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  • 5 Things You Didn’t Know Call Tracking Could Do
    Today, if you are a marketer, it’s not enough for you to just generate leads. No, it’s also vital for you to identify the sources of your leads, so you know which of your campaigns are performing well and which need improvement. Call tracking can be used to identify which of your marketing campaigns triggered […] The post 5 Things You Didn’t Know Call Tracking Could Do appeared first on Marchex.
Marchex
Marchex
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  • How we Built the World’s Most Accurate Speech Recognition System
    Like many tech nerds of my generation, I have a mild obsession with Star Trek. In particular, I always found myself enamored with Data from Star Trek: The Next Generation.   I often wondered if technology would catch up the sci-fi imagination and I would end up interacting with an android that could seamlessly converse with […] The post How we Built the World’s Most Accurate Speech Recognition Sys...
Marchex
Marchex
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  • Making Marketer’s Lives Easier: Marchex and Adobe Integration
    It’s no secret that the rising expectations of today’s modern marketer can be a strain on the amount of time you are able to devote to the tasks at hand. You’re trying to balance a connection with your audience through communication that understands their problem and how your company can assist them in solving that […] The post Making Marketer’s Lives Easier: Marchex and Adobe Integration appeared...
Marchex
Marchex
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  • The SMS: Seven Mobile Stories
    Facebook Expands Find Wi-FI Initiative By Gavin O’Malley The more time people spend on Facebook, the better it is for the social giant and its business partners. It’s no surprise then, that Facebook is expanding its Find Wi-Fi initiative worldwide. The Find Wi-Fi feature helps Facebook users locate available Wi-Fi hot spots nearby — or […] The post The SMS: Seven Mobile Stories appeared first on M...
Marchex
Marchex
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  • Put the Tools to the Test with Marchex’s Media Optimization Calculator
    In today’s landscape of digital marketing, it has never been more important for you and your organization to demonstrate the value of the marketing campaigns you’ve chosen to run. With the rising expectations of the modern marketer, you’re consistently held to a higher standard, and it has fallen to you to nurture customers from just […] The post Put the Tools to the Test with Marchex’s Media Opti...
Marchex
Marchex
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  • Analyzing Analytics—The Power of Marchex Speech Analytics in Review
    Frank Ohlhorst of GIGAOM recently spent some time with Marchex to understand our newest product, Marchex Speech Analytics. His review was a thorough and accurate representation of the work my colleagues and I have spent years developing, and it was great to see his review in print. More than six million people trust GIGAOM each […] The post Analyzing Analytics—The Power of Marchex Speech Analytics...
Marchex
Marchex
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  • The SMS: Seven Mobile Stories
    Mobile Marketing Methods That Move Customers To Buy By Joe Scartz For years, marketing in retail had been exclusively promotional and forced to live mostly within the four walls of a store. Today, brands looking to drive awareness, purchase intent and ultimately sell something can do so in new, efficient ways that have dramatically changed […] The post The SMS: Seven Mobile Stories appeared first ...
Marchex
Marchex
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  • Measuring Politeness: How Phone Calls Impact Your Business [Webinar]
    Phone calls are a crucial part of doing business, from retaining customers to driving new revenue – but looking at what happens during these phone calls and measuring their outcomes at scale can be even more beneficial. Marchex Speech Analytics, our recently released, industry-leading solution can put that vast analytical power into the hands of […] The post Measuring Politeness: How Phone Calls I...
Marchex
Marchex
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  • 5 Things You Can’t Miss at SMX Advanced
    It’s that time again, time for SMX Advanced! There’s a lot to take in over the next few days, so here are some highlights you won’t want to miss: Janes of Digital All are welcome to attend this networking event at the Olympic Sculpture Park! Taking place tonight, Monday June 12th, from 7:30-9:30, the event […] The post 5 Things You Can’t Miss at SMX Advanced appeared first on Marchex.
Marchex
Marchex
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  • Guess What? It Pays to be Polite
    Most of us remember being corrected by a parent or adult growing up – “Be polite,” they might say when you were given a gift or paid a compliment. While to some being polite seems like second nature, did you know that in business, especially on the phone, being polite actually makes dollars and cents? […] The post Guess What? It Pays to be Polite appeared first on Marchex.
Marchex
Marchex
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  • Marchex Makes Headlines – What You Missed on Speech Analytics
    In April, we launched Marchex Speech Analytics, an industry-leading solution for businesses who rely on inbound phone calls to drive sales and appointments. Representing the culmination of years of research and development, Marchex Speech Analytics allows your business to track, understand and optimize your digital marketing and phone performance with transcriptions, keyword spotting, automatic cr...
Marchex
Marchex
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  • The SMS: Seven Mobile Stories
    The state of mobile advertising By Yuyu Chen The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry reports and the takeaways for marketers. The major takeaways Mobile-based impressions and clicks […] The post The SMS: Seven Mobile Stories a...
Marchex
Marchex
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  • Why a Paid Analytics Solution is Important for Automotive Marketing
    When Paid Digital Marketing Analytics Make More Sense Than Free Tools The automotive industry is booming, resulting in an unprecedented aggregate US sales amount of $17.5 billion at the close of 2016. While the demand for new cars, SUVs, and trucks isn’t dying down, especially among Millennials, it’s vital to highlight that competition in the […] The post Why a Paid Analytics Solution is Important...
Marchex
Marchex
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  • The SMS: Seven Mobile Stories
    The SMS is a collection of industry news from the world of mobile and digitial marketing, compiled by Marchex. These are the top seven stories which caught our eye this week. Did we miss something? Let us know in the comments! A Brief Look At Multichannel vs. Omnichannel Marketing By Susan Smith A lot of […] The post The SMS: Seven Mobile Stories appeared first on Marchex.
Marchex
Marchex
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  • 3 Striking Ways Artificial Intelligence Matters to Your Marketing Initiatives
    It’s hard to think of artificial intelligence or AI as anything more than a science fiction story, one that usually doesn’t go well for the humans. But the reality of artificial intelligence and machine learning – and make no mistake, it’s a reality – is the benefit and value these technologies bring to the everyday. […] The post 3 Striking Ways Artificial Intelligence Matters to Your Marketing In...
Marchex
Marchex
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  • The SMS: Seven Mobile Stories
    The SMS is a collection of industry news from the world of mobile and digitial marketing, compiled by Marchex. These are the top seven stories which caught our eye this week. Did we miss something? Let us know in the comments! How to choose martech tools that your team will love By Alison Lohse Marketers […] The post The SMS: Seven Mobile Stories appeared first on Marchex.
Marchex
Marchex
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  • How AI on the Phone Can Support Marketing Spend and Boost Revenue
    As more companies seek to align goals across the organization, where marketing’s responsibility ends and sales begins can start to blur. As the owners of the most, and probably best, customer data, marketing teams are being held accountable for metrics beyond the marketing qualified lead (MQL). Marketing can no longer deliver qualified leads and call […] The post How AI on the Phone Can Support Ma...
Marchex
Marchex
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  • The SMS: Seven Mobile Stories
    5 Things You Need to Know About the Future of Marketing By Adweek Content Studio What does it take for brands and agencies to succeed in the Engagement Economy, where everyone and everything is connected and data transforms and disrupts marketing? We posed that question to top marketers at Adweek and Marketo’s The Future of […] The post The SMS: Seven Mobile Stories appeared first on Marchex.
Marchex
Marchex
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  • 3 Common Questions from Commercial Businesses
    The number one question we hear from potential clients is: “Where are my calls coming from?” Marketers want to understand what keywords and ad groups are generating calls. While the concept of call tracking has been around for some time, a lot of businesses are just now seeing its potential. Marchex Omnichannel Analytics Cloud‘s Search Analytics […] The post 3 Common Questions from Commercial Busi...
Marchex
Marchex
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  • What You Need to Know About Speech Analytics
    Chatbots, self-help wikis and live chat supports may sound like the new “must” for companies. But…calls to business from smartphones will reach 162 billion by 2019. Your business phone isn’t a remnant of the past. Allow me to illustrate this even further: Google’s official data suggests that 70% of mobile searchers dial up a business straight from […] The post What You Need to Know About Speech An...
Marchex
Marchex
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  • Introducing Marchex Speech Analytics
    We’ve spoken before about what an exciting time it is to be a marketer. While many of our traditional job duties remain, the position of marketing is evolving from getting the messaging out the door and in front of eyes, to really being able to parse data, to dive into it, and to report to […] The post Introducing Marchex Speech Analytics appeared first on Marchex.
Marchex
Marchex
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  • 4 Reasons Inbound Calls Drive Your Business
    Customers are becoming more tech-savvy. Omnichannel consumers use every device and resource available to them throughout the shopping journey. With smartphone usage on the rise, customers don’t just fill out web forms, send emails or live-chat with brands; they call as well. And they’re calling in increasing numbers. In fact, a study by advertising research […] The post 4 Reasons Inbound Calls Dri...
Marchex
Marchex
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  • Turn the Call into a Customer
    As a marketer, one of the most beneficial, and sometimes frustrating, exercises you can do is to pose as a shopper or better yet, listen in on your company’s phone reps to hear how your customer service agents handle incoming calls. When things go right, telesales teams often get little recognition. When things go wrong, […] The post Turn the Call into a Customer  appeared first on Marchex.
Marchex
Marchex
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  • 100% Keyword-level Attribution for Calls Is 100% Possible
    You may be steeped in optimizing your search strategies to drive hits to your eCommerce site, but don’t over look the significance of conversions that happen by phone. Do you know which of the well-researched terms you bid on are resulting in revenue-generating calls?  If not, it’s time to up the game with your search […] The post 100% Keyword-level Attribution for Calls Is 100% Possible appeared ...
Marchex
Marchex
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  • The SMS: Seven Mobile Stories 4-14-17
    Speech Analytics: How to Improve Customer Service and Boost Sales By Juan Martinez You call a company and hear the automated message: “This call may be monitored for quality assurance.” You’re soon in a fit of rage because you’ve been on hold for too long, your package was shipped to the wrong address, and now […] The post The SMS: Seven Mobile Stories 4-14-17 appeared first on Marchex.

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