MailChimp is a marketing automation platform and an email marketing service and a trading name of its operator, Rocket Science Group, an American company founded in 2001. MailChimp began as a paid service and added a freemium option in 2009. Within a year its user base had grown from 85,000 to 450,000. By June 2014, it was sending over 10 billion emails per month on behalf of its users.

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MailChimp
MailChimp
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  • We Merged Automations with Campaigns. Here’s Why.
    Every week, 10,000 businesses create their first marketing automation in MailChimp. From recapturing sales with an abandoned cart series to finding a new audience with Facebook and Instagram ads, our automation features help mind your marketing, so you can get back to minding your store. It’s like another employee for your growing company, except marketing ...
MailChimp
MailChimp
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  • How MailChimp Employees Volunteer Their Time
    MailChimp has always been proud to call Atlanta home, and since 2013 we’ve been dedicated to helping it be better, weirder, and more human by investing in people and organizations that add value to the city. Last year, we took our community involvement one step further...
MailChimp
MailChimp
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  • What's in Store: Batch
    Batch offers curated gifts featuring locally sourced, artisanal goods from Nashville and all across the South. For the latest What’s in Store, the crew visited the company’s brick-and-mortar shop nestled in Nashville’s Farmers’ Market to find out more about how they stay relevant. https://batchusa.com/ Living Walls is a project that seeks to promote, educate, and bring neglected public spaces to...
MailChimp
MailChimp
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  • Featured Integrations: August 2017
    Running a small business often requires tackling multiple tasks at once, and staying on top of everything you need to do—from marketing to order fulfillment—is enough to make any business owner’s head spin. Using a customer relationship management (CRM) tool is a great way to maintain relevant and personalized interactions with your customers...
MailChimp
MailChimp
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  • Making Seasonal Business Work with Email
    After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is. But not just any peaches—he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing. He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy ...
MailChimp
MailChimp
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  • Reclaiming Billboards to Promote Public Art
    We get pretty excited about billboards at MailChimp. And if you’ve spotted any of them, you may have noticed that our tastes tend to run towards the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (aka “taking back the sky”). A billboard can be just an ad—or a giant canvas for a public art project. While we certainly don’t mind if people associate Mai...
MailChimp
MailChimp
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  • Sunsetting Previous MailChimp API Versions
    Over the last few months, MailChimp's API team has been working hard on improvements to v3.0. We're happy to announce that, with this week's release, it's now possible to do everything available in previous versions of the API through the new interface. With this work done, we're planning to spend the rest of the year ...
MailChimp
MailChimp
Blog Post

New blog articles detected.

  • Batch Operations and PUT in API v3.0
    The latest update to API v3.0 makes it even easier to manage large lists. The list members resource now accepts a PUT method that allows you to create or update a subscriber in a single operation, and we’ve added a batch operations feature that lets you make multiple operations in just one call. Now, you ...
MailChimp
MailChimp
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  • Powering MailChimp Pro Reporting
    This week, we launched MailChimp Pro, a powerful new feature set for quickly growing businesses with lists of 50,000 or more that want to optimize their email marketing. In order to build MailChimp Pro, which is our most powerful set of tools so far, our Ops team would first need a data infrastructure with: Hundreds ...
MailChimp
MailChimp
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  • Feature Flags at MailChimp
    A few weeks ago, someone came into support because they couldn't get past the campaign builder’s recipients step. No amount of poking, prodding, clicking, or URL-mangling would permit them beyond choosing their recipients. Which is to say: they couldn’t click Send. Which is to say: MailChimp was broken. As it turns out, the bug was ...
MailChimp
MailChimp
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  • Performance Testing with SSDs Pt. 2
    Last month, we discussed our history with SSD-based servers and prepared a few tests to determine whether the performance rewards of SSDs would outweigh the risks involved for us going forward. Today, we'll take a closer look at OS tuning, filesystem mounting, and reveal the results of our testing. OS tuning In order to gain ...
MailChimp
MailChimp
Blog Post

New blog articles detected.

  • API v3.0 Updates
    At the end of this year, we’ll be retiring the older versions of MailChimp’s API. We announced the sunset earlier this year, but I wanted to provide some updates on improvements we’ve made to API v3.0 and some clarification on our plans. Our API team has been hard at work making it easier to manage ...
MailChimp
MailChimp
Blog Post

New blog articles detected.

  • Performance Testing with SSDs, Part 1
    At MailChimp, we've historically had mixed feelings about SSD-based servers. Years ago, our servers were hosted by a provider that utilized SSDs for storage, and many of those SSDs ended up failing at the same time. It caused quite a few headaches for the team, and we were hesitant to consider SSDs as an option ...
MailChimp
MailChimp
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  • Securing Puppet with Hiera-Eyaml Key Rotation
    Here at MailChimp, our operations team is in charge of the 1300+ physical servers that keep our app running strong. We couldn’t possibly provision, configure, and maintain all of those servers by hand, so we use a configuration management tool called Puppet to help us out. Puppet allows us to describe how the software across ...
MailChimp
MailChimp
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  • How We Built the MailChimp Style Guide
    Since its launch in August of last year, MailChimp's public, open source style guide has served as a helpful resource for MailChimp employees and outside organizations alike. Over the past few months, we've received a lot of questions asking how we built it, so we thought we'd shed some light on the topic—along with insight ...
MailChimp
MailChimp
Blog Post

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  • Experimenting with Network-Based Programming
    The last time we talked, I was working in the NOC, a department that eventually came to be known as Systems. A typical NOC consists of a group of people pointing at a screen and grunting while others performed the tasks. But we've grown, and today we have a division of engineers with specialties. Network ...
MailChimp
MailChimp
YouTube Video

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  • What's in Store: Living Walls
    Living Walls is a project that seeks to promote, educate, and bring neglected public spaces to life via street art. The What’s in Store crew visited co-founder Monica Campana and her executive assistant, Kristen Consuegra, to learn more about how the non-profit forms strategic partnerships. https://www.livingwallsatl.com/ Get What's in Store in your inbox: https://mailchimp.com/whats-in-store/
MailChimp
MailChimp
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  • From Empathy to Loyalty: Connecting with Customers
    We all know there is a transactional side to the customer relationship. Everyone loves a good deal—I know I do. But there’s also an emotional side, which can be even more important to your business in the long run. Customers feel loyal to the brands that they love just like they feel loyal to friends and family. Brand loyalty is rooted in emotion.
MailChimp
MailChimp
Blog Post

New blog articles detected.

  • How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads
    Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years. But Kevin Thiemann admits that fountain pens are still a niche market that’s mostly confined to long-time collectors, which can make growing his audience a challenge. “We try to target people who ...
MailChimp
MailChimp
YouTube Video

New YouTube videos detected.

  • What's in Store: Olfactif
    When you work in the perfume business, you have to have a knack for describing scent. Tara Swords, who founded Chicago-based Olfactif, has this talent. The What’s in Store team visited the niche perfume discovery service to learn more about how Tara markets her awesomely scented world. https://www.olfactif.com/ Get What's in Store in your inbox: https://mailchimp.com/whats-in-store/
MailChimp
MailChimp
Blog Post

New blog articles detected.

  • Making the Leap from Brick and Mortar to E-Commerce with UOI Boutique
    The term "millennial" tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only wears the label proudly, but she also cites it as one of the main reasons she was able to easily translate her brick-and-mortar clothing boutique to an online store. “As a millennial, I live on the internet,” she says. “I’m also my target audience, ...
MailChimp
MailChimp
Blog Post

New blog articles detected.

  • Featured Integrations: July 2017
    We often emphasize the importance of building a marketing strategy based on what you know about your customers and their habits. Making data-driven decisions and sending the right message at the right time will have a big impact on your marketing...
MailChimp
MailChimp
YouTube Video

New YouTube videos detected.

  • What's in Store: Fallen Arrows
    Empowering artists and delighting customers is a smart way to build a company, but you’ll need a few key tactics to make it work. The folks from Atlanta printing company Fallen Arrows show us the way in the latest What’s in Store. http://fallenarrows.com Get What's in Store in your inbox: https://mailchimp.com/whats-in-store/
MailChimp
MailChimp
YouTube Video

New YouTube videos detected.

  • What's in Store: Rad and Hungry
    Every business has a story. But the art of storytelling can make or break a brand. In the latest What’s in Store, we talk with Seattle’s RAD AND HUNGRY about small-batch office supplies, traveling the world, and getting the right words on the page. https://www.radandhungry.com Get What's in Store in your inbox: https://mailchimp.com/whats-in-store/
MailChimp
MailChimp
Blog Post

New blog articles detected.

  • Testing Your Way to Better Facebook Ads in MailChimp
    Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company's founder and executive director. “Efficiency is key for us.”

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