Mad*Pow
Mad*Pow
YouTube Video
  • The most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them. When we design behavior change interventions, we focus on providing information at the right time, in the right place, for the right person… and that requires a content strategy. In this webinar, Marli Mesibov will provide exa...

Mad*Pow
Mad*Pow
YouTube Video
  • Moderating a one-on-one interview to elicit the most actionable data is an acquired skill. A primary aspect of this, which we don’t normally talk about, is the tone, timbre, and pace of our voice. Some say that a moderator should try to match the participant’s tone; that this makes the participant feel that you are similar to him or her. But I believe that it is better to use your “psychologist vo...

Mad*Pow
Mad*Pow
YouTube Video
  • Why are some digital experiences utterly engaging—addicting, even—and others can’t hold people’s attention for more than a few minutes (we’re looking at you, employer-mandated health risk assessments)? In a world where there are hundreds of thousands of apps in the health and wellness category alone, an engaging experience is a must to win space on someone’s smartphone. In this webinar, we’ll dive...

Mad*Pow
Mad*Pow
YouTube Video
  • Health intervention design is a comprehensive process that is aiming to solve multifactorial problems. How to identify these factors and approach them? How to decide who will be the best target audience for the intervention? Where would these evidence and insights come from? During this session you will learn what are the must-haves of a health intervention, what are the most common pitfalls that ...

Mad*Pow
Mad*Pow
YouTube Video
  • Innovative ideas are everywhere in healthcare these days. But how do we go from rough ideas, to a clear strategic vision, to actually bringing ideas to life? What does the process actually look like? From a brand new cancer center designed by patients for patients, to a 24/7 virtual clinic co-designed with the nurses who would run it, this session will discuss how human-centered design plays out i...

Mad*Pow
Mad*Pow
YouTube Video
  • Innovative ideas are everywhere in healthcare these days. But how do we go from rough ideas, to a clear strategic vision, to actually bringing ideas to life? What does the process actually look like? From a brand new cancer center designed by patients for patients, to a 24/7 virtual clinic co-designed with the nurses who would run it, this session will discuss how human-centered design plays out i...

Mad*Pow
Mad*Pow
YouTube Video
  • The healthcare industry is in the midst of a great deal of disruption and change. We are trying to heal the pain, incrementally improve the situation, and explore how the latest innovations in technology can help people care for themselves and improve the care they receive. We know that technology isn't always the answer - sometimes it either doesn't solve the issue or introduces more issues than ...

Mad*Pow
Mad*Pow
YouTube Video
  • Mad*Pow's CXO and Founder, Amy Cueva has always been passionate about redesigning and improving the health experiences. Just recently her mother encountered a health experience of her own. It literally put Amy at the forefront of health and the issues it causes for so many. Hear Amy's mothers story about her experience which was featured at HXRefactored 2017.

Mad*Pow
Mad*Pow
YouTube Video
  • One thing designers and behavior change experts agree on: Behavioral economics are powerful tools to use for health intervention design. Concepts from behavioral economics—often called “nudges”—can inform incentive design, participation strategies, and the feature sets of interventions with the goal of impacting behavior to achieve positive outcomes. However, many behavioral economic-inspired fe...

Mad*Pow
Mad*Pow
YouTube Video
  • As organizations embrace design-led innovation, they sometimes struggle to reap the full value of human-centered design. Teams can find their interactions with customers limited only to the early research and late evaluation phases of the design process. The work in between–when ideas are being generated–is often left to the internal team alone, and we risk missing the opportunity to discover so...

Mad*Pow
Mad*Pow
YouTube Video
  • The most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them. When we design behavior change interventions, we focus on providing information at the right time, in the right place, for the right person… and that requires a content strategy. In this webinar, Marli Mesibov will provide exa...

Mad*Pow
Mad*Pow
YouTube Video
  • Moderating a one-on-one interview to elicit the most actionable data is an acquired skill. A primary aspect of this, which we don’t normally talk about, is the tone, timbre, and pace of our voice. Some say that a moderator should try to match the participant’s tone; that this makes the participant feel that you are similar to him or her. But I believe that it is better to use your “psychologist vo...

Mad*Pow
Mad*Pow
YouTube Video
  • Why are some digital experiences utterly engaging—addicting, even—and others can’t hold people’s attention for more than a few minutes (we’re looking at you, employer-mandated health risk assessments)? In a world where there are hundreds of thousands of apps in the health and wellness category alone, an engaging experience is a must to win space on someone’s smartphone. In this webinar, we’ll dive...

Mad*Pow
Mad*Pow
YouTube Video
  • Health intervention design is a comprehensive process that is aiming to solve multifactorial problems. How to identify these factors and approach them? How to decide who will be the best target audience for the intervention? Where would these evidence and insights come from? During this session you will learn what are the must-haves of a health intervention, what are the most common pitfalls that ...

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