MadPipe LLC
MadPipe LLC
Blog Post
  • It’s easy to forget the nation we once enjoyed and that, as a nation, we once enjoyed each other a lot more than we do now. There were competing narratives–Steinbeck and Upton Sinclair did not align with our school-issued Muzzey ‘American Readers’. We disagreed about which characters were our heroes–but there was still one story, […] Authored by: Daniel DiGriz Original Post: Can We Share Reality I...

MadPipe LLC
MadPipe LLC
YouTube Video
  • If you find twitter annoying, because it’s a constantly moving stream, or you just need to see how social media can provide opportunities like these, attend this webinar. Daniel shows how to filter out distracting SPAM, bring in more visual content, keep everything on one screen, and increase the quality of what Twitter puts out. using Tweetdeck like a ninja to track potential clients, monitor cal...

MadPipe LLC
MadPipe LLC
Blog Post
  • Kruger Industrial Smoothing at kruger.meh registers some catchy domain names, like SmoothBetter.any and SmoothMeansSmooth.wow. Kruger points both domains at their current home page. And then…? Wait for it…! Nothing. That’s because extra domains don’t add any value–by themselves. “How do we make these cool domains work for us,” asks Kruger? But Kruger has it backwards: […] Authored by: Daniel DiGri...

MadPipe LLC
MadPipe LLC
Blog Post
  • Unfortunately, the way many of us grew up, stories were equated with fables. “You see, Timmy…” was the wrap up on Lassie, followed by a ‘valuable lesson’. Disney did as much to perpetrate this version of storytelling as anyone, but it’s old. In fact, as a TV ‘trope’, it’s called “The Aesop” after Aesop’s fables. […] Authored by: Daniel DiGriz Original Post: Corporate Story vs. Company Fable: Lassi...

MadPipe LLC
MadPipe LLC
Blog Post
  • Every story has four bones, and you can tell it in four sentences. We hang more flesh on it, not because it’s actually necessary, but because we want to deepen the audience’s identification with it. We add detail, suspense, raise the stakes. But the essence–the story arc–is four things–whether it’s a case study, brand narrative, […] Authored by: Daniel DiGriz Original Post: Finding the 4 Bones of ...

MadPipe LLC
MadPipe LLC
Blog Post
  • The Worldwide Ardbeg Committee, a loyalty program for drinkers of Ardbeg Scotch, is a perfect example of rallying fans around a brand they love. The basis is including end-users in the company narrative and product roadmap. They get recognition as stakeholders in the brand and limited edition access to something for which they’ve already demonstrated […] Authored by: Daniel DiGriz Original Post: T...

MadPipe LLC
MadPipe LLC
Blog Post

New blog articles detected.

  • The Three Legs of the SEO Stool

    There are some 500 ranking factors in search engine optimization, but SEO is effectively dead, so what does that mean? Essentially 1) there are three factors that outweigh the rest. If you’re doing these three things consistently and continually, you could forget everything else and be in great shape. 2) if you’re doing them primarily or only for SEO, […] Authored by: Daniel DiGriz Original Post: ...

  • Does Your Social Media Candidate Have the Skills?

    Whenever someone says “this guy is really good at social media”, I think “how would you know?” Is it that they know more than you? Don’t a lot of people Doctors know more than I do, but it doesn’t mean they’re taking good care of me. Is it that they’ve worked for some major brands? Then why […] Authored by: Daniel DiGriz Original Post: Does Your Social Media Candidate Have the Skills? Original Blo...

MadPipe LLC
MadPipe LLC
Blog Post

New blog articles detected.

  • Engagement Time – What It Means For Your Website

    Just counting visitors doesn’t tell you enough. Measuring conversions on your website is crucial in understanding how effectively your marketing channels and campaigns are performing, and seeing where to make adjustments. If you’re not using campaign links and setting up Google conversion measurements, you’re missing out. That said, there are shortcuts to understanding the value of […] Authored by...

  • What Do You Mean You’re Not Tracking Your Campaigns?

    Almost as ineffective as not having specific, well-defined marketing campaigns to begin with, is not measuring those campaigns within a given marketing channel. How can you know where a campaign needs work (e-mail marketing, social media, PR, advertising), if you can’t see details on where it’s performing and where it isn’t? Here is what campaign […] Authored by: Daniel DiGriz Original Post: What ...

  • 6 Ways Project Teams Will Change Your Organization

    The MadPipe team asked Daniel DiGriz about getting a team aligned around a project. Daniel is our resident Digital Ecologist® and routinely creates and leads teams consisting of internal and external professionals for clients. We brought out these 6 points: What’s the difference between a project team and an ordinary team in a company? Routine […] Authored by: Daniel DiGriz Original Post: 6 Ways P...

  • 8 Ways to Plow Through Marketing Hurdles

    The MadPipe team talked with resident Digital Ecologist® Daniel DiGriz about how to break the holds, bottlenecks, and barriers that leave brands and organizations in a marketing rut. We culled these eight insights. What are some of the barriers to internal teams being effective at marketing? Leaders get in their own way. They can hobble the […] Authored by: Daniel DiGriz Original Post: 8 Ways to P...

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