LyntonWeb
LyntonWeb
Blog Post
  • In a special holiday edition of Inbound Marketing Highlights, we prepare for the madness that is Thanksgiving weekend. As the biggest shopping weekend of the year, you'll want to make sure consumers are finding your brand and converting into sales. There are many things to consider as you put the finishing touches on your marketing strategy. Are your Black Friday ads in place? Did you wish your le...

LyntonWeb
LyntonWeb
Blog Post
  • 2017 is coming to a close, but it's not time to throw in the towel just yet. During this time of the year, you're probably beginning to make plans for next year's budget. However, before you jump to 2018, make sure you're effectively utilizing the rest of this year's funds. Overhauling your website, implementing growth-driven design, and integrating HubSpot are all great ways to use up the remaind...

LyntonWeb
LyntonWeb
Blog Post
  • Studies show that consumers are exposed to 10,000 ads each day. With so much competition for your attention, marketers are forced to get creative. Whether it's a viral stunt on social media, or the implementation of augmented reality, brands today are finding new ways to stand out from the pack. Learn what KFC did is this week's Inbound Marketing highlights.

LyntonWeb
LyntonWeb
Blog Post
  • You may not know their names, but you certainly know what they’ve achieved. They’re the structural engineers who ensure skyscrapers don’t tumble, editors who ensure words don’t ramble, and creative branding experts behind products that have become household names. They are hard-working professionals in their fields who get little to no recognition – and that’s exactly the way they like it.

LyntonWeb
LyntonWeb
Blog Post
  • Video continues to grow and develop as a powerful part of the marketing world. Businesses and brands are using video to offer demonstrations, training, introductions, and explanations in ways that written words and static graphics can't. From an inbound marketing perspective, video offers prime opportunities to capture your target audience and lead them along on the buyer’s journey. If you’re mov...

LyntonWeb
LyntonWeb
Blog Post
  • Modern technology is helping marketers find new ways to expand their reach, personalize their content, and deliver a unique experience to each consumer. Are some companies taking technology too far? Today, artificial intelligence is making it easier than ever to target consumers. From image recognition, to data tracking, and potential hacks, here is this week in Inbound Marketing.

LyntonWeb
LyntonWeb
Blog Post
  • A main component of what makes inbound marketing work is the email drip campaign. Drip campaigns can be referred to as lead nurturing campaigns or workflows. Basically, a drip campaign is an automated schedule of emails (drips if you will) sent out to sales prospects at specified times, with the intention of guiding them through the buyer’s journey. Hubspot offers a marketing automation platform f...

LyntonWeb
LyntonWeb
Blog Post
  • As inbound marketing professionals, it's important to be flexible. For example, when Facebook changes, hey we change with it! When the seasons change, so does our newsletter content. Take a look below to review this week's inbound marketing highlights and keep tabs on the latest industry trends. 

LyntonWeb
LyntonWeb
Blog Post
  • It’s happened to the best of us. You put together a snazzy web project that’s sure to please the masses. Yet once it’s launched and live online, it ends up only a portion of the masses are even able to view the project properly. That’s because the project doesn’t work right in every browser. How can you be sure your project works in every browser? 

LyntonWeb
LyntonWeb
Blog Post
  • It’s certainly been an eventful week for Inbound Marketing. From HubSpot’s expansion to Germany (Prost!), to the Church of England's $3 million digital campaign, Inbound seems to be having a large global impact for an allegedly “dead” practice.

LyntonWeb
LyntonWeb
Blog Post
  • Samantha Schultz is our rock star Project Manager for website redesigns. In this video, Samantha shares all the details of what goes into a website redesigns and how she guides you every step of the way. If you are thinking of a new website or refreshing your current website, this is the video to watch!

LyntonWeb
LyntonWeb
Blog Post
  • Even the highest preforming creative teams can hit a wall. When your team hits that wall it might be time to bring everyone together for a brainstorming session. These collaborative sessions let marketers and content creators get 'unstuck' and generate ideas that may eventually be developed into usable projects. Even if not all of the ideas are keepers (and you know they won’t be), brainstorming i...

LyntonWeb
LyntonWeb
Blog Post
  • Your blog can showcase your deep scope of industry knowledge and give readers a glimpse of your brand’s unique personality – all while driving tons of traffic to your website. All this applies, of course, only if your blog is done right, which means it’s totally free of the top 10 blog mistakes we consistently see. These  tiny mistakes can have a grand impact when it comes to the effectiveness of ...

LyntonWeb
LyntonWeb
Blog Post
  • With the ability to reach millions of people across the entire world, social media can be an extremely valuable tool for nonprofits to inspire the public to help their causes. This only applies, of course, if you’re putting out the right content, using the right channels, targeting the right people, and otherwise doing it right. These do’s and don’ts can help ensure you’re on the right track with ...

LyntonWeb
LyntonWeb
Blog Post
  • Many nonprofit organizations find themselves sorely lacking in the area of marketing, simply because they are pulled in so many other directions. Sometimes it is difficult to find the best talent, other times there’s no budget for an in-house staff person, and sometimes it simply gets pushed to the side because of more pressing issues. Whatever the reason, marketing can easily sink into the backgr...

LyntonWeb
LyntonWeb
Blog Post
  • As your nonprofit inbound marketing plan seeks to meet goals of raising awareness, generating donations, creating advocates, and recruiting volunteers, regular website data analysis could help you to increase your site’s effectiveness and accomplish your goals.  

LyntonWeb
LyntonWeb
Blog Post
  • Your donation page acts as the bread and butter of your nonprofit organization. Getting a firm grip on what works (and what doesn’t) will be vital part of your marketing success. A/B testing on your donation page offers insider information to reduce bounce rates and increase donor conversions. The concept of A/B testing might feel a bit intimidating at first. But really it’s just a series where h...

LyntonWeb
LyntonWeb
Blog Post
  • Many marketing agencies are moving in the direction of more flexibility and freedom when it comes to working remotely. Many at-home workers report they are more productive when working from home than when working in a traditional office environment. The benefits for companies and individuals are many, but working from home can bring its own set of difficulties.

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