MailChimp is an email marketing service and the trading name of its operator, an American company, founded in 2001. By June 2014, it was sending over 10 billion emails per month on behalf of its users.

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  • The 3 Secrets Behind this Record Label’s Impressive Open Rates
    A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl record at a reasonable price in the mail. The record club isn’t Secretly Store’s main business. In fact, it was an idea that floated around for a while before the Midwestern ...
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MailChimp
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MailChimp
MailChimp
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  • Featured Integrations: June 2017
    With so many tools available for online sellers, it can be hard to figure out which ones will actually help your store run more smoothly. But a few things are certain: great customer support plays a key role in building brand loyalty, reliable order management and shipping processes are vital, and managing customer data is a lot easier ...
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MailChimp
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  • What's in Store: Click! Design That Fits
    It’s true that looks aren’t everything, but they sure are important if you’re a design boutique situated in the bustling heart of Seattle. Recently we visited John and Frances Smersh, owners of Click! Design That Fits, to chat about one of their favorite topics: visual merchandising. https://clickdesignthatfits.com/ Get What's in Store in your inbox: https://mailchimp.com/whats-in-store/
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MailChimp
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MailChimp
MailChimp
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  • How Artiphon Grew its Audience with Kickstarter and Email
    When Mike Butera founded Artiphon in 2011, he was looking to build a product that empowers people to play different music apps the way you would an actual instrument. He didn’t want his design to limit creativity or musical inspiration. In fact, the product he envisioned could become any instrument the person holding it wanted ...
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MailChimp
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  • Introducing MailChimp for PrestaShop
    Cue the confetti cannons: We’re pleased to announce that you can now connect your PrestaShop store to MailChimp! More than 15 million people already use MailChimp to create targeted campaigns to grow their businesses, and a customizable e-commerce solution like PrestaShop is an excellent way to encourage that growth.
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MailChimp
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  • What's in Store: Freeman
    If anyone knows rain, it’s Seattleites. For the latest What’s in Store, the team visited Freeman, a lifestyle apparel brand known for their iconic raincoats. Customers can not only shop the Freeman label, but also a carefully curated selection of like-minded brands that are made in the U.S.A. and are as aesthetically pleasing as they are functional. https://www.freemanseattle.com/ Get What's in S...
MailChimp
MailChimp
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  • Single Email or Series? Choosing the Most Effective Automation for Your Business
    In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. Today, we’re going to ...
MailChimp
MailChimp
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  • How to Create Instagram Ads in MailChimp
    To reach new and existing customers with your advertising, you need to go where they're already hanging out. In this tutorial, we'll explain how to create Instagram ads directly in MailChimp, using the same interface you already know and love. Now, you can create ads to reach your audience on Instagram, Facebook, or both in just a few easy steps. Our reporting gives you a clear view of which ads m...
MailChimp
MailChimp
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  • Identifying the Most Profitable Automations for E-Commerce Businesses
    Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with ...
MailChimp
MailChimp
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  • Whats in Store: Priority Bikes
    Priority Bicycles is a small, New York-based company committed to making high-quality rides at an affordable price. For the latest What’s in Store, Melissa visited the growing business to learn more about their strategies and how they’ve built their global following. https://www.prioritybicycles.com/ Get What's in Store in your inbox: https://mailchimp.com/whats-in-store/
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MailChimp
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  • Using the Customer Journey to Guide Your Campaigns
    Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
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MailChimp
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  • MailChimp vs. the Black Hole: Similar People on Instagram
    Finding new customers isn't always easy. Which is why MailChimp can help take your existing customers and then find ones similar to them through Facebook and Instagram buying. That way, you can grow your audience, and sell your stuff to people you know will want to buy it. Learn more: mailchimp.com/vs-the-black-hole/similar-people
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MailChimp
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  • MailChimp vs. the Black Hole: Marketing Automation
    Marketing to grow your e-commerce business can often feel like you’re throwing money into a black hole. Luckily, MailChimp's email marketing and ad-buying tools give you the power to build your brand and sell more stuff. Learn more: mailchimp.com/vs-the-black-hole
MailChimp
MailChimp
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  • MailChimp vs. the Black Hole: ROI for Instagram
    Advertising dollars are a lot easier to spend when you actually know which ones are working for you. That's why we give you detailed information across all of your connected channels, such as your e-commerce store, email list, and even Facebook and Instagram. This shows your return on investment on everything from email open rates to social ad campaigns, so you can sell more of your stuff. Learn m...
MailChimp
MailChimp
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  • Introducing Instagram Ad Campaigns
    A few months ago, we announced Facebook Ad Campaigns. Today we’re proud to introduce another channel: Instagram Ad Campaigns, an easy way for e-commerce businesses to build their brand and sell more stuff.
MailChimp
MailChimp
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  • What's in Store: Stonetree LLC
    For nearly 35 years, Stonetree LLC has been a pivotal innovator for curly hair textures. For the latest What’s in Store, the team visited the family-run manufacturer and distributor to learn more about how CEO and chief chemist John Searles juggles a multi-brand business. https://naturallysilk2.com/ Get What's in Store in your inbox: https://mailchimp.com/whats-in-store/
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MailChimp
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  • How Stringjoy Built Their Giant Instagram Following from Scratch
    Some businesses lend themselves easily to Instagram: restaurants, florists, clothing retailers. Beautiful products make for beautiful photos. So how do you take a less-than-visually-stunning product to Instagram and get 88,000 followers? According to Scott Marquart of Stringjoy, a maker of guitar strings, it’s all about the story you tell.

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