Mailinglists.com
Mailinglists.com
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The Common Thread

  • There’s a classic 1970 TV commercial for Barney’s Men’s Store, a New York fixture for many years, that may interest direct mail marketers.It goes like this:Several young boys are sitting on the front stoop of a New York City tenement building. They ask each other what they are going to do when they grow up.A young Bogart boasts in his best tough guy voice he is going to be a big time movie actor.

Mailinglists.com
Mailinglists.com
Blog Post
  • For mailing list providers, datacards are their products on display. Like fresh produce or strings of pearls, they must project quality, desirability and value to potential buyers. They must reflect the credibility of the offering merchant. Whether a seasoned list buyer or a newcomer to the marketplace, it pays to re-visit the details that make a datacard worth considering.The Big Stuff

Mailinglists.com
Mailinglists.com
Blog Post
  • The race to reach the newest of new businesses is a big deal for direct marketers. The challenge is to get there first, before the competition. It makes sense to contact these freshly hatched enterprises ASAP.

Mailinglists.com
Mailinglists.com
Blog Post
  • For direct marketing campaigns to succeed, the undivided attention of the recipient is more than a little helpful. This is particularly true when reaching out to executive level decision makers. Given that their office days are overfilled with scheduled – and unscheduled - demands, entering their mindspace with a marketing offer is challenging.

Mailinglists.com
Mailinglists.com
Blog Post
  •  In the field of topology, there’s an example which insists that a donut and a coffee mug are identical. (Each is a toroid with a hole in it.) The fact that one can hold liquid while the other can be eaten is immaterial; they share common key attributes. Watch this animation to get the idea.

Mailinglists.com
Mailinglists.com
Blog Post
  • Direct marketers tend to think in terms of business record completeness as a list of the “usual suspects”. You know, SIC/NAICS, Business address, Main telephone, Key contact (with email address), Revenue, Number of employees, Web address, etc. Pretty standard record right? And at that it can cost a pretty penny.

Mailinglists.com
Mailinglists.com
Blog Post
  • Time Is Money.When it comes to drawing traffic to a business location, direct marketers can now take advantage of a fresh way to look at building a prospect file. Instead of (logically?) drawing a circle of a given radius with a business location at the center, there is another approach.

Mailinglists.com
Mailinglists.com
Blog Post

New blog articles detected.

  • Shop Smarter For Business List Selects

    Selections are the the “menu” from which B2B direct mail marketers choose to build their mailing lists. With more data available than ever, it pays to really understand the choices. This includes the usual selects, plus some very useful risk metrics.Want to know know who, where and what a business is?:Top contact. Phone. State. ZIP. SIC Code.Need a bit more dimension or business culture?:

  • New SIC Codes Reveal Emerging Opportunities
  • Make Contact With I.P. Address Data
  • How Merchant Cash Lenders Grow

    Small businesses, including startups and those with histories of past struggles, need repeated infusions of working capital to survive and thrive. Cash flows can be uneven, and sudden needs arise. Traditional lenders are often unable or unwilling to satisfy the need for relatively small loans or tight schedules. The Small Business Administration is a trusted start point for startups and small oper...

Mailinglists.com
Mailinglists.com
Blog Post
  • Practically PerfectMailing lists can be expensive. For large mailings, direct marketers may acquire multiple mailing lists, or augment their customer databases with purchased lists in order to expand coverage. When attempting to cast a wide net, duplication inevitably occurs. Net name arrangements are a way for mailing list owners and managers to provide some degree of “uniqueness insurance” to mi...

Mailinglists.com
Mailinglists.com
Blog Post
  • Practically PerfectMailing lists can be expensive. For large mailings, direct marketers may acquire multiple mailing lists, or augment their customer databases with purchased lists in order to expand coverage. When attempting to cast a wide net, duplication inevitably occurs. Net name arrangements are a way for mailing list owners and managers to provide some degree of “uniqueness insurance” to mi...

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