Mad*Pow
Mad*Pow
YouTube Video
  • User Experience is concerned with the research, design and development of digital properties or software applications. The term "Customer Experience" describes all the touch points that a customer has with your brand. While the two share similar goals, they use different processes. Recently, however, companies are leveraging their UX team’s methodologies to complement their CX initiatives. This wa...

Mad*Pow
Mad*Pow
YouTube Video
  • As the financial services industry learns to embrace design-led innovation, organizations sometimes struggle to reap the full value of human centered design. Teams can find their interactions with customers limited only to the early research and late evaluation phases of the design process, while the work in between–generating ideas and novel solution concepts–is often left to the internal team al...

Mad*Pow
Mad*Pow
YouTube Video
  • As Financial Services organizations look to drive transformation, service design and experience strategy projects are on the upswing. For some executives, these initiatives and their methodologies introduce new ways of collaborating and express strategies using project artifacts not before seen by many leaders. Greg Marion, USAA’s VP and Chief Strategy Officer has been through it and will share hi...

Mad*Pow
Mad*Pow
YouTube Video
  • We seek to live in a world where all people have the financial opportunity and ability to improve their lives. A world where fin-tech, policy and financial industry at large come together to provide a full suite of quality services to meet the needs of underserved, marginalized and low-income populations. This panel will discuss the opportunities, challenges and special design/technology considera...

Mad*Pow
Mad*Pow
YouTube Video
  • In product and experience design projects, there's often an early choice between taking a qualitative or quantitative approach. We present a case study of our team of quants partnering with the designers to craft experiences that measurably change usage of mobile money offerings in Tanzania. We discuss some of the ways in which big data analysis complemented and strengthened more qualitative and u...

Mad*Pow
Mad*Pow
YouTube Video
  • Financial volatility, monthly fluctuations in income and expenses, is a challenge in the lives of Americans across the income spectrum. And it is on the rise. The impact of this volatility is exacerbated by people’s lack of emergency savings. The Federal reserve found that 46% of adults say they either could not cover an emergency expense costing $400 or would cover it by selling something or borr...

Mad*Pow
Mad*Pow
YouTube Video
  • User Experience is concerned with the research, design and development of digital properties or software applications. The term "Customer Experience" describes all the touch points that a customer has with your brand. While the two share similar goals, they use different processes. Recently, however, companies are leveraging their UX team’s methodologies to complement their CX initiatives. This wa...

Mad*Pow
Mad*Pow
YouTube Video
  • Financial security has long been a core component of the American Dream, allowing us to pursue our personal visions of “the Good-Life” and successfully navigate life’s opportunities and challenges. Substantial theorizing and research suggests that how we organize our lives, our time, and our behaviors in pursuit of this dream have consequences to our overall sense of wellbeing. Although theorists ...

Mad*Pow
Mad*Pow
YouTube Video
  • The Mad*Pow Agile Persona Construction Toolkit (MPACT) is a generative design tool that helps teams create behavior-based personas. Using MPACT, teams can create a set of 1-5 personas in a single, day-long session. MPACT helps create behavior-based personas that adapt to the context of the product/service being designed and provides actionable design tips based on behavior attributes. The collabo...

Mad*Pow
Mad*Pow
YouTube Video
  • User Experience is concerned with the research, design and development of digital properties or software applications. The term "Customer Experience" describes all the touch points that a customer has with your brand. While the two share similar goals, they use different processes. Recently, however, companies are leveraging their UX team’s methodologies to complement their CX initiatives. This wa...

Mad*Pow
Mad*Pow
YouTube Video
  • How can organizations overcome the hurdles of growing design and innovation into their thinking, teams, and processes? By now, many of us are familiar with the “big ideas” of design and innovation in organizations: collaboration, co-creation, empathy, iteration, and more. But bringing these ideas into our organizations and infusing them into an organizations culture in a way that is sustainable, ...

Mad*Pow
Mad*Pow
YouTube Video
  • Many Financial Services companies are still growing and maturing their design practices and it’s all too common to see a lack of timely collaboration on major initiatives. What if there were better methods for productive collaboration with business stakeholders? Steven Turbek, Managing Director at Goldman Sachs will share the tools, techniques and language that can help foster better collaboration...

Mad*Pow
Mad*Pow
YouTube Video
  • The most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them. When we design behavior change interventions, we focus on providing information at the right time, in the right place, for the right person… and that requires a content strategy. In this webinar, Marli Mesibov will provide exa...

Mad*Pow
Mad*Pow
YouTube Video
  • Moderating a one-on-one interview to elicit the most actionable data is an acquired skill. A primary aspect of this, which we don’t normally talk about, is the tone, timbre, and pace of our voice. Some say that a moderator should try to match the participant’s tone; that this makes the participant feel that you are similar to him or her. But I believe that it is better to use your “psychologist vo...

Mad*Pow
Mad*Pow
YouTube Video
  • Why are some digital experiences utterly engaging—addicting, even—and others can’t hold people’s attention for more than a few minutes (we’re looking at you, employer-mandated health risk assessments)? In a world where there are hundreds of thousands of apps in the health and wellness category alone, an engaging experience is a must to win space on someone’s smartphone. In this webinar, we’ll dive...

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