprofits is to recruit and retain volunteers. Many organizations rely on volunteers and often would not be capable of continuing their endeavors without them. But other than by word-of-mouth or inviting friends, how can a nonprofit go about connecting with potential volunteers and turning them into dedicated assets? Here are four ways inbound marketing can...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Successful Landing Page Do's and Don’ts
    Before we dive into the great depths of what makes a successful landing page, it’s essential to ensure we’re on the same page about what a landing page actually is. While basic landing pages can be defined as any website page with a form that a visitor lands on after clicking a link, we’re going beyond on the basics here. 
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Are Algorithms Bad for Marketers?
    Algorithms may have started out simply in math and science classes, but in today’s world of computers and technology, algorithms are all around us. Used to solve various problems, algorithms are simply lists of steps used in calculations. And while algorithms may work perfectly in a mathematics class, some questions have surfaced about the ways that algorithms are being used in the real world to m...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Instagram Mistakes You May Not Even Know You’re Making
    Amassing more than 600 million users since its launch 2010, Instagram is one powerful storytelling tool. And it can be an even more powerful vehicle for inbound marketing mavens – provided you don’t fall prey to some of the biggest mistakes companies may not even realize they’re making on this social media super-platform. We’ve outlined some of the common faux pas we’ve seen, along with easy ways ...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • 5 Indicators You Need a Website Redesign & 5 Indicators You Might Not
    Thinking of a redesign for your website? The fact that you’re even considering it indicates that something is not going as well as you would like. Your reasons may be rather obvious or they may be more subtle. These first five indicators act as tell-tale signs that your site needs a refresh:
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • 10 Reasons Nobody Reads Your Inbound Marketing Emails
    Head to your email inbox any weekday morning, and you’re probably accosted by a hefty handful of emails you don’t recall signing up for, don’t want, and never intend to read. Depending on your mood of the day, those emails may be instantly deleted, marked as spam, or replied to with a sarcastic note or limerick. To rescue your own inbound marketing emails from the same fate when they hit other peo...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Home Page Horrors Inbound Marketers Must Avoid
    Your website’s home page is the face of your company, the first thing online visitors see when they’re meeting you. And their first impression of you is really going to stink if your home page is riddled with any of these horrors. 
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Content vs. Advanced Content for Your Inbound Marketing Plan
    Inbound marketing relies on multiple elements to make it work, and content is one of them. Content includes basic content and advanced content, with each serving an important function in your overall inbound marketing plan. What’s the difference between basic content and advanced content, and what’s the purpose of each? Read on and we’ll explain. 
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Time Tracking for Marketers (and Software Options)
    One point of difficulty for marketers, especially for marketing agencies, is time tracking. Timesheets tend to get put toward the bottom of the to-do list. People with creative spirits (i.e. marketers and designers) often find themselves resentful toward the idea of being micromanaged by having their time tracked. Truth be told, they may also want to avoid truly knowing if they have been wasting t...
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Top 10 Blog Mistakes That Make Your Blog A Flop
    As your one of your greatest marketing assets, your blog can showcase your deep scope of industry knowledge and give readers a glimpse of your brand’s unique personality – all while driving tons of traffic to your website. All this applies, of course, only if your blog is done right, which means it’s totally free of the top 10 blog mistakes we consistently see.
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • How Not to Look Like a Twit on Twitter
    Tweets travel fast. Really fast. And the more embarrassing and horrible the tweet may be, the faster it seems to travel. That means a Twitter faux pas could have you looking like a total twit across the entire universe in perhaps about 15 seconds flat. 
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • The Biggest Mistake Companies are Making on Social Media
    From Facebook to Twitter, Pinterest to Instagram, social media can be one big party. Party hats and reveling aside - your organization could be throwing a wet blanket over all the fun, perhaps without even realizing it if you’re making the biggest mistake companies make on social media platforms. What’s the mistake? Trying to sell stuff. 
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • Why Buying Inbound Links is Asking for Trouble
    Once upon a time, J.C. Penney ranked at the top of unpaid search results for practically everything it sold. It then promptly disappeared from the search rankings altogether. And news from 2017 notes the department store is closing up to 140 locations and two distribution centers. 
LyntonWeb
LyntonWeb
Blog Post

New blog articles detected.

  • How to Ensure Your SEO Strategy Magically Falls into Place (for Real!)
    When it comes to SEO strategy, things have taken a drastic turn for the better. You no longer have to adhere to the old school rules and their often ridiculous dictates. You can instead simply practice solid inbound marketing techniques and watch an effective SEO strategy pretty much magically fall into place. 

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