Competitive Marketing Intelligence | Crayon
Macfarlane Creative Ltd
Macfarlane Creative Ltd
Blog Article

New blog articles detected.

  • SuperBowl LI commercials
    SuperBowl half time commercials are notorious for their prestige, cost and occasional political posturing. This year was no different, with the new…
Macfarlane Creative Ltd
Macfarlane Creative Ltd
Blog Article

New blog articles detected.

  • Defining Your Brand
    So the business idea is defined, the market has been researched and customers identified… but an often-overlooked part of starting a new…
  • What Do We Mean By ‘Brand’?
    The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in…
  • Why Do Businesses Need A Brand?
    CREATING DIFFERENCE   Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone else’s.…
  • Why Time Stands Still For Timepiece Advertising
    This is an article I wrote back in 2013, but with the recent release of Apple’s ‘Watch’, I thought it was worth an…

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