Magneti Marketing, INC
Magneti Marketing, INC
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New blog articles detected.

  • Three Learnings from the Direct Mail World
    Digital marketers are spoiled. We have the capability to target audiences, tailor campaigns, and track results with more detail than anyone would have thought possible 20 years ago. Before Facebook commoditized your every whim and fancy, good data was expensive. The expense made marketers rigorous and wise — two qualities we could use more of... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Why You Should Fire Your Marketing Agency Today
    This article was first published in Forbes Agency Council, an invitation-only community for execs in successful PR, media, creative and advertising agencies. Read the original article here.    I’ll say it: I think the vast majority of businesses should fire their marketing agencies. And no, this isn’t a ploy to get you to hire my firm... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Address Bad Online Reviews to Build Brand Loyalty
    Anyone in digital marketing knows the sinking feeling associated with bad online reviews. Negative feedback can be damaging for your brand in a world where more people than ever rely on online reviews for advice before buying a product or service. By ignoring poor online reviews, you create the impression of not caring about customers’ opinions... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Your Quick Guide to Paid Digital Advertising
    There’s a saying in digital marketing: “The best place to hide a dead body is on the second page of a Google search.” Well, there’s some truth to that. According to Protofuse, less than 10 percent of all Google searchers advance to Page 2. For that reason, it’s crucial to have a paid digital advertising... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • 7 Components to Building a Brand
    A brand is not a company and a company is not a brand. Many people like to think of a brand like a relationship. I’ve also heard it described as a perceived expectation. For example, when I go to sit in a BMW car — regardless of the model — I have a certain expectation... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Why We Use WordPress as Our Preferred CMS
    We use WordPress — and you should, too. If you’re building a new website, you’ve probably realized that there is a lot to consider. One of those things is how you’re going to create and manage your site. Should you use a CMS (like WordPress)? A content management system can help in the management of... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • 11 Strategies for Awesome Blogging
    That content isn’t going to market itself, so here are some winning strategies for blog success! Your website needs a blog. If you’re not blogging, you are missing a serious trick when it comes to building authority, increasing exposure, capitalizing on conversion opportunities, and driving traffic to your website. In fact, blogging is so valuable,... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Introduction to Inbound Marketing for Your Business
    Learning about inbound marketing for the first time? Keep one thing in mind: inbound marketing is about sending the right message to the right audience at the right time. Instead of chasing your customer down, you want to be found by your target consumer when they are already looking for your products or services. When... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Intro to Creating a Content Marketing Strategy
    You may have some competition if you’re considering implementing a content marketing strategy (which you should!). Everyone is catching on to the value of content marketing, and producing content is key to staying relevant in the digital world. Look at the most recent statistics… 28% of B2B companies have a sophisticated/mature content marketing strategy 53%... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Everything You Need to Know About Redesigning Your Website
    Considering a website redesign or overhaul? It’s no small feat! If you want the Rome of websites, you can’t build it in a day (or, probably, a month). However, every business undergoes the web design process at some point, resulting in lots of resources (like us!) to help you from start to finish. The following... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • The Importance of Creating a Consistent Brand
    In a busy, competitive world your prospective customers can easily become impatient and distracted. With a second or less to catch a customer’s attention, how do you make them remember you? Building a memorable brand doesn’t have to be an expensive or flashy project. It can be achieved through something simpler: consistency. A consistent brand... Read more »
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Is It Time to Fire Your SEO Agency?
    Considering letting go of your SEO agency? This article can help you understand and find a solution for SEO agencies. Business owners and marketing managers often ask: How can we verify that our SEO company is successful? Some data and tips to answer this question are outlined below. Remember: SEO is constantly changing, so be... Read more » The post Is It Time to Fire Your SEO Agency? appeared f...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • How to Work With A Marketing Agency
    So, you’ve hired your dream marketing agency. (If you haven’t yet, check out our blog on how to choose a marketing agency.) You put a lot of resources into finding the right agency, but you’re not quite done yet — it’s time to set yourself up for a long-lasting agency relationship. Even the best relationships take... Read more » The post How to Work With A Marketing Agency appeared first on Magne...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Building the Bridge of Account Management
    Today, we’re talking about the job of the account manager. This is a classic position within an agency, and it includes many different responsibilities. We’re going to break account management down into a simple analogy to help you understand the nuances of this position. In our analogy, the account manager serves as the bridge between... Read more » The post Building the Bridge of Account Manage...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • How to Hire A Marketing Agency
    Whether your business is large or small, at some point you’re probably going to consider bringing on a marketing agency for additional support — even if you have an in-house team. This doesn’t mean you’re giving up in any way! An agency offers many benefits: expert and specialized services, an outside perspective, an increase in... Read more » The post How to Hire A Marketing Agency appeared firs...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • How to Improve Your Digital Marketing in One Hour
    It’s time to improve your company’s digital marketing efforts, and we’ve put together a list of quick projects to help you jump-start the process. With an hour per week (be honest: you spend more time than that browsing Netflix!), you could give your company’s marketing a boost in just a month. Sound like a good... Read more » The post How to Improve Your Digital Marketing in One Hour appeared fi...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • 8 Pay-Per-Click Tips for Law Firms
    When it comes to advertising online through Google AdWords, the personal injury space is one of the most competitive and expensive. Law firms can easily spend hundreds of thousands of dollars per month on digital ads, as keywords related to law can cost over $50 per click. This high cost is generally justified by the... Read more » The post 8 Pay-Per-Click Tips for Law Firms appeared first on Mag...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • The New Local SEO Ranking Factors You Need to Know
    The rules of SEO (search engine optimization) are constantly changing — and it’s up to digital marketers to monitor changes and determine what these changes mean. SEO helps people find your business — the better your site is optimized, the more website visitors you’ll have, which is generally an important metric for businesses. However, in... Read more » The post The New Local SEO Ranking Factors...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • 10 Free Tools to Audit Your Website
    So, your website is live and deserves a Webby for design — but how do you know if it’s running as well as possible behind the scenes? We know it’s overwhelming, so we put together a list of our favorite FREE tools that can perform each aspect of a website audit for you. We recommend... Read more » The post 10 Free Tools to Audit Your Website appeared first on Magneti.
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • 3 Approaches to Conversion Rate Optimization (CRO)
    CRO, or conversion rate optimization, is systematically turning website visitors into customers. CRO is essential to running a successful online business — and we think it can even be more important than driving website traffic. In our blog Traffic Acquisition versus Traffic Conversion, we explain why, given limited resources, conversion rate optimization can be more efficient... Read more » The ...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Key Features of HubSpot for Personal Injury Law Firms
    HubSpot is an inbound marketing platform that will transform how your personal injury law firm executes digital marketing, making your work more efficient and effective. HubSpot tracks prospects from the first time someone visits your site until they become a client, so you know exactly where each case originates. Every minutes counts when turning a... Read more » The post Key Features of HubSpot...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Meet Maggie!
    Meet Maggie Bartlett, the newest member of our team! Maggie is a Marketing Manager, and we can’t wait for you to meet and work with her.      What attracted you to Magneti? The people. The team is vibrant, clever, engaged and compassionate. I knew that even on the most stressful days, I would still be happy and thankful for... Read more » The post Meet Maggie! appeared first on Magneti.
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Traffic Acquisition vs. Traffic Conversion
    We’ve mentioned it before: Clients and potential clients frequently come to us asking for SEO, but they really mean: “We want more business from our website.”  SEO (search engine optimization) is the process of optimizing a website so that it ranks well in search engines. When a website ranks well in search engines, it appears higher in... Read more » The post Traffic Acquisition vs. Traffic Conv...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • The Blogging Practice That Can Kill Law Firms
    Blogging is a huge opportunity for businesses to have an online voice, share original and valuable content with customers (current and prospective) and become a thought leader. This is especially true for personal injury law firms, which can struggle to appear genuine and personal. However, the nature of personal injury law firms’ work (which often... Read more » The post The Blogging Practice Th...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Marketing in the Digital Age
    If you were to open a textbook, how would “marketing” be defined? It would probably say something along the lines of: “Marketing is sending the right message to the right audience at the right time.”   While this definition isn’t necessarily untrue, it defines the traditional – or “old school” – view of marketing. Today, we... Read more » The post Marketing in the Digital Age appeared first on Ma...
  • Changing restrictions on Google ads
    Happy Sweet Sixteen, Adwords!   Earlier this year, Google Adwords stopped showing right-side paid text ads in search results. When Adwords first launched in 2000, text ads appeared to the right, above, and sometimes below the organic search results. For the past 16 years, Google used the same format and restrictions: a total of 95 characters... Read more » The post Changing restrictions on Google...
  • How to Prevent a Leaky Bucket
    People come to us and want to hire us for marketing. Digital marketing, to be exact. Duh. Unfortunately, sometimes clients subconsciously think they’re hiring a team of magicians. We’re magicians, right? Magneti knows the secret spell that unlocks that mystical flow of clients and cash… Right? To use another analogy: Clients sometime believe Magneti has a... Read more » The post How to Prevent a ...
  • 11 Strategies for Awesome Blogging
    That content isn’t going to market itself, so here are some winning strategies for blog success!   Your website needs a blog. If you’re not blogging, you are missing a serious trick when it comes to building authority, increasing exposure, capitalizing on conversion opportunities, and driving traffic to your website. In fact, blogging is so... Read more » The post 11 Strategies for Awesome Bloggi...
  • Q&A with Beryl
    How did you come to Magneti? I learned of Magneti when Jesse spoke in one of my classes at Colorado College a few years ago. A few of my friends had interned with Magneti in the past and had great experiences.   What have your favorite projects been? I really liked working on the FoodMaven... Read more » The post Q&A with Beryl appeared first on Magneti.
  • What type of agency is right for me?
    So, you’re looking for help in the marketing and growth department. You begin the search for a group or firm that purports: “Hire us and we’ll help you grow your company!” You’ve probably run into lots of different types of marketing agencies through this type of search. Let me give you my personal perspective on the industry,... Read more » The post What type of agency is right for me? appeared ...
  • Great marketing begins with a great story
    At Magneti, clients constantly ask how to increase leads and exposure for their business or organization. A lot of folks think that marketing is a magic faucet that turns on sales. As savvy marketers, we certainly have a few tricks up our sleeve, but a truly great marketing effort begins with a great foundation –... Read more » The post Great marketing begins with a great story appeared first on ...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Using Video to Drive Conversions
      Drive conversions, build trust and raise exposure with targeted video content.   There are many scads of different approaches and theories when it comes to digital marketing, but there is one conclusion nearly all marketers can agree on: using a variety of media across your website and other digital channels increases engagement and conversion.... Read more » The post Using Video to Drive Conve...
Magneti Marketing, INC
Magneti Marketing, INC
Blog Post

New blog articles detected.

  • Buyer Personas 101
    What are personas? Buyer personas are a tool for marketers to model the ideal customer(s) for your company. While each persona is fictional, the persona is based on real research as well as buyer insights. A buyer persona is meant to be an extremely detailed generalization for many of your customers. For that reason, it’s... Read more » The post Buyer Personas 101 appeared first on Magneti.

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