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Marchex

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected.

  • The SMS: Seven Mobile Stories

    The SMS is a collection of industry news from the world of mobile and digitial marketing, compiled by Marchex. These are the top seven stories which caught our eye this week. Did we miss something? Let us know in the comments! A Brief Look At Multichannel vs. Omnichannel Marketing By Susan Smith A lot of […] The post The SMS: Seven Mobile Stories appeared first on Marchex.

Marchex

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected.

  • 3 Striking Ways Artificial Intelligence Matters to Your Marketing Initiatives

    It’s hard to think of artificial intelligence or AI as anything more than a science fiction story, one that usually doesn’t go well for the humans. But the reality of artificial intelligence and machine learning – and make no mistake, it’s a reality – is the benefit and value these technologies bring to the everyday. […] The post 3 Striking Ways Artificial Intelligence Matters to Your Marketing In...

Marchex

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected.

  • The SMS: Seven Mobile Stories

    The SMS is a collection of industry news from the world of mobile and digitial marketing, compiled by Marchex. These are the top seven stories which caught our eye this week. Did we miss something? Let us know in the comments! How to choose martech tools that your team will love By Alison Lohse Marketers […] The post The SMS: Seven Mobile Stories appeared first on Marchex.

Marchex

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected.

  • How AI on the Phone Can Support Marketing Spend and Boost Revenue

    As more companies seek to align goals across the organization, where marketing’s responsibility ends and sales begins can start to blur. As the owners of the most, and probably best, customer data, marketing teams are being held accountable for metrics beyond the marketing qualified lead (MQL). Marketing can no longer deliver qualified leads and call […] The post How AI on the Phone Can Support Ma...

Marchex

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected.

  • The SMS: Seven Mobile Stories

    5 Things You Need to Know About the Future of Marketing By Adweek Content Studio What does it take for brands and agencies to succeed in the Engagement Economy, where everyone and everything is connected and data transforms and disrupts marketing? We posed that question to top marketers at Adweek and Marketo’s The Future of […] The post The SMS: Seven Mobile Stories appeared first on Marchex.

Marchex

Category: Conversion
Type: Landing Page

Generated 2 weeks ago

Marchex

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected.

  • 3 Common Questions from Commercial Businesses

    The number one question we hear from potential clients is: “Where are my calls coming from?” Marketers want to understand what keywords and ad groups are generating calls. While the concept of call tracking has been around for some time, a lot of businesses are just now seeing its potential. Marchex Omnichannel Analytics Cloud‘s Search Analytics […] The post 3 Common Questions from Commercial Busi...

Marchex

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected.

  • What You Need to Know About Speech Analytics

    Chatbots, self-help wikis and live chat supports may sound like the new “must” for companies. But…calls to business from smartphones will reach 162 billion by 2019. Your business phone isn’t a remnant of the past. Allow me to illustrate this even further: Google’s official data suggests that 70% of mobile searchers dial up a business straight from […] The post What You Need to Know About Speech An...

Marchex

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected.

  • Introducing Marchex Speech Analytics

    We’ve spoken before about what an exciting time it is to be a marketer. While many of our traditional job duties remain, the position of marketing is evolving from getting the messaging out the door and in front of eyes, to really being able to parse data, to dive into it, and to report to […] The post Introducing Marchex Speech Analytics appeared first on Marchex.

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected.

  • 4 Reasons Inbound Calls Drive Your Business

    Customers are becoming more tech-savvy. Omnichannel consumers use every device and resource available to them throughout the shopping journey. With smartphone usage on the rise, customers don’t just fill out web forms, send emails or live-chat with brands; they call as well. And they’re calling in increasing numbers. In fact, a study by advertising research […] The post 4 Reasons Inbound Calls Dri...

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected.

  • Turn the Call into a Customer

    As a marketer, one of the most beneficial, and sometimes frustrating, exercises you can do is to pose as a shopper or better yet, listen in on your company’s phone reps to hear how your customer service agents handle incoming calls. When things go right, telesales teams often get little recognition. When things go wrong, […] The post Turn the Call into a Customer  appeared first on Marchex.

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected.

  • 100% Keyword-level Attribution for Calls Is 100% Possible

    You may be steeped in optimizing your search strategies to drive hits to your eCommerce site, but don’t over look the significance of conversions that happen by phone. Do you know which of the well-researched terms you bid on are resulting in revenue-generating calls?  If not, it’s time to up the game with your search […] The post 100% Keyword-level Attribution for Calls Is 100% Possible appeared ...

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected.

  • The SMS: Seven Mobile Stories 4-14-17

    Speech Analytics: How to Improve Customer Service and Boost Sales By Juan Martinez You call a company and hear the automated message: “This call may be monitored for quality assurance.” You’re soon in a fit of rage because you’ve been on hold for too long, your package was shipped to the wrong address, and now […] The post The SMS: Seven Mobile Stories 4-14-17 appeared first on Marchex.

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected.

  • SMS: Seven Mobile Stories

    How Deep Learning Will Disrupt Marketing By Alexander Neely AI may only be beginning to make its mark on the world, but its effect on marketing is becoming more and more clear. Take for instance, the tired marketing mantra of getting the right message to the right customer at the right time. While that’s long […] The post SMS: Seven Mobile Stories appeared first on Marchex.

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected.

  • Let’s Get Personal: Why the extra touch of 1:1 marketing means the world to your customers

    There’s no doubt that we live in a personalized world. For instance, today you can order more than 80,000 drink combinations at Starbucks alone. That’s a pretty good indicator that consumers all want to be marketed to with products, services and messages that resonate with who we are, who we aspire to be and what […] The post Let’s Get Personal: Why the extra touch of 1:1 marketing means the world...

Marchex

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected.

  • The SMS: Seven Mobile Stories

    Mobile Video Predictions for 2017 By Tzahi Stein Though location-targeting via mobile devices isn’t yet in use at the street level universally, location-based targeting was clearly the biggest trend in mobile video advertising in 2016, as we took a big step forward to making the aforementioned example a mobile marketing reality. And I believe that this […] The post The SMS: Seven Mobile Stories ap...

Marchex

Category: Conversion
Type: Landing Page

Generated 1 month ago

Marchex

Category: Conversion
Type: Google AdWords

Generated 1 month ago

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected.

  • Where Are Digital Marketers Investing in 2017?

    More than 230 business owners and digital marketers-including SEO, Content, PPC and social media specialists-revealed how much they spend, where they spend it and how they measure the success of their campaigns in the SEJ Annual Report: State of Digital Marketing 2017. Their responses got us thinking about the effectiveness of our own digital marketing […] The post Where Are Digital Marketers Inve...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected.

  • The SMS: Seven Mobile Stories

    Majority Of Mobile Marketers Unsure Of Ability To Find New Customers By Gavin O’Malley Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, two-thirds of respondents admitted that they’re not […] The post The SMS: Seven Mobil...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected.

  • Meet the Offline Blind Spot in Your Digital Marketing

    Your prospective customer has just gone rogue…You’ve targeted your ads based on their clicks, they’ve asked you for more information on your product—you had them just where you wanted them. And then the trail goes cold. This is your blind spot. Perhaps you visit your CRM dashboard to check their last online interaction—did they put something […] The post Meet the Offline Blind Spot in Your Digital...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected.

  • The SMS: Seven Mobile Stories

    Mobile Now Main Channel For Web Access By Gavin O’Malley Worldwide, more people now rely on mobile gadgets than desktop computers to browse the Web,  research shows. Occurring at some point last October, the shift marks a major milestone in the way we communicate, consume and share information. By the end of October, mobile and tablet […] The post The SMS: Seven Mobile Stories appeared first on Ma...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected.

  • How We Built Marchex Omnichannel Analytics Cloud – Pt 2

    This is Part 2 of How We Built Marchex Omnichannel Analytics. Last week in Part 1, Sundi Raman talked about how identifying client needs lead to the start of what would become Marchex Omnichannel Analytics Cloud. This week, the rest of the story, starting with The Marchex Audience Graph – The industry’s first offline cookie: […] The post How We Built Marchex Omnichannel Analytics Cloud – Pt 2 appe...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected.

  • Marketers Focused on New Customer Acquisition in 2017

    Newsflash: There’s a wealth of great information on the internet. I know, this is a groundbreaking revelation. In order to keep up with our constantly changing industry, it’s important to follow as many publications as you can to best capture a full view of emerging trends, evolving technology and cutting-edge methods our colleagues and peers […] The post Marketers Focused on New Customer Acquisit...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected.

  • The SMS: Seven Mobile Stories

    Accountability and Trust in the Ad Ecosystem: How Platforms Can Help By Tim Mahlman The ad ecosystem has always been built on a sense of “cautious trust.” This created a system where platforms largely operated in silos and the information shared with advertisers — whether it be campaign, inventory or audience data — was guarded. However, that […] The post The SMS: Seven Mobile Stories appeared fir...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected.

  • How We Built Marchex Omnichannel Analytics Cloud – Pt 1

    This is the first of two parts taking you behind the scenes of Marchex, giving you a sneak peak on how we solved the online to offline omnichannel dilemma. Check back next week for Part 2, or subscribe to our blog to get all the latest news, updates and insights from Marchex directly to your […] The post How We Built Marchex Omnichannel Analytics Cloud – Pt 1 appeared first on Marchex.

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected.

  • How Omnichannel Measurement Can Acquire More High Intent Clients

    There are some compelling opportunities emerging in our current marketing landscape – new strategies are now available, allowing marketers to obtain intelligence that scales across all our digital marketing efforts.  We now have the opportunity to truly connect the dots of the entire journey our clients are taking, to understand the signals triggering our highest-intent […] The post How Omnichanne...

Marchex

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected.

  • The SMS: Seven Mobile Stories

    76% Use Mobile To Shop For Digital Products By Chuck Martin Consumers continue to buy in stores, but that hasn’t put a dent in online shopping, both by PC and mobile devices. However, consumers tend to gravitate to the two devices depending on what they’re shopping for, according to a new study. It turns out that […] The post The SMS: Seven Mobile Stories appeared first on Marchex.

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