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Marchex
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  • How are brands finding and engaging their target audiences more effectively on social media? That was the question posed by a discussion panel at the #DataAndDrinks event hosted last night with our Seattle tech neighbors, Simply Measured & Sprout Social. Sprout Social’s Vice President of Strategy and Brand Engagement Andrew Caravella moderated the discussion. Here […] The post Top Takeaways on Aud...

Marchex
Marchex
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  • For the financial services industry, business is often conducted over the phone. In this case, the goal of marketing is clear: drive more phone calls. The good news is, research shows that customers who call are more likely to convert. Though consumers perform research on mobile devices, they almost always place a call when pursuing […] The post 3 ways to drive calls to your financial services com...

Marchex
Marchex
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  • For tutoring and other education franchises, calls drive a significant source of revenue. After all, students or their parents want to know what to expect before committing to a package of sessions. When they are ready to make a purchase, they make a call. The way calls are handled can make the difference in whether […] The post How tutoring franchises with multiple locations can boost revenue app...

Marchex
Marchex
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  • In many industries, the inbound phone call represents a significant source of revenue.  Marketers drive phone calls through search campaigns and other digital media. But even after optimizing campaigns and call handling, the volume can fall short. What’s a marketer to do? Drive more calls to drive more leads Driving more volume often comes down […] The post Need more high-quality inbound calls? Em...

Marchex
Marchex
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  • If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. A recent post from Adgo shows the expected organic reach of Facebook posts on Facebook Pages. In early 2016, organic posts were expected […] The post The Decline of Organic Facebook Reach: How to Outsmart the Algorithm app...

Marchex
Marchex
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  • February and March are the most popular months of the year for research on cruise travel. Learn how you can drive more leads and maximize inbound calls. As holiday cheer fades and end-of-year vacations feel distant, consumers are fighting the winter blues by researching and booking their next travel destination. In fact, did you know […] The post Travelers are searching now. Are you prepared to he...

Marchex
Marchex
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  • The countdown is on for Super Bowl LII where the New England Patriots will take on the Philadelphia Eagles at the U.S. Bank Stadium, Minneapolis. Teams are ready to throw down and more than 66,000 people are gearing up to pack the stadium as Minnesota hosts fans (maybe a little bitter they’re not Viking fan) […] The post It’s game time! How hospitality marketers should plan for Super Bowl appeared...

Marchex
Marchex
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  • As we move into 2018, senior living marketers everywhere are starting to tap into the marketing budgets they requested a few months back. I hope you got what you wanted! And if you didn’t—or even if you did—you know you’re not likely to get more funds until next year. Now your goal is to optimize […] The post How senior living marketers can make the most of a limited media budget appeared first on...

Marchex
Marchex
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  •   If you’re a marketer at an educational organization—an online university, tutoring center or career training company—you’re acutely aware that you need your marketing spend to perform as efficiently as possible to attract and convert prospective students. And as an education marketer, you’re also aware that attracting and converting prospective students is achieved at a […] The post Find more st...

Marchex
Marchex
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  • Today’s software administrators need to know how people are using their organization’s technology tools. That information allows them to measure the software’s impact on the business. Speech analytics technology is no different, making the ability to track user actions very important. Usage tracking gives administrators the ability to go deep regarding the actual impact speech […] The post How are...

Marchex
Marchex
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  • As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with your […] The post How marketers can use data throughout the custom...

Marchex
Marchex
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  • For companies who do business over the phone, the goal of marketing is clear: drive more phone calls. The good news is, consumers typically choose the easiest path to purchase. Click-to-call ads are convenient, and nearly everyone carries a phone. Even better news, research shows that customers who call are typically high-intent customers with a […] The post How to delight your high-intent custome...

Marchex
Marchex
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  • Many franchises and multi-location businesses rely on phone calls to drive revenue. Whether you manage an auto services chain or a national lawn care franchise, how your company handles calls can be the difference in making a sale. So, how do you deliver the best customer experience while increasing revenue per store? You need information. […] The post How to deliver an excellent customer phone ex...

Marchex
Marchex
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  • Phone calls continue to prove themselves as the driving force in commerce. Even in this age of digital ubiquity, although many consumers start their customer journey online, most transactions take place in a store or during a phone call. Many companies are using paid search to drive traffic to their websites, which in turn drives […] The post 10 Industries that need call tracking to succeed appear...

Marchex
Marchex
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  • As technology continues to transform marketing, the role and expectations for marketers are also undergoing a dramatic shift. Marketers are now held responsible for increasing leads, improving retention and, ultimately, driving revenue and profitability. To rise to this challenge, marketing must partner with sales in more comprehensive ways than in the past. Rather than the […] The post 4 componen...

Marchex
Marchex
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  • With e-commerce on the rise, you may wonder how much calls matter anymore. But the fact is, customers expect to reach you via the channel of their choice, the time of their choice and the device of their choice when they’re ready to engage. In fact, recent research by Forrester found that while marketers average […] The post Why calls matter appeared first on Marchex.

Marchex
Marchex
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  • New to call analytics? Start here. Call analytics help you understand your phone calls. You can learn how many calls you get, what the caller is calling about, and which channel drove the call in the first place. More advanced analytics can tell you what happened on each call and how your representative responded to […] The post New to call analytics? Start here. appeared first on Marchex.

Marchex
Marchex
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  • Speech analytics have become a significant business tool and many mid-size and enterprise businesses rely on the insights offered right out the box. These can shed light on challenges ranging from sales staff performance to discovering why customers aren’t opting into a certain promotion. Sometimes though, a business may want a report that a speech […] The post 3 ways exporting speech analytics da...

Marchex
Marchex
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  • Marketers in the senior living space share a common challenge:  they can’t tie their marketing spend directly to its impact on their organization’s bottom line. The thin amount of data they receive shows their online campaigns are generating calls. But how many are from actual prospects? And how many calls are being properly serviced? Baseline […] The post Senior Living Series #3: Numbers don’t li...

Marchex
Marchex
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  • Before we head full steam into 2018, it’s worth a moment to take a look at what happened this year in the call analytics space. No other call analytics company launched the breadth or depth of products designed to help you drive revenue and improve the customer experience when your best customers are calling.   […] The post 2017: A year in review appeared first on Marchex.

Marchex
Marchex
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  • If you’re not familiar with the 2003 movie Elf starring Will Ferrell as Buddy, an elf who finds himself in New York City during the holidays, we recommend you add the lighthearted comedy to your holiday viewing schedule. While Buddy may not know a lot about life outside the North Pole, he does have some […] The post Happy December 18th; or Answer the Phone Like Buddy the Elf Day appeared first on ...

Marchex
Marchex
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  • As a marketer, you are investing in social ads, allocating money for online search and are probably placing ads in top-tier publications. You have your bases covered, right? Wrong. Consumers are clicking your ads and even visiting your website to research products – and now they’re ready to buy. Then ‘boom’ they drop off the […] The post Sales Pipeline Radio: Tackling the offline blind spot in an ...

Marchex
Marchex
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  • When you take a moment to think about it, you’re interacting with customers across an exhausting number devices and channels. Let’s add them up. First, the big one: smartphones that deliver near-ubiquitous Internet connectivity. Digital ads. Social media. But what’s often overlooked is how those interactions most often conclude: with a phone call to your […] The post Why your business needs call a...

Marchex
Marchex
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  • Much of marketers’ focus is on following prospects’ digital cookie crumbs as they browse multiple sites. But according to BIA Kelsey’s 2017 Mobile Ad Revenue Forecast: Getting to $72 Billion, online advertising influences purchasing decisions, but over 90% of all transactions in today’s economy happen in a store, on the phone, or by appointment—not in […] The post Does your company have an offline...

Marchex
Marchex
Blog Post
  • Every day, millions of people search for a product or service on their phones. Once they see an ad for what they want, what’s their next step? Increasingly, it’s to make a call by tapping the call extension — the phone number — they see on their screen. Call extensions don’t just help people place […] The post How to leverage call extension data to optimize your marketing campaigns appeared first ...

Marchex
Marchex
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  • Excerpt from Forbes: The Most Important Question Every Marketer Needs to Ask Right Now, published 11/30/2017 This is the time of year when many of us engage in some career self-assessment. We ask ourselves, “What are my accomplishments, and how do they measure up to my expectations? Did I do enough to earn a raise […] The post How to help your sales team in 2018 appeared first on Marchex.

Marchex
Marchex
Blog Post
  • It’s the holiday season and customers are in a shopping mood. Many of them are shopping for their next vacation, which means hotels need to be prepared for a holiday-fueled surge of calls. Because phone calls are an important channel in hotel bookings, it’s important to deliver the optimal phone experience to your potential customers. […] The post Get your hotel ready for the holiday rush appeared...

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