Mad*Pow
Mad*Pow
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Mad*Pow
Mad*Pow
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  • HXR 2017: Amy Cueva's mothers patient story
    Mad*Pow's CXO and Founder, Amy Cueva has always been passionate about redesigning and improving the health experiences. Just recently her mother encountered a health experience of her own. It literally put Amy at the forefront of health and the issues it causes for so many. Hear Amy's mothers story about her experience which was featured at HXRefactored 2017.
Mad*Pow
Mad*Pow
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  • The Art and Science of Applying Behavioral Economics to Digital Health Design
    One thing designers and behavior change experts agree on: Behavioral economics are powerful tools to use for health intervention design. Concepts from behavioral economics—often called “nudges”—can inform incentive design, participation strategies, and the feature sets of interventions with the goal of impacting behavior to achieve positive outcomes. However, many behavioral economic-inspired fe...
Mad*Pow
Mad*Pow
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  • Mad*Pow webinar: Discovering Unmet Needs & New Solutions Through Participatory Design
    As organizations embrace design-led innovation, they sometimes struggle to reap the full value of human-centered design. Teams can find their interactions with customers limited only to the early research and late evaluation phases of the design process. The work in between–when ideas are being generated–is often left to the internal team alone, and we risk missing the opportunity to discover so...
Mad*Pow
Mad*Pow
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  • Mad*Pow Webinar:Content Strategy for Behavior Change, with Mad*Pow's Marli Mesibov
    The most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them. When we design behavior change interventions, we focus on providing information at the right time, in the right place, for the right person… and that requires a content strategy. In this webinar, Marli Mesibov will provide exa...
Mad*Pow
Mad*Pow
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  • Health Insurance Innovation Summit: Amy Cueva speaks in expert session
    In this expert session you’ll hear Amy talk about the changes she’s seeing in the industry, the need for a collaborative and united effort to better serve customers and the key focus areas for large incumbents as they begin the necessary but painful transformation of changing their operating models, cultures and processes.
Mad*Pow
Mad*Pow
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  • Mad*Pow Webinar: Your ‘Psychologist Voice' Leveraging Voice Mindfulness for UX Research
    Moderating a one-on-one interview to elicit the most actionable data is an acquired skill. A primary aspect of this, which we don’t normally talk about, is the tone, timbre, and pace of our voice. Some say that a moderator should try to match the participant’s tone; that this makes the participant feel that you are similar to him or her. But I believe that it is better to use your “psychologist vo...
Mad*Pow
Mad*Pow
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Mad*Pow
Mad*Pow
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  • Engagement Is Everything How To Apply Psychology to Improve Digital Experiences1471280592
    Why are some digital experiences utterly engaging—addicting, even—and others can’t hold people’s attention for more than a few minutes (we’re looking at you, employer-mandated health risk assessments)? In a world where there are hundreds of thousands of apps in the health and wellness category alone, an engaging experience is a must to win space on someone’s smartphone. In this webinar, we’ll dive...
Mad*Pow
Mad*Pow
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Mad*Pow
Mad*Pow
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  • Improving Care Experiences Human Centered Design - Jonathan Podolsky, Mad*Pow
    Innovative ideas are everywhere in healthcare these days. But how do we go from rough ideas, to a clear strategic vision, to actually bringing ideas to life? What does the process actually look like? From a brand new cancer center designed by patients for patients, to a 24/7 virtual clinic co-designed with the nurses who would run it, this session will discuss how human-centered design plays out i...
Mad*Pow
Mad*Pow
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  • Improving Care Experiences Human Centered Design - Jamie Thomson, Mad*Pow
    Innovative ideas are everywhere in healthcare these days. But how do we go from rough ideas, to a clear strategic vision, to actually bringing ideas to life? What does the process actually look like? From a brand new cancer center designed by patients for patients, to a 24/7 virtual clinic co-designed with the nurses who would run it, this session will discuss how human-centered design plays out i...
Mad*Pow
Mad*Pow
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  • HXR 2016 Design For Change: Empathy and Purpose - Amy Cueva, Mad*Pow
    The healthcare industry is in the midst of a great deal of disruption and change. We are trying to heal the pain, incrementally improve the situation, and explore how the latest innovations in technology can help people care for themselves and improve the care they receive. We know that technology isn't always the answer - sometimes it either doesn't solve the issue or introduces more issues than ...
Mad*Pow
Mad*Pow
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  • HXR 2016 Design For Change - Dustin DiTommaso, Mad*Pow
    Dustin blazes trails with his work, merging design with motivational psychology and technology to help people change their lives. Putting theory into practice, he delivers solutions that transform people’s attitudes, behavior, and physical and financial health. He designs products and programs that incorporate behavior change and gameful design for clients ranging from innovative start-ups to Fort...
Mad*Pow
Mad*Pow
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  • HXR 2016 Design For Change: Building Creative, Collaborative Cultures - Adam Connor, Mad*Pow
    Organizations are taking a strong interest in design — realizing that understanding the needs, expectations and contexts in which people interact and use products and services leads not only to improvements in their current offerings, but ideas and opportunities for new innovations. With this realization has come immense investment in design talent and training. But having design talent and creati...
Mad*Pow
Mad*Pow
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  • HXR 2016 Dartmouth Hitchcock ImagineCare The Revolution is Now
    ImagineCare powered by Dartmouth-Hitchcock is creating a new standard for a person’s health experience. By combining disruptive health care business models, taking advantage of cloud-based IoT and analytics platforms, and embracing experiential innovation, ImagineCare has been able to build a human-focused offering that enables people to care for themselves, network into proactive clinical support...
Mad*Pow
Mad*Pow
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  • Don’t Fear Small Numbers Why a Few Design Research Participants Can Provide Big Insights
    Clinical, market, and design research used very different numbers of research participants. Clinical trails use very large numbers of research participants to determine a treatment’s efficacy and safety. Similarly, market research traditionally uses large, statistically significant numbers of participants to determine what and how to sell products to people. In contrast, design research relies lar...

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