Maccabee Public Relations
Maccabee Public Relations
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  • Is Your Social Media Voice Helping Or Hurting Your Brand?
    “We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Sure, your company has developed a social media strategy, but have you developed a signature brand voice online that treats your social media targets as flesh-and-blood people with personalities, needs and wants – rather than just potent...
Maccabee Public Relations
Maccabee Public Relations
Blog Post

New blog articles detected.

  • New Business Battles: Why Can't Your Competitors Be Your Friends?
    “Keep your friends close, but your enemies closer” was advice given neither by Chinese philosopher Sun Tzu nor Italian diplomat Niccolò Machiavelli. Rather, that dark counsel was written by screenwriters Mario Puzo and director Francis Ford Coppola, and put into the mouth of actor Al Pacino, who portrayed Michael Corleone in the epic "Godfather" movies. But if you run a company, whethe...
Maccabee Public Relations
Maccabee Public Relations
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New blog articles detected.

  • Building A Wildly Successful PR Agency: The Doug Spong Interview
    What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’
Maccabee Public Relations
Maccabee Public Relations
Blog Post

New blog articles detected.

  • Branded Video Content Ideas from J. Crew, LOFT and Man Repeller
    When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. These paid arrangements can take almost all aspects of original content production out of the hands of your brand, and lead to high levels of brand exposure to new audiences, de...
Maccabee Public Relations
Maccabee Public Relations
Blog Post

New blog articles detected.

  • Fake or Real? Tips on How Marketers Can Prepare for Fake News
    From the Pizzagate conspiracy theory about an alleged (but completely non-existent) pedophile ring operating out of a Clinton-linked pizzeria that consumed a news cycle during the 2016 Presidential election to that time when the cast of TV’s “Friends” was said to be reuniting for a new season or even when Pope Francis supposedly endorsed Donald Trump, fake news is now a topic of conver...
Maccabee Public Relations
Maccabee Public Relations
Blog Post

New blog articles detected.

  • 6 Leadership Lessons from 6 Women Leaders
    As a lifelong learner, I love hearing how respected business leaders have navigated successes and challenges during their careers. Although more and more women are taking leadership positions (the number of female CEOs is increasing), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). That's one reason why I jumped at...
Maccabee Public Relations
Maccabee Public Relations
Blog Post

New blog articles detected.

  • How To Research Journalists Before They Research You (And Your CEO)
    When I was rock music editor for the Minneapolis weekly Twin Cities Reader, the bane of my existence was . . . public relations people. Mind you, not ALL public relations people. Just the PR staffers who would flood my desk with absurdly off-target news releases who thought I must be obsessed with their clients' breakthroughs in industrial sandpaper, Fresnel lenses, and composite, high...
Maccabee Public Relations
Maccabee Public Relations
Blog Post

New blog articles detected.

  • How the Mall of America and Minnesota Super Bowl Host Committee Rock Social Media
    What do Twitter blizzards, Pokémon GO trainer lounges and football-shaped ice sculptures have in common? They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Below, we dive into what the two Minnesota brands revealed about their creative social media strategies at last week's Convergence Summit in Minneapolis, put on jointly ...
Maccabee Public Relations
Maccabee Public Relations
Blog Post

New blog articles detected.

  • Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today
    Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? The most effective way to convert website visitors into leads, loyal customers and sales revenue? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers?...
Maccabee Public Relations
Maccabee Public Relations
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New YouTube videos detected.

Maccabee Public Relations
Maccabee Public Relations
Blog Post

New blog articles detected.

  • Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell
    Has digital media – from Huffington Post, Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print?
  • What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016
    Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” c...
  • Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?
    The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece ...
  • PR War Stories: Preparing Your CEO to Testify Before Congress
    Which would your CEO rather do: testify before hostile members of Congress under oath or be hung by their toes over a blazing Hibachi grill?
  • Surprise! Three Ways Your Brand Can Score With A Customer Loyalty Strategy
    After a decade in marketing communications, not much surprises me, but recently I was surprised – in the best way – by an unlikely source: a pet food delivery company. Chewy.com, a Dania Beach, Fla.-based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after b...
  • 5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report
    In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. With more and more companies embracing a sustainability philosophy, there are a lot of resources available to you as you begin your quest, all developed by top communicators from...
  • Corporate Sustainability Reports – A Massive Undertaking with a Ton of Payoff
    I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. A communications tool that’s growing in popularity and complexity, corporate sustainability reports are more than just a public relations tool – they’re becoming mandatory in some countries, while also being demanded by stakeholders who ask for transparency from compan...
Maccabee Public Relations
Maccabee Public Relations
YouTube Video

New YouTube videos detected.

  • Cedar + Stone, Urban Table's Sous Chef Laura Bartholomew Shares Tips for Thanksgiving
    Our Minneapolis PR agency celebrated the broadcast of this terrific Fox 9 TV interview with our client, Cedar + Stone, Urban Table sous chef Laura Bartholomew, as she shared Thanksgiving tips on “The Jason Show.” For more information on Cedar + Stone, go to: http://www.marriott.com/hotel-restaurants/mspjw-jw-marriott-minneapolis-mall-of-america/cedar+-stone,-urban-table/5694133/home-page.mi For mo...
  • Our Favorite Content Promotion Ideas | MaccaPR
    President Paul Maccabee and VP/Social Media Director Christina Milanowski of Maccabee Public Relations give advice to content marketers on how to market your new content like an e-book. Read all 33 ways at http://brinx.it/3s0. Learn more about Maccabee, a strategic public relations and online marketing agency in Minneapolis, Minnesota, at http://www.maccabee.com.
Maccabee Public Relations
Maccabee Public Relations
Blog Post

New blog articles detected.

  • 7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros
    Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. As you and tens of millions of people from Burma ...
Maccabee Public Relations
Maccabee Public Relations
Blog Post

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