1-800-FREE-411 is an American service offering advertising-supported directory assistance, operated by Marchex.

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Marchex
Marchex
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  • Much of marketers’ focus is on following prospects’ digital cookie crumbs as they browse multiple sites. But according to BIA Kelsey’s 2017 Mobile Ad Revenue Forecast: Getting to $72 Billion, online advertising influences purchasing decisions, but over 90% of all transactions in today’s economy happen in a store, on the phone, or by appointment—not in […] The post Does your company have an offline...

Marchex
Marchex
Blog Post
  • Every day, millions of people search for a product or service on their phones. Once they see an ad for what they want, what’s their next step? Increasingly, it’s to make a call by tapping the call extension — the phone number — they see on their screen. Call extensions don’t just help people place […] The post How to leverage call extension data to optimize your marketing campaigns appeared first ...

Marchex
Marchex
Blog Post
  • Excerpt from Forbes: The Most Important Question Every Marketer Needs to Ask Right Now, published 11/30/2017 This is the time of year when many of us engage in some career self-assessment. We ask ourselves, “What are my accomplishments, and how do they measure up to my expectations? Did I do enough to earn a raise […] The post How to help your sales team in 2018 appeared first on Marchex.

Marchex
Marchex
Blog Post
  • It’s the holiday season and customers are in a shopping mood. Many of them are shopping for their next vacation, which means hotels need to be prepared for a holiday-fueled surge of calls. Because phone calls are an important channel in hotel bookings, it’s important to deliver the optimal phone experience to your potential customers. […] The post Get your hotel ready for the holiday rush appeared...

Marchex
Marchex
Blog Post
  • Knowing your customer is a pillar in marketing strategy. But a new CMO survey from found that 85% of marketers are having trouble joining their online and offline customer data to get a complete picture of their target audience. Even as technology tools proliferate, only 16% of the CMOs in the survey can accurately identify […] The post How to connect user engagement data across marketing channels...

Marchex
Marchex
Blog Post
  • Today’s marketers are data driven; they use data to understand and react to “always-on” consumers in real time. For instance, top marketers continuously leverage available intent data from various consumer touchpoints to deliver highly relevant messages at the right place and time. In doing so, they accomplish various marketing goals from driving brand awareness and […] The post How audience targe...

Marchex
Marchex
Blog Post
  • One of the most common challenges senior living marketers face is delivering a consistently superior customer experience. Marketers in the senior living and multi-family housing industries understand this. In fact, implementing a consistent, best-in-class customer experience is a key objective with many marketers in these industries. The challenge is not in the awareness, but rather […] The post S...

Marchex
Marchex
Blog Post
  • Travel and hospitality businesses are constantly searching for better ways to increase bookings while reducing cost of acquisition. Additionally, they need to differentiate their products and services in a crowded, competitive industry. Successful advertising means more leads at lower costs. A campaign that misses the target audience means losing out to the competition. So, it’s […] The post Three...

Marchex
Marchex
Blog Post
  • In today’s technology-centric business environment, it’s easy to adopt the mindset that all your automotive business’ focus—and budget—should be on using digital channels to attract new customers and service current ones. However, this approach can lead to developing a blind spot to offline channels, where a significant segment of the customer journey still occurs. In […] The post Marchex publishe...

Marchex
Marchex
Blog Post
  • ‘Tis the season! Black Friday, the door buster tradition where brick and mortar businesses vie for the best deals to draw the most shoppers, has been up against fierce competition the last few years from its younger sibling – Cyber Monday. With digital on the rise, Cyber Monday is one of the busiest shopping days […] The post Inbound phone calls increase on Cyber Monday — is your business prepared...

Marchex
Marchex
Blog Post
  • While we’ve been partners with Facebook for more than two years, today we’re excited to announce we’re officially a Facebook Marketing Partner. What does that mean? A new, deeper integration with Facebook Business Manager that delivers better return on advertising spend for social marketers who rely upon inbound phone calls to drive revenue. At Facebook’s […] The post Connecting the dots: Marchex ...

Marchex
Marchex
Blog Post
  • Happy Halloween! Since it’s the day of all things scary, we asked our analysts at the Marchex Institute to share some insights about the more frightening calls they’ve analyzed. They found three types of dread-inducing callers. Check them out and see which ones you recognize. First, there’s the Venter. Usually, venters are calling about a […] The post Scary callers and how top call center agents c...

Marchex
Marchex
Blog Post
  • The Marchex Speech Analytics team recently made a major update to our Speech Recognition platform.  This update reduces our production speech recognition word error rate (WER) by another 10% beyond the figures we published last May. We were able to achieve this noteworthy milestone by using our patent pending technology to significantly grow the size of […] The post “Supercalifragilisticexpealidos...

Marchex
Marchex
Blog Post
  • Marketers in the senior living space typically have one goal: Meet or exceed defined occupancy targets in an industry where competition for residents is high. Most marketers in the industry face one of two challenges—and sometimes both: Limited marketing budget – There are lots of channels and tactics available to marketers today. Optimizing existing resources […] The post Marketing in the senior ...

Marchex
Marchex
Blog Post
  • Marchex was recently recognized as one of the 50 Most Admired Companies of the Year 2017 by the Silicon Review. As featured in its October issue, The Silicon Review focuses on recent momentum at Marchex, including the launch of our Speech Analytics product earlier this year, and how Marchex is helping businesses solve complex problems […] The post Marchex makes headlines appeared first on Marchex.

Marchex
Marchex
Blog Post
  • The adage in the title is particularly true when it comes to keeping your clients satisfied, but what’s the formula for a satisfied client? You must keep adding value, and always tie your services back to what really matters: sales. The truth is that dealerships don’t care about clicks or impressions – they care about […] The post Automotive agencies: the best defense is a good offense appeared fi...

Marchex
Marchex
Blog Post
  • When it comes to attracting new customers and servicing current ones, it can seem like all your automotive business’ focus—and budget—should be on digital channels. While comparison sites, digital vehicle walk-arounds and valuation tools are certainly part of the car-buying journey, customers still buy cars in person. Since customers often perform most of their research […] The post Marchex publis...

Marchex
Marchex
Blog Post
  • These days, you can track almost anything you need to when it comes to digital marketing. Insights from robust data help you make better decisions and advanced technology is making the collection of that data easier than ever. The result is a greater understanding of your customers and campaigns. Unfortunately, there’s still a bit of […] The post 3 things you should know about Speech Analytics app...

Marchex
Marchex
Blog Post
  • In early 2017, Marchex commissioned Forrester Consulting to survey how customers who initiate an inbound call during the customer journey perform against those who do not. And while their findings were not entirely surprising based on the work we do here, it can be easy to understand why phone calls may not be the first […] The post 3 stats that demonstrate the power of inbound phone calls appeare...

Marchex
Marchex
Blog Post
  • Happy New Year to come! It’s fall–the time to review and refine your marketing strategies and get technology in place to support them. With the explosion of marketing technologies on the market in just the last year alone, it can be overwhelming to know where to start. As you look to the year ahead, we […] The post Planning for 2018? Start with this inbound marketing channel appeared first on Marc...

Marchex
Marchex
Blog Post
  • So, you’re ready to take the leap into call tracking. When choosing a provider, you’ll not only want to consider a wide range of technology solutions, but also the people behind them. Answer these questions to help narrow your search:   Do they know my market? Your provider should know your industry. The greater their […] The post What to ask when selecting a call tracking platform appeared first ...

Marchex
Marchex
Blog Post
  • One of the more uncomfortable conversations for digital agencies revolves around margins. Despite everyone’s unspoken understanding of service charges, clients frequently expect their retail spend to equal their media spend. To stay in business, digital agencies must deliver a high quantity of quality leads with a limited budget. They also must prove their performance–frequently without […] The po...

Marchex
Marchex
Blog Post
  • Buying a car once meant visiting up to a dozen dealerships to become educated, take a test drive and haggle over price. Thanks to online resources, savvy consumers now educate themselves before stepping on a lot. With a multitude of tools and resources online, it’s easy for consumers to push a visit to the very […] The post Inbound Phone Calls and the Automotive Industry – What You Need to Know ap...

Marchex
Marchex
Blog Post
  • Customer focus is a methodology that gets tossed around in marketing circles, think pieces, blogs and networking events quite a bit. Many add it to the list of their job duties they should be focused on: focused on data, focused on optimization, focused content. And with all the focus on focus, it’s easy to chalk […] The post Are You Focused on Your Customers? Here’s Why You Should Be appeared fir...

Marchex
Marchex
Blog Post
  • With the rising expectations of today’s modern marketer, it has never been more important to align yourself with teams across your organization. In addition to supporting company goals, it helps ensure that you are delivering the best possible messaging to the highest priority prospects. It’s no longer enough to throw a wide net and hope […] The post 3 quick things you can do to optimize sales and...

Marchex
Marchex
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Marchex
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