LyntonWeb
LyntonWeb
Blog Post
  • Getting loads of traffic to your website won’t necessarily get you loads of leads. That’s because not all website traffic is created equal. There’s useless website traffic that may leave your site as quickly as it arrives, and then there’s quality website traffic that tends to stick around and convert. A site with low amounts of quality website traffic is actually more valuable than a site that ge...

LyntonWeb
LyntonWeb
Blog Post
  • Nonprofit websites serve a host of functions, but one of their most crucial is to convert visitors into donors. No matter how compelling, comprehensive or emotionally charged your website may be, it’s missing the point unless it’s optimized to deliver a high conversion rate. You have multiple nonprofit marketing techniques that can help optimize your site, with a handful of the most effective note...

LyntonWeb
LyntonWeb
Blog Post
  • When it comes to building a good-looking website, a number of website platforms may be able to do the trick. But if you want your website to perform as good as it looks while providing everything you need for a powerful and effective online presence, then you’ll want to consider a redesign on the HubSpot COS. The HubSpot platform gives your site maximum capabilities with minimum effort. Get a tast...

LyntonWeb
LyntonWeb
Blog Post
  • It's 2018 and mobile apps have become more fun than ever. From Domino's offering free pizzas to game participants, to Jeep offering VR test drives of their newest vehicles, this is a great time to have a smartphone! Read on for these stories and more in this week's Inbound Marketing Highlights.  Domino's® Creates Mobile Game for Pizza Lovers With mobile-focused UX becoming increasingly important...

LyntonWeb
LyntonWeb
Blog Post
  • As much as you may want to blanket the entire world with your nonprofit’s amazing message, you’ll be wasting your efforts on a lot of deaf ears. That doesn’t mean, however, you don’t have a ton of ideal donors, volunteers and recipients out there who are as over the moon as you are about your organization. All you have to do is connect with them. Connecting with them can be easy with the help of b...

LyntonWeb
LyntonWeb
Blog Post
  • The average visitor spends 59 seconds on your site, bouncing in less than a minute unless they immediately find what they need. Visitors have also come to expect instant responses to their questions, concerns or requests for info – without the hassle and delay of making a phone call or filling out a form.

LyntonWeb
LyntonWeb
Blog Post
  • In a recent blog article, we discussed the difference between full funnel marketing and closed loop marketing. One of the main differences is the reports marketers and sales people can generate, as closed loop marketing gives you data from your CRM that you otherwise wouldn't have. Closed loop marketing serves up tons of data you can use to better your marketing, business and brand. Here are the t...

LyntonWeb
LyntonWeb
Blog Post
  • Web of Lies? Crocodile Dundee 2? If you were excited to see either of these movies, I'm sorry they're not real. In fact, their trailers were an elaborate marketing stunt. Read below and see which brands are releasing these fake movie trailers. Also, find out why McDonald's flipped their Golden Arches upside down and what happens when HubSpot and Facebook join forces, in this week's Inbound Marketi...

LyntonWeb
LyntonWeb
Blog Post
  • Daniel Lynton, CEO of LyntonWeb, takes some time to explain what sets us apart as an agency. Not only are we seasoned HubSpot professionals, we are also a closed loop inbound marketing agency. This means we evaluate the success of each campaign and track how many leads actually convert into customers. If you're looking to 'close the loop' in your sales process, watch the video below!

LyntonWeb
LyntonWeb
Blog Post
  • Just because your inbound marketing efforts are generating leads doesn’t necessarily mean you’ll be enjoying tons of sales. Transforming a lead into a buyer involves building and strengthening a relationship, which is the main aim of a lead nurturing campaign. Lead nurturing campaigns consist of a specific series of activities used to deepen relationships. Campaigns can target potential purchase...

LyntonWeb
LyntonWeb
Blog Post
  • One of the most common questions we get from our prospects looking to implement or ramp up their inbound marketing efforts is "what is the difference between full funnel and closed loop marketing?" It's a good question, especially as marketers use the two terms interchangeably. While the two share similar characteristics, there are key differences when it comes to full funnel versus closed loop m...

LyntonWeb
LyntonWeb
Blog Post
LyntonWeb
LyntonWeb
Blog Post
  • Even though the General Data Privacy Regulation (GDPR) is designed to protect personal data of individuals throughout Europe, inbound marketers in the U.S. still need to pay attention. This massive update to the EU’s existing Data Protection Directive contains a number of regulations that can affect the way you handle and process the personal data of any EU citizens in your database. The new reg...

LyntonWeb
LyntonWeb
Blog Post
  • Also known as “Philanthrokids,” the members of Generation Z are best known for two overriding characteristics: an immersion in technology and a passion for making a positive difference in the world. Of course, these young people born after 1996 are much more complex than a two-factor summary. They grew up swimming in social media, in a world facing challenges like global warming, terrorism, and un...

LyntonWeb
LyntonWeb
Blog Post
  • Some of you may have noticed a surge in space-themed articles lately. From Take Your Marketing to the Moon (Literally) to Did NASA's AI Detect Alien Life?, we have yet another outer space news story in Inbound Marketing Highlights. This one is arguably the most insane yet. Additionally, we'll be taking a look at Estee Lauder's 'online makeover,' GPRD preparation, and even a new Alexa skill. Keep r...

LyntonWeb
LyntonWeb
Blog Post
  • With its ability to educate, inform, entertain and otherwise engage audiences, content marketing is a brilliant way for marketers to stir up interest and attract quality leads. And its uses don’t stop there. While content marketing may typically be associated with the marketing department, it can be equally beneficial on the sales end of the spectrum. With the right sales and marketing alignment...

LyntonWeb
LyntonWeb
Blog Post
  • With last year's Super Bowl bringing in over 111.9 million viewers, Super Bowl Sunday is the biggest day of the year for marketers. With an audience this big, brands who can afford a slot are competing for the most memorable ad. Many brands are even releasing teasers for their commercial, while some have pre-released the whole thing. Here is what to expect this evening!

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